via press release:
THE CW BUILDS OVER YEAR AGO IN TARGET CATEGORIES
The CW’s Weekly Average Improved Versus Last Year in All Key Demos
Freshman Smash VAMPIRE DIARIES Wins Its Time Period in Target Audience;
Delivering Dramatic Year to Year Gains
Sophomore Hit 90210 Matches Season Highs in Women 18-34 and Adults 18-49;
Tuesday Combo of 90210 and MELROSE PLACE Score Week-to-Week Gains
TOP MODEL Takes Second in its Time Period;
Scoring Some of the Time Period’s Best Ratings since May
October 13, 2009 (Burbank, CA) – The CW is seeing its overall weekly performance improve this season, as the network delivered gains of 21% in women 18-34 (1.7/5), 18% in adults 18-34 (1.3/4), 8% in women 18-49 (1.3/4) and 11% in adults 18-49 (1.0/3) versus its weekly primetime average a year ago. (week ending 10/11/09 vs. week ending 10/12/08)
In a strong showing of audience flow across the week, The CW’s top-rated series are virtually on-par with each other in the network’s target demo of women 18-34, each on a different night, including Monday’s GOSSIP GIRL (2.7/7), Tuesday’s 90210 (2.5/7), Wednesday’s AMERICA’S NEXT TOP MODEL (2.5/8) and Thursday’s THE VAMPIRE DIARIES (2.7/8).
TUESDAY
The sophomore hit 90210 continues to gain momentum, building over last week by 4% in women 18-34 (2.5/7), matching its season high. 90210 also improved 9% in adults 18-49 (1.2/3), also matching its season best, and 7% in adults 18-34 (1.6/5).
MELROSE PLACE also gained steam, improving over last week by 7% in women 18-34 (1.6/4), 10% in adults 18-34 (1.1/3), 9% in women 18-49 (1.2/3), 10% in adults 18-49 (0.9/2) and 13% in total viewers (1.6mil).
WEDNESDAY
AMERICA’S NEXT TOP MODEL scored the second best ratings in the Wednesday 8-9p.m. time period since May among adults 18-34 (1.7/6), women 18-49 (2.2/6) and total viewers (3.2mil). TOP MODEL matched the hour’s best ratings since May in adults 18-49 (1.5/4).
TOP MODEL ranked second in the hour among women 18-34 (2.5/8), adults 18-34 (1.7/6), females 12-34 (2.3/8) and persons 12-34 (1.6/5).
(more)
THURSDAY
THE VAMPIRE DIARIES ranked first in its time period among women 18-34 (2.7/8-tie), female teens (3.0/12) and teens (2.1/8). In fact, TVD was the #1 show on television Thursday night among female teens.
THE VAMPIRE DIARIES continues to deliver tremendous year-to-year gains, especially in its target demos, including 108% with women 18-34, 27% in adults 18-34 (1.9/6), 69% in women 18-49 (2.2/6) and 173% in female teens (3.0/12). VAMPIRE was grew 6% week-to-week in adults 18-34 and flat week-to-week in women 18-34 and total viewers (3.5mil).
THE VAMPIRE DIARIES and SUPERNATURAL combined for another strong Thursday for The CW, with impressive year-to-year growth across all demos including 67% in women 18-34 (2.0/6), 46% in female teens (1.9/7), 14% in adults 18-34 (1.6/5) and 31% in women 18-49 (1.7/4).
SUPERNATURAL grew 8% year-to-year in both adults 18-34 (1.4/4) and women 18-34 (1.3/3).
can’t believe, no Smallville!!
TinoFlux, Mom (Dawn Ostroff) always loved Melrose Place best!
so the CW ends on Thursday?? good to know
I can believe The CW didn’t mention Smallville. Smallville’s demos are a liability for the CW. Smallville has gotten .7/3 in W18-34 for the last 2 weeks.
Marc Berman at pifeedback already said to assume this is Smallville’s last season.
Its weird how they would rather have 1 million women watching their network, than 3 million people altogether.
Does that seem right to you?
Not surprised Smallville is outright ignored. This season has been declared the WORST by 8 years long hardcore fans.
As a former supporter I can only say this is what you get when producers think retcons and lightswitch is the way to go.
If they didn’t mention Smallville it’s because they couldn’t find a way to spin the numbers into something positive. Since Smallville didn’t gain any of the demo’s this week, they probably figured it was best just to ignore it.
@Lua
Really? The only people that dislike the season that I’ve come across are the Chloe fans.
Everyone else seems to be enjoying the show.
Small ville needs to end already glad Vampire Diaries is breaking history for The CW!
I’ve heard from several people that Smallville is a mess this season, as well as being weirdly Lois-focused. Lois was never a main character before, so it’s not surprising that it’s turning long-time fans off. A long-running complaint is that the show focused too much on Lana, so to switch that to Lois can’t be good. The show became a shell of itself over the last few seasons anyway, you can’t expect the fanbase to hang on forever.
It’s really nice to see that Supernatural is still increasing in numbers. Good for them, they seem to be having some fun on their show.
//I can believe The CW didn’t mention Smallville. Smallville’s demos are a liability for the CW. Smallville has gotten .7/3 in W18-34 for the last 2 weeks.//
I think that says it all.
I’m really happy for SPN this year; DVD sales are up, demos are up, and I can’t wait for it to go into syndication and build up some more fans! Overall, I think pairing it up with TVD was a good move.
Melrose…huh. I wonder what’ll happen when HL joins the cast.
Can’t say I’m sorry to see SV left off the press release; that show has been circling the drain creatively since what, S4? Time to put the poor thing out of its misery, I say. I don’t know anyone who even watches it anymore, not even me.
it builds years over year in the female demos, but drops in the numbers since 2006.. i cant find anything positive in this..
Happy to see SPN is being touted! Too bad about SMV, it’s finally picking up. I’ve really enjoyed this season, and I’m not the only person amidst my ex-SMV friends who has actually returned to this show this season and stayed with it!
You know what this is about the dumbest press release along with the other ones. I know Dawn wants to make the CW into an all womens network so this release is just sayin how well the womens ratings have gone up over the past year. SO WHAT!!! If they have shows targeted towards men like Smallville and Supernatural then you cant just keep sayin how well the womens ratings are WHEN Smallville and Supernatural are the top 2 popular shows on the network. Just makes no sense to me.