ABC Family Claims Most-Watched June in Prime in Total Viewers

Posted on 30 June 2009 by Bill Gorman

via press release:

Ratings Highlights for June 09

Final National Ratings

ABC Family Claims Most-Watched June in Prime in Total Viewers

and Across all Key 18-34, 18-49 and 12-34 Demos

June 09 Wraps as ABC Family’s Most-Watched June Ever in Total Day in Adults/Women 18-34 and 18-49, and Females 12-34

ABC Family Delivers Top 5 Ranks Versus All Cable in Prime in Teen Demos, and Places Among the Top 10 in Women 18-34, Viewers 12-34 and Females 12-34

The Second Season Premiere of “The Secret Life of the American Teenager” is Cable’s No. 1 Scripted Telecast for the Month in Females 12-34, and the

No. 1 Scripted Series Telecast on All Cable in Viewers 12-34 and Female Teens

Posting Record or Near Record Deliveries in its Second Season Premiere, “Secret Life” is Cable’s No. 1 Original Series Debut of Summer 09 in Adults 18-34, and the No. 1 Scripted Series Launch of the 08/09 Season in Key Women and Viewers 12-34

The Debut of “Make It or Break It” Stands as the Month’s No. 2

Scripted Telecast on Ad-Supported Cable in Females 12-34

“Make It or Break It” Ranks as the Net’s No. 2 Original Series Launch Ever in Adults 18-34, Adults 18-49 and Across All Key Women/Female Demos

ABC Family – June 09

Powered by the return of breakout original hit, “The Secret Life of the American Teenager” and the launch of newest original series, “Make It or Break It,” ABC Family recorded best-ever June deliveries in Prime in Total Viewers (1.3 million), Adults 18-34 (282,000), Adults 18-49 (551,000) and Viewers 12-34 (479,000) – - and with all three key female targets – - posting solid gains over year-ago across key categories.

ABC Family finished as a Top 5 cable network in Prime Teens 12-17 (No. 3 – 197,000) and Female Teens (No. 3 – 136,000), and secured Top 10 ranks in Total Viewers (No. 10 – 1.3 million), Women 18-34 (No. 10 – 181,000), Viewers 12-34 (No. 7 – 479,000) and Females 12-34 (No. 7 – 317,000).

Year-to-year, ABC Family registered strong increases across key demos in Prime including by 8% in Total Viewers (1.3 million vs. 1.2 million), by 13% in Adults 18-34 (282,000 vs. 249,000), by 12% in Adults 18-49 (551,000 vs. 490,000) and by 15% in Viewers 12-34 (479,000 vs. 417,000).

In Total Day, ABC Family recorded June highs in Adults 18-34 (179,000), Women 18-34 (124,000), Adults 18-49 (301,000), Women 18-49 (202,000) and Females 12-34 (213,000 – tied June 08).

“The Secret Life of the American Teenager” – Mondays, 8:00 – 9:00 p.m.

On Monday, June 22, 2009, “Secret Life” opened its second season posting a series high in Total Viewers (4.7 million), and second-best numbers ever in Adults 18-34 (1.4 million), Adults 18-49 (2.1 million) and Viewers 12-34 (2.9 million).

In June 09, “Secret Life” ranked as cable’s No. 1 scripted telecast in Females 12-34, and the No. 1 scripted series telecast in Viewers 12-34 and Female Teens.  Additionally, “Secret Life” stood as ad-supported cable’s No. 1 telecast this month in Female Teens.

Impressively, Monday’s season debut became cable’s No. 1 scripted series premiere of the 2008/09 season to date in Women 18-34, Women 18-49 and Viewers 12-34, and the No. 1 scripted original premiere of Summer 09 so far in Adults 18-34.

  • On Monday, June 22, “Secret Life’s” season premiere ranked as Monday’s No. 1 scripted TV show in Adults 18-34, Viewers 12-34 and across target Women demos (18-34, 18-49 and 12-34), and cable’s No. 1 scripted show in Adults 18-49.  In Teens (1.5 million) and Female Teens (1.3 million), “Secret Life” was Monday’s No. 1 TV program.
  • “Secret Life’s” sophomore opener recorded ABC Family’s largest audience in the hour ever in Total Viewers (4.7 million), Adults 18-34 (1.4 million), Adults 18-49 (2.1 million), Women 18-49 (1.6 million), Viewers 12-34 (2.9 million) and Females 12-34 (2.3 million).

“Make It or Break It” – Mondays, 9:00 – 10:00 p.m.

On the heels of its launch as ABC Family’s No. 2 original series debut in the net’s history in several key demos, “Make It or Break It” ranked as the month’s No. 2 ad-supported scripted cable telecast in Females 12-34 (1.1 million/2.4 rating).

  • On Monday, June 22, newest original series, “Make It or Break It” launched as the net’s No. 2 series debut ever in Adults 18-34 (606,000), Women 18-34 (511,000), Women 18-49 (840,000),  Viewers 12-34 (1.3 million) and Females 12-34 (1.1 million), behind only the July ’08 debut of “The Secret Life of the American Teenager.”
  • “Make It or Break It” stood as cable’s No. 1 scripted show in the hour the day of its debut in Women 18-34 (511,000), Viewers 12-34 (1.3 million) and Females 12-34 (1.1 million), and TV’s No. 1 program overall in Females Teens (610,000).
  • “Make It or Break It” registered ABC Family’s best deliveries in the hour ever in Females 12-34 (1.1 million) and Female Teens (610,000), and the net’s best numbers on record with regular programming (excludes “25 Days of Christmas”) in Total Viewers (2.5 million), Adults 18-49 (1.0 million) and Viewers 12-34 (1.3 million).

Source: Nielsen Media Research (National Ratings, June 09: 6/1/09-6/28/09, Most Current: Live + SD, blended with Live + 7, when available).

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13 Responses to “ABC Family Claims Most-Watched June in Prime in Total Viewers”

  1. Jon says:

    its seems Secret Life popularity has increase since its 1st season.

  2. dollhouse sucks says:

    No mention of Greek :( next to be canceled ?

  3. Bill Gorman says:

    It seems like the Kyle XY fan boycott of ABC Family was relatively unsuccessful. ;)

  4. QW says:

    Greek’s not mentioned because the ratings have been terrible. ABC Family has not had a positive mention in an ABC Family press release since last fall.

    And Bill, the beauty of a TV boycott is that success is always just around the corner. Someday, ABC Family will collapse, and when that day comes, Kyle XY’s fans will undoubtedly claim it as a victory. ABC Family’s had nothing to say about the ratings for week 2 of Secret Life or Make It, so that victory could be as soon as this week . .. or maybe next week . . . or next year .. .

  5. Terry says:

    well i am a kyle xy fan and i haven’t watched anything on that channel! :)

  6. zurd0 says:

    I’m agree with QW! “success is always just around the corner” “Kyle XY fans victory could be as soon as this week . . . or maybe next week . . . or next year” . . . but we’ll never Stop until Kyle XY returns!!

  7. Bill Gorman says:

    zurd0 check your sarcasm detector, it may have a malfunction.

  8. bf says:

    Actually, Kyle XY and Secret Life have very different audiences. Chances are that nobody who had taste to watch Kyle XY, would want to stoop so low to watch Secret Life. So the only choice ABC Family has right now to launch new series, is from behind of Secret Life.

  9. Honestly i loved kyle xy..but i also love secret life..so @bf,what you were saying is just bs?Maybe a little true..But not true here..i adore both shows.Also like the new show!

  10. zurd0 says:

    Hi Bill, English is not my native language, so my sarcasm detector (I dont know what you mean) maybe have the malfunction that you mention. But I was being honest… Kyle XY fans loyalty is unique and I’m proud to be part of them. Its not fair how it end… This show deserve a proper ending… Regards…

  11. kylexylover122 says:

    To be honest, the only show I now watch on Abcfamily is Secret Life. I love Kyle XY so much, its my favorite show, and it is an amazing show. I love Secret Life to, but not as much(That’s my response to all of the arguing on the comments). And I agree with basically every body else who stood up for Kyle XY in there comment. I agree with zurd0 alot because the Kyle XY fans loyalty is unique, and I am also proud to be a part of it. The ending wasn’t fair, and it shouldn’t have ended on a cliffhanger, especailly one as big as that. Abcfamily didn’t even answer half hour questions, and instead of answering our questions in the finale, they just gave us much more questions. Kyle XY deserves a proper ending and respect. And we the fans also deserve some respect, Abcfamily hasn’t shown us any. Abcfamily, please fix your mistake and bring back Kyle XY!

  12. Bill says:

    I agree with others Kyle XY fans. I’m also a proud fan of the best series ever. We didn’t deserve that end. We want Kyle XY back and I agree with QW: “could be as soon as this week . .. or maybe next week . . . or next year .. .”
    We want Kyle XY back and if not on the ABC Family, we want it on another network!
    We’re doing everything to bring back it and we won’t stop!
    Just know this…

  13. Greg says:

    As a fan of Kyle XY I have not watched anything on that channel since the last episode of KyleXY… I will never watch another thing on that channel unless Kyle XY returns. I watched many shows on that channel until the cancellation of Kyle XY. Oh and the Boycott is actually working. Of course secret lifes ratings are not down but if you look at the other shows they are doing really crappy, no new show on abc family has went higher than like 1.5 million and that was only for the premiere of 10 things. For a premiere thats pretty crappy… Not to mention Abc Family has been dishing out the cash on all these new shows to promote them hoping that their cancelling of Kyle XY doesnt turn out to be as stupid as everyone knows it was… By the end of the new shows seasons, they will probably be cancelled and hopefully ABCFamily will give an apology and return Kyle XY…


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