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Updated TV Ratings: Sunday Night Football Wins; Cleveland Show Large; Housewives Down

Posted on 28 September 2009 by Bill Gorman

colts-cardinals-football
Due to the nature of live sports programming the ratings for NBC (Sunday Night Football) and CBS & Fox (football overruns) are approximate and subject to significant revisions in the final numbers. See below for more information on these Fast Affiliate Ratings.

Scoreboard NBC FOX CBS ABC Uni
Adults 18-49: Rating/Share 4.9/13 3.7/10 3.3/9 3.2/8 0.8/2
Adults 18-34: Rating/Share 4.5/13 4.1/12 2.2/6 2.6/7 0.8/2
Total Viewers (million) 12.761 7.485 11.717 10.087 2.036

NBC’s Sunday Night Football topped the night, but Fox’s The Cleveland Show opened large, and its whole animation block was strong. The Desperate Housewives premiere finished down 37% in the demo from last seaon’s premiere, indicating trouble on Wisteria Lane.

NBC’s Sunday Night Football Game 3: Colts vs. Cardinals delivered a (5.6/14) from 830-11p, down from the record from last week’s Cowboys/Giants game which did an (8.7/22) in the fast nationals.

Fox has to be pleased with the series premiere of The Cleveland Show. It is the highest rated  new scripted series opener so far this season among Adults 18-49, posting a 4.9/12 among Adults 18-49. It outperformed last year’s season premiere of King Of The Hill by +44% among Adults 18-49.

In the rest of Fox’s animation block, The Simpsons season premiere delivered a 4.2/12 among Adults 18-49, down from last year’s premiere (4.5/12). The season premiere of Family Guy hit  a 5.2/12 among Adults 18-49 and outperformed last year’s premiere by +16% among Adults 18-49. The season opener of American Dad at 9:30p posted a 3.6/9 among Adults 18-49 and outperformed last year’s premiere by +13% among Adults 18-49.

ABC, so cheered by Wednesday and Thursday’s results, was brought back to earth on Sunday with all its shows hitting their lowest premiere ratings ever. Extreme Makeover: Home Edition at 7p (2.1/6) and 8p (3.1/8) fell 5% and 16% from its premiere hours last fall (2.2/7, 3.7/10). Desperate Housewives (4.5/11) crashed down 37% from last fall’s premiere (7.1/16). Brothers & Sisters (3.0/8)  was down 35% from its 2008 premiere (4.6/11).

Because of a football overrun until 7:16pm Eastern, CBS results in the table below are a jumble. At 7:30p, the season’s premiere of 60 Minutes posted a 3.1/9.  From 8-10p, the end of 60 Minutes and the Amazing Race 15 premiere combined to deliver a 3.4/8, which is on par with last fall’s debut (3.2/8 on 9/28/08) and up from spring’s (2.6/7 for Amazing Race 14 on 2/15/09).  The last 16 minutes of Amazing Race combined with the Cold Case opener for a 2.2/6, -19% below the 2008/09 Cold Case premiere (2.7/6 on 9/28/08).

Note that The CW no longer programs Sunday night on a national network basis. All programming is the responsibility of the local affiliates.

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 CBS Football Overrun/60 Minutes 5.2 16 17.50
NBC Football Night In America 2.8 9 7.71
FOX Football Overrun/Brothers (repeat) 2.5 8 6.26
ABC Extreme Makeover: Home Edition (premiere) 1.9 6 6.74
7:30 NBC Football Night In America 3.9 12 9.55
CBS 60 Minutes 3.1 9 14.95
ABC Extreme Makeover: Home Edition (premiere) 2.3 7 7.85
FOX Brothers (repeat) 1.7 5 3.73
8:00 NBC Football Night In America 4.6 13 11.96
FOX The Simpsons (premiere) 4.2 12 8.21
CBS 60 Minutes / The Amazing Race (premiere) 3.4 9 12.97
ABC Extreme Makeover: Home Edition (premiere) 2.3 7 9.87
8:30 NBC Sunday Night Football: Colts v. Cardinals 5.5 14 14.67
FOX The Cleveland Show (series premiere) 4.9 12 9.42
ABC Extreme Makeover: Home Edition (premiere) 3.3 8 11.09
CBS The Amazing Race (premiere) 3.3 8 10.35
9:00 NBC Sunday Night Football: Colts v. Cardinals 5.6 13 15.24
FOX Family Guy (premiere) 5.2 12 10.17
ABC Desperate Housewives (premiere) 4.6 11 13.35
CBS The Amazing Race (premiere) 3.3 8 9.98
9:30 NBC Sunday Night Football: Colts v. Cardinals 5.9 14 15.68
ABC Desperate Housewives (premiere) 4.5 11 13.13
FOX American Dad (premiere) 3.6 9 7.12
CBS The Amazing Race (premiere) 3.3 8 9.89
10:00 NBC Sunday Night Football: Colts v. Cardinals 5.5 14 13.90
ABC Brothers & Sisters (premiere) 3.1 8 9.66
CBS Amazing Race / Cold Case (premiere) 2.6 7 9.71
10:30 NBC Sunday Night Football: Colts v. Cardinals 5.5 15 13.38
ABC Brothers & Sisters (premiere) 2.9 8 9.00
CBS Cold Case (premiere) 1.9 5 8.38

-

You can see TV ratings from other recent Overnight ratings reports here.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • In metered-market households, football ruled the night, with NBC’s 8-11 p.m. average 12.8/21 in the metered markets establishing a 19% margin of victory over CBS’s second-place 10.8/17.
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    141 Responses to “Updated TV Ratings: Sunday Night Football Wins; Cleveland Show Large; Housewives Down”

    1. Dan says:

      It seems a lot of people were watching Cleveland in good anticipation for Family Guy. Anyway did anyone notice that the Brothers repeat did better than the premiere. That just shows how bad fridays are. Cold Case premiering to only 8.38 million proves that the show is in its final season.

    2. VA says:

      The Cleveland Show has a large portion of the Family Guy audience and probably a larger black audience than Family Guy had, so it’s setup to win.

    3. Peter says:

      Nice for the Cleveland Show. Ouch for Cold Case…

    4. Liban A says:

      Brothers & Sisters, Poor ABC after a good week so far as well hopefully things might change for the better next week!

    5. Roland says:

      Good Animation Domination’s Numbers! Especially Cleveland.

    6. VA says:

      “Anyway did anyone notice that the Brothers repeat did better than the premiere. That just shows how bad fridays are.”

      I just noticed that. I wonder if it will help them gain a few more viewers for Fridays show.

    7. BJ says:

      How can Desperate Housewives be in trouble with a 4.6 and 13 million viewers?

    8. JS says:

      In fact, Desperate Housewives was a bit down, but there was football in this night so I hope next week the ratings will be better. The show definetively deserves that!

    9. Mark Wood says:

      CC got killed in that demo, its a goner.

      TAR did better in viewers and in demos then its last season opener (also with a sports overrun of 15 minutes). And its 2nd hour certainly did better then what Cold Case managed in the Last year.

    10. Anonymous says:

      All in all, the DH numbers aren’t bad – but they’re down substantially from last fall (must be over 30-35% I’m guessing).

      Oh, and Brothers & Sisters is probably done after this year too I’m assuming.

    11. Mark Wood says:

      JS there will be Football for the next 16 weeks on Sunday night, and perhaps during playoffs.

      Desperate Housewives, Brother & Sisters both down 35% in demo from the previous year (with very similar competition).

    12. Dan says:

      Yeah, its funny because series at 7 had a lot more competition than fridays at 8. Maybe it will help the show. All I can say is that NBC’s foot ball crushed, FOX’s animation did great, ABC is down and so is CBS.

    13. Lu says:

      They should’ve cancelled CC last season, it was so logical… CBS is definitely blind.

    14. Mark Wood says:

      BJ

      Part of how you judge a shows performance is how it compared to las t year.

      Last year with Football, and the help of a sports overrun on CBS, it managed 18.44 million viewers and a 7.0 in adults 18-49.

      That is a huge, huge drop.

    15. Holly says:

      ABC cannot be happy about those numbers. Everything was down significantly.

      CBS set themselves up for failure on Sundays and are reaping the results with Cold Case, but at least 60 Minutes and Race are holding steady.

      On the other hand, there’s no real downside for Fox last night. Brothers got a reasonable sampling and Cleveland did great.

    16. joshua f says:

      thats disapoingting for desperate housewives, thanks to the football
      :(

      I was hoping for about 16 million for the premiere :)

      but i guess the show is now not going to be getting higher than 14million anymore. BUT it’s still the best show on TV which deserves strong ratings :)

      all because of the stupid football :(

    17. Judith says:

      I’m not very good at reading what makes these numbers a flop or a success.

      Can someone advise me if The Amazing Race’s ratings would be considered a failure or a success? It’s my favorite show and I’ve watched it since day 1 and I’m always hoping that it’s a success. Can someone “translate” this for me?

    18. Jim says:

      How did the FOX animated shows do with 18-34?

    19. Mark Wood says:

      Actually CBS did better based on these numbers in the 18-49 for its first three hours, it did do significantly worse with Cold Case (then what the Unit managed also again with a 15 minute overrun).

      So CBS will be happy.

      But, next week. Without an overrun CBS is in serious trouble. I only expect TAR to have any traction in the 18-49 demo. ANd that, that isn’t good.

    20. Dan says:

      Lu – It was either Cold Case or Without a Trace, and CBS axed the older and more expensive show. Though Trace got higher ratings and the best for Tuesdays at 10, numbers still got lower and lower each season. Cold Case is doing even worse, and Three Rivers wont help the show. CBS should axe Three Rivers in a few weeks and move Cold Case back to 9, and air Flashpoint at 10. It seems obvious that Cold Case is doen after this season.

    21. Kyle says:

      Do you have Family Guy’s household rating? Thanks!

    22. johnthemon says:

      Yes! Family Guy killed DH, about time! Simpsons did really well too!

    23. Holly says:

      @Judith,

      Amazing Race got the same numbers as it did last year, so CBS is probably happy with that. It’s not a hit, but it will stay on the air.

    24. fra says:

      it’s not true that b&s was down of 35 percent!!! only 20% and less at the first half. And desperate it’s in his sixth season with the football too against and make 13.5 milion . Lost made 11 at his premierè. so don’t say stupid things

    25. johnthemon says:

      also great for American Dad! has it ever scored that high?

    26. CP says:

      Maybe its about time to wind down Desparate Housesluts.

    27. Holly says:

      @Mark Wood,

      When? On premiere night last year, CBS had 10.86 million viewers and a 2.6 in the demo

      http://pifeedback.com/eve/forums/a/tpc/f/63310451/m/681106361

    28. Mark Wood says:

      Judith those numbers for TAR are successful.

      The 1st episode will have beat the viewer and demo total of last years opener (again with a similar 15 minute overrun).

      The last time it also aired in September would be going back to season 10, in 2006. And it also very close to those numbers in viewers they averaged in Fast Nationals 10.8 and a 3.5 in the demo. And we will have only dropped perhaps .1 or .2 in the demo. Thats from 3 years ago.

      And since shows typical decline each and every season, that is really good.

    29. Aaron says:

      I caught Brothers while waiting for more football last night; and it was better than I was expecting. I’m hoping some of those viewers carry over into next Friday.

    30. Holly says:

      @Mark,

      Nevermind, I misread what you were saying.

    31. Dan says:

      Judith – Amazing Race ended up doing pretty good in its 2 hour season premiere though numbers did go down each hour. Thats how most of the numbers went from 7-11. The real test is how regular numbers do at 8 against Extreme Makeover, Football, and The Simpsons/Cleveland Show.

      Holly – its gunna be failure when Three Rivers premieres next week.

    32. Drew says:

      9:00 NBC
      FOX Family Guy (premiere) 5.2..12…10.17
      ABC Desperate Housewives (premiere) 4.6..11…13.35

      9:30
      FOX American Dad (premiere) 4.6…9…7.12
      ABC Desperate Housewives (premiere) 4.5…11…13.13

      Does Desperate Housewives skew that older of an audience. They were beat in the demo by an animated show with less than 60% of its total audience! (AD)

    33. Mega64 says:

      Glad to see The Amazing Race still doing well. Very strong premiere quality-wise for the seven-time Emmy winner, and I hope it can keep up these ratings up for a few more years.

    34. DenverDean says:

      Can you imagine if NBC had the Giants/Cowboys game from last week, last night? DH would have hit record lows. They were up against a weak game last night. Why are CC ratings a surprise? This is what happened to Unit last fall — starting at 10:15 or 10:30 is the killer.

    35. BFan says:

      Watching how much Three Rivers is going to cripple Cold Case seems like the thing to watch.

      Next up is how long it takes CBS to cancel TR and move CC to the 9pm slot.

      Cold Case at 10pm is/was not the way to go, unless CBS really just wants to be done with it.

    36. johnthemon says:

      @ Drew, in the words of Family Guy circa 2006,

      “Turn over to ABC for a minute, I’ll wait. Did you do it? Oh my gosh they’re so old right?”

      That should answer it. And Fox’s animation domination has always skewed young.

    37. Jon says:

      Very good for FOX with the Seth McFarlane plus Simpsons block, it did suffer last year due to the lack of new episodes but hopefully that won’t be a problem this year, Animation skews young but it is so hard to get right.

      CBS did okay considering everything was half an hour late, I’m certain this will be the last season of Cold Case but I wouldn’t be surprised if it back at 9pm if Three Rivers fails.

    38. Mark Wood says:

      Judith

      According to pifeedback

      60 minutes 2.2 demo (this will beat it possible by over a point).
      TAR 3.2 (this will beat it for probably a 3.3 to possible a 3.4)
      CC 2.7 (TAR 2nd episode this week 3.0 to 3.2 most likely so up)
      Unit 2.6 (Cold Case and this again as I stated the only one down and down significantly between 2.1-1.8 I would guess).

      As to TAR its 1st episode should also be up marginally in viewers Dividing the half hours that are shared and average them out). Bt it should be close, but should absolutely be up in the demo.

    39. Bill Gorman says:

      Post now updated with lots of historical comparisons. ^^

    40. Bill Gorman says:

      On football overrun nights, I completely discount 60 Minutes results.

    41. Drew says:

      I see, johnthemon. :D

    42. Mark Wood says:

      Bill

      Yeah what 60 minutes gets without Football and what it gets with look like two completely different shows.

      It could easily lose 50% of ts demo’s next week, and still have over 10 million viewers.

      What I can’t believe is on those week’s even with a larger audience TAR still performs better in the 25-54 year old demo.

      I mean seriously how old do you have to be to watch 60 minutes?

    43. rob says:

      Housewives is down a lot but ABC cant be upset with those #s. Theyre still ok. Brothers and Sisters had barely any promotion. It mostly counts on Housewives lead-in.

      A repeat of Brothers did better than when it aired on Friday? Football mustve helped it.

    44. Jon says:

      The Sunday 10pm slot on CBS is the kiss of death, it killed off Shark, it killed off The Unit and it is most likely kill Cold Case but I suspect that CBS knows this is going to be the final season.

    45. Bill Gorman says:

      The Amazing Race is just fine, it’s going to be around forever with results like last nights.

    46. Bill Gorman says:

      Drew, those Fox animated shows are monsters with the younger demos, particularly men.

    47. johnthemon says:

      Bill, in the analysis it says American Dad has a 3.6/9, you meant a 4.6/9. :)

    48. Dave says:

      I’d be interested to know how Showtime did last night with its ratings for the season premieres of Dexter and Californication, compared to previous years, not that either of those shows are in trouble, particularly Dexter which I understand will be back for a fifth season in fall 2010.

    49. johnthemon says:

      I hope you post Fox’s press release.

    50. jay says:

      I swear to Yog Soggoth I’m not a suck-up, but I had to speed down to the Holly Golightly icon to get the real story. I watched DH all the way through – the game was a dog from the first quarter, and Family Guy is rerun so much at elsewhere that there’s no urgency for me to see it new – and was actually surprised it didn’t do better. Yeah, the drama is way off on the melodrama scale, but you could say that about the last three years of DH. The repartee b/w Brie(?) and the dissolute cock of the walk character was good, the sparring b/w Eva Longoria and the adopted daughter looked ok, and Terri Hatcher looks as good as she did in season one – eye job, maybe? The main letdown was the Drea DeMatto character – it looks like the black family with the psychotic son all over again, and they blew it with that premise the first year. I saw DH actually lost viewers after the half hour – for what??? American Dad? A 35-3 NFL blowout? No way. Maybe we’ll never know – just more cable bleed-off. All in all, I wouldn’t push the panic button yet – ABC is still ahead f the rest, by my way of thinking. But in this brave new world of network TV …

    51. Bill Gorman says:

      johnthemon, you caught a mistake, but it was in the table, not in the prose. The correct American Dad 18-49 demo rating was a 3.6.

    52. PeterMark-or-Joey says:

      I’m almost glad that Brother & Sisters dropped. I decided not to watch it this season. It’s OTT drama that amounts to a whole lot of nothing and really started to be annoying. How many times can they have a cell phone conversation between 6 siblings? And all the political stuff is overkill and sounds like preaching. Leave it out!

      The Amazing Race was great. I think this was one of the best first night shows yet. I’ve really moved toward that show in the past few years and away from Survivor. Survivor has become stale and old. So, I’m glad The Amazing Race held its own. Cold Case is still a fav show for me, but I’d say this will be the last season now for sure.

      This CBS overrun crap has got to stop though. I’m sick of tuning in and then having to wait ages for whatever it is I’m watching to start.

    53. AZTop says:

      I’m with Bill on The Amazing Race. Good results particularly for a 2 hour version. Also it continues to win awards for CBS in a year where they don’t win much except for Surivor & TAR. TAR is in its 15th season and still holding up! Not bad at all. My only complaint – it’s not in HD. It would look great in HD but I’m sure it would be a hassle to use HD cameras the way they shoot the race.

      I believe it was almost cancelled way back at the beginning. They didn’t bring it back one September but it came back in January. Bill or Robert, do you remember?

    54. daniel l says:

      dang i cannot believe how well cleveland show did
      i thought it was gonna be down in the 7mil area with like a 3.5 but it showed me family guy did really well too simpsons is down a little though

    55. Cath says:

      Technically to the numbers after prime time count for an individual show?

      I guess I am asking. Would the last 20 minutes or so of Cold Case count or do the ratings stop at the hour? If that were so I would want a weaker show in case of sports overruns.

      It would be interesting to find out how many actual viewers football draws away from other programs (as in how many would be watching on a Sunday night anyway) and how many people ONLY tune in for the football.

    56. Bill Gorman says:

      Cath, my understanding is that the final ratings will include the entire show (in this case, Cold Case), but my guess (because I do not know for certain) is that CBS’s primetime averages will only include the primetime portion. But in the Mountain/Pacific time zones (about 20% of viewers), the football overrun happened prior to primetime, so all the shows aired at their normal times.

    57. Ali says:

      Looks like Desperate Housewives & Brothers and Sisters took a big hit this year. Ouch! Do you guys think it’s the football ?

    58. John says:

      Glad to see Amazing Race doing well. I hope it is around forever.

    59. johnthemon says:

      Yeah, come to think of it a 4.6 is 6 million viewers, and 6 out of 7 being in the 18-49 is ridiculous. That’s disappointing though…

    60. fra says:

      b&ds reached 700 k from it’s season finale

    61. Bill Gorman says:

      Ali, others, Sunday Night Football has been around a long time, and its ratings range very from very good (last night) to crazy good (last week). All the other Sunday shows have been competing with SNF on NBC since 2006, and on cable since 1987. Those ABC shows took a hit from reasons other than football.

    62. Visan says:

      So sad to see those numbers for Cold Case, as that is a fave show. Just damn!!

    63. johnthemon says:

      I think cleveland’s really gonna tumble next week. As a huge FG and AD fan, I thought it was mediocre. Better than “Sit Down, Shut Up” not as good as “The Goode Family”.

      American Dad might be in trouble considering how well everything else does for Fox on sundays…still if the Cleveland Show falls it will look better.

    64. j says:

      Wow, seriously there was football on 3 different networks near or at primetime? Maybe this is usual; I don’t watch football ever. Home Edition’s #’s are pretty mediocre.

      Amazing Race is relatively good; Cold Case isn’t…I thought it was cancelled. Yeah, I don’t watch any of the million crime scene shows on CBS either.

      One of NBC’s few bright spots, despite the drop.

      Pretty large drop-off for Bros/Sis from Desperate, and I thought Desperate would be competitive with last week’s Grey’s, or at least with Family Guy. Fox is ridiculously high.

    65. Ali says:

      Thanks Bill.

      I see, I just checked last year’s numbers and you’re absolutely right. Trouble in Westeria Lane indeed!

    66. Samuel says:

      Ha ha, the repeat of brothers did better than the premiere… Good night for Fox and NBC

    67. Lester's Fan says:

      Fox was smart to put Brothers on after the football game. Brothers stars Michael Strahan (former football player and Fox football analyst).

    68. Chad says:

      I believe the term they use is McFarland fatigue. Reviews seem to be similar, Cleveland is warmer and likable but not great comedy. Things could improve though.

      Meh, I watched the Colts.

    69. Justin says:

      Desperate Housewives is so tired. Despite what fans will tell you, it’s never been a consistently great show (not even in the critically-lauded first season). It’s always been well-cast and featured witty dialogue, but the storylines move too quickly or not at all. Arcs come and go and come again whenever the writers feel like getting back to them. There’s never been any real long-term planning behind the scenes (compared to, say, the vastly-superior Knots Landing, whose entire seasons were often planned out ahead of time), and people are starting to figure that out.

      I think the producers made a real mistake in killing off the Edie character last spring. With Nicollette Sheridan, one of the original leading ladies, gone, fans have had to take a long hard look at the canvas of the show, and are waking up to the reality that it just isn’t that good.

    70. Don says:

      If Cleveland continues to do well its only becuase of its creator Seth McFarland and riding the wave, plus its in the Family Guy universe Family Guy is still doing great.

      Family Guy is a Phoenix indeed.

    71. Anonymous says:

      LOL @ Justin….you’re really overanalyzing Desperate Housewives.
      (and Knots Landing? Really…?)

    72. joshua f says:

      justin, you are sooooo wrong!!!!!!!!!!!!!!!!!

      desperate housewives may be into it’s sixth season, but it still is a good show. Lst night’s episode was brilliant, and i dont agree with what you are saying about Drea’s character.

      It’s only one episode in!! geeez give it at least five episodes :)

      WATCH DESPERATE HOUSEWIVES, IT’S THE BEST TV SHOW ON AMERICAN TV. Apart from a few other shows :) haha

    73. joshua f says:

      edie had to die also, she got boring..

      your just silly :)

    74. j says:

      So big winners of the week: Medicine is queen & king, with Grey’s and House both having 6.7’s and just above 17 mil. On the next step down are Family & Football…

    75. Tdot says:

      Family guy was amazing last night

    76. tom says:

      shocked how Cleveland did and equally shocked how bad it was… i love fg but Cleveland was atrocious and boring… wondering if people come back next week… but if the blacks are watching it then it might not matter because they love that bad tyler perry stuff. it added nicely to the fg audience though.

      dh is down big but it’s just gonna keep going down and hopefully end nicely at the end of year 7. they completely wasted that 5 year jump from last year. i think marc cherry is getting bored and running out of ideas. but i still like it… mostly for the familiarity.

      might stop watching simpsons on tv and hulu it instead… they stopped letterboxing it… now the picture is cut off like a bad pan and scan movie. in the opening credits the blackboard gag was partially cut off.

    77. Justin says:

      Anon — Yes, I brought up Knots Landing. You’d understand why if you’d ever actually seen it.

      Joshuaf — Your right. I’m silly.

      Tom — Agreed. The Cleveland Show was atrocious.

    78. craigward says:

      tom get an hdtv. you’ve never seen simpsons look so good.

      great news about fox animation. I thought the Cleveland Show was very good. the whole night was hilarious and deserves to succeed.

    79. Red says:

      This is definitely the last years for Cold Case & Numbers at CBS. They are sure to dump these two expensive shows by the season’s end.

    80. Holly says:

      ^I agree with Cold Case, but I don’t think Numb3rs demise is a sure thing yet.

    81. Holly, last year CBS premiered its Friday shows later (October 3)so this Friday should be more telling.

    82. Red says:

      I can’t believe how many people are blaming football runovers for CBS’ troubles on Sunday. Football is what made CBS Sunday nights competitive in the first place and helped turn 60 Minutes from a perennial loser into the legend it’s become. When CBS lost football for a couple of seasons in the 90s, their Sundays took a major hit and that’s why they were willing to pay anything to get it back. Football runovers have always been an advantage for CBS, not the other way around. If Shark, the Unit and now Cold Case have underperformed in that 10 PM timeslot, it has more to do with the show growing tired than the night and CBS knows that.

    83. bill says:

      Didn’t The Unit do about 1.5-2 million viewers better in that time slot, even when pushed back by football? It’s a real shame they canceled a good drama like that. Guess it wasn’t politically correct…

    84. romo says:

      Just to clarify from earlier:
      The NFC Championship Game on Jan 24 at 6:30pm et is the only playoff game DH would go against.

    85. Julia says:

      Red, when was 60 Minutes a perennial loser? I am honestly curious because I thought it was always in the top 10 shows of the year for most of its run. (Until more recently, that is.)

    86. Bill Gorman says:

      I think the football overruns are big advantages to the early hours of a Sunday schedule, and disadvantages to the later hours. Fox ending at 10pm normally gets more of the advantage and less of the disadvantage (vs. CBS). Sadly though, I can’t really think of an easy way to crunch numbers to illustrate that.

    87. Bill Gorman says:

      bill, it wasn’t political correctness that got The Unit cancelled, it was the ratings. It was among CBS’ worst rated non-Friday dramas last season.

    88. DJ Mike says:

      Watched “Desperate Housewives”, “Brothers & Sisters”, and “Dexter”..All three were very well written in my opinion.. Gabi & Brie, Dexter & Deborah, and Walker clan all stood out and are very enjoyable to watch…

    89. Red says:

      60 Minutes was always low rated in the first decade and shuffle all over the schedule until it got the Sunday @ 7 timeslot in the late 70s. CBS has always credited football as a lead-in and putting 60 minutes in a stable timeslot as the main reasons the show finally found its audience.

    90. Shawn Ryan (creator of the Shield, and the creative Force behind The Unit last season) has attempted to sprinkle magic pixie dust on people to make them think the only reason The Unit was canceled was because it wasn’t owned by CBS.

      It all worked out for Ryan though, who is now at the Helm of “Lie to Me” which has a “slightly better” lead-in demo-wise than The Unit ;-)

    91. Red says:

      Mark my words. Both CC & Numbers are goners this season. Even if their ratings pick up, it will never be enough to justify the cost in CBS’ eyes (pardon the pun). Remember you read it here first.

    92. Dan says:

      Red, I think Numb3rs will stick around a little longer, but this will be the final Cold Case season. Jon is right, 10pm killed Shark, it killed The Unit, and it will kill Cold Case.

    93. Holly says:

      Numb3rs survival isn’t dependent on its own ratings so much as the ratings of the rest of CBS’s schedule. If Numb3rs stays close to what the other Friday shows are getting, CBS will only mess with it if they don’t have enough open spaces elsewhere. If the returning shows stay steady and NCIS:LA and Good Wife remain strong (leaving Sunday as the only weak point), Numb3rs is in trouble. If a couple of other hours during the week start becoming problems, Numb3rs could hold on another year.

    94. CraigTh says:

      Did Family Guy do this well last year? With all those millions of viewers, it puts them in the top 15 easily.

    95. Holly says:

      ^Family Guy premiered with 9.09 million viewers and a 4.5 last year. It did hit a 5.1 once (Nov. 2).

    96. mark wood says:

      Bill you average the numbers for the night and then compare those results between the weeks with an overrun and the weeks without.

      I did this for the first year that TAR moved to Sunday, and then last year (though I don’t remember what the results were last year). But 2006 The overruns helped the 7pm, 8pm and 9pm hours (as longs the overrun wasn’t over half and hour), but the 10pm hour died.

      I don’t know if that remained the case last year with the 9pm hour as well.

    97. BrianM says:

      @Red — Although it premiered in the late 1960s, 60 Minutes didn’t become a permanent prime time show until the late fall of 1975 after a scripted show failed in the time slot. It was a desperation, stop-gap move, and I don’t think anyone thought it would work, even CBS. (I was in my 20s then and following the ratings in Variety and Broadcast magazine.) But it became this huge, unexpected hit, along with the Cher show (without Sonny), which followed it. Before ‘75, 60 Minutes ran on Sunday before prime time and sometimes in the summer in prime time. As I recall, it replaced a Sunday public affairs show called “The 20th Century,” hosted by Cronkite. (http://www.museum.tv/archives/etv/T/htmlT/the20thcent/the20thcent.htm)

    98. Dingo says:

      The bad news about being on the West Coast is that everything except the Academy Awards and most sporting events is broadcast on a three-hour tape delay, even when the shows originate in L.A.

      The good news about being on the West Coast is that there almost never overruns. Local mid-afternoon programming may get bumped but 60 Minutes always starts at 7 p.m.

    99. mark wood says:

      When they talk about 60 minutes being a loser they are talking about the demo. It still often is the most watched CBS show without a overrun. But without football, even with the largest audience it’s demo’s are absolutely terrible.

    100. chrisjozo says:

      The Cleveland show was horrible. As long time fan of Fox’s Sunday animation block I don’t know how the greenlighted that show. My friends and I didn’t laugh at all. We are all mid-20’s Black males who love the Simpsons, King of the Hill, Family Guy and American Dad but this show fell flat. Half of the time it was boring and the other half it was unfunny. The characters aren’t really as interesting or endearing as the characters on the other shows.

      I think a lot of that audience gave it a try out of loyalty to Seth McFarlane but I doubt they will all keep watching.

    101. tom says:

      Those are Terrible Numbers For Desperate Housewives. Way Down From Last year(and last year wasnt good).I’m really surprised because it was actually an Excellent Episode. IF DH keeps getting numbers like this, this could be its final season

    102. tom says:

      I love how people in this room keep Saying Cold Case is going to be canelled. Last spring so many of the so called experts in this room were saying that Cold Case was going to be Cancelled But I Predcited Correctly that it would be renewed!

    103. JT says:

      I agree with those who think DH is in trouble. I had watched all 5 seasons but decided to quit because the mysteries always fall apart in the end, save for season 1. Just don’t want to waste my time anymore with second rate drivel. There’s just too many other good new shows on my DVR, like Modern Family and Flashforward, that I’d rather spend my time watching. Diehard fans shouldn’t blame football or fox when the problem is the show sucks and has since season 2. They should be thankful so many tuned in for so long. But I’m done for good.

    104. Jim says:

      How did the FOX animated shows individually do with 18-34?

    105. Bill Gorman says:

      mark wood, you are correct, I should have written something like “do it reasonably easily” ;)

    106. chrisjozo says:

      To those who think a lot of black people will watch this show, trust me they won’t. It’s boring and unfunny. The neighbors aren’t interesting like the ones on the other shows and the family just a family guy ripoff. Cleveland’s son was made fat like Chris. The baby is like Stewie only he’s horny instead of effeminate. The bear they have for a neighbor makes me want to start forest fires he’s so boring and unfunny.

    107. Anonymous says:

      IF anyone wants a few laughs:

      How “The Beautiful Life” cast/crew found out the show was canceled -
      “It’s unbelievable the way that they told us—we were all in the middle of work. I was sitting in the hair and makeup chair, and I’m getting my hair done just like a normal Friday—we were all excited for Friday. And all of a sudden, they got the call, and the producers had to make an announcement on set that we were done—that we were over! And I was sitting there in shock. I couldn’t believe that in the middle of work, the rug was pulled out beneath our feet. Immediately, I run over to Corbin’s [Bleu] room, and I’m like, ‘oh my God, oh my God!’ I was freaking out! And Corbin was shocked. Everyone was just devastated. It was horrible. Terrible.”

      Read lots more here: http://www.latina.com/blogs/vivo-por-tivo/exclusive-beautiful-life-star-sara-paxton-blasts-cw-over-shows-cancellation

      FUNNY!

    108. mark wood says:

      How on Earth would you not think you were cancelled after those two first week’s of ratings? Don’t you read or hear anything from the trades?

      Seriously get a clue.

      Now they could have told you in a nicer way, but you had to know it was coming.

    109. Gerry says:

      In my opinion DH got more viewership than it deserved. Last season
      had its inventive “flash forward,” last night it took a big step back
      creatively.

    110. rob says:

      Anonymous, that is very funny! Dont they look at the ratings?

    111. Tory says:

      I’m thrilled that B&S’s numbers are down. Something has got to give on that show, creatively, its struggled for the last season or so and now they’ve made Ryan a permanent cast member? Maybe the network will step in and demand changes. I’ve noticed comments all over the place that people were dropping B&S this season. They are going to have to make it as good as it was a few seasons ago, or it could be toast. I think Eastwick would be a great pairing with DH.

      I’m not sure why everyone is blaming football for DH and B&S numbers though. Do I watch football? Every single weekend, but that’s not most women and not the target demo that’s kept DH afloat for so long. I don’t think football can be blamed for DH’s bad showing. And it was hardly a riveting game to keep someone from watching their shows if that was what they wanted.

    112. Chad says:

      “IF anyone wants a few laughs:

      How “The Beautiful Life” cast/crew found out the show was canceled…”

      The meandering FYI for today:

      Sebastian Roche was to appear on The Beautiful Life, however he’ll have a reoccurring role on Fringe.

    113. Dan says:

      Tom – Cold Case getting renewed was just, so CBS would have a veteran sunday drama. CBS axed Trace and kept Case, however come May, CC will be gone.

      And Dollhouse being “in trouble” is an understatement. The show is basically finished, Cleveland seemed better to me than King of the Hill and American Dad.

    114. Dan says:

      And surprisingly celebrities dont follow the rating system, they just do their job and think everything is OK.

    115. So Cal says:

      Impressive 18-49 numbers for Family Guy, seems to be way up over last year

    116. Dan says:

      It also helped that Family Guy had a better lead in than last year. The episode was really good too.

    117. johnthemon says:

      on the contrary Dan, the Cleveland Show’s popularity is from Family Guy. I think it has just become more popular what with all the repeats on Fox and TBS.

    118. Dan says:

      Since so many people tuned in for the Cleveland premiere, even more people stuck around for Family Guy.

    119. Christopher says:

      as fan of Housewifes i would be happy if it wrapped next season it was good but i am starting to see the same story line

    120. Shem says:

      Why would CBS put a PG-rated show @ 10pm; I’m all for PG shows at any time.. I consider Cold Case a family show. I loved it when it was on at 8, then they moved it 9 and now 10! Why is CBS doing this. Save Cold Case!

    121. ABCHasProblems says:

      If DH’s ratings keep tanking, ABC should simply move it to Wednesdays @ 10 as it would be a compatible lead-out of Cougar Town. DH has been renewed until 2013, right?

    122. Harold says:

      Next Monday will be much more entertaining here when “Three Rivers” goes thermonuclear with ratings failure next Sunday.

      Maybe its delusional fans will buy some bus ads. Why should they wait for the end of the “Three Rivers” run to throw away their money?

    123. Holly says:

      If DH’s ratings keep tanking, ABC should simply move it to Wednesdays @ 10 as it would be a compatible lead-out of Cougar Town. DH has been renewed until 2013, right?

      DH dropped a LOT, but it’s still ABC’s second-highest rated drama. ABC can’t be happy with last night’s numbers, but they aren’t anywhere close to taking drastic action or giving up on the show.

    124. Mark says:

      I watched The Cleveland Show, Desperate Housewives, and Brothers and Sisters live.

      I recorded Family Guy and American Dad.

      Its a shame that DH’s ratings are down since this season is already better than last season!

    125. Don J says:

      I heard that Marc Cherry has a 7 season plan for DH. So I don’t think it really matters that the ratings are nowhere near it’s hey day. ABC IMO will very likely renew it for a 7th and most likely final season.

    126. Don J says:

      Shem:
      The TV-PG ratings is irelevant for Cold Case or even moving it to 8pm IMO woouldn’t make a huge difference. It’s an aging show, production costs are high and the music costs are high, which is one of the main reasons why it’s probably never seeing the light of day on DVD. Also, the show has a pretty large ensemble cast and the longer it stays on the air, the more CBS has to shell out to the actors salaries.

    127. forg says:

      Wow I feel bad for B&S but I admit last season 3 was not good. The inclusion of Ryan was just wrong. But I hope they could rebound both creatively and ratings wise.

      DH is still solid but not a powerhouse, I can’t blame the viewer erosion, I agree with one commenter that said that the DH mystery will always start strong but end on a whimper. Last year, I think it had better season premiere ratings because a lot were curious about the five year leap, this season the cliffhanger last season was not as exciting as last season is.

      I’m happy for The Amazing Race’s performance. They really found a home on Sunday nights. On its earlier seasons it had a messy schedule, I think for a time CBS even planned it to air it on Saturday but thankfully they scrapped that!

      I think the Family Guy’s ratings performance also benefited a lot from its EMMY exposure this year, they really made noise with their comedy nomination and the viral EMMY campaign video

      Ah I miss the CW Sunday nights

    128. richard says:

      to answer mark woods question how old do you have to be to watch 60 minutes? At least as old as some of the correspondents…..or Andy Rooney in particular…..See him driving a car? scary!

    129. richard says:

      AZ Top if you remember TAR premiered the week following 9-11-2001. Its ratings started to pick up around TAR 5 with Charla and Myrna (the little person, who was anything but little)

    130. Tony says:

      My thoughts on DH

      This season looks a million times better than last season and what Im hoping is that this seasons “disaaster” episode will be amazing (which I’ve heard rumors is going to be great) will get people talking and people realizing this season is much better than last season by far!

    131. tvmegafan says:

      hmmm how about Dexters numbers? and Entourage I wanna continue my life long laugh at how poor its numbers are without the True Blood lead in…

    132. Mike says:

      I agree that DH is still the best series on television.
      Ratings were not great, but better than a big majority of the so called “Emmy winning” shows!!!!

    133. vsaint says:

      Yeah, Nicolette Sheridan being killed off wasn’t great for ratings.
      It’s numbers will go back up, the animation’s don’t do that! well in the demo’s.
      I guess Mom’s were watching cartoons with there children, instead of DH.
      Priemiere week has been solid but nothing great so far.
      Can’t wait until Lost starts.
      Shows with cliffhangers did great House, NCIS, Grey’s.
      Others that went with the status quo, DH and CSI didn’t.

    134. johnthemon says:

      vsaint, if they were watching cartoons with their children, they were watching the wrong ones. kids should not watch Family Guy…I know they do, but they shouldn’t.

    135. Mel says:

      I thought the Cleveland show was dull and not funny. Lord knows, Nielsen families don’t agree with me on these things, but seriously. A whole half hour of that voice was grating. I won’t be surprised if it drops off significantly next week. Probably not enough to get it canned though.

    136. Bryan says:

      What ratings would the CW get if they launch shows on sunday. who knows maybe they wouldnt even get 1 million viewers, who knows

    137. Bill Gorman says:

      Bryan, 9/27 was the first Sunday that CW *didn’t8 program, because they’d done dreadfully at it in the past. And to answer your question, quite frequently their Sunday shows didn’t get 1 million viewers.

    138. Sam says:

      Desperate Housewives has always held ABC’s Sunday schedule together. To move the show would be the most ridiculous move for both the network and the show. It’s ratings might be down, bu ABC has publicly stated that they want the show through it’s 9th Season, so it’s going nowhere. It is still a powerhouse. Lost’s ratings can’t compete with DH but ABC still bills Lost like it’s one of their most popular shows. I expect the housewives to get the same treatment until the show ends. And i really do hope ratings stay put. I have to agree the cliff hanger this year was kinda stupid and predictable. They need to start going back to the roots of the Season and make the show shocking. The way they offed Edie was very tongue in cheek and that doesn’t drive ratings. While i understand “Housewives” is billed as a Dramaedy they should do something drastic to drive viewers back. It happened to “Friends” in Season 8, it’s never too late for a show to become relevant again.

    139. Kyle says:

      I hope B&S survives for a fifth season

    140. Dan says:

      ABC would never move, Desperate Housewives. It along with Grey’s Anatomy will stay in their respective slots, likely until both series are done.

      And CW did horrible on sundays. Every year their sunday line up would go down further and further. Now they gave the night back to their affiliates, like saturday.


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