Against mostly rerun competition, and with the good fortune of having 213 minutes of Peyton Manning in an NFL Wild Card Game in Saturday prime-time, NBC swept all the network viewership categories for the fifteenth week of the 2008-9 season (December 29-January 4). NBC had the largest average audience, and the most adults 18-49, 18-34 and 25-54. With only 9 minutes of NFL Wild Card Game prime-time on Sunday, but 191 minutes of Sugar Bowl on Friday, Fox was second across the board for the week.
NBC’s average viewership of 9.35 million edged Fox at 8.71 million. NBC’s 4.34 million also won demo adults 25-54 over Fox at 4.14 million. For demo adults 18-49 it was NBC just over Fox by 3.85 million to 3.73 million with CBS (2.58 million) and ABC (2.77 million) trailing badly. In adults 18-34, NBC just snuck by Fox with 1.59 million to 1.57 millioWild n.
Tiny Network Smackdown Update! For the first time since we started the site in 2007 (and likely the first time ever) MyNetworkTV finished ahead of the CW in every viewership category we track on a weekly basis.
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Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.
did you check the data for week 14, 12/22-12/28 (I didn’t, since you didn’t post it!)? I don’t know if Smackdown! aired that week, but if it did, it seems like that would’ve been the case for that week as well.
I didn’t check before, but did after reading your comment. CW did beat MNT for adults 18-34 for the week of 12/22-28, so the week above is the first sweep of those 4 categories for MNT over the CW.
the Jericho repeat must’ve boosted CW’s 18-34 rating that week while it was still promoted in TV Guide.
I really hope CW is kicking themselves for dropping SmackDown!.
Of course. Why didn’t I think of that?