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American Idol has most DVR viewers, Heroes has greatest share of viewing by DVR

Posted on 10 March 2009 by Bill Gorman

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For the week of February 16-22, Fox’s Tuesday American Idol had the largest audience via DVR viewing with 4.353 million viewers via DVRs.

Fox’s House was second with a DVR viewing audience of 4.129 million. Rounding out the top ten for the largest DVR audiences were Wednesday’s American Idol, Grey’s Anatomy, Lost, 24, The Mentalist, Heroes, NCIS and CSI.

Heroes had the highest share of it’s overall viewing by DVR with 30.7% of all viewing by DVR. Rounding out the top 10 for highest share of total audience viewing via DVR viewing were Terminator: Sarah Connor Chronicles, Dollhouse, Lost, Life, 24, House, Amazing Race, Chuck and Friday Night Lights.

Note: The numbers in these lists are total viewers, not any particular age demographic.

To see past weeks DVR viewing lists click here.

Those of you interested in DVR viewing numbers might enjoy:

When Do DVR’d Shows Get Watched? Same Night or After?

Doing My Part To Combat DVR Misinformation.

Largest DVR Audiences for Broadcast TV Shows:


Rank Programs Net  Persons Live+7 (000s)  Persons Live+SD (000s)  Persons Live (000s)  Same Day DVR Viewers (000s)  DVR Viewers (000s)  % of All Viewing By DVR % of DVR Viewing On Airdate
1 AMERICAN IDOL-TUESDAY FOX  26,977  25,384  22,624  2,760  4,353 16.1% 63.4%
2 HOUSE FOX  16,367  14,250  12,238  2,012  4,129 25.2% 48.7%
3 AMERICAN IDOL-WEDNESDAY FOX  26,065  24,836  22,000  2,836  4,065 15.6% 69.8%
4 GREY’S ANATOMY ABC  17,806  15,676  13,956  1,720  3,850 21.6% 44.7%
5 LOST ABC  13,161  11,463  9,558  1,905  3,603 27.4% 52.9%
6 24 FOX  12,926  11,262  9,665  1,597  3,261 25.2% 49.0%
7 THE MENTALIST CBS  20,248  18,237  17,107  1,130  3,141 15.5% 36.0%
8 HEROES NBC  9,499  7,764  6,581  1,183  2,918 30.7% 40.5%
9 NCIS CBS  19,535  18,079  16,768  1,311  2,767 14.2% 47.4%
10 CSI CBS  18,783  16,946  16,106  840  2,677 14.3% 31.4%
11 PRIVATE PRACTICE ABC  12,935  11,231  10,363  868  2,572 19.9% 33.7%
12 CRIMINAL MINDS CBS  16,199  14,678  13,668  1,010  2,531 15.6% 39.9%
13 ACADEMY AWARDS-02/22 ABC  36,678  36,316  34,260  2,056  2,418 6.6% 85.0%
14 BONES FOX  10,994  9,543  8,626  917  2,368 21.5% 38.7%
15 SURVIVOR: TOCANTINS CBS  14,328  13,593  11,983  1,610  2,345 16.4% 68.7%
16 AMAZING RACE 14 CBS  8,512  7,813  6,528  1,285  1,984 23.3% 64.8%
17 CHUCK NBC  7,725  6,885  5,944  941  1,781 23.1% 52.8%
18 HELL’S KITCHEN FOX  7,591  6,584  5,880  704  1,711 22.5% 41.1%
19 LAW AND ORDER:SVU NBC  10,681  9,510  8,987  523  1,694 15.9% 30.9%
20 E.R. NBC  8,810  7,539  7,136  403  1,674 19.0% 24.1%

Greatest % Of DVR Viewing for Broadcast TV Shows:


Rank Programs Net  Persons Live+7 (000s)  Persons Live+SD (000s)  Persons Live (000s)  Same Day DVR Viewers (000s)  DVR Viewers (000s)  % of All Viewing By DVR % of DVR Viewing On Airdate
1 HEROES NBC  9,499  7,764  6,581  1,183  2,918 30.7% 40.5%
2 TERMINATOR: SARAH CONNOR CHRONICLES FOX  4,851  3,863  3,376  487  1,475 30.4% 33.0%
3 DOLLHOUSE FOX  5,245  4,204  3,787  417  1,458 27.8% 28.6%
4 LOST ABC  13,161  11,463  9,558  1,905  3,603 27.4% 52.9%
5 LIFE NBC  6,120  5,045  4,575  470  1,545 25.2% 30.4%
6 24 FOX  12,926  11,262  9,665  1,597  3,261 25.2% 49.0%
7 HOUSE FOX  16,367  14,250  12,238  2,012  4,129 25.2% 48.7%
8 AMAZING RACE 14 CBS  8,512  7,813  6,528  1,285  1,984 23.3% 64.8%
9 CHUCK NBC  7,725  6,885  5,944  941  1,781 23.1% 52.8%
10 FRIDAY NIGHT LIGHTS NBC  4,588  3,929  3,539  390  1,049 22.9% 37.2%
11 HELL’S KITCHEN FOX  7,591  6,584  5,880  704  1,711 22.5% 41.1%
12 GREY’S ANATOMY ABC  17,806  15,676  13,956  1,720  3,850 21.6% 44.7%
13 BONES FOX  10,994  9,543  8,626  917  2,368 21.5% 38.7%
14 PRIVATE PRACTICE ABC  12,935  11,231  10,363  868  2,572 19.9% 33.7%
15 E.R. NBC  8,810  7,539  7,136  403  1,674 19.0% 24.1%
16 LIFE ON MARS ABC  6,371  5,498  5,168  330  1,203 18.9% 27.4%
17 KNIGHT RIDER NBC  5,981  5,349  4,956  393  1,025 17.1% 38.3%
18 LAW AND ORDER NBC  8,329  7,254  6,962  292  1,367 16.4% 21.4%
19 MEDIUM NBC  10,173  9,002  8,508  494  1,665 16.4% 29.7%
20 SURVIVOR: TOCANTINS CBS  14,328  13,593  11,983  1,610  2,345 16.4% 68.7%

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The % of Total viewing by DVR table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had thelargest % of viewing by DVR in their Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Definitions:

DVR (Time-shifted) Viewing – Program ratings for national sources are produced in three streams of data –LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

Same Day DVR Viewers - How many people watched the show on their DVRs prior to 3AM the day following the airdate,

DVR Viewers - How many people watched the show on their DVRs within 7 days following the airdate

% of All Viewing By DVR - Of the total viewing of that particular episode, what percentage was done via DVR.

% of DVR Viewing On Airdate - Of the DVR viewing of that particular episode, what percentage was done prior to 3AM the day following the airdate.

Nielsen TV Ratings Data:©2009 The Nielsen Company. All Rights Reserved.

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10 Responses to “American Idol has most DVR viewers, Heroes has greatest share of viewing by DVR”

  1. Heather says:

    Aww, Chuck made the top ten! That makes me happy. And distracts me while I wait anxiously for last night’s ratings.

  2. Anil says:

    Wow baby look at Dollhouse..lol! It hit 5 million. That’s great. If it keeps that up it just might be lucky enough to get renewed. 5 mi. on a Friday nite is like 10 mil. on a weekday isn’t it? :P

  3. Sarah says:

    yay, knight rider made it into the top 20 :)

  4. Julie says:

    Medium was over 10 million after DVR – thats fantastic for this show. I’m a huge fan, so seeing this gives me hope for next season.

  5. Rob R says:

    Michael Auseillo of Entertainment Weekly is reporting today that Direct TV and NBC are in active negotiations to co-renew “Friday Night Lights” for TWO more seasons: Seasons 4 and 5. NBC is said to be the one driving the TWO season package. Unbelievably great “almost” news. It shows that ratings alone do not drive the “Renew or Cancel?” decision, but the overall contribution to bottom line profit. “Friday Night Lights” is known for its incredibly inexpensive production process, with no rehearsals, 3 cameras filming at once, and semi-improvised dialogue, filming 4 hour-long episodes in 5 weeks, for example.

  6. dutchie says:

    House FTW!

  7. Sammy01 says:

    anil i doubt it, T:SCC is up to nearly 5 million with DVR’s dont mean it aint dead as a dodo.

  8. Gamble20 says:

    Whats with you guys and Chuck? I can’t stand the show

  9. Simone says:

    Gamble20, that’s the $64,000 question. I cannot fathom the downright obsession of some people over Chuck. Boggles my mind.

  10. VYuci says:

    Rob or Bill,

    What’s Chuck 18-49 demos with DVR viewing included? I know it’s practically useless for advertisers, but it’s something I’m curious about.


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