Comments on: When Do DVR’d Shows Get Watched? Same Night or After?

By: johnthemon

johnthemon — Tue, 13 Jan 2009 16:41:49 +0000

well…it took me a while to see this but interesting. I too was wondering where heroes placed, thanks for clarifying.

By: Brett

Brett — Mon, 12 Jan 2009 05:13:49 +0000

man! I wish I had access to the raw data. I could do some massive tables for you.

Interesting (though not surprising) info.

I’d be interested in wider demographics – older audiences especially. The focus of 18-49 is missing out(I would expect) on some serious wealthy ad audiences.

By: Holly

Holly — Sat, 10 Jan 2009 04:53:53 +0000

I think high same-day DVR viewing for reality shows is because people like to skip all the boring parts. Reality shows tend to have those added segments and commentary to build “suspense” or just a filler. People DVR them specifically to cut out all that crap.

By: Bill Gorman

Bill Gorman — Sat, 10 Jan 2009 00:48:13 +0000

demonhog, For scripted shows the data indicates that airtime almost entirely determines same-day DVR watching %. Perceived water cooler value seems to matter little. Reality shows are another matter. My theory about their spoilability driving their same day DVR watching really has no data behind it though.

By: Robert Seidman

Robert Seidman — Sat, 10 Jan 2009 00:37:49 +0000

even the Lost season 4 finale was only 50%. That same week 60 Minutes SD% was almost 90%. almost nobody watched it on DVR, but almost everyone who did watched the same night.

By: thedemonhog

thedemonhog — Sat, 10 Jan 2009 00:28:23 +0000

Hmm, I knew about the percentage of SD vs. 7 DVR viewers ‘Heroes’ has, but I was expecting it to be much higher on the list, due to its great water cooler factor. I believe that even ‘Lost’ is only at ~52%.

By: Bill Gorman

Bill Gorman — Fri, 09 Jan 2009 23:27:45 +0000

Fin, Heroes had 46.7% of its DVR watching on airdate, in the middle of the pack somewhat closer to the “highest” group.

By: Robert Seidman

Robert Seidman — Fri, 09 Jan 2009 20:34:33 +0000

Johhny — definitely there are many DVR viewers who start watching ~20 minutes later so they can skip through all the ads. I’ve done that myself a time or 500.

By: Johnny Shoe

Johnny Shoe — Fri, 09 Jan 2009 20:20:25 +0000

I’ve had a dvr since 2006, I only watch sports live. Everything else I record then watch a few minutes late, so I can skip the ads…LOL. I wonder if others do this.

By: Fin

Fin — Fri, 09 Jan 2009 19:51:04 +0000

Actually i just looked at the DVR thing (which i should have done first) and its like 41%.

By: Fin

Fin — Fri, 09 Jan 2009 19:49:53 +0000

Wow i would have thought one of the DVR kings ‘Heroes’ would have been there seeing as alot of its audience is DVR, compared to most shows it has more. Could you please tell me where it was?

By: Robert Seidman

Robert Seidman — Fri, 09 Jan 2009 17:28:17 +0000

you’ve never seen anything written in public? I’ve written about this topic at least five times! But never with the nice tables