From our friend Liz Gannes at NewTeeVee comes a great article packed with juicy data. This is just a taste:
[Hulu] is now the No. 4 biggest video streamer in the U.S., according to comScore, and the No. 2 according to Nielsen. comScore reports the site grew its number of viewers 42 percent and its number of streams 33 percent in February, a shortened month that saw a drop for most video sites in the top 10.[...]
Hulu places fourth by comScore’s measure of both number of streams and unique viewers in February, with 333 million streams and 34.7 million viewers. That’s a significant leap up from 250 million streams and 24.4 million viewers inJanuary.
go read it all here.
Hmmm, guess the “evil plot” is working. Hope NBC and Fox take that into consideration when deciding to renew shows. But I won’t mention any specific shows. (*cough-CHUCK-cough*)
Hmmm, I wonder if this has anything to do with my “watching” Chuck half a million times on Hulu in February. :p
excuse me, but how much the two network gain from hulu?? i thought it was free, right? but if they gain, the question is: how much for every show/episode?
Sara, there are ads played during show viewing on Hulu. It is tiny compared with advertising during a primetime TV airing, but its not nothing. The networks get some of that money (we don’t know how much), and Hulu keeps the rest. There are not likely to be public financials for Hulu, but I doubt it is profitable currently.
Bill, I’ve heard that HULU needs 500 million streams a month to just break even. Which they’re not at yet, but should reach soon. Of course at that point I’m told they’ll have to increase their power to support more people. So they’re dancing in the red ink for a while. The Networks however profit from it. HEROES which does the best is estimated to earn around $6M by seasons end from it. So not bad, but nothing to get excited about yet either. However if they’re right and that doubles in the next year, $12M *IS* something that the Studios would be excited about.
@Bill
Just worthy of pointing out, Hulu _is_ NBC Universal.
http://www.hulu.com/about
Founded in March 2007, Hulu is co-owned by NBC Universal, News Corp. and Providence Equity Partners. It is operated independently by a dedicated management team with offices in Los Angeles, New York, Chicago and Beijing.
Shawn, of course. But apart from their ownership share, NBC (and perhaps others in the ownership chain) gets paid from advertising revenue when NBC shows get viewed. When Fox shows get viewed, NBC does not get paid.
Chuck Fans Are idiots, Because there are way too many people talking about chuck if it’s getting the boot or not. For once talk about something else for a change, MOTHER F…ers!
i wonder if the increase has to do with the millions of times my friends and i watched lazy sunday and im on a boat
correct me if i’m wrong. But here’s my understanding of Hulu’s buisness model:
Hulu is owned by Newscorp/NBCU, So when a show gets viewed on Hulu the revenue is split between NBCU/Newscorp and the content provider.(possibly NBCU or Newscorp) What I don’t know is if the money goes to the studio that produces the show or the network that airs it. My guess is the studio because scrubs never showed up on Hulu last year even though it was an NBC show.(but ABC studios)
I heard they wanted to be profitable 5 years after launch. So they expect to be in the red for awhile longer.
Dave three companies own Hulu although the name of the third one escapes me – its an equity firm though if memory serves me.
If Hulu is only the fourth largest video streamer in the US, which sites are third, second, and first? Any ideas, Bill?
YouTube, Google Video, and maybe Yahoo video?
I think Google Video is number two and AOL Video is number three.
I’m glad there is a Hulu. Now I can miss some of my favorite shows and catch them later.
Hey, if you click thru to the full article there’s more information. Who knew!
1. Google Video (which includes YouTube)
2. FOX Interactive Media (which includes MySpace)
3. Yahoo Sites
AOL is 8
+33% Good for them, Now if you’re a media executive and have a nicely growing business what do you do ? Provide the best content and keep it growing until the profits starts coming in or renegotiate the content deals and strangle the new business asap because it’s hurting your core business. The smart money seems to think it’s a better than 50/50 chance they’ll make the wrong call.
Is there no way to complain about comments on this board? I think among adults there is no need to call others “MOTHER F…ers!”
Or is flaming en-vogue again?
Seraphim: If it offends you so much, why quote it?
Well let me think about that. Can it be that I was forced to do this because there is no other option to point at it or to have someone remove it? Have I mentioned that there is no such option yet?
Even though I have to say that the majority of the people here seem to be very mature as assuming these boards are never checked by anyone the posts are usually friendly + on focus. I’ve seen way worse boards.