via CBS press release:
CBS ORDERS THREE MORE EDITIONS OF THE HIDDEN CAMERA SPECIAL, “I GET THAT A LOT” FOR BROADCAST NEXT SEASON
The April Fool’s Day Broadcast Won its Time Period in All Key Measures
CBS has ordered three more editions of I GET THAT A LOT, a hidden camera special in which celebrities work in everyday jobs and try to convince customers they aren’t who they appear to be. Participants will be announced at a later date.
I GET THAT A LOT features celebrities tricking everyday citizens in a case of supposed “mistaken identity.” Working ordinary jobs, these celebrities confuse customers who can’t decide if it’s the actual celebrity or an astonishing look-alike. As these celebrity jesters continue to deny their true identities, various reactions from their customers elicit exasperated and hilarious responses.
On April Fool’s Day, I GET THAT A LOT featuring Heidi Klum, Jeff Probst, Jessica Simpson, Mario Lopez, LeAnn Rimes and Ice T, won its 8:00-9:00 PM time period in households (6.3/10), viewers (10.35m), adults 25-54 (4.2/11), adults 18-49 (3.4/10) and adults 18-34 (2.3/08). That was CBS’s best delivery in the time slot in viewers, adults 25-54, adults 18-49 and adults 18-34 since December 3, 2008.
I GET THAT A LOT is produced by Magic Molehill Productions in association with LMNO Entertainment. Eric Schotz is the executive producer.

WHAT?! Believe it or not, that show is just as bad as I’m A Celebrity. I tried watching it and it was so boring! It’s very hard to believe Scrubs (1.9/6) and Better off Ted (1.8/5), two smart and funny ABC comedies, were beaten in the 18-49 demo by this unbelievably stupid hidden-camera “reality” show. It looked fake and set-up and there was a stupid laugh track in the background, as if viewers need to know when to laugh. Is this really what TV is coming to?
Okay, that was only going to work once in a while. They should leave that alone. Don’t make a damn series out of it.
That’s probably why they ordered 3 editions instead of a whole series. This show could be an annual April Fools day tradition.
I watched it. Good premise, poor execution. One of my old favorites was Dick Clark’s “practical jokes” show. Some of those set-ups were incredibly well thought out. Mario Lopez selling hot dogs wasn’t exactly “must-see tv”.
I liked the show, almost as funny as another short lived reality show, ‘Fire me, Please!’, which was super funny but didn’t last very long.