Interestingly, video game users appear to shift back and forth from video game mode to TV mode in a consistent pattern. Among console users, their gaming peaks around 7:00 p.m. while TV viewing peaks around 9:00 p.m. That perhaps indicates that advertisers should attempt to use both media to reach consumers in tandem, said Nielsen. “In general, many gamers give way to the primetime TV hour as it approaches, indicating a complementary approach to the two mediums would be most efficient,” read the report.

I think they were comparing all day to all day, but what the article might not have noted (I’d have to go back and read it) is how much of a gap between the CW and NBC exists on a minutes of engagement basis.

That whopping figure equates to 7 minutes per American per day.

It’s also equivalent to a 3.9 rating in Primetime among Persons 2+, which would put you in shouting distance of NBC.

But it equates to a 0.5 rating on a total day basis, and we know that the combined viewing to NBC and their affiliates throughout the total day is way higher than that.

I think Nielsen screwed up this analysis, and it goes without saying that the distinction will be utterly lost on the people who write about it.

If so, Nielsen should know better.

But, yeah, episode 12 is “Alpine Fields” – VERY boring – but really good performance by Brian Austin Green.

Episode 13 is the last show before the hiatus here in the states – it was a “mini-cliffhanger” you’ll find very interesting.

Episodes 14, 15, 16, and 17 – boring again. Well done, of course, but does nothing for the story arc. Mostly more “Crazy Sarah” stuff.

18 and up to the ending episode 22 will be pretty good. Hang in there.

Unfortunately you’re right, the show is done for.