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| Rating/Share: Adults 18-49 | 3.4/9 | 2.4/9 | 2.0/5 | 1.8/5 | 1.1/3 | 0.4/1 |
| Rating/Share: Adults 18-34 | 2.2/7 | 2.8/9 | 1.4/4 | 1.3/4 | 1.2/4 | 0.3/1 |
| Total Viewers (million) | 14.11 | 4.93 | 5.67 | 5.89 | 2.79 | .98 |
CBS lead by the Academy of Country Music Awards easily beat the broadcast competition on Sunday night averaging a 3.4 rating for the important adults 18-49 demo. Despite airing only a single new episode, Fox won the adults 18-34 demo with a 2.8 rating and finished second in the 18-49 demo.
Those ratings for the Academy of Country Music Awards mark an uptick in their historical trend. The show topped the 18-49 demo during every half hour (although a new Simpsons tied it at 8pm).
Kings seems destined to live out a life of exile at 8pm with a mere 1.1 demo rating last night. Celebrity Apprentice, suffered in the competition with the Country Music Awards, down 15% in the 18-49 demo from last week.
You can see overnight reports for past Sundays here to compare.
Full details:
| Time | Net | Show | 18-49 Rating | 18-49 Share | 18-34 Rating | 18-34 Share | Viewers Live+SD (000s) |
| 7:00 | ABC | America’s Funniest Home Videos (repeat) | 1.9 | 7 | 1.4 | 6 | 6.447 |
| CBS | 60 Minutes | 1.7 | 6 | 0.7 | 3 | 11.334 | |
| FOX | American Dad (repeat) | 1.2 | 4 | 1.1 | 5 | 2.613 | |
| NBC | Dateline NBC | 1.1 | 4 | 0.6 | 2 | 4.415 | |
| UNI | Hora Pico | 0.8 | 3 | 0.9 | 3 | 1.907 | |
| CW | Jericho (repeat) | 0.3 | 1 | 0.2 | 1 | 0.694 | |
| 7:30 | ABC | America’s Funniest Home Videos (repeat) | 2.3 | 7 | 1.6 | 6 | 7.572 |
| CBS | 60 Minutes | 1.9 | 6 | 0.8 | 3 | 12.757 | |
| NBC | Dateline NBC | 1.5 | 5 | 0.9 | 3 | 5.580 | |
| FOX | King of the Hill (repeat) | 1.4 | 4 | 1.4 | 5 | 2.909 | |
| UNI | Hora Pico | 0.9 | 3 | 0.9 | 3 | 2.196 | |
| CW | Jericho (repeat) | 0.3 | 1 | 0.2 | 1 | 0.756 | |
| 8:00 | FOX | The Simpsons | 3.1 | 9 | 3.4 | 11 | 6.397 |
| CBS | Academy of Country Music Awards | 3.1 | 9 | 2.0 | 7 | 13.729 | |
| ABC | Extreme Makeover: Home Edition (repeat) | 2.0 | 6 | 1.4 | 4 | 6.642 | |
| NBC | Kings | 1.1 | 3 | 0.8 | 3 | 3.643 | |
| UNI | Nuestra Belleza Latina | 1.0 | 3 | 1.2 | 4 | 2.803 | |
| CW | Rocky III (movie) | 0.4 | 1 | 0.3 | 1 | 0.919 | |
| 8:30 | CBS | Academy of Country Music Awards | 3.5 | 9 | 2.3 | 7 | 14.392 |
| FOX | Family Guy (repeat) | 2.8 | 7 | 3.3 | 10 | 5.802 | |
| ABC | Extreme Makeover: Home Edition (repeat) | 2.4 | 6 | 1.6 | 5 | 7.559 | |
| UNI | Nuestra Belleza Latina | 1.2 | 3 | 1.3 | 4 | 3.188 | |
| NBC | Kings | 1.1 | 3 | 0.8 | 3 | 3.609 | |
| CW | Rocky III (movie) | 0.4 | 1 | 0.3 | 1 | 1.084 | |
| 9:00 | CBS | Academy of Country Music Awards | 4.1 | 10 | 2.9 | 8 | 15.741 |
| FOX | Family Guy (repeat) | 3.1 | 8 | 3.8 | 11 | 6.271 | |
| NBC | Celebrity Apprentice | 2.2 | 5 | 1.6 | 4 | 5.894 | |
| ABC | Desperate Housewives (repeat) | 1.7 | 4 | 1.0 | 3 | 5.563 | |
| UNI | Nuestra Belleza Latina | 1.3 | 3 | 1.4 | 4 | 3.235 | |
| CW | Rocky III (movie) | 0.4 | 1 | 0.3 | 1 | 1.129 | |
| 9:30 | CBS | Academy of Country Music Awards | 4.1 | 10 | 2.8 | 8 | 15.509 |
| FOX | Simpsons (repeat) | 2.7 | 7 | 3.3 | 9 | 5.605 | |
| NBC | Celebrity Apprentice | 2.6 | 6 | 1.8 | 5 | 6.534 | |
| ABC | Desperate Housewives (repeat) | 1.7 | 4 | 1.1 | 3 | 5.691 | |
| UNI | Nuestra Belleza Latina | 1.4 | 3 | 1.5 | 4 | 3.628 | |
| CW | Rocky III (movie) | 0.5 | 1 | 0.4 | 1 | 1.310 | |
| 10:00 | CBS | Academy of Country Music Awards | 4.1 | 10 | 2.8 | 8 | 15.119 |
| NBC | Celebrity Apprentice | 3.0 | 8 | 2.1 | 6 | 7.607 | |
| ABC | Brothers & Sisters (repeat) | 1.1 | 3 | 0.8 | 2 | 3.931 | |
| UNI | ¿Quién Tiene la Razón? | 1.1 | 3 | 1.0 | 3 | 2.813 | |
| 10:30 | CBS | Academy of Country Music Awards | 4.0 | 10 | 2.7 | 8 | 14.303 |
| NBC | Celebrity Apprentice | 3.2 | 8 | 2.2 | 6 | 8.077 | |
| ABC | Brothers & Sisters (repeat) | 1.0 | 3 | 0.9 | 3 | 3.734 | |
| UNI | ¿Quién Tiene la Razón? | 1.0 | 3 | 1.0 | 3 | 2.577 |
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Shows are sorted by demo adults 18-49 in each time slot. Trying a little experiment here on reorienting the tables to emphasize the adults 18-49 demo, while still presenting all the high level data we get.
Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.
Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.
It should be noted that Friday Night Lights got a better demo than Kings and Howie Do It tied it in the demo.And both shows got about as many viewers. And they were on Fridays. What is NBC going to do with Kings? Are they going to banish it to Fridays or Saturdays or yank it off the air?
NBC would be wise to double up Dateline and shift Kings to Saturday no later than tomorrow. What an embarasment.
Too bad for Kings, because I like it, but those numbers are just too bad to take. I’d watch the remaining episodes on another night, though.
Only God can save the King now.
Celebritiy Apprentice got battered, yes, but look at that half hour demo spread: 2.2, 2.6, 3.0, 3.2.
One full point, and two million more viewers. The music awards did the same one point jump in the demo, but in the first hour. Are there that many more people watching TV at 10pm as opposed to 9pm?
Kings is ok and moderately interesting, but it will almost certainly be beheaded. Cant say I will shed a tear over its demise. Since the story is not really going anywhere in particular (except maybe tank guy replacing the current king, it probably doesnt matter when they axe it.
Disappointed in Kings numbers. I really like the show though, too bad no one else seems to be watching. I’m with Lisa, I’ll still watch it if/when it gets moved to Saturdays.
Robert: LOL
Kings is probably the best show on TV that nobody is watching (2nd to Damages). It has a great story, good actors and it’s visually enjoyable to watch. It looks though like it may finish it’s run on Saturdays for the last 11 episodes. I doubt NBC doesn’t air the episodes though.
FrankJ, there are fewer people watching at 10pm, but numbers for Celebrity Apprentice could be explained by shift from cable shows, or simply shift from Fox shows at 10pm.
And the CMA were nearly exactly the same in the 18-49 demo at 9-10 and at 10-11.
Holy crap NBC…
NBC seriously needs to start thinking about promoting off network more. How can they expect new shows to launch when nobody’s watching their old shows?
I know it’s super expensive, but perhaps they can cutback on network promotion and sell the add time. I mean 2 P&R and 2 Southland commercials per commercial break during the ER finale was just overkill.
I guess that’s assuming NBC can still sell ad time…
Maybe “KINGS” can do a spin off; real quick like – call it “Court Jester” or “Fools”
No, Fools would be a show about the people at NBC who approved Kings.
Bill — I ascribe the drop in Celebrity Apprentice ratings to the Rodman effect! Dennis Rodman was fired last week and gone from the show (he was fired for drinking on the job — doesn’t make him a great employee, but makes for entertaining drama at least)*
*I’m not watching Celebrity Apprentice but I DVR Kings a few minutes past the hour and I saw the “previously on Celebrity Apprentice”
sorry, if you post “Save Chuck” campaign info on the SUNDAY NIGHT ratings post or any other post not pertaining to Chuck, I’m deleting it, if I see it…
Good for CBS, Fox and very bad for NBC. CA is going down and Kings is… who knows what Kings is, anyway. I watched 60 Minutes, then Fox. My god, the new Simpsons was awesome! Sure, the show’s not what it used to be, but they still deliver 2 or 3 great episodes in a new season.
I think NBC will move Kings to Saturday after easter weekend. They can blow new episodes in less competitive timeslots.
So… any reason why Fox would air one new episode of the Simpsons with 5 repeat episodes?
Michael…yes – I was trying to be a little sarcastic – but yea – you spelled it out…lol
Matt, all I can figure is that Fox had an imbalance of new Simpsons episodes compared to the other Sunday night animated shows.
Last week rodman’s fired for alchol and this week same senerio…I Also watched the tudors season premiere on showtime!!!
I’m really not sure what NBC can do with Kings at this point.
When you’re spending a reported $4 million per episode its hard to see how you can send it to Saturday even when the numbers are that low. Maybe shifting it to Friday at 10 and doubling up on Dateline Sunday nights could work. Or you could shift The Apprentice to 8 and put Kings at 10. I don’t think that’s going to change the numbers but The Apprentice looks as if it gets hammered by the Kings lead-in.
NBC is really hurting. A .8 in the demo for Kings is just awful. They better hope Parks & Recreation and Southland take off, especially with all the promos they have been airing.
oh no poor Kings
Alex, the 4 million per episode has already been spent and there’s NO chance at this point of saving Kings. But the horrible numbers on Sundays are costing NBC money.
Michael I’d agree if I thought NBC had anything they could move into the slot and see major improvements on but I’m not really sure what they’ve got up their sleeves – especially not whilst they’re filling the Wednesday night slot as well.
Two hours of Dateline is an option but it doesn’t strike me as a great idea. I suppose they could move The Apprentice to 8 and slot an SVU repeat in at 10. That would likely do better numbers I guess. I’m just not sure what they fill Sunday 8PM with at this point.
I was unsure of Kings at first, but the show seems to be the real deal. And the production is still stunningly beautiful, there really hasn’t been much of a drop off since the premiere. The acting is good, and there are tons of interesting plot lines to follow.
Alex, that is an option with SVU at 10, but they are getting close to L&O saturation. After Life ends Wednesdays and Saturdays are both 3 hours of L&O each, plus Tuesday at 10pm means 7 hours all told. Adding anymore just seems like overkill. Where are three or four hours of Deal Or No Deal when you need them!
@128boy, “Where are three or four hours of Deal Or No Deal when you need them!”
I’ve written it before, but how can Howie Mandel be expected to push television frontiers in both “Howie Do It” and “Deal or No Deal” at the same time? He’s just a man, not a machine!
That’s what TSCC needs to secure a third season – Howie Mandel, The Terminator!
And 128 you may be right, 7 hours of Law & Order might just be over kill…
I don’t understand why Fox programmed so many reruns. Last week when ABC showed reruns they seemed to get a ratings boost. With no competition from ABC they should have taken full advantage of this opportunity.
Watched Kings last night because of Ian McShane (Deadwood greatest tv show of all time!) which I’m thinking is really a Sopranos wannabe. (minus the good stuff-sex,violence,etc.)
Stayed around for Celebrity Apprentice.
By the end of the show I was checking to make sure I didn’t have any All detergent in my house! Went to an NBC forum to vent my displeasure, registered and then got this message:
This forum is read only, no new posts or replies can be made.
From reading other posters on that site, I can tell you that a lot of people are mad at Trump and it just might affect next week’s ratings.
Boycott Trump
Boycott All
Robert, I know, I know. And every day when I wake up I tell myself that I will choose which show I like more, and every night when I go to sleep I am disappointed in myself for not being able to decide.
^^^Alex, LOL! That is by far the funniest thing I’ve read all day. Do I smell a Terminator/Howie Do It cross promotion?
As per comment above: Sunday night is the only night 18-49 watches as much at ten as at nine. This I say intuitively wo checking numbers but its a phenomenon i’ve noticed for a while. I’m not even sure ANY night sees as many 18-49 at ten. Also, it’s becoming interesting if Bro and Sis goes to ten some night. I beleive with time it could skew older with a fairly loyal audience. Older women like Sally Fields big time, there’s also Callista and Rob Lowe ( I think.) I know there are differing opinions on that among posters here. I notice too that nets who snag the mid-level specials ( ABC is clever on that ) can pad their ratings – CBS gave us an example Sunday night.
I hope they at least tie up Kings’ story. I’ve enjoyed it and some closure would be nice.
If they don’t, just read the Bible, Sam.
Kings is actually not a bad show. They should tie it up as a 13 part mini series and give it a proper send off so they can make a little back money on DVD sales.
NBC Kings 1.1/3 0.8/3 3.643
NBC Kings 1.1/3 0.8/3 3.609
Money well spent.
All that’s left is for “Southland” and “Parks and Wreckreation” to flop, and the proud as a peacock network can pride themselves in having the least successful freshman roster in all of TV history.
Riff, Southland and Parks may very well bomb hard, but don’t count them out yet.
Parks is from the creators of NBC’s most popular show, and while it’s future is most definately uncertain, I think it’s the *closest* thing to a sure thing NBC has had in a while.
As for Southland, it may fail, but it does have the advantage of airing after NBC’s strongest single hour on their entire schedule.
As always, we shall see.
Rolling out the red carpet for The Celebrity Apprentice, huh? My dream is for NBC to become all reality TV all the time. I’m sure millions of Americans would love that – a 24/7 reality TV channel. More celebs! More fluff! More gossip! More TRASH!
Congrats to you, NBC, on rolling out the red carpet for all things TRASH!
The “Southland” pilot was a dud. It took 38 minutes to get going, and by the time it did, it was gone. I didn’t care about any of the characters, and you won’t either. I couldn’t even tell two of the characters apart. John Wells has a great batting average at NBC (and a .000 record elsewhere), but this show doesn’t have the “it factor” that “ER,” “Third Watch” and “The West Wing” did. Hell, it doesn’t even have the “it factor” of “Trinity” — which was canned after a month.
“P&R” is sight unseen, but the promos give me no reason to doubt that it will do for Daniels and Schur what “American Dad” did for Seth McFarlane — prove the one-trick-pony label justified. Oh, but I forgot. It’s from Reveille. Who cares if it flops?
King’s rating are really bad I wonder why no one watches that show especially the director of most of the episodes are the director of I Am Legend
KINGS is too much like a cable show. It should have been on HBO.
“Kings is actually not a bad show. They should tie it up as a 13 part mini series and give it a proper send off so they can make a little back money on DVD sales.”
I’ll be amazed if NBC manage to make back any of the $60 million they’ve spent on Kings. Unless they’re planning to sell the DVD at a couple of hundred thousand dollars each…
I hope NBC does not abdicate KINGS! Long live the KINGS!
Kings has been moved to Saturday, so I’d say it’s already been abdicated.
NBC did a crap job advertising “Kings”. I saw one article in Time magazine and just by chance on Hulu. I didn’t even know that it was on cable. It’s a fantastic show (in my opinion the best since “House”. It had huge potential and was something new, but you can’t compete with “The Simpsons”. CMA’s? Extreme Makeover? People actually watch that crap? Maybe if DVD sales are insanely wonderful they’ll bring it back. Probably not, but I can dream.