| Scoreboard |  |
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|---|---|---|---|---|---|---|
| Total Viewers (million) | 13.781 | 10.956 | 8.692 | 6.645 | 3.299 | 1.537 |
| Rating/Share: Adults 18-49 | 2.4/6 | 3.6/9 | 3.5/9 | 2.7/7 | 1.4/4 | 0.4/1 |
| Rating/Share: Adults 18-34 | 1.2/3 | 2.8/8 | 3.1/9 | 2.0/6 | 1.6/5 | 0.4/1 |
The season premiere of Donald Trump’s Celebrity Apprentice was down from it’s premiere telecast last season (although that was a January Thursday night), but in line with similar declines this season. With Brothers & Sisters pulling double duty, ABC’s otherwise standard Sunday line up was enough to nip Fox for the adults 18-49 demo win with a rating of 3.6. Fox with a NASCAR race overrun and a delayed animated line up took top honors for adults 18-34. CBS garnered more viewers, averaging 13.781 million, but finished a distant 4th or 5th in the adult demos.
The early hour on Sunday was a demo battle won by Fox’s NASCAR race from Las Vegas but reasonably contested by ABC’s America’s Funniest Home Videos. 60 Minutes had the most viewers, but was well back in the demos.
Lucky for Fox, the NASCAR race overran into the 8pm hour and allowed it to sweep the first 30 minutes. The post-race fell sharply and allowed Extreme Makeover: Home Edition to win the demos for the second half hour. The Amazing Race was up from its premiere episode in the 18-49 demo.
The latest installment of the CBS movie Jesse Stone: Thin Ice, reigned over the viewership totals from 9-11, but finished fourth or worse among the adult demos. I’m not familiar with the movie series, but it certainly isn’t youth viewer friendly. The 18-49 demo both hours was a battle between Celebrity Apprentice and Brothers & Sisters, while the Fox animated shows won the 18-34 demo from 9-10.
Because of the live NASCAR event on Fox, its fast affiliate ratings are approximate and subject to revision, see below for more information.
Full details:
| Time | Net | Show | Viewers Live+SD (000s) | 18-49 Rating | 18-49 Share | 18-34 Rating | 18-34 Share |
| 7:00 | CBS | 60 Minutes | 13,507 | 2.0 | 6 | 0.9 | 3 |
| FOX | NASCAR Sprint Cup: Las Vegas | 10,479 | 3.8 | 11 | 2.6 | 9 | |
| ABC | America’s Funniest Home Videos | 8,062 | 2.4 | 7 | 2.0 | 6 | |
| NBC | Saturday Night Live (repeat) | 3,397 | 1.1 | 3 | 1.0 | 3 | |
| UNI | Hora Pico | 2,549 | 1.2 | 3 | 1.3 | 4 | |
| CW | Jericho (repeat) | 907 | 0.3 | 1 | 0.3 | 1 | |
| 7:30 | CBS | 60 Minutes | 14,734 | 2.4 | 6 | 1.2 | 4 |
| FOX | NASCAR Sprint Cup: Las Vegas | 10,559 | 3.9 | 11 | 2.7 | 8 | |
| ABC | America’s Funniest Home Videos | 9,957 | 3.0 | 8 | 2.3 | 7 | |
| UNI | Hora Pico | 2,678 | 1.1 | 3 | 1.3 | 4 | |
| NBC | Saturday Night Live (repeat) | 2,636 | 1.0 | 3 | 0.9 | 3 | |
| CW | Rain Man (movie) | 1,178 | 0.4 | 1 | 0.3 | 1 | |
| 8:00 | FOX | NASCAR Sprint Cup: Las Vegas | 12,562 | 4.6 | 12 | 3.6 | 10 |
| CBS | Amazing Race 14 | 10,305 | 2.8 | 7 | 1.9 | 5 | |
| ABC | Extreme Makeover: Home Edition | 10,024 | 3.1 | 8 | 2.5 | 7 | |
| NBC | Saturday Night Live (repeat) | 5,625 | 1.9 | 5 | 1.6 | 5 | |
| UNI | Nuestra Belleza Latina | 3,445 | 1.5 | 4 | 1.7 | 5 | |
| CW | Rain Man (movie) | 1,508 | 0.4 | 1 | 0.4 | 1 | |
| 8:30 | ABC | Extreme Makeover: Home Edition | 11,901 | 3.9 | 10 | 3.0 | 8 |
| CBS | Amazing Race 14 | 11,196 | 3.2 | 8 | 2.2 | 6 | |
| FOX | Post Race/Simpsons | 6,713 | 3.0 | 7 | 2.9 | 8 | |
| NBC | Saturday Night Live (repeat) | 6,261 | 2.4 | 6 | 1.8 | 5 | |
| UNI | Nuestra Belleza Latina | 3,846 | 1.6 | 4 | 1.7 | 5 | |
| CW | Rain Man (movie) | 1,828 | 0.5 | 1 | 0.4 | 1 | |
| 9:00 | CBS | Jesse Stone: Thin Ice (movie) | 14,840 | 2.2 | 5 | 0.9 | 2 |
| ABC | Brothers & Sisters | 12,084 | 4.1 | 9 | 3.3 | 9 | |
| NBC | Celebrity Apprentice | 8,243 | 3.4 | 8 | 2.4 | 6 | |
| FOX | Simpsons/King of the Hill | 6,316 | 3.1 | 7 | 3.5 | 9 | |
| UNI | Nuestra Belleza Latina | 4,093 | 1.8 | 4 | 2.0 | 5 | |
| CW | Rain Man (movie) | 1,871 | 0.5 | 1 | 0.4 | 1 | |
| 9:30 | CBS | Jesse Stone: Thin Ice (movie) | 15,174 | 2.2 | 5 | 0.8 | 2 |
| ABC | Brothers & Sisters | 11,341 | 3.8 | 9 | 2.9 | 8 | |
| NBC | Celebrity Apprentice | 8,872 | 3.9 | 9 | 2.8 | 7 | |
| FOX | King of the Hill/American Dad | 5,525 | 2.7 | 6 | 3.1 | 8 | |
| UNI | Nuestra Belleza Latina | 4,310 | 1.9 | 4 | 2.2 | 6 | |
| CW | Rain Man (movie) | 1,929 | 0.5 | 1 | 0.5 | 1 | |
| 10:00 | CBS | Jesse Stone: Thin Ice (movie) | 15,198 | 2.1 | 5 | 0.8 | 2 |
| ABC | Brothers & Sisters | 11,908 | 4.1 | 10 | 3.0 | 8 | |
| NBC | Celebrity Apprentice | 9,095 | 4.0 | 10 | 2.9 | 8 | |
| UNI | Tras la Verdad | 3,221 | 1.4 | 3 | 1.5 | 4 | |
| 10:30 | CBS | Jesse Stone: Thin Ice (movie) | 15,295 | 2.1 | 5 | 0.8 | 2 |
| ABC | Brothers & Sisters | 12,369 | 4.4 | 11 | 3.2 | 9 | |
| NBC | Celebrity Apprentice | 9,028 | 4.0 | 10 | 2.8 | 8 | |
| UNI | Tras la Verdad | 2,251 | 0.9 | 2 | 1.0 | 3 |
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Shows are sorted by viewers in each time slot.
Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.
Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.
Couldn’t the CW find something better than Jericho to put on Sunday nights? Nobody watched it the first time…
Celebrity Apprentice isn’t doing that bad. I wonder what the average IQ is of the people who watch NASCAR, I’m guessing it’s at least below 100.
Last night was a very weird evening in terms of programming.
Surprised that B&S did so well without the housewives.
and wow.. Jesse Stone HAS to be the older skewing show on Earth.
Decent numbers for apprentice. I wonder how it will fare against housewives. Jesse stone killed in the total viewer department.
How come Simpsons/KOTH is half and half? Was it 15 mins each or something?
The reasons Jesse Stone skews old is 1) the cast can actually act 2)there is a plot rather than a concept 3) it’s based on a well-know author’s mystery NOVELS which require some familiarity with reading books that don’t have pictures.
Robert Bianco summed it up nicely when reviewing the show when he said broadcasters see no reason to program for adults (50+) and wish they would just go away.
While it might be good business to focus on the younger demographic – I wonder if they continue to leave will the only people left be the very group that the business detests?
Ant, the post race show ran into the 8:30 half hour, which pushed everything else out of sync.
Brothers and sisters did awesome!!! i watched and it was definately deserving good ratings!!!I recorded the apprentice and was actually surprised with its numbers!!! Glad amazing race jumped from last weeks bad numbers!
NASCAR shouldn’t be on network TV. Too often it runs over and screws everything up.
Jordan, when a network is getting pretty decent demos off a race, they don’t really care if it runs over and screws everything up.
LOL @ Jordan. You see few complaints (NONE from the networks) when the NFL runs over. NASCAR won every half hour it was on in the demos.
Terry: thats what happens when you premiere a series over a 3 day weekend and the second installment is up against the acadamy awards.
Hopefully TAR’s numbers will continue to improve!
Ahhhh yes and here it is – another show calling a cast of goofs “Celebrities”
So there the Dance show: “Circus with the Pretend stars” –
and now the return of “Freakshow Apprentice”…
…….(although I hear Gold Medalist Shawn Johnson from the Olympics will be in the next Dancing…so she of coarse is a superstar and is excluded from the “Circus freak” name)
So hats off to Dancing with the Pretend stars – It will be now called:
“Dancing with A Star and a bunch of freaks.”
R.G., realistically it’s much more freakish to be in any way obsessed with a show you don’t like. that’s straight-up crazy.
I understand that. I was merely commenting due to the fact that I’d rather it not be on. Fox can do whatever they want.
Go Brothers and Sisters! Its nice to see this show do really well. And isnt it funny how when DH’s isnt on it can get 11-12 million, when it usually gets anywhere from 8-10 million.
@johnthemon, you state: “I wonder what the average IQ is of the people who watch NASCAR, I’m guessing it’s at least below 100.”
I am an occasional NASCAR viewer, and my IQ is about 140. I know plenty of NASCAR fans who are intelligent people. Signifant portions of NASCAR fandom may well lie in small towns, the south, and “flyover” states; populations of those areas are just as intelligent as the bicoastal people (we’re smarter, IMHO). In general, IQ and entertainment choices are not proportional. Pretentiousness and elitism, however, are directly proportional to entertainment choice
.
After a weak season (quality-wise), Brothers & Sisters really picked up last night, with its best episode of the year, well written and well acted.
I can’t believe that the #1 rated show was a TV movie starring Tom Selleck! Both are stuck in 1986. The Sunday night TV-movie as a genre is so outdated, and Tom Selleck is even more outdated! The ratings for Jesse Stone stunned me.
Maybe CBS should make it into a series?
When I first saw that Jesse Stone in the line-up, I had no clue what it was. Amazing that it could generate such ratings. Do people watch CBS for the sake of watching CBS?
stone only got a 2.1 in 18-49 so really only old people watched.
Old grannies still think Tom Selleck is a hunk.
matthew, i think that at least one explanation for the bump in b&s ratings was (for the first half) the higher hut level and (for the second half) the fact that nothing is a more compatible lead in for a show than itself.
Wow, CBS got ATROCIOUS numbers in the adults 18-34 demo with that Jesse Stone movie. That’s just astonishingly bad! So, no, Alan, there will not be a series. Right or wrong, advertisers prefer younger viewers in prime-time, and shun older viewers. There are many reasons, but I think it’s largely because many older viewers watch a LOT of TV, so the advertisers know that they can catch the older folks easily in other, MUCH cheaper parts of the day (early evening news, late night, etc.) and on cable. Why pay extra to reach them in network prime-time? This is why CBS’s ad rates are not as great as their total viewer numbers would suggest. So Alan, you should really only look to the demo numbers. Total viewer numbers are academic, even if fans of CBS programs don’t want to admit it. CBS itself perpetually tries to insist that adults 25-54 is a more important demo than the others, but nobody is buying that old song.
And as much as I dislike most sports, I think Clutz has a point. There are many different types of intelligence, and that blue-collar mechanic who likes NASCAR may be able to figure out car or A/C or heating problems that you or I (especially I) could maybe never hope to unravel. However, people who watch Dancing With the Stars, well, now, those people really ARE stupid!
HA! Just kidding!
I expect that ABC will move “B&S” to another night come fall. Just as I had suspected all along, this show can do just fine on it’s own. I’m guessing that it may move to Mondays at 10 next fall…or perhaps even Wednesdays maybe??
Robert — -LOL – I know – I’m seeking counseling now ….
Jesse Stone managed to skew older than its last airing (13 million with 2.5 in the 18-49 demo in May 2007)
Trump fired the Dice Man? NOOOOOOOOOO !!!
Ok, Andrew Dice Clay hasnt been funny since he peaked in 1990 with the hilarious Adventures of Ford Fairlane (Dice setting Wayne Newton on fire was priceless) but come on now. What other reason is there to watch it now?
The IQ of people who watch NASCAR is 10 times that of those who watch American Idol. Though I never could quite understand the appeal of watching cars go around in a circle 500 times. Other than hoping theres a 20 car pile up and flaming debris all over the track.
@Rob “stone only got a 2.1 in 18-49 so really only old people watched.”
Dollhouse only got a 1.6. So even more young people watched Stone than that youth oriented Dollhouse.
@ Average Joe
I’ll keep watching The Apprentice if only because there’s nothing else I like on Sunday nights. I think Rodman should have been fired BTW.
CBS’s new tagline for the fall:
“CBS: The network for geriatrics”
wow i expected more from the Celebrity Apprentice it was really good why Simpsons so low??? it was new and funny
I don’t get CBS’ strategy.
CBS was long regarded as the Fogey Network, and then in the mid 1990’s they cancelled a whole bunch of old fogey shows like Dr. Quinn Medicine Woman and Diagnosis Murder in an effort to become “young”.
And now, by airing shows like Jesse Stone, they are going back to their Fogey fanbase.
robert, I don’t know how advertising is sold for live events like NASCAR and the NNFL when they go over, but I do know that networks try to avoid going over as much as possible. It’s why the NFL overtime is sudden death and limited to 15 minutes even though it makes very little sense from a competition standpoint. So they may not complain but they certainly don’t like it.
Dave, advertising is sold on a ratings basis. more people watch football than anything else and higher ratings are better. Overrun is always good for a network’s performance. I’m not sure if the OT rules are really driven by TV (they may well be) — if there’s too much overrun and it pushes shows way past 11pm, but I’m pretty sure the nets would be ecstatic with an hour of overrun with HUGE ratings even if it pushes the 10pm show to another night.
I don’t usually pay attention to the UNI ratings, but it looks like their 10pm show lost about a third of its viewership (across both demos too) at the half-hour. Is that normal for them?
WOW suprised at Brothers and sisters numbers i was expecting like 7’s because it had no DH to leech off. Oh Well.
johnthemon, people that watch nascar have a low iq? hahaha oh so funny, it must be cause they’re all from the south, that’s it. Oh man, hilarious stuff right there. Wait you have heroes as your avatar……. hmmmm…… wonder what your iq is?
yeah johnthemon save the sterotypes to your self
DOES ANYONE KNOW ANYTHING ABOUT THIS (SORRY a little of topic) http://perezhilton.com/2009-03-02-playing-hardball-sarah-silverman-show-may-be-going-off-air-due-to-budget-woes
The reason Jesse Stone skews old is because it’s about old people. Most of the cast knew Moses personally.
Now that doesn’t bother me, because I am also old, but it explains why it doesn’t about to kids. It’s not because it good, and young people don’t like anything good. It’s because the show isn’t really about anything young people could relate to, at least not when they have 200 other viewing options, plus video games and the internet. This isn’t 1964.
A few days ago we were talking about NBC being the worst performing network in the world, and someone wanted to hold Univision up as an example of a worse performing network.
Umm . . . how much do you think it cost UNI to pull better demos than CBS last night? Probably all the Univision programming for the entire week doesn’t cost as much as what that Jesse Stone movie did.
Univison is the best performing network in the world, dude. Blows the regular networks out of the water in terms of return on investment, which is how any business is judged.
does anyone else think cold case and flashpoint should simply switch spots? also, i am betting that if the apprentice can keep these numbers through the season, we will see another two hour edition next spring after football on sundays. i expect a drop next week, but if it gets a decent lead in with Kings, it may actually be able to improve on these numbers. and if kings launches halfway decently, nbc could at least be competitive on sundays.
Glad to see such good numbers for Brothers & Sisters. Still trying to figure out why the CW is airing a show that was canceled because of such low numbers.
Fin, I’m not surprised B&S did well in the DH timeslot on ABC. From 9-10 on ABC, the cougar demographic and other estrogen-leaning types want a sudsy, soapy escapist Sunday night fare. B&S can easily replace DH for those people.
I think B&S would have stronger numbers if not for the late timeslot.
A lot of people I know are in bed by 10 on a Sunday night!
Yeah, my parents are in bed by 10 on a sunday night. My mom watched first and second seasons on dvd, they do not repeat Brothers & Sisters in another time. anyway b&s is better than desperate bitches ew
I’m glad, love b&s
Did anyone notice how the CW’s numbers went up by the 9pm hour? With proper promotion, they could average 2 million viewers on Sunday Night.
I guess that’s the luxury of having a dependable hit like DH. You can stick the ten to eleven show ( I’ve proven to myself anyway 18-49 viewing drops abnywhere from 25% to 40% on most nights after ten pm ), see how well it does, and maybe try it out at nine pm some other night.
The bar on Sunday night for the CW is so incredibly low after their new shows suffered an epic failure in 2007-8, and then their deal with MRC capital to lease the entire night blew up last fall, that Jericho reruns and an old movie has been an improvement!
wow! Brothers and sister did amazingly well!! i thought it was going to get about 7m, but 12m! best numbers of the season?
i really would move it too mondays/tuesdays/wednesdays at 10 in the fall!
There’s always so much bad news about network tv fading but at least on this night everybody can point to something and say this was a success if only mildly successful. Yes even a 8.8 average for the Apprentice is a good number at NBC. Now, whether that holds up or not against the destroyer, Desperate Housewives, next week is another thing. And Bros & Sis big numbers may be a sign of things to come. They truly put together a stunner of a movie last night.
Brothers and Sisters was a terrific piece of television last night. Rob Lowe’s story line was great and very surprising.
chuck
Nuestra belleza latina is not a movie, its a beauty competition reality show.
wbviewer, thanks, and that’s from someone who’d never have known! Fixed.
Sorry some of you feel that way,but as the numbers showed..Jesse Stone..KICKED ASS!!!
there are advantages to reading press releases, but sadly this one came out after this morning’s report:
The third season of Univision’s popular reality competition, “Nuestra Belleza Latina” (Our Latin Beauty; Sunday, March 1, 8pm – 10pm ET/PT; 7pm – 9pm Central) attracted nearly four million Total Viewers 2+. With the premiere of “Nuestra Belleza Latina”, the Spanish-language network took the #4 spot in the time period, beating CBS among Adults, Men and Women 18-34 as well as Persons 12-34.
the FOX timeslot has to be wrong. Variety reports that the Simpsons got a 4.6 rating and 12.6 million viewers at 8 pm, not NASCAR
The Jerhicho rerun and old movie that CW doesn’t advertise in any way gets low numbers, but not as low as second runs of 90210 and 13 for real.
CW has found the cheap way out, which is a surprise because WB was forced to buy movies w/TNT/TBS like all of the Lord of the Rings and The Wizard of OZ, so you would figure that CW would still own the rights to the few Flix From The Frog that WB use to own, at least they were rescent movies that people in the CW’s demo had heard of, other than the Bond flix, few of the old MGM movies, were classic and I am surprised that they are bringing in the numbers that they are.
Maybe it benefits CW to keep the numbers low so next season when they air new episodes of anything they will be able to say a 1000% increase over the same time period last year….but honestlythey are trying to build Mon to Thur schedule and they have all but given up on Fri and Sun so they are going w/ the cheapest route possible on those nights airing 1 hour of new shows out of 6 total hours, probably are actualy making $$ going this route
Shea, if those are time zone adjusted numbers that Variety is reporting they may very well be correct for the Simpsons, but the NASCAR race definitely overran into the 8pm hour in the Eastern time zone, which played hell with these fast affiliate results and their timeslots we get in the mornings. We will have the Simpsons final results posted on Tuesday along with all the other final results from last week.
pete, it doesn’t benefit the CW to get such poor results on Sunday, but they certainly *will* tout their big increases next season from this low level if they get them
Wow good numbers for Brothers & Sisters it has more viewers than Lost season 5’s two hour premiere.
And not bad for The Apprentice too.
I wish fox would promote the Simpsons more the only reason i new it was a new(wer)episode was because the guide had 2009 0n it.
and my DVR has half the simpsons episode on the KOTH so what will the DVR numbers look like
and Jericho is great for the CW, they should order new episodes
Thin Ice starring Tom Selleck was fantastic, good plot and so glad it won out with the number of viewers.
They sat it was set for the older 50+ crowd, well that crowd is constantly growing with more boomers arriving on the scene.
Go Selleck you are one great actor!!!!!!!!!!!!!!!
Thanks CBS and keep them coming.