via press release:
Univision the #2 Network in the Country in Overall Prime
Among All Adults 18-34, Regardless of Language
NPM Broadcast Prime Highlights Week of 06/22/09
• For two consecutive weeks and regardless of language, Univision has been the #2 network in the country in overall prime among all Adults 18-34 (911,000) beating ABC, CBS, NBC, and CW. Additionally, Univision ranked #1 among Kids 2-11 (427,000), #3 among Teens 12-17 (153,000) and #5 among all Adults 18-49 (1.7 million), Persons 2+ (3.3 million) and Households (2.0 million).
• Univision out-delivered ABC, CBS, NBC, or FOX every night last week among Adults 18-34, Teens 12-17 and on 6 out of 7 nightsamong Adults 18-49.
• Univision had more programs in the Top 20 than any other network for the week, with 9 among Adults 18-34 and 4 of the Top 20 Shows among Adults 18-49.
• Regardless of language, Univision captured the #1 network ranking on Friday night among all Adults 18-34 (1.0 million) and Teens 12-17 (188,000). Additionally, Univision was the #2 primetime network on Friday night among Adults 18-49 (1.9 million).
• The Top 3 Programs on Friday night among Adults 18-34 were on Univision with #1 “Mañana Es Para Siempre” (Tomorrow is Forever), #2 “Cuidado Con El Angel” (Don’t Mess with the Angel) and #3 a special presentation “Michael Jackson La Leyenda” (Michael Jackson the Legend).
• Season-to-Date, Univision is experiencing year-to-year audience growth of +1% in prime time among all Adults 18-49 while the English-language broadcast networks are reporting declines: ABC (-6%), NBC (-4%), FOX (-17%) and CW (-20%).
• “Cuidado Con El Angel” (Don’t Mess with the Angel) made Univision the #1 network in the M-F 8pm to 9pm time period among all Adults 18-34 (1.1 million) and Teens 12-17 (263,000) and ranked #3 among Adults 18-49 (1.9 million) and Women 18-49 (1.2 million).
• “Mañana Es Para Siempre” (Tomorrow is Forever) helped Univision capture the #1 network ranking in the M-F 9pm to 10pm hour among Adults 18-34 (1.4 million) and #2 among Adults 18-49 (2.5 million), Women 18-49 (1.5 million) and Teens (196,000).
• Univision’s 10pm checker-board programming helped the network garner the #2 position in that hour among Adults 18-34 (949,000).
• “Mujeres Asesinas” (Killer Women) helped the network rank #1 in the Thursday 10pm to 11p hour among Adults 18-34 (1.0 million).
• Univision was the #2 broadcast network on Saturday night thanks to “Sabado Gigante” (Giant Saturday) among Adults 18-34 (478,000).
NPM Broadcast Prime Network Rankers for 06/22/09 through 06/28/09
is this because they are showing new shows while the other networks are in the summer repeats?
John, that’s certainly the main reason. Univision’s normal schedule of serialized telenovelas doesn’t take the summer off.
I just can’t understand why we don’t get year round programming.
Those reasons are logical, but are not the main reason, although I won’t go into it because I wouldn’t want anyone to label me a racist.
why does univision still not have an hd signal? all their prime time telenovelas are broadcasted in hd in mexico so its not like they dont have any hd programs to show.. also telemundo only had ONE hd program and they beat univision to an hd signal and telemundo doesnt come close to same amount of viewers as univision..
bush, that’s a good question. I wonder if another reader might know the answer.
Karen, forget being labeled a racist. Just as “sick” used to mean “nausea inducing” and now means “cool” to kids, “racism” used to mean “hatred or stereotyping of a race” but now means “I want you to be afraid to say your opinion because I can use nonsense to twist it into something your actual words never even suggested.”
So at risk of receiving that label, from what I hear the Hispanic demo tends to have less money. Lower socioeconomic status skews to higher broadcast tv viewership. Combine that with the high ESL population, nearly nationwide cable coverage even wherever they’re not broadcast, and new DRAMAS instead of reality shows, and a Univision triumph makes sense. Was that your thought?
Now why isn’t Telemundo doing better, all things considered?
Mañana es para siempre es una magnifica novela es de lo mejor que se ha echo en los ultimos tiempos esta buenisima
Manana is the best novela, my english speaking friends and cousins watch it all the time. American TV is missing the boat.