Somebody wrote me saying “It sounds like you like how well HBO is doing with True Blood more than you like True Blood itself!

That’s about right, really.  I think the show is good, and the last few weeks, very, very good.  But I think the results HBO is having between the ratings momentum and the DVD sales are AMAZING.  I love the show, but I’m a bit in awe of the results HBO is having with it.

By now its old news that True Blood set new series highs in viewers with a 5.332 million, but it’s also setting highs with adults 18-49.

Sunday’s True Blood was the #1 scripted television show last week with adults 18-49, period.  Broadcast.  Cable. All TV. #1 scripted show with adults 18-49.  Sure it was summer, but still.  It was #4 overall — True Blood’s 2.8/8 rating/share with adults 18-49 on Sunday trailed only Hells Kitchen (3.5), America’s Got Talent (3.1) , and the Big Brother 11 (3.0) episode where Chima Simone was evicted.

And as mentioned earlier, True Blood is floating all Sunday night HBO boats.  The same is true with adults 18-49 where Entourage averaged a 1.9/5  and Hung a 1.7/5.

But wait, there’s more.  As ever, True Blood is relatively less of a solitary pursuit than its cable counterparts.  Of this week’s top 40 cable shows (in viewers) True Blood had the most viewers per household with 1.53.  By this metric, True Blood even put the smack down on WWE RAW (1.50)  and led Monk (1.49) and Disney’s Suite Life on Deck (1.46).   Lifetime’s Army Wives, on the other hand, is a far more solitary pursuit averaging only 1.19 viewers per screen.