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Saturday Ratings: Colts vs. Chargers averages 23.84 million in prime time

Posted on 04 January 2009 by Robert Seidman

Scoreboard NBC FOX CBS ABC
Total Viewers (million) 23.84 5.28 4.23 3.79
Rating/Share: Adults 18-49 8.5/23 1.6/4 1.1/3 1.0/3

The San Diego Chargers upset the Indianapolis Colts in an exciting overtime game that averaged 23.84 million viewers and an 8.5/23 rating/share among 18-49 year olds between 8pm-11pm according to preliminary overnight numbers.

The good news for NBC is that they won the night, the bad news might be that the Chargers won the game, eliminating any possibility of Manning vs. Manning drama when the Super Bowl airs on NBC in four weeks. Fox’s time-honored combo of Cops and America’s Most Wanted came in a very distant second.

No data table of shows today, but as for the series premiere of Game Show in My Head, it averaged 3.38 million and a 1.1/3 among 18-49 year olds from 8p-9p. Marc Berman asks, “Why would CBS debut this show opposite such hefty competition?” That had to be a rhetorical question. They stuck it against such heavy competition for the same reason they put it on Saturday nights. They didn’t want anyone to see it!

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

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19 Responses to “Saturday Ratings: Colts vs. Chargers averages 23.84 million in prime time”

  1. Ivy says:

    Chargers!!!!!! Yeahhhh!

  2. jay turney says:

    This shows that if you put a good game on Saturday night, people will stay home and watcyh it in lieu of risking drunks, cops after drunks, etc. ( I wonder how sports bar ratings are measured, since so many deals ar5e cut b/w restaurant chains and carriers?)

  3. Ben says:

    How much more profitable would these types of football games be for NBC than the Olympics? I heard that NBC didn’t make a profit for the Olympics.

  4. Gojou says:

    It’s the NFL…people will stay home to watch a NFL (playoff) game between two good teams.

  5. Jeff G says:

    NBC will be sad the NFL season has to end.

  6. clutz says:

    I never used to be the type to stay home and watch sports. This Indy/SD game was a great event! I’m more hooked on football now than ever before ;) .

  7. Sarah says:

    I posted this on Thursday’s since it was the last posted but since this one was just posted maybe I’ll ask here.. What happened to Wednesday? I’d really like to see how Knight Rider did. Thanks.

  8. JP says:

    nbc will do fine when they get the super bowl…Whoever it is!

  9. Holly says:

    Sarah, I’m assuming that since it was a holiday Robert and Bill took a much deserved day off and didn’t get around to posting the numbers. However Marc Berman posted at his site pifeedback.com Knight Rider got about 4.40 million viewers and a 1.1 in the demo.

  10. Sarah, Holly is right (and thank you). KR was beaten by reruns of Bones and Shrek 2 on New Year’s Eve. I’m just thankful that NBC didn’t decide to burn off a new episode of Life on NYE. I think around here, that would’ve set off a lot of woe and despair which I’m more than happy to see deferred to April or May. So far I’m not sensing woe or despair over Knight Riders’ certain doom.

  11. Sarah says:

    Thanks to you both for letting me know. There are fans of the series, and we watch and review each episode and post ratings. even though some of the stuff on the show insults the original 80s series fans we still watch it.

  12. Sarah says:

    Oh, why haven’t those people on Lost been rescued yet? You’d think they’d get rescued after landing on an island with polar bears and black blobs killing people..

  13. Jack says:

    “Oh, why haven’t those people on Lost been rescued yet? You’d think they’d get rescued after landing on an island with polar bears and black blobs killing people”

    It is interesting that people who actually don’t watch LOST ask these questions. : )

  14. clutz says:

    Jack,
    I used to watch LOST, and I ask the same question as Sarah now – Why haven’t they been rescued? Oh, because Professor Ben figured out a way to move the island…and there is a big evil gabillionaire behind it all…and there were time traveling rats….and six of them were rescued but they have a secret that’s got Gilligan Hurley back in the institution…
    LOST definitely reached a “WHO CARES?” point for me last season. Once in a while I’ll check in on Desmond and Sayid, but that’s about it. I honestly don’t care who gets rescued, when, or how. Ben is annoying. Kate is annoying. Jack is annoying. Even Locke has gotten tiresome ;) !

  15. Jack says:

    Well, that’s a shame i guess, because with only two (shortened) seasons left LOST has reached the point where the scripts and writing are so amazing and the stories are so tight that it is a joy to watch. Not to mention one of the best casts in the history of television, only behind the cast of The Wire, IMO.

    When you see a show like… Heroes, where the scripts, the stories, the acting, the mythology has became so laughable and so very, very annoying you truly appreciate great TV like LOST.

  16. Eddie says:

    So much for the NFL needing the Cowboys for ratings, HA!

  17. Amy says:

    Thank god I won’t have to hear the announcers go on and an about Manning for another week. Except to mention that he’s sitting at home watching the game on TV maybe.

    If you scripted a story about how the Chargers finished the season, no one would believe it.

  18. Julia says:

    Eddie, it’s playoffs. If the Cowboys had been playing, the ratings would’ve been even bigger.

  19. Sarah says:

    time traveling rats? really? and i thought the polar bears on a tropical island was laughable. what will the writers think of next?


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