via press release:
‘AMERICA’S GOT TALENT’ IS THE #1 NON-SPORTS TELECAST OF THE SUMMER IN TOTAL VIEWERS, AND THE #1 NON-SPORTS TELECAST ON THE BROADCAST NETWORKS IN 18-49
‘AMERICA’S GOT TALENT’ GROWS 16 PERCENT IN 18-49 AND 13 PERCENT IN TOTAL VIEWERS VERSUS ITS WEEK-AGO PREMIERE
‘TALENT’ IS UP VERSUS LAST YEAR’S SECOND TUESDAY TELECAST BY 19 PERCENT IN 18-49 AND 11 PERCENT IN TOTAL VIEWERS
‘TALENT’ PACES NBC TO A NIGHTLY WIN IN ALL KEY DEMOGRAPHICS – ADULTS, MEN AND WOMEN 18-34, 18-49 AND 25-54
UNIVERSAL CITY, Calif. – July 1, 2009 – Last night, “America’s Got Talent” grew dramatically versus its week-ago premiere to set new highs in both adults 18-49 and total viewers for non-sports programming this summer, according to “fast affiliate-based” “live plus same day” viewing figures from Nielsen Media Research.
Last night from 9-10 p.m. ET, week two of “America’s Got Talent” (3.7 rating, 11 share in adults 18-49, 12.9 million viewers overall) scored the highest 18-49 rating of the summer to-date for a non-sports telecast on the broadcast networks, and delivered the largest overall viewership of the summer to-date for a non-sports telecast in all of television – broadcast or cable.
“America’s Got Talent” was the #1 program of the night on the broadcast networks in every significant measure – adults, men and women 18-34, 18-49, 25-54, teens 12-17, kids 2-11 and total viewers – pacing NBC to a nightly win in adults 18-49 and all other key demographic measures, pending updates.
Versus the prior Tuesday’s two-hour premiere, last night’s “Talent” is up 16 percent in adults 18-49 (3.7/11 vs. a 3.2/10 from 9-11 p.m. on Tuesday, June 23) and up 13 percent or more than 1.4 million persons in total viewers (12.9 million vs. 11.5 million). Versus last Tuesday’s “Talent” premiere in the same 9-10 p.m. hour, last night’s telecast is up 28 percent in adults 18-49 (3.7 vs. 2.9) and 23 percent or 2.4 million persons in total viewers (12.9 million vs. 10.5 million).
Week two of “America’s Got Talent” is up versus week two of “Talent” last year by 19 percent in 18-49 rating (3.7/11 vs. a 3.1/9 from 9-11 p.m. on June 24, 2008) and 11 percent or 1.2 million persons (12.9 million vs. 11.7 million).
“America’s Got Talent” grew from its first half-hour to its second by 15 percent in 18-49 rating (to a 3.9/11 from a 3.4/10) and by 14 percent or 1.7 million persons in total viewers (to 13.8 million from 12.1 million).
From 8-9 p.m. ET, an encore telecast of last week’s “America’s Got Talent” (2.3/8 in 18-49, 8.2 million viewers overall) ranked #1 in most key demos, including adults, men and women 18-49 and 18-34. In head-to-head competition from 8-9 p.m. the “Talent” rebroadcast topped a first-run telecast of ABC’s “Superstars” by 77 percent in adults 18-49 (2.3/8 vs. a 1.3/4 for “Superstars” in that hour) and by 94 percent or nearly 4.0 million persons in total viewers (8.2 million vs. 4.2 million)
From 10-11 p.m. ET, an encore telecast of “Law & Order; Special Victims Unit” (1.8/6 in 18-49, 7.3 million viewers overall) ranked #2 in adults 18-49, finishing within one share of the time period lead, and was #1 among the broadcast networks in adults 18-34, men 18-34 and women 18-34 (tied).
Preliminary 18-49 averages for Tuesday night are: NBC, 2.6/8; CBS, 2.0/6; ABC and Fox, 1.0/3; CW, 0.3/1. In overall total viewers, June 30preliminary results are: CBS, 9.7 million; NBC, 9.5 million; ABC, 3.5 million; Fox, 2.9 million; CW, 0.9 million.
Note that all national ratings are “live plus same day” unless otherwise indicated.
Since there’s no other place to put this, I’ll complain here. I am ready to stop coming to this site because of the constant MSNBC/CNN posts lately about how far “down” they are compared with Q4 of last year. You don’t put any context in those posts, and therefore they’re really misleading. It’s like posting about CNN’s huge increase a couple nights in the past week without mentioning Michael Jackson’s death having a lot to do with it.
MSNBC’s ratings are actually UP compared to the same quarter last year….and if I remember correctly, there was an ELECTION in Q4 last year, lol….something a lot of people might have been interested in hearing about.
Now that Obama is president, there are a lot of unhappy right wingers out there, and FOX is preaching to their choir, making them ratings gold for them right now.
Yet interestingly? MSNBC is STILL number one in primetime among adults 18-34.
All I’m asking is for a little perspective in those posts about cable news ratings. Otherwise, it makes this site appear biased…which I’m suspecting it is. I’d love to know whether the webmasters consider themselves liberals or conservatives…and if they say “moderate,” I also want to know who they voted for in November, lol.
Karen, the politics means nothing to me, they’re interesting ratings trends, nothing more, nothing less.
I never see adults 18-34 data for individual cable news shows, I post everything I get on cable news here, but would love to. Please put a link in the comments if you have one.
Here ya go….
http://www.mediabistro.com/tvnewser/ratings/q2_cable_ratings_msnbc_tops_cnn_in_prime_120395.asp
Trends mean nothing, Bill, if they’re not put in context.
I agree with Karen
Bill, to give you another comparison…I liken your posts about MSNBC’s ratings drops when comparing Q2 of this year to the election-timed Q4 of last year (instead of the more accurate Q2 2008 vs Q2 2009) to a post comparing CNN’s primetime ratings this week vs. last week. CNN’s ratings will no doubt suffer a big drop compared to the mega-boosted ratings they got last week because of MJ’s death, and to not even mention something like that for the sake of comparison is disingenuous at best. I mean, I can see the headline: “CNN suffers 70% loss of viewers over a week ago.” As I said before….misleading.
Karen, I had that same press release posted at the same time or before Mediabistro.
http://tvbythenumbers.com/2009/06/30/msnbc-beats-cnn-in-prime-for-quarter-first-time-ever/21649
And I admit to not reading it. I post *so* many press releases, I rarely read much of them. As for 18-34 numbers, nobody, including Mediabistro gets them on a regular basis for cable news.
Karen, as for comparing different time periods. I go with what I’ve got. Like Mediabistro, we post cable news ratings every single day.
For aggregate time periods, I see that data only occasionally, and work with what I get.
Bill, you still didn’t acknowledge that you’re comparing apples and oranges in your articles. Did you read my CNN analogy?
Its only been summer for a little over a week, talk about spin
Bill, it seems that closing comments on the cable news postings does no good. Some people are determined to see politics on every single blog on the net. This one on an item about a talent contest show. Talk about apples/oranges comparisons.
Everything is politics in the end.