Bearded, crazed, mumbling Joaquin Phoenix a boon for CBS and TV.com

Posted on 20 February 2009 by Robert Seidman

It might not make up for losing Hulu content on the CBS owned TV.com, but the incoherent ramblings of Joaquin Phoenix on The Late Show With David Letterman have set new records for a Letterman clip according to CBS.  The clip has been streamed over 7.5 million times this week.  The clip is available on CBS.com, TV.com as well as YouTube, but according to CBS, over half the streams came from clips  embedded into blogs and people’s social networking profiles.

It has been rumored that this was all a stunt by Phoenix to generate material for a documentary his pal Casey Affleck is making.  But while this sort of thing typically evades my peripheral vision, I wound up watching this one twice.  Phoenix isn’t really worth watching in this, but it made for classic Letterman.

So much so that CBS will be re-air the Late Show broadcast with Phoenix again next  Thursday, February 26.  Sure, CBS is totally milking it for everything it’s worth, but who can blame them?

In keeping with the theme of over half the video views coming from being embedded on blogs and social networks, here’s the clip:

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12 Responses to “Bearded, crazed, mumbling Joaquin Phoenix a boon for CBS and TV.com”

  1. Jack says:

    There’s such a thing as ‘classic’ Letterman?

  2. for me there is, but it was 1982ish

  3. Rufus says:

    “Joaquin I’m sorry you couldn’t be here tonight”

    That was laugh out loud funny. :)

  4. Bill Gorman says:

    For me, the highlight was Paul Shaeffer’s laugh just before the movie clip. ;)

  5. katie says:

    No doubt about it – Letterman was GREAT and soo funny. I like the girl with the melodical laughter – right before Letterman says “I heard that you were leaving acting…”

  6. Andrew says:

    This is a great Joaquin Phoenix music video, “The Rise of the Phoenix” http://www.youtube.com/watch?v=f9-ac6qO94c

    Hilarious.

  7. Sarah says:

    i like the awkward letterman joke, and then the blank stare from joaquin. THAT made me laugh out loud.

  8. NewYorkMatt says:

    It’s completely fake. Joaquin is a bad improv actor.

  9. Craig Debolt says:

    I’m sure it’s a set up to the Affleck deal. But to quote a famous Dave line, “Who gives a rat’s ass?” It was Letterman in his element and the real reason you watch his show anyway. I’m not tuning in to see the ’stars’ as much as what Dave will do with them. Dave has had huge influence on radio and tv personalities in their style of interviews and bits.

  10. Nick C says:

    The “set up for Affleck,” is PR spin by Phoenix’s PR manager. Real rumor is that he has a thing for China White right now. I find that far more believable than trying to boost a Casey Affleck docu.

  11. Nick, just FYI, Defamer is taking applications for a Hollywood gossip columnist ;-)

    http://nickdenton.org/5158302/gawker-now-incorporating-defamer

  12. Moka says:

    That was so fake


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