via press release:
CBS NEWS’ “THE EARLY SHOW” POSTS INCREASES IN VIEWERS, HOUSEHOLDS AND KEY NEWS DEMOGRAPHICS FOR THE WEEK OF JUNE 29
THE EARLY SHOW Cuts the Gap with “GMA” in Households and Key Demos
For the week of June 29, THE EARLY SHOW (1.9/7, 2.48m) posted increases in households (up +6%), viewers (up +5%), adults 25-54 (up +14%) and women 25-54 (up +11%), compared to the same week last year. THE EARLY SHOW cut the gap with ABC’s “GMA” by 8% in households, 17% among adults 25-54 and 22% among women 25-54, compared to last year.
FOR THE WEEK OF JUNE 29:
|
|
Total Viewers ‘09 |
Total Viewers ‘08 |
Change |
|
CBS |
2,478,000 |
2,352,000 |
+5% |
|
NBC |
5,143,000 |
4,866,000 |
+6% |
|
ABC |
3,941,000 |
3,789,000 |
+4% |
|
|
|
|
|
|
|
Households ‘09 |
Households ‘08 |
Change |
|
CBS |
1.9/7 |
1.8/7 |
+6% |
|
NBC |
3.9/15 |
3.7/14 |
+5% |
|
ABC |
3.0/11 |
3.0/11 |
n.c. |
|
|
|
|
|
|
|
Adults 25-54 ‘09 |
Adults 25-54 ‘08 |
Change |
|
CBS |
0.8/6 |
0.7/6 |
+14% |
|
NBC |
1.9/15 |
7/14 |
+12% |
|
ABC |
1.3/10 |
1.3/11 |
n.c. |
|
|
|
|
|
|
|
Women 25-54 ‘09 |
Women 25-54 ‘08 |
Change |
|
CBS |
1.0/7 |
0.9/6 |
+11% |
|
NBC |
2.4/17 |
2.2/15 |
+9% |
|
ABC |
1.7/12 |
1.8/13 |
-6% |
