It’s interesting to note that CBS will tie Fox in the adults 25-54 demo only on a ratings point basis (which goes to a single significant digit). When average 25-54 viewership is used (which goes to 3 significant digits) Fox is going to win.
via CBS press release:
- CBS WINS THE 2008-2009 TELEVISION SEASON IN VIEWERS AND PLACES FIRST IN ADULTS 25-54
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CBS Is America’s Most-Watched Network for the 6th Time in the Last 7 Years
CBS Is the Only Network To Post Yearly Gains in all Key Measures
“The Mentalist” Is Season’s Only New Breakout Hit
In Season Six, “NCIS” Climbs to the #2 Drama of the Season (Only Behind “CSI”)
CBS Has 7 of the Top 10 Dramas
CBS Dominates Comedy with Its #1 Monday Block
18 New and Returning Programs Post Time Period Increases in Adults 18-49 and in Adults 25-54
CBS Has More Time Period Winning Programs Than all the Other Networks Combined
CBS Wins the Monday-Friday 10:00 PM Time Period in Viewers, Adults 18-49 and Adults 25-54 Leading into Affiliate Late Local News
CBS Tops May Sweep in Viewers for the Seventh Consecutive Year With one night remaining, CBS will win the 2008-2009 television season in viewers, its sixth victory in the past seven years, and also place first in adults 25-54 (projected tie with FOX), according to Nielsen most current ratings through Sunday, May 17. On the strength of its new and returning comedies and dramas, as well as the continued success of its two reality staples, CBS is the ONLY network to post ratings gains over last season in all key measures: +12% in viewers, +3% in adults 18-49 and +8% in adults 25-54. CBS also jumped from third to #1 in women 25-54 (4.6/11 from 4.3/10, +7%) and is the only network up in women 18-49 (3.5/09 from 3.3/09, +6%). 2008-2009 TELEVISION SEASON (September 22, 2008-May 17, 2009) 08-09 07-08 % Change Persons 2+ CBS 11.75m 10.52m +12% NBC 7.88m 8.14m -3% ABC 8.93m 9.25m -3% FOX 9.70m 11.13m -13% Adults 18-49 CBS 3.1/08 3.0/08 +3% NBC 2.8/08 2.8/08 nc ABC 2.9/08 3.0/08 -3% FOX 3.6/10 4.2/10 -14% Adults 25-54 CBS 4.1/10 3.8/09 +8% NBC 3.2/08 3.3/08 -3% ABC 3.4/08 3.6/09 -6% FOX 4.1/10 4.6/11 -11% CBS had the season’s #1 drama/scripted program-CSI; #1 comedy-TWO AND A HALF MEN, #1 new series-THE MENTALIST and the #1 news magazine-60 MINUTES. CBS dominated the season’s rankings in both drama and comedy. The Network has seven of the Top 10 dramas-CSI (#1), NCIS (#2), THE MENTALIST (#3), CRIMINAL MINDS (#5), CSI: MIAMI (#7), CSI: NY (#9) and WITHOUT A TRACE (#10), all of which registered year-to-year gains and/or improved the time period. Among comedies, CBS had five of the top six comedies-TWO AND A HALF MEN (#1), RULES OF ENGAGEMENT (#2), THE BIG BANG THEORY (#4), WORST WEEK (#5) and HOW I MET YOUR MOTHER (#6). CBS has 18 new and returning programs that have posted time period increases in adults 18-49 and in adults 25-54 vs. last year. Among other CBS season highlights:
PRIMETIME MAY 2009 SWEEP-TD: 25 DAYS (4/23/09-5/17/09 vs. 4/24/08-5/18/08) 2009 2008 Chg Persons 2+ (Millions) CBS 10.64 #1 10.15 #1 +5% NBC 6.21 #4 5.91 #4 +5% ABC 8.57 #2 9.29 #2 -8% FOX 8.25 #3 8.69 #3 -5% Adults 25-54 CBS 3.5/09 #1T 3.5/09 #3 n.c. NBC 2.4/06 #4 2.3/06 #4 +4% ABC 3.2/08 #3 3.6/09 #1T -11% FOX 3.5/09 #1T 3.6/10 #1T -3% Adults 18-49 CBS 2.6/08 #2T 2.6/08 #3 n.c. NBC 2.0/06 #4 1.9/05 #4 +5% ABC 2.6/08 #2T 3.0/09 #2 -13% FOX 3.0/09 #1 3.2/10 #1 -6% Final 2008-2009 season and May sweep ratings will be released on Thursday. |
How can you win 25-54 if you’re tied with FOX? and no 18-34 numbers?
@ cool: details, details….
PR is the art of taking something that is even the tiniest bit true and making it seem like the *only* possible truth!
The CBS it’s an OLD OLD network… (i mean in term of people)
Wow, CBS has to “fudge” the numbers even to win the 25-54 now.
The fact do speak to the truth that without American Idol, Fox would not be a contender—the numbers for Glee prove thepoint—it lost viewers in the last hour. CBS may have had older viewers but guess what–it is postion toi take advantage of the millions of baby boomers who are being courted during this recession. Consistently, scripted shows still have an appeal. Reality TV has run amok. CBs rules–is it perfect-no but it has a broader tent although I could do without all the crime dramas except for the Mentalist.
I don’t understand the cancellation of Without A Trace. Yes, cost may have been an issue but as they said, it was one of the seven top dramas on TV (#10). How can you let that go?