DVR Lift Boosts CBS Prime Time Programs More Than Any Other Network

Posted on 10 December 2008 by Bill Gorman

via press release:

 

Playback Adds More than 3 Million Viewers to “CSI”

  

CBS Has Four of the Top 10 Programs Posting the Most Lift – More Than Any Other Network

 

            CBS, America’s most-watched network in prime time, is also the Number One network in DVR playback, according to Nielsen prime DVR lift data through week nine of the 2008-2009 season.

 

2008/2009 STD Prime DVR Lift Thru Week #9 (9/22/08 – 11/23/08)

                                    All Statements LIVE+7 Lift From LIVE

  

 

PRIME NETWORK AVERAGES – DVR LIFT (+Number of Additional Viewers):

 

CBS (+1.32 Million Viewers)

 

NBC (+903,000 Viewers)

 

ABC (+1.07 Million Viewers)

 

FOX (+769,000 Viewers)

 

CW (+460,000 Viewers)

 

            CBS has four of the Top 10 programs that with the most DVR playback, more than any other network; nine of the Top 20 and 13 of the Top 30

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