This interesting nugget from a long article chiefly about how CBS isn’t trying anything unusual for next fall like The Ex-List, Moonlight or Viva Laughlin.
No surprise at all that CBS drew the most advertising dollars, but note that Fox programs only 15 prime-time hours to CBS’s 22 hours. On a per prime-time hour basis, Fox nets the most ad money.
Between Sept. 1, 2008, and May 17, 2009, CBS has been able to win more ad dollars than its broadcast-network competitors, according to TNS Media Intelligence. CBS secured about $4.03 billion during that time period, TNS said, while ABC took in about $3.67 billion, NBC lured about $3.02 billion, Fox received about $2.99 billion and the CW took in about $361.9 million.
read the rest at Advertising Age
I guess NBC only beat FOX because of its 2million dollar placement at the superbowl but ABC wow!!
hahaha CW (Cant Win Network)
Haha, Fox almost beat NBC…
If it wasn’t for the Super Bowl, FOX would have beaten NBC!
Fox wasn’t that far from ABC or NBC on the total dollars — and with what, 7 hours less per week of programming? The numbers next year should be interesting with the Leno factor calculated into the mix. As for CW… that is just simply sad.
Would the profits from the 2008-09 season be affected by the make-goods from the strike?
Are there any numbers about which network was more profitable?
Fox is.
TomSD, Are there numbers? Yes. Do we get to see them? No. Since most networks are not individual ventures (NBC is owned by GE, etc.), we don’t see profit numbers from them (just the overall company).