Categorized | '

TV Ratings: Sunday Night Football Dominates; Daytime Emmys Crash

Posted on 31 August 2009 by Bill Gorman

Bears Broncos Football

Scoreboard NBC FOX CBS ABC Uni CW
Adults 18-49: Rating/Share 2.8/8 1.8/5 1.6/5 1.5/4 0.7/2 0.5/2
Adults 18-34: Rating/Share 2.3/8 2.0/7 1.1/4 1.1/3 0.6/2 0.4/1
Total Viewers (million) 8.77 4.02 6.54 4.85 1.74 2.19

Because of the nature of live event overnight ratings measurement, the results for NBC are preliminary, approximate and subject to substantial revision. See information below on Fast Affiliate Ratings.

Even in the preseason we are an NFL nation, and NBC’s Sunday Night Football, easily lead the network to the win with an average adults 18-49 rating of 2.8. CW’s presentation of the Daytime Emmy Awards crashed in the ratings, pulling in just a 0.6 rating, down 50% from last year to a record low.

NBC’s Sunday Night Fooball Bears vs. Broncos delivered a 3.4 adults 18-49 rating/9 share from 8-11p to lead the night, up from Game 1’s performance (Bills vs. Titans) three weeks ago, which posted a 2.7/8 from 8-11p in the Fast Affiliate overnight ratings. NBC’s Dateline Sunday posted a 1.3 adults 18-49 rating/4 share / 5.33 million viewers from 7-8p,

Here is the half hour game breakdown from Marc Berman/MediaWeek:

Pre-Season Football: Chicago vs. Denver (NBC)
8:00 p.m. – Viewers: 9.48 million (#1), A18-49: 2.8/ 9 (#1)
8:30 p.m. – Viewers: 10.42 million (#1), A18-49: 3.4/ 9 (#1)
9:00 p.m. – Viewers: 11.21 million (#1), A18-49: 3.7/10 (#1)
9:30 p.m. – Viewers: 10.61 million (#1), A18-49: 37/10 (#1)
10:00 p.m. – Viewers: 9.34 million (#1), A18-49: 3.4/ 9 (#1)
10:30 p.m. – Viewers: 8.41 million (#1), A18-49: 3.1/ 9 (#1)

CW’s 36th Annual Daytime Emmy Awards delivered a 0.6 rating/2 share / 2.68 million viewers, down -50% from ABC’s coverage of the event last year (1.2 rating/4 share on Friday 6/20/08). The Red Carpet pre-show special at 7pm drew an (0.3 adults 18-49 rating/1 share / 1.21 million).

Fox’s repeats, here for completeness: ‘Til Death (0.9 adults 18-49 rating / 3 share / 5.432.22m), American Dad (1.0 / 3/ 2.404m),  Simpsons #1 (2.1 rating /6 share/ 4.59m), Simpsons#2 at 8:30p (2.5/7/5.27m).  At 9p, Family Guy (2.5/7/5.24m), at 9:30 American Dad (2.0/5/4.43m) finished out their night.

ABC’s reruns of America’s Funniest Home Videos (1.7 rating/6 share/ 6.31m) and Extreme Makeover: Home Edition (1.5 rating/4/5.78m) were unremarkable. New episodes of Shark Tank (1.7 rating/5/4.79m) and Defying Gravity (0.9 rating/2 share/ 2.53m) were close to previous results.

CBS’s 60 Minutes (1.6 rating /6 share/ 9.42 million) was above its recent average, while Big Brother 11 with a (2.5 rating/7 share / 7.41 million) was nearly identical to last week as was There Goes The Neighborhood (1.2 rating/3 share / 3.91 million). A Cold Case repeat posted a 1.3/4/5.44m at 10p.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

Share:
  • Twitter
  • Facebook
  • MySpace
  • del.icio.us
  • Digg
  • Reddit
  • StumbleUpon
  • Yahoo! Buzz
  • email

31 Responses to “TV Ratings: Sunday Night Football Dominates; Daytime Emmys Crash”

  1. Martin says:

    Is there anyone here besides me that finds “There Goes the Neighborhood” intriguing? I just like the drama between the families.

  2. ok says:

    How many viewers for Big Brother, please?

  3. KAL B says:

    Awesome….

  4. rodshooter says:

    Jay Cutler and the Bears = Ratings!

    That was probably the most anticipated preseason game of all-time it really felt like a regular season game. The NFL is the most dangerous entity on all of television to be doing this well for a meaningless game.

    The CW actually looked like a real network for the first time since they launched. The Emmy people have to be happy with that number because it could’ve been worse and the fact that people didn’t know it was on or had access to it this was actually a solid number.

  5. Bill Gorman says:

    Am adding in viewership now, the change to no table has me playing catch up.

  6. Hot Pocket says:

    Like Katie said, this was a good number for them as The CW doesn’t score this high ever on a Sunday Night.

    One of the problems are also this isn’t a network some soap fans aren’t familiar with so there were probably struggles for people finding the station.

    I think they should air it again next year and really try to focus on getting a bigger number with more advertising and really reach all soap so they can all watch it.

    The CW needs a soap and they could easily do it in daytime.

  7. Anonymous says:

    Wow “Shark Tank” did well once again – last night’s episode was pretty good! (although those two ladies with the baby crib cover thing seemed so stupid, despite their relative success)

    The Emmy’s, IMO, did pretty good all things considered – lower profile (CW), dead of summer, practically no promotion. I think the CW might stick with it for another year and air it in a better timeslot during the week…it could easily get a 1.2 demo with the right promo/good timeslot during the spring.

  8. BB = 7.41MM for all you Defying Gravity and Shark Tank fans (and I know there are a few of you!), Bill will have the post updated shortly ^^

  9. ok says:

    Thank you.

  10. gmyers says:

    This site is just too much lile medialife now.

  11. TD says:

    Here’s an idea- why not have the Daytime Emmys in the daytime!

  12. Jeff G says:

    The NFL comes to the rescue for NBC, again.

  13. Cath says:

    They actually used to have Daytime Emmys in the daytime. Then someone got the bright idea they would be better in prime time. Mistake.

    I “thought” there might be a pre-show but I was watching 60 Minutes too so I would flip and every time I flipped channels I “saw” what I thought was an actual show. It must have been those prolonged ads for their upcoming season but how would I know, I don’t watch CW.

    Once again, they give out the BIG last Best Show award and the winners are rushed. We could have done without an extra chorus or two of Vanessa Williams’ last song, or the dance part. Why do they keep doing this? I say the producer of the winning show should get to go on for at least two minutes. There are a lot of people to thank. I went into anther room to announce the winner and when I turned around and came back they were running the credits. The way they handle this award they may as well not announce it and just put a big “You’re a Winner” sign with the name of the show. Like how General Hospital didn’t win this year. It wasn’t allowed in the category. Only THREE soaps were any good this year???

    I did like the clips they were showing but then toward the end they seemed rushed and that was with at least three winners not thanking anyone because they were not there. Amazing that not one person from the View could be there in case they won. But why have three long production numbers and the very long PSA for Feed the Children and then having to rush the show?

    Sesame Street tribute was nice but why the extra production there too? You thought they were done and no, there was another song…how odd. What about a tribute to Reading Rainbow? A mention?

    So on the whole it was better than some but still needs improvement. Filler at the end of an awards show would not be a bad thing. Vanessa could have done that last number AFTER everyone had won their prizes like Neil Patrick Harris did at the end of the Tonys.

    But yes, Daytime, Daytime Emmys, that would be nice.

  14. Patrick Murphy says:

    Like the backwards picture up there of Nairda Nosretep on the site. (Adrian Peterson).

    But there is a good point that this was a very hyped football game for the preseason, and obviously any national TV game with the Bears will deliver the #3 market to your doorstep. (That’s why you always put Bears-Packers or Redskins/Giants-Cowboys on national TV, regardless of how good the teams are. It’s a ratings guarantee.)

  15. Cody says:

    shouldn’t the Daytime Emmey’s be on a network that has a daytime….

  16. BIG DADDY says:

    Watching TV during the day is mindless….. there is a reason these shows are there.

  17. Mascot says:

    BREAKING NEWS!

    Next year the Daytime Emmy’s will be airing on YouTube in an effort to boost their viewership.

  18. RJ says:

    QUOTE: Is there anyone here besides me that finds “There Goes the Neighborhood” intriguing? I just like the drama between the families. END QUOTE

    I liked it, but all the crying over nominating a family makes me sick. I wish CBS would have went to a neighborhood where everyone hates each other.

  19. R.J. Sheedy says:

    What Where The Ratings For Til Death, American Dad, The Simpsons ETC…

  20. Bill Gorman says:

    RJ, guilty, I completely left out Fox! Damn tableless posts. Adding them now.

  21. R.J. Sheedy says:

    Thank You Bill.

    WOW, Til Death Did Great. almost 5 million. WOW!!! More people saw that than Family Guy. I’m impressed with Til Death. Let’s just hope it can do this good in the fall on Friday.

  22. Bill Gorman says:

    RJ, I apologize again. That Til Death viewership number was wrong. It was 2.22 million. Fixed.

  23. craiguk says:

    @Bill

    Bill I just posted a message for Robert in the US shows in the UK thread at the bottom.

    If he’s away he may not pick it up, so you may want to look at it.

  24. Lisa says:

    The Emmys did better than I expected, considering that the CW is a smaller network, has no daytime division, and does poorly on Sundays.

    When the Daytime Emmys switched to night airings, viewership went up. The show performed very respectably for a number of years. I think it has as much right as any other awards show to air at night. If people don’t want to watch it, they could just, well, not watch it instead of saying it doesn’t belong.

  25. Shem says:

    For the people who are saying that the CW doesn’t have a daytime show- they have Judge Jeanie Pirro and this fall, Tyra’s show is moving to the network.

  26. Julia says:

    Shem, that is your local CW affiliate. There is no CW network daytime programming.

  27. Ron says:

    Julia, Shem is actually correct. The CW has The CW Daytime, which has picked up Banks’ show for the 2009-2010 season.

    http://en.wikipedia.org/wiki/The_CW_Daytime

  28. forg says:

    Julia: Tyra Banks show is indeed moving from Syndication to the CW Daytime programming http://www.broadcastingcable.com/article/116444-EXCLUSIVE_Tyra_Banks_Talk_Show_Shifting_From_Syndication_To_CW.php

  29. Tyler says:

    the cw does need a soap. all the soaps on air are trying to atract younger viewers, so why not launch a youth oriented soap on a youth oriented channel…except, soaps cost so much and ratings probably wont be better than what we have so far.

  30. daniel l says:

    my neighborhood was a contestant to be used on there goes the neighborhood but we didn’t win

  31. I think you should keep it up


Renew of Cancel Index