The median age of a Conan viewer is — MY AGE and that’s still 8 years younger than the average Nightline viewer and nine years younger than Letterman’s! I still feel old.
NBC LATE-NIGHT RATINGS RESULTS FOR THE WEEK OF SEPT. 21-25
UNIVERSAL CITY, Calif. October 1, 2009 NBC’s “The Tonight Show with Conan O’Brien” has averaged a 1.0 rating, 4 share in adults 18-49 and 2.4 million viewers overall for the week of September 21-25, an atypical week that featured guest appearances by President Barack Obama and former President Bill Clinton on CBS’s “Late Show with David Letterman.” Also note that “Tonight” aired an unscheduled encore on Friday.
“Tonight” tied “Late Show ” for #1 in adult 18-34 rating among the broadcast networks last week, despite the major ratings boosts of the Obama and Clinton appearances for “Late Show.”
At 12:35 a.m. ET, “Late Night with Jimmy Fallon” tied for #1 with CBS’s “Late Late Show with Craig Ferguson” in adult 18-49 rating and was #1 outright among the broadcast networks in adults 18-34, attracting bigger audiences than “Late Late Show” and ABC’s “Jimmy Kimmel Live” in men 18-34 and women 18-34.
The median age of Conan’s audience last week was 46.9, more than eight years younger than “Nightline’s” 55.8 and more than nine years younger than Letterman’s 56.6. At 12:35 a.m. ET, the median age of Jimmy Fallon’s audience (43.4) was eight years younger than the audience for ABC’s Jimmy Kimmel Live (51.5) and nine years younger than Ferguson’s (53.0).
For the week of September 21-25, Conan’s average 1.292 million adults 18-49 trailed the 1.655 of Letterman; in total viewers, Conan’s audience of 2.399 million persons finished behind Letterman’s 5.044 million; and in adults 18-34, Conan’s 559,000 million trailed Letterman’s 570,000. At 12:35 a.m. ET, Jimmy Fallon’s 827,000 adults 18-49 for the week out-delivered Ferguson’s 813,000; in total viewers, Jimmy’s 1.397 million finished behind Ferguson’s 2.106 million; and in adults 18-34, Jimmy’s 389,000 topped Ferguson’s 313,000.
WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of September 21-25. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m. ET
NBC “Tonight,” 1.0 rating, 4 share*
CBS “Late Show,” 1.3/5
ABC “Nightline,” 1.1/5
12:05 a.m. ET
ABC “Kimmel,” 0.6/3*
12:35 a.m. ET
NBC “Late Night,” 0.6/4
CBS “Late Late Show,” 0.6/4
1:35 a.m. ET
NBC “Last Call,” 0.4/3*
TOTAL VIEWERS
11:35 p.m. ET
NBC “Tonight,” 2.4 million viewers*
CBS “Late Show,” 5.0 million viewers
ABC “Nightline,” 4.2 million viewers
12:05 a.m. ET
ABC “Kimmel,” 1.8 million viewers*
12:35 a.m. ET
NBC “Late Night,” 1.4 million viewers
CBS “Late Late Show,” 2.1 million viewers
1:35 a.m. ET
NBC “Last Call,” 0.9 million viewers*
* Friday’s “Tonight” was an unscheduled encore. Monday’s “Last Call” and “Kimmel” were encores and “Kimmel’s” Monday is excluded from weeklong averages.
SELECTED CABLE RESULTS, WEEK OF SEPTEMBER 21-25
NATIONAL ADULT 18-49 RATING
Comedy Central, 11 p.m. ET, “The Daily Show,” 0.7 Comedy Central, 11:30 p.m. ET, “The Colbert Report,” 0.6
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9 Adult Swim, 12:30-1:30 a.m. ET, 0.5
Each adult 18-49 rating point equals 1.32 million viewers
TOTAL VIEWERS
Comedy Central, 11 p.m. ET, “The Daily Show,” 1.6 million Comedy Central, 11:30 p.m. ET, “The Colbert Report,” 1.1 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.7 million Adult Swim, 12:30-1:30 a.m. ET, 1.0 million
Talk about a subdued release….kinda-sorta sad, to be honest.
Wow, that’s the only thing they can brag about … median ages. Also, I’m not sure if they can really claim Dave’s win is because of Obama since he still won the demo for episodes later in the week.
Hmmmmm….how I read this, NBC is saying Dave won the week, only becasue he had better guests. Well, isn’t that the point, booking the best guests on talk shows?
I guess next week, if the demos remain the same, NBC can use this exact same PR, replace Obama, and insert Madonna (another “atypical” guest, in many respects).
Well thanks to NBC for screwing with late night
This is kind of a sad press release. If you can’t put a decent positive spin on it, I think it’s better to just admit defeat for the week or not put one out rather than sound desperate. Advertisers could see that as a sign that they can sort of bully them, in my opinion.
NBC wouldn’t have been issuing press releases like this if they kept Jay there! This is why NBC are the fourth placed network! Fools!
Is the new Last Call format doing better or worse than last year?
Do you know how unbelievably bad this press release looks?
It’s like, ok you beat us in the ratings and embarrased us in the demo, but hey, Conan has younger viewers.
2.4 Million viewers on a premiere week is laughable. He should bring that up tonight, hey I got murdered in the ratings, then I’d think he’s funny.
LOL Conan lost the demo
just cuz i’m practically like whoever writes these press releases and will defend conan and nbc (maybe not their decisions, but they have the best quality of shows)……
the talk with nightline’s half hour vs the hours of conan and dave brings up a lot of talk of apples to apples vs apples to oranges…..
So just to argue for the sake of arguing…..
Conan got 2.4 millions viewers on what were really ABC and CBS’s premiere weeks, NBC’s premieres began the previous week (where Conan had improved in his numbers, including The Jay Leno Show’s premiere week lead in)
Of course its about booking better guests, but its the freaking President of the United States. That’s not the same thing as booking Madonna. Of course he was going to win the week and the demo.
Losing this week was expected for Conan because the President and CBS’s huge premiere numbers.
Next week’s numbers should come back closer to normal. Wednesday and Friday’s numbers could possibly win in the demos (Madonna night and the first night after his admission of sex with staffers).
The following week’s numbers (for shows from Oct 5-9) will be the ones to watch. Huge guests and premiere numbers will have settled but what’s the sex scandal going to do to Letterman’s numbers?
Sadly, I just think theyre going to rise.
I wish Letterman would get and keep ratings by putting on a well-written, funny show, instead of by repeating jokes week after week, continually bringing up the fire dave rally from 4 months ago, and now by admitting that he’s a guy who does ‘terrible, terrible’ and ‘creepy’ things.
You need to keep on watching last call with carson daly because it’s been on the air for 8 years now. Carson Daly wants to host late night on nbc, and NBC picked jimmy fallon instead. Now, ABC will move jimmy kimmel to 11:30pm, slide carson daly on at 12:30am opposite jimmy fallon and craig ferguson, and cancel nightline for their late night programming. Who could blame them? “Last Call with Carson Daly” has a great rating every night with 1.3 million viewers.
well if Conan wants win he have to beat David Letterman at his own game. when you keep Watching last call with Carson daly because 8 years is acient will Jimmy Kimmel Exited them out and ket 1.3 viewers win.