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Friday Ratings: even with reruns, CBS still wins

Posted on 31 January 2009 by Robert Seidman

Scoreboard CBS ABC NBC FOX CW
Total Viewers (million) 8.04 5.91 5.13 3.98 1.46
Rating/Share: Adults 18-49 1.8/6 1.8/6 1.6/5 1.3/4 0.6/2

CBS ran all reruns, but still had the most viewers of the night and tied for first with ABC among 18-49 year olds. Words that should send shivers down the spine of every Friday Night Lights fan: Howie Do It had better numbers.

It wasn’t all that long ago that a House repeat could pull a 2.8 rating among 18-49 year olds, so you can’t blame them for trying. Next Friday FOX tries Cops and America’s Most Wanted.

The week after that is Friday the 13th, literally, and perhaps figuratively for fans of Terminator: The Sarah Connor Chronicles and Joss Whedon’s Dollhouse.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share
8:00 CBS Ghost Whisperer (R) 8.22 1.9/6
NBC Howie Do It 5.24 1.5/5
ABC Wife Swap 5.05 1.7/5
FOX House (R) 4.28 1.4/4
CW Everybody Hates Chris 1.90 0.8/3
8:30 CW The Game 1.91 0.8/3
9:00 CBS Flashpoint (R) 8.44 1.9/6
ABC 20/20 6.06 1.7/5
NBC Friday Night Lights 4.00 1.4/4
FOX Lie to Me (R) 3.69 1.3/4
CW 13: Fear is Real 1.01 0.5/1
10:00 CBS Numb3rs (R) 7.44 1.7/5
ABC 20/20 6.63 1.8/6
NBC Dateline 6.16 1.8/6

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

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37 Responses to “Friday Ratings: even with reruns, CBS still wins”

  1. cool says:

    It’s funny that everytime NBC has renewed a series (Knight Rider, How Do It) the next airing goes to a series low.

  2. Tony says:

    Can we put a nail into Friday Night Lights’ coffin now or what?

  3. Cool, it’s that Ben Silverman magic!

  4. Jackson says:

    Everybody Hates Chris (IMO is a great show) never did well in ratings but it looks like it’s been slowly growing week after week. Maybe it’ll hit 2 million sometime in the future and then get better numbers than Gossip Girl and 90210. :D

  5. Jon says:

    FNL actually increased from last week. But still, :(

  6. Wendell says:

    NBC doesn’t advertise FNL. They advertise Howie Do It. The results show.

    Look for zero “Friday Night Lights” ads during the Super Bowl.

  7. Eddie says:

    Wow, the ratings for The Game and Everybody Hates Chris actually went up from the last few weeks. I hope they are not in danger of being canceled seeing as CW shelved them on Friday nights.

  8. AC says:

    Thought the repeat of Lie To Me would have picked up a few more viewers.

  9. Rachel P says:

    Holy crap, FOX bombed. This is gonna be interesting…

  10. Ethan says:

    *prays T:TSCC and Dollhouse can break the FOX Friday Night curse*

    At least FOX is advertising Dollhouse. Starting to see a lot of promos, and Eliza Dushku will be on some great talk shows the week it premieres. Have some hope instead of dooming both shows already.

  11. Nick C says:

    Wow, just after Robert showed me how HOUSE did in repeats last year around the same time pulling over 7 million viewers. These are the numbers I’d expect from TSCC and DOLLHOUSE but they had HOUSE and LIE TO ME by the numbers instead.

    Those are exactly what I was thinking those two shows will pull in 2 weeks. We’ll see.

  12. Ladiesman217 says:

    Cancel Everybody Hates Chris & 13: Fear is Real

    Those two shows are pointless and boring.

    Friday line-up should be

    7pm: Smallville (R) (Thursday’s Episode)
    8pm: Smallville (Viewers Choice) (From any season)
    9pm: Gossip Girl (R)

  13. Ladiesman217 says:

    Oh and get rid of The Game.

    EHC: 1.90 Million
    The Game: 1.91 Million
    = 3.81 Million

    If Smallville took over ECH & TG, Smallville Repeat would get about 3.86 Million, Smallville (7:00 3.86 Million), (7:30 3.87 Million) that’s 1.96 Million more than ECH & 1.96 Million more than The Game

    13: Fear is Real: 1.01 Million
    = 1.01 Million

    If Smallville Viewers Choice took over it would be about 3.34 Million, That’s 2.33 Million more.

    Gossip Girl Repeat would bring in about 2.21 Million

    Smallville, Smallville, & Gossip Girl would bring in about 9.41 Million viewers

    Where normal friday line up brings in 4.82 Million.

  14. Dylan says:

    What was Friday Night Smackdown rating on MYTV Network?

  15. we don’t get overnight ratings for MNT. We probably won’t know until tuesday when we see final weekly ratings for the week (we do see MNT in the weekly #s)

  16. Ihateerickripke says:

    I don’t understand why the CW is still around. That network is the scum of tv, full of horrid dumb awful shows.
    The ratings are pathetic. How can a 2.9 be a success? THE CW NEEDS TO STOP NOW.

  17. Nick C says:

    Ladiesman217, problem is the ratings for reruns of SMALLVILLE are usually less than 3 million.

  18. Ladiesman217 says:

    Nick C, That’s true, but if You get to choose the episode, people will vote for they favorite which will bring in the viewers.

  19. Mike says:

    I agree how the heck is the CW running, They have awful ratings and borderline boring shows.. I’m amazed they are still around…

  20. Ladiesman217 says:

    Mike.

    You can say that about any network. But The CW always stays strong with the thursdays line up, and also Monday’s line up.

    That’s how they stay around.

  21. Rachel P says:

    2 nights out of 7, eh? And they still come in last on those nights.

  22. johnthemon says:

    I just think its a little odd that FNL is on the same time as Monk. NBC is playing against itself…I guess they can’t really help it.

  23. V. S. says:

    Sorry–not everything on the CW is junk. Supernatural on Thursday nights is by far the BEST show out there in prime time right now.

  24. kryptongirl18 says:

    SUPERNATURAL (Thursdays @ 9PM on the CW) is brilliant. Believe me, I didn’t expect it when the show started, but it’s fantastic (and I’m a TV snob). Most of the rest of the CW’s line-up is crap, but SUPERNATURAL is hysterical, frightening, moving, and well-written. The character development is as deep and layered as on any of the finest shows on television, the acting by the beautiful and talented Jensen Ackles as Dean Winchester is superb, the music kicks ass, and the talented writers manage to deftly mix horror, humor, drama, and action every week.

  25. Steve says:

    if TSCC was getting around 7 million on friday night would it be enough for a 3rd season?

  26. Julia says:

    Steve, the only thing that matters is the demo.

  27. Nick C says:

    Julia, not entirely true. All that matters are specific demos. If you can do well in the primary demo (18-49) you’re usually safe, but if you can do well in say the 18-34 or another important demo you can get by too. 30 ROCK only survived for a specific demo: the over $100k income crowd.

  28. Julia says:

    True, but 7 mil viewers isn’t going to guarantee anything. If miracles occur and TSCC somehow increases viewers significantly over Monday, that means nothing if it’s still getting clobbered in the demos. Any of them. That’s what I was answering.

  29. Hot Pocket says:

    Besides shows on CBS on Fridays, the only positive ratings coming from networks are on MyNetworkTV for Friday Night Smackdown! There’s no doubt they set a new record this week and will continue on the road to Wrestlemania.

    FOX Fridays curse has already been broken with 5th Grader and Lyrics and I can see these two taking over the slot before April unless Dollhouse really hits.

  30. Bill Gorman says:

    Pocket, TSCC and Dollhouse may not do well enough to survive another season, but considering that the episodes are already paid for and produced, I’m certain they will air through the end of this season.

  31. Rachel P says:

    I just bought a Terminator shirt at Hot Topic that has a giant pic of the endoskeletal skull with glowy red eyes. It’s tight. In the cool way.

    Just thought everyone would be interested.

  32. Hot Pocket says:

    I agree Bill, as both shows will air throughout the remainder of the season and I believe if the Dollhouse viewers avoid going to the movie theaters to see Jason opening night then we should see a decent opening for the show. Dollhouse could be one of the biggest flops ever, but it should be interesting no doubt.

  33. Thecolours says:

    the over/under for number of post on February 14th is going to be 200.

  34. Hot Pocket says:

    Thecolours, its certainly going to one of the more busier Saturdays on these ratings websites. I’d say it at least breaks 100 posts, but hard to believe it’ll be over 200 posts.

    If it scores well or flops, they’ll be on to either brag or mourn about it.

    Dollhouse will be Moonlight Part 2.

  35. Rachel P says:

    I can raise it to 300!

    Because… THIS. IS. SPARTA (by the numbers) !

  36. Gojou says:

    I’m surprised the Game and EHC has been improving this late in the season. If both of those shows reach over 2.0 million, then they should have a good chance of remaining where they are at on Friday Nights or moved them both back to Sunday.

    It makes no sense why the CW moved those shows from Sunday and cancelled Aliens in America.

  37. Mike says:

    Ladiesman217, I stand corrected, I had clean forgotten about Smallville & Supernatural, maybe because of my schedule I watch TV mostly online now.

    But most of the ratings for the other shows on CW are dreadfully low..and in a mess


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