Categorized | 2-Featured, Cable TV

Mad Men renewed for a fourth season by AMC

Posted on 01 September 2009 by Robert Seidman

No big surprise here!  Via AMC press release:

Mad-Men-Intro

AMC GREENLIGHTS “MAD MEN”

FOR A FOURTH SEASON

New York, NY – September 1, 2009 – AMC announced today it has renewed “Mad Men” for a fourth season. The news comes on the heels of the premiere of the series’ third season, which debuted Sunday, August 16 to unprecedented critical acclaim and attention, and garnered a record 4.5 million viewers. The series has also recently received 16 Emmy nominations – the most for any drama series – including Outstanding Drama, Outstanding Lead Actor in a Drama (Jon Hamm), Outstanding Supporting Actor in a Drama (John Slattery), and Outstanding Lead Actress in a Drama (Elisabeth Moss). Creator, writer and executive producer Matthew Weiner has received four out of the five nominations in the Outstanding Writing for a Drama series category. Lionsgate, the leading next generation studio, produces the series in association with AMC.

“We always saw the potential for ‘Mad Men’, and believed in and supported the series because of our strategy of developing cinematic television that complements our library of the most entertaining movies, from every genre, on television. It’s been extremely gratifying to see the show develop in to such a pop-cultural phenomenon with such a passionate fan base,” said Charlie Collier, president and general manager of AMC. “With this early fourth season renewal, we’re excited to let our audience know the captivating world of Sterling Cooper will be back on AMC again next year.”

Last season, over 30 million viewers watched ‘Mad Men’ on-air, on video-on-demand as well as on iTunes.  The series continues to deliver the strongest concentration of upscale adults 25-54, more than any other original drama series on basic cable. “Mad Men” has consistently ranked at the top of the iTunes TV charts, and now in its third season it continues to hold the number one spot with its premiere episode.

“’Mad Men’ continues to surpass all expectations with each new season and the series has become a signature show for Lionsgate around the world,” said Kevin Beggs, Lionsgate’s president of television programming and production. “We’re gratified by this early fourth season pick-up and salute the brilliant work of Matt Weiner, the cast, the entire creative team and our partners at AMC, who share our commitment to bringing viewers distinctive original programming of the highest quality.”

“Mad Men” burst onto the scene when it debuted on AMC in July 2007 and quickly became one of the most talked about series on television. Set in 1960s New York, “Mad Men” is a sexy and provocative original drama that follows the lives of the ruthlessly competitive men and women of Madison Avenue advertising. The series has made history as the first basic cable series ever to win the Emmy for Outstanding Drama Series, and back-to-back Golden Globes® for Best Television Series – Drama.  The award-winning ensemble includes: Golden Globe-winner Jon Hamm, January Jones, Elisabeth Moss, Vincent Kartheiser, Christina Hendricks, and John Slattery and guest stars legendary stage and screen actor Robert Morse.

About AMC

AMC – the most Emmy®-winning basic cable network of 2008 – reigns as the only basic cable network to win back-to-back Golden Globes® for Best Television Series – Drama and boasts a comprehensive library of the most entertaining movies of all time.  Whether commemorating favorite films from every genre and decade or creating acclaimed original productions, the AMC experience is an uncompromising celebration of great stories. AMC’s original stories include the Emmy® Award-winning dramas Mad Men and Breaking Bad, the upcoming miniseries The Prisoner and insightful non-scripted programming such as AMC Storymakers and AMC News.  AMC further demonstrates its commitment to the art of storytelling with curated movie franchises like AMC Hollywood Icon and AMC Complete Collection.  Available in over 95 million homes (Source: Nielsen Media Research), AMC is a subsidiary of Rainbow Media Holdings LLC, which includes sister networks IFC, Sundance Channel and WE tv.  AMC is available across all platforms including on-air, online, on demand and mobile. AMC: Story Matters HereSM.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC).  Rainbow Media is a leading producer of targeted, multiplatform content for global distribution, creating and managing some of the world’s most compelling and dynamic entertainment brands, including AMC, IFC (The Independent Film Channel), WE tv, Sundance Channel, IFC Entertainment and VOOM HD Networks.  Through IFC Entertainment, Rainbow Media also owns and manages the following: IFC Films, a leading U.S. distributor of independent and foreign film with a unique day and date distribution model, “IFC In Theaters,” that makes films available to a national audience by releasing them simultaneously in theaters as well as on cable’s On Demand platform; IFC Festival Direct features titles acquired from major international film festivals and initially offers them exclusively through On Demand; IFC Productions, a feature film production company; and IFC Center, a state-of-the-art cinema in the heart of NYC’s Greenwich Village.  Rainbow Media also operates Rainbow Advertising Sales Corporation, an advertising sales company; Rainbow Network Communications, a full service network programming origination and distribution company; and 11 Penn TV, a company that manages Rainbow Media’s NYC studios and post-production facilities.

About Lionsgate
Lionsgate (NYSE: LGF) is the leading next generation studio with a strong and diversified presence in the production and distribution of motion pictures, television programming, home entertainment, family entertainment, video-on-demand and digitally delivered content. The Company has built a strong television presence in production of prime time cable and broadcast network series, distribution and syndication of programming through Debmar-Mercury, reality programming through its joint venture with ISH Entertainment and an array of channel platform assets.  Lionsgate has nearly 20 television series airing on 11 different networks from its in-house production operations, through distribution by Debmar-Mercury or as part of its ISH Entertainment joint venture.  Its programming roster is headed by such critically-acclaimed and groundbreaking shows as “Mad Men,” “Weeds,” “Nurse Jackie,” “Crash” “Tyler Perry’s House of Payne,” “Meet The Browns,” “The Wendy Williams Show” and “Paris Hilton’s My New BFF.” Lionsgate handles a prestigious and prolific library of approximately 12,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company’s core businesses. The Lionsgate brand remains synonymous with original, daring, quality entertainment in markets around the world.

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17 Responses to “Mad Men renewed for a fourth season by AMC”

  1. greennogo says:

    Excellent!

  2. e says:

    Excellent!

  3. craiguk says:

    Eggcellent!

  4. themsnumbers says:

    “Last season, over 30 million viewers watched ‘Mad Men’ on-air, on video-on-demand as well as on iTunes.”

    So they added up every viewing number they could, right? So I watched it 13 times then?

    Still, this is great news.

  5. themsnumbers: I have issues with the way a lot of cable networks handle explaining what their numbers are, but I’m almost certain you have it correct and that 30 million is *not* un-duplicated reach.

  6. tammanycall says:

    Shouldn’t the third episode’s ratings be published by now?

  7. craiguk says:

    @Robert

    I’m shocked, shocked I say, that any TV company would publish unverifiable numbers or even false data….Shocked!!

    But on the other hand if any TV company published real, verifiable, actual numbers I’d probably have a heart attack on the spot.

  8. tdot says:

    yaaaaaaaaaaaaaaaaaaaaaaaaaaay!!

  9. Online Guitar Tuition says:

    This is as big of a no brainer as it should be for HBO to cancell Entourage

  10. tammanycall says:

    Thanks, Robert. I see it now: only 1.6 million watched the third episode.

  11. Cruel_Heartless says:

    Wow that’s sad, that’s very sad AMC has to go to extremes and say that it achieved those sorts of figures. I mean seriously, relying on itunes to boost your overall viewing figures. That’s worthy of a CW Dawn medal for ‘Best spin on a tv show no one watches’. Though I bet despite all the hoopla and spin, advertisers are still wary of advertising with the AMC flagship show. Lord, a 1.6 for only it’s third episode and a 2.9 million drop off after two weeks. It’s a turkey especially when you factor in it costs two million per episode to make. Let’s just hope its meagre fan base buys lots of DVDs, hey AMC.

  12. The1337 says:

    I guess they need some positive spin on the show after the huge dropoff. It’s very hard for the average viewer who has see the critical success of the show to go to AMC on Sunday nights and start watching. The complexities of the show really has to be built up from the beginning. The pacing is a little slow and can be very confusing to people who have no clue what the show is about.

  13. thedemonhog says:

    “30 million”. Ha!

  14. geri says:

    i can’t even watch-half the time my “on demand” doesn’t put the last episode on before the next episode airs. charter and amc blame each other but no one knows how to fix the problem. episodes just show up on a random basis.
    guess i can cancel them both, watch hulu for free and wait til the show turns up on netflix!


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