Syndicated Ratings: Jackson, Fawcett Deaths Send Magazine Show Ratings Skyrocketing

Posted on 08 July 2009 by Bill Gorman

The syndicated show ratings are in for the week ending June 28, 2009, and coverage of the deaths of Michael Jackson and Farrah Fawcett proved, as expected, to be a huge boost for magazine shows.

[Magazine Shows]

Coverage of the Michael Jackson and Farrah Fawcett deaths on June 25 sent ratings skyrocketing across almost all magazine shows for the week ending June 28. CBS Television Distribution’s Entertainment Tonight was the highest-rated show in the genre with a 4.0, its best ratings since the May sweep. That was a 14% increase from the week before driven by a 43% spike to a 5.0 for its Jackson and Fawcett coverage on Thursday June 25. In addition, ET was the only magazine up over last year at this time.
CTD’s Inside Edition jumped 8% to a second-place 2.7. NBCU’s Access Hollywood was up 6% to a 1.9 in third place, getting a 22% boost to a 2.2 on Thursday. ET’s sister show, CTD’s The Insider, was up 20% to 1.8, its highest ratings in eight weeks, after seeing gains of 33% on June 25 (to a 2.0) and 40% on the 26 (to a 2.1). Meanwhile, Warner Bros.’ TMZ was down 5% to a 1.8, and was the only magazine to decline for the week, landing in a fourth place tie with the Insider even though the TMZ web site was widely credited with breaking the news of Jackson’s death. Warner Bros.’ Extra added 14% to a 1.6.

[Talk Shows]

Among the talk shows, Oprah held on to the lead but was the only gabber to decline for the week, fading 8% to a new season-low 3.6. CTD’s Dr. Phil held firm at 2.7. Disney/ABC’s Live With Regis and Kelly was unchanged at 2.3. NBCU’s Maury gained 6% to 1.7. Warner Bros.’ Ellen Degeneres was up 7% to 1.6. CTD’s Rachael Ray held even at 1.4. NBCU’s Jerry Springer, Steve Wilkos (NBCU), Twentieth’s The Morning Show With Mike and Juliet, and NBCU’s Martha Stewart were all unchanged at 1.1, 1.0, 0.7, and 0.6 respectively. Warner Bros.’ Tyra Banks rose 11% to 1.0.

there’s lots more at Broadcasting & Cable.

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3 Responses to “Syndicated Ratings: Jackson, Fawcett Deaths Send Magazine Show Ratings Skyrocketing”

  1. So much for it being likely that TMZ would see a bump in ratings as a result of breaking the Jackson story (and having it right)!

  2. tom says:

    WOW! TMZ breaks the news of the MJ death and their reward is to see a ratings DECLINE! NO RESPECT!

  3. Shem says:

    Is Tyra still moving to the CW; I haven’t heard any promotions for it. New York’s Fox 5 saying Wendy Williams comes to FOX5 @ 10am. (therefore replacing Tyra) No word from the CW… I get New York Feed.


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