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Friday Ratings: NBC Wins With More Dateline Jackson-o-rama

Posted on 04 July 2009 by Bill Gorman

Scoreboard NBC CBS FOX ABC CW
Rating/Share: Adults 18-49 1.1/5 0.9/4 0.9/4 0.8/3 0.2/1
Total Viewers (million) 4.28 4.68 3.85 2.70 0.75

More Dateline NBC with Michael Jackson frenzy made it the top rated show Friday and put NBC on top with a 1.1 rating in the adults 18-49 demo for the night. 20/20 (also Jacksonia?) was the only other show on the night to top a 1.0 demo rating.

You can see TV ratings from other recent Overnight ratings reports here.

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Full details:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (Millons)
8:00 CBS Ghost Whisperer (repeat) 1.0 5 4.50
FOX Are You Smarter Than A Fifth Grader? 0.9 4 4.26
NBC Chopping Block 0.6 3 2.40
ABC Surviving Suburbia (repeat) 0.6 3 2.21
CW Priviledged (repeat) 0.3 1 0.78
8:30 ABC The Goode Family 0.5 2 1.45
9:00 NBC Dateline NBC (9-11p) 1.3 5 5.22
CBS Flashpoint (repeat) 0.8 3 4.40
FOX Mental 0.8 4 3.43
ABC According to Jim (repeat x2) 0.7 3 1.97
CW Everybody Hates Chris (repeat) 0.2 1 0.68
9:30 CW The Game (repeat) 0.3 1 0.73
10:00 ABC 20/20 1.2 5 4.28
CBS Numb3rs (repeat) 0.9 4 5.15

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Shows are sorted from highest 18-49 rating to lowest in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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16 Responses to “Friday Ratings: NBC Wins With More Dateline Jackson-o-rama”

  1. Andrea says:

    I’m trying to access the archive, and I just get white screen :/

  2. Bill Gorman says:

    Andrea, same here. Not sure what has happened. I may or may not be able to figure it out, or I may need to wait for Robert’s return.
    Hmm, all the pages (the things linked in the blue nav bar) are coming up blank. Not sure what it is.

    Update: Pages now working again.

  3. Bill Gorman says:

    Andrea, while we have no idea what happened to all those pages, they have been recreated and are working again.

  4. huddy80 says:

    Wow, it looks like the move to Fridays may have affected Mental a little bit, but still a strong posting for a Friday at 9pm. The Goode Family is still hanging in there with its loyal 1.5 million viewers. God bless us loyal Mike Judge fans!

  5. Mark says:

    Looks like a night of no one watching TV.

    Everybody was either at the movies, or at the mall.

  6. Mark says:

    I watched Ghost Whisperer and Privelegded. The Goode Family is horrible.

  7. Vinny says:

    last night i taped 2 shows surviving suburubia, and the goode family. SS was a repeat but i still watched cause i loved that episode the first time i saw it. The goode family this week was pretty good. I’ve seen every single episode of survvivng suburubia ad the goode family so far, idk y so many people hate both those shows they are both pretty good, in myopinion anyway. Mental i kind’ve gave up on i watched thew 1st 4 episodes and i missed he last 2 and i just got bored and tired of it, because it was basically the same plot at the end every week and it was hust really tiring for me.

  8. Catherine says:

    Monk and Psych can’t come soon enough.

  9. JOHNny Shoe says:

    The Goode Family is growing on me. I enjoy it. It has it’s niche.

  10. Highly Skeptical says:

    Bill, do you know when DVR numbers become available for summer viewing? I gotta believe that The Goode Family numbers are stronger than what is being reported, as most viewers seem to watch via Tivo/DVR, especially on a Friday night.
    The last mention of DVR numbers released that I can find was for Dollhouse back in May – in this day and age we should be able to access and evaluate viable that data fairly quickly. Or maybe the Nielsen intern in charge of DVR reporting is off for the summer?

  11. Bill Gorman says:

    Highly, make no mistake, the people who pay to receive Live+7 viewing numbers are still getting them on the same schedule now as during the “regular” season. It’s unlikely we will see them again from our source until September, but I’m fine with that. Even a numbers guy like me finds it difficult to be interested in Live+7 numbers for summer shows.

  12. Bill Gorman says:

    Although to be clear, all the numbers on our site, and anywhere else not specifically talking about longer term DVR viewing are Live+Same Day ratings which take into account viewing prior to 3am the following day. In most cases that includes between 40-60% of the 7 day DVR viewing for typical shows. Even Friday shows typically have about 30% of their DVR viewing done during the “Same Day” period before 3am.

    To your question about The Goode Family, some Friday shows last season had very high rates of DVR viewing, but we never saw any Live+7 numbers for The Goode Family before our source took a break for the summer. Could it match the 43% 18-49 demo increase [from Live to Live+7] from DVR viewing that Friday Night Lights had? I’d guess that was unlikely. I think something in the 20-40% demo increase [from Live to Live+7] is much more likely to be the case.

  13. Highly Skeptical says:

    Thanks for the info Bill.

  14. Daytime Viewer says:

    When will the ratings be out for the soaps?

  15. Bill Gorman says:

    Daytime, they were delayed, likely because of the holiday. I just posted them.

  16. Bob Terns says:

    I seriously hope that Rep. Peter King was not watching TV this afternoon ;-)


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