| Scoreboard |  |
 |
 |
 |
 |
 |
|---|---|---|---|---|---|---|
| Total Viewers (million) | 7.976 | 7.556 | 7.512 | 6.536 | 3.252 | 1.828 |
| Rating/Share: Adults 18-49 | 2.2/6 | 2.0/5 | 2.4/6 | 2.1/5 | 1.3/3 | 0.7/2 |
| Rating/Share: Adults 18-34 | 1.5/5 | 1.5/4 | 2.0/6 | 1.7/5 | 1.5/5 | 0.7/2 |
On what used to be the biggest night of the year for college football (but now seems like it’s dragged out over a week and a half), ABC’s Rose Bowl and Fox’s Orange Bowl cruised in the demos against NBC’s Deal or No Deal and repeats from everybody else. The network race for the night was very close with CBS edging a win in viewers and Fox taking the two demos. Note that because of the nature of these fast affiliate ratings and the multiple live sports events, the numbers are subject to significant revision in the final numbers. See below for more information.
Full details:
| Time | Net | Show | Viewers Live+SD (Millons) | 18-49 Rating/ Share | 18-34 Rating/ Share |
| 8:00 | ABC | Rose Bowl: Penn St./USC | 13.451 | 4.2/11 | 3.5/11 |
| NBC | Deal or No Deal | 8.369 | 2.0/5 | 1.3/4 | |
| CBS | Big Bang Theory (repeat) | 6.755 | 2.2/6 | 1.4/4 | |
| FOX | Orange Bowl: Virginia Tech/Cincinatti | 5.639 | 1.8/5 | 1.6/5 | |
| UNI | Gran Noche de ‘Las Tontas No Van al Ciel | 2.927 | 1.2/3 | 1.5/4 | |
| CW | Smallville (repeat) | 1.992 | 0.8/2 | 0.7/2 | |
| 8:30 | ABC | America’s Funniest Home Videos | 9.032 | 2.9/7 | 2.2/7 |
| CBS | How I Met Your Mother (repeat) | 6.418 | 2.3/6 | 1.8/5 | |
| 9:00 | NBC | Deal or No Deal | 10.214 | 2.5/6 | 1.5/4 |
| CBS | CSI (repeat) | 9.567 | 2.6/6 | 1.9/5 | |
| FOX | Orange Bowl: Virginia Tech/Cincinatti | 9.386 | 3.0/7 | 2.4/7 | |
| ABC | Grey’s Anatomy (repeat) | 4.088 | 1.4/3 | 1.1/3 | |
| UNI | Gran Noche de ‘Cuidado con el Ángel’ | 3.477 | 1.3/3 | 1.6/5 | |
| CW | Supernatural (repeat) | 1.664 | 0.6/2 | 0.6/2 | |
| 10:00 | CBS | Eleventh Hour (repeat) | 7.773 | 1.8/5 | 1.1/3 |
| ABC | Private Practice (repeat) | 4.280 | 1.4/4 | 1.2/3 | |
| NBC | The Office (repeat) | 4.086 | 1.6/4 | 1.5/5 | |
| UNI | Gran Noche de ‘Cuidado con el Ángel’ | 3.383 | 1.4/4 | 1.6/5 |
Shows are sorted by viewers in each time slot. Timeslot demo winners are in bold.
Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved.
Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.
A Private Practice repeat episode scored more viewers and a higher demo than a repeat of Greys. That’s an interesting change, especially considering Greys had a lead-in of 9m.
Mike, Apparently ABC had about 30 minutes of football overrun (lasting until 9 instead of 8:30), so those numbers aren’t really accurate.
According to the numbers, PP beat GA in the demo by one-tenth of one percent, and tied for last in the demo with the Spanish language network. I’d say negligible change, or microscopic change, maybe. What I continue to find interesting, and nobody will clear this up for me, is that repeats of DH and GA do so poorly against reruns of any procedural show, yet advertisors seemingly can’t take that into account when negotiating prices of spots. I know if I was a CFO for a big time corporation, I’d use that against ABC, knowing that repeats of shows on CBS score three times higher than repeats of the flagship shows on ABC. With numbers like that Desperate Housewife repeats should be airing ads for balls you lie back on to do your crunches, injury settlement lawyers, and Smiling Bob the Penis Enhancer.( In other words, Comedy Central and SciFi weekend ads.)
jay, advertisers negotiate for guaranteed numbers of demographic group eyeballs (like 18-34 women, 18-49 adults, etc.). They get what they pay for during the calendar period they pay for it or they get made whole later by more spots. The new episodes of the ABC shows (Housewives, Grey’s) deliver large numbers of 18-34 and 18-49 women relative to anything else on broadcast TV. That’s why they are valuable. They’d be even more valuable if their repeats delivered similar numbers, but that’s in the realm of “what if”.
Jay, tell me what CBS drama can pull a 6.0 in the demo? yes, DH and GA repeats awful but their first run numbers are impressive (for today TV standards)
I think I understand this, but I wonder why networks negotiate at such an advantage as a ” calendar period.” One GM executive in the 60’s I think said ” I know half my money that goes to TV is wasted, I just don’t know which half.” They’re so hot for 18-35 eyeballs – without much more than anecdotal evidence aboput their buying habits – that they will suffer and make us suffer with higher prices for cars,detergent, etc. I’ve seen your renew and cancel index and DH at least is the least likely show to bhe cancelled ( also most heavily promoted in womens’ mags, EW, Vanity Fair, etc. Yes they are ” valuable ” in propping up a tasteless consumer public in times of ersatz prospwerity. Now GM needs taxpayer dole, and probably other big advertisors will want the same. I understand your points, I think, but I doubt if autoworkers or investors in the hideous Dow 30 would find my points wholly trivial.
Can someone tell me why you guys skipped Wednesday? I’d really like to see the ratings for December 31. Thanks.