| Scoreboard |  |
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 |
 |
 |
 |
|---|---|---|---|---|---|---|
| Rating: Adults 18-49 | 2.4/7 | 2.2/6 | 1.5/5 | 1.5/4 | 1.4/4 | 0.4/1 |
| Rating: Adults 18-34 | 2.2/7 | 1.4/5 | 1.0/3 | 1.5/5 | 1.1/4 | 0.3/1 |
| Total Viewers (million) | 6.983 | 7.383 | 5.763 | 3.645 | 4.222 | 0.829 |
ABC took the nightly win behind ratings gains in The Bachelorette and Here Come The Newlyweds with an average 2.4 rating in the adults 18-49 demo.
The Bachelorette was up nearly 20% in the 18-49 demo from last week, and Here Come the Newlyweds were up 20%. ABC Summer Mondays Tuesdays look like they are beginning to gain some traction.
Dateline NBC was the only other new show on broadcast TV last night, and I’m guessing it was somehow Michael Jackson related, as it won the 10pm hour with a 2.1 18-49 demo rating, up 33% from last week.
Note that the Law & Order:CI at 9pm is labeled “new-ish” because while it had already been telecast on USA, it is new to NBC. And I rarely comment on repeat episodes, but I am surprised that the American Idol repeat of the Michael Jackson song episode did as poorly as it did.
You can see TV ratings from other recent Overnight ratings reports here.
Full details:
| Time | Net | Show | 18-49 Rating | 18-49 Share | 18-34 Rating | 18-34 Share | Viewers (million) |
| 8:00 | ABC | The Bachelorette | 2.5 | 8 | 2.2 | 8 | 7.473 |
| CBS | How I Met Your Mother (repeat) | 1.7 | 6 | 1.3 | 5 | 5.437 | |
| FOX | American Idol (special MJ repeat) | 1.5 | 5 | 1.1 | 4 | 4.273 | |
| NBC | Law & Order (repeat) | 1.1 | 4 | 0.7 | 2 | 5.002 | |
| CW | Gossip Girl (repeat) | 0.4 | 1 | 0.4 | 1 | 1.005 | |
| 8:30 | CBS | Rules of Engagement (repeat) | 1.8 | 6 | 1.2 | 4 | 5.733 |
| 9:00 | ABC | The Bachelorette | 3.0 | 8 | 2.6 | 9 | 8.439 |
| CBS | Two And A Half Men (repeat) | 2.7 | 8 | 1.7 | 6 | 9.130 | |
| FOX | American Idol (special MJ repeat) | 1.4 | 4 | 1.1 | 4 | 4.172 | |
| NBC | Law & Order: CI (new-ish) | 1.3 | 4 | 0.8 | 3 | 5.599 | |
| CW | One Tree Hill (repeat) | 0.3 | 1 | 0.3 | 1 | 0.653 | |
| 9:30 | CBS | The Big Bang Theory (repeat) | 2.6 | 7 | 1.7 | 5 | 7.956 |
| 10:00 | NBC | Dateline NBC | 2.1 | 6 | 1.5 | 5 | 6.688 |
| CBS | CSI:Miami (repeat) | 2.0 | 6 | 1.3 | 4 | 8.002 | |
| ABC | Here Come The Newlyweds | 1.8 | 5 | 1.6 | 5 | 5.036 |
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All numbers are Live+SD.
Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.
Definitions:
*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.
“ABC Summer Tuesdays look like they are beginning to gain some traction”
I assume you mean Mondays, unless you have BIG hopes for “Superstars” tonight
Anon, If it’s Tuesday, It Must Be Belgium! Fixed!
NBC at 10 ran the old Martin Bashier documentary from 2003 titled Living with Michael Jackson. It’s the really creepy one.
In other news, I’m a little surprised at how low the AI repeat was, although a 1.5 demo for a surprise reality repeat isn’t bad.
Really surprised Idol didn’t do better.
By the way, love the “new-ish” label lol
I am trying to figure out how this works. Does ABC charge McDonalds (as an example) more on “The Bachelorette” because of the demo than say CBS charges for the exact same ad shown on “How I Met Your Mother?” Do the companies that advertise pay on the basis of the demo numbers that might be or is it an average over a ratings period?
I can understand how this all works on “American Idol” and the Superbowl because they are proven entities but how does this demo vs ad revenues thing work on newer shows or shows that “kinda, sorta” pull better demos in their time periods?
On another note did FOX advertise much on that Michael Jackson “Idol” show? The only time I heard it mentioned was on Thursday’s “So You Think You Can Dance” after Nigel did the tribute. I too am surprised the numbers are that low. Is that about what FOX has been pulling on Mondays so far this summer?
I know, too many questions, sorry.
ABC should put Better Off Ted after The Bachelorette. The Superstars is a pretty weak lead-in especially if they want BOT to succeed in the fall.
Glad to see Here Come the Newlyweds do better. It’s a very funny show. Not surprised to see A.I. do so poorly, that’s to be expected without all the hype, which is what sells that craptacular show to begin with. (you don’t sell the steak, you sell the sizzle) A.I. is all sizzle.
Catherine, not too many questions, and all good ones. My understanding is that the advertisers pay for projected numbers of demographic group eyeballs. For example, McDonalds may advertise on a show (or group of shows) aiming to reach 2 million impressions to men 18-34. Their cost is based on that projection. If the targeted audience doesn’t meet that projection, further negotiations on make goods ensue.
That’s why we’re always talking about demo audience size. While different advertisers target different groups, the adults 18-49 group is a broad analog for the advertising potential for a show.
Wow CBS repeats are always winning every Monday night. The Big Bang Theory, now being a lead-in from Two and a Half Men, will definitely boost ratings for the show.
I have a few questions for the moderators. These are totally unrelated to the post but i will greatly appreciate answers. I love tv and i plan to design a tv website in the near future (not with tv numbers, so don’t worry lol). What are some legal issues that i will have to worry about? Is it necessary to put a reference source for a simple stub of information about a tv show? I know you need permission to use images but does that boil down to even network logos images as well?
Thank you.
Oh yes i forgot,
What was the highest number ever recorded for a cable tv show?
I know the weekly cable ratings list isn’t up yet but True Blood got 3.7 million viewers on Sunday. It may be enough for a top 20 showing but I also realize that the top of the list for this past week was very strong (Jon & Kate, WWE, Princess Protection Program, etc) from reading all the articles here last week.
http://www.broadcastingcable.com/article/307154-Cable_Ratings_HBO_s_Sunday_Huge_With_Hung_Premiere.php
Number, thanks for the link, Cable top 20 post is in process now, and I will include those numbers.
wow im shocked that the Bachelorette reached a 3.0 last night! thats really good! see, thats what happens when ABC actually promotes a show. Now only if they would promote Better Off Ted better, it may get better numbers tonight.
American Idol gets a 1.5 and 4 million viewers. I never thought that I would see the day.
Why is that many people are so surprised about the special Idol rerun’s low ratings? When originally aired on March 10th, this episode averaged a 9.4 rating and 25.239 million viewers. I thought the rerun performed decently considering the little promotion and the competition from ABC and CBS, not to mention this was the first time FOX has ever aired a rerun of Idol (and likely the last). Here are some examples of shows that all receive similarly low ratings in reruns despite receiving great ratings in original airings: LOST, Desperate Housewives, Grey’s Anatomy, The Office, House, Dancing with the Stars.
Oops! I meant “Why is it”. But seriously, no other show on TV receives ratings even close to Idol (in original airings).
WOW. AI was one of the worst tings of the night. That is a huge surprise.
If a One Tree Hill barely gets over .5 million viewers, then how well do you think it will get in regular airings without the Gossip Girl Lead in?
Ryan, there is no point in trying to compare ratings for reruns in late June to new episodes in September. Hard to say how much impact the lack of the GG lead-in will have versus other factors (being on earlier, more head-to-head competition with Secret Life, etc).
I think Idol might have done a little better if there was a least some new content added such as former contestants reactions to MJ’s death. The only changes from the original broadcast was that the screen graphics to call in were removed and Ryan Seacrest’s pimping the contestant’s numbers were edited out. Thus keeping the show from running overtime like the first time it was on.
Why does anyone watch the Bachelorette or the Bachelor? With the exception of one couple they always break up shortly afterwards. Sometimes they don’t even get that far on the show.
American Idol only getting 4 million viewers, probably that’s a bad omen. Next season that’s probably going to happen.
ABC barely beat reruns— that’s something to be proud of. *chuckles
Women love the show, and force their boyfriends/husband to sit through it, for the woman it is this great adventure where she is rooting for the woman to choose the guy of her choice, for the guy he can just mock it because every situation is obviously set up and staged…ABC also does a descent job of keeping you tuned in for the whole 2 hours by promising that a big Jerry Springer like fight will be happening towards the end of the show…then apparently deliver a much smaller blowup then advertised.
ABC has been doing this show for awhile and have it figured out.
I’m surprised that anyone is surprised at the AI rerun getting relatively poor numbers. Almost every reality TV show repeats VERY poorly, unless it’s something stand-alone, like “Cops,” without an ongoing “plotline” (such as “who’s getting voted off this week?”). In other words, anything serialized — whether it’s a reality show or a drama or even a comedy — repeats VERY poorly. That’s why you almost never see reality reruns. Actually those numbers are pretty good for a reality rerun. I’m sure Fox is thrilled. They might not have needed to pay very much to the producers to show the episode again, because the producers probably never figured they would WANT to show it again.