Comments on: ‘Tonight Show’ Has $926k Ads/Night, What Will ‘Jay Leno Show’ Make?

By: Paul

Paul — Tue, 16 Dec 2008 16:53:50 +0000

In my opinion NBC have at least one better option to broadcast at 10 pm instead of the Tonight Show.

Why don’t make a new kind of scripted show, during only one season, with 150-200 episodes, a fusion between a soap opera/latin telenovela and drama series, airing five nights a week!

i think this could due must better than jay leno, and is lesse expensive than 5 different shows!

By: Brian D

Brian D — Tue, 16 Dec 2008 12:01:22 +0000

Fox has done this for years as Fox News is on where I live. As far as more scripted shows on cable during the 10pm hour there already is a significant presence of that before this I doubt it’ll increase by that much.

By: clutz12001

clutz12001 — Tue, 16 Dec 2008 04:02:37 +0000

Bill,

Let’s hope “Fringe” does not go the way of Heroes – plotlines too convoluted to care about, and characters that morph into silly caricatures.

(I’m one of the fans that gave up on Heroes. According to that Kring guy, I don’t “get it” or I’m too impatient maybe? Maybe I ain’t smart enough to understand them daggone superpowers n’at.)

I see your point about giving up. I hope, for NBC’s sake, that sacrificing this one hour will pay off with some great new programming. Sadly, I can see the hour paying off in terms of cash and a bunch more reality crap too. In my industry, we call NBC types “low cost providers.” If all you need is something cheap to get you by for a short time, you know who to see

By: Bill Gorman

Bill Gorman — Tue, 16 Dec 2008 02:39:59 +0000

clutz, I am with you 100%. As much as we hammer networks for their mistakes, they’re *trying* to improve their businesses. Sometimes they do (Mentalist, Fringe), many times they don’t. But with this move NBC is effectively saying “We can’t do better. We give up.” That’s a bit sad.

By: clutz12001

clutz12001 — Tue, 16 Dec 2008 01:23:10 +0000

This Leno thing does seem to be a good short-term business decision. If NBC can broadcast Leno at 10, they can focus on developing something buzzworthy for the 8 or 9pm EST hours. The risk: what if nothing buzzworthy is developed? What if everything goes the way of “Heroes” (good for a season) or MOWE (kinda bombs)? They might have a chance to build a Seinfeld-like comedy block around The Office and 30 Rock; but MNIE and K&K cannot be part of that, IMHO. Within a year or two, can NBC find the next “ER” or the next “Law and Order?” You never know. Breakout hits can only happen if no one is expecting them

By: Doug

Doug — Tue, 16 Dec 2008 01:22:20 +0000

I’m not happy about losing 5 potential shows. I DVR 100% of everything I watch anyway, so it makes no difference to me what night or time shows are on. I don’t currently watch any on NBC’s 10 PM shows, but I definitely won’t watch Leno. With reality and Leno, FX, USA, and TNT are rapidly become the networks with the best TV shows.

By: David4

David4 — Tue, 16 Dec 2008 00:10:48 +0000

They lose DVD money. A DVD set cost at least $20, they only give the writers like .0005 of a cent so they must make some good money on each set sold.

By: Johnthemon

Johnthemon — Mon, 15 Dec 2008 23:29:55 +0000

Aha! Good job Holly.

I didn’t think about product placement.

By: jay

jay — Mon, 15 Dec 2008 22:24:36 +0000

18-35 and 18-49 numbers drop a lot at the ten eastern hour. If I’m snowed in for a week I’ll do the exact percentage prime time night by night. This was a desperate but also decent business decision. I say it works – and if it works for only two years, who cares? In the long run wer’re all dead.

By: Johnny Shoe

Johnny Shoe — Mon, 15 Dec 2008 21:38:26 +0000

I want to know what they, NBC, will do when Leno isn’t new? Guest hosts? Reruns?
I like the who Leno at 10pm idea.

By: Holly

Holly — Mon, 15 Dec 2008 19:13:34 +0000

As soon as I posted, it dawned on me… The product placement deal for the cars in Enemy probably make the difference.

By: Holly

Holly — Mon, 15 Dec 2008 19:12:49 +0000

I know there are a lot of things that go into revenue beyond the “price per ad” data we occassionally get here, but it does seem odd that My Own Worst Enemy generates the most revenue when the ad rates at the beginning of the season show SVU, L&O, and ER with rates for a 30-second spot. ($99,000 for Enemy vs. $146,000 for SVU).

http://tvbythenumbers.com/2008/10/05/sunday-night-football-has-falls-highest-30-second-ad-pricing/5697

By: Johnthemon

Johnthemon — Mon, 15 Dec 2008 18:40:49 +0000

How is it they earn 2.6 million on Monday at 10:00 I wonder. My Own Worst Enemy is doing terribly.

By: Leadboat

Leadboat — Mon, 15 Dec 2008 17:52:19 +0000

With the overload of blood and violence cop shows and emptyheaded reality crap, T.V. programming is the wasteland that really has no interest for anyone with half a brain anymore. Leno or Conan or Letterman, whoever, just silly drivel to try and get through the night.

By: Joe Cool

Joe Cool — Mon, 15 Dec 2008 17:33:44 +0000

The kind of people who stay up to watch Leno (ar any late night talk show) are people who work weird hours, the unemployed, vampires, college students and people on 24 hour missile watch. Those are the only people that would DVR it. Regular people will watch what they usually do (non NBC shows)and not bother DVRing a show they wouldnt otherwise watch. People who dont watch much TV at 10pm now might start watching Leno. But thats about it.

By: idizzle

idizzle — Mon, 15 Dec 2008 17:19:04 +0000

It’s a show that likely going to be really sensitive to competition on the one hand, but then again actually able to indirectly profit from good programms in the 9pm hour on other networks. In this season for example there seem to be a lot of people turning on their tvs on Tuesdays (NCIS, House, The Mentalist) and Thursdays (CSI, Grey’s Anatomy), they might appreciate something, that the can turn off any time and won’t need to watch every episode off, before they decide to turn in for the night. It’s not a bad move until its failed for real.

It won’t do much for NBC’s image though. What they really need is a good show that is actually watched and creates some buzz. Yes, FOX isn’t programming the 10pm hour, but FOX has Idol, House and 24. It’s got a well defined profile.

By: Perry

Perry — Mon, 15 Dec 2008 17:02:15 +0000

The show will be canceled within two years.

There’s also the chance people DVR ‘Leno’ and then watch it while ‘Conan’ is on, hurting NBC’s live numbers for both shows.