While Dollhouse had traditionally delivered a .5 or higher adults 18-49 ratings boost when comparing Live+7 numbers (full week of DVR viewing) over the Live+SD (same day DVR viewing) ratings, for the episode on October 2 were only boosted by .3 (from a .9 to a 1.2).
Meanwhile a Smallville episode the same night grew from a 1.0 adults 18-49 rating to a 1.4.
Grey’s Anatomy had the biggest boost for the week ending October 4, going from a 6.1 to a 7.5. House was second going from a 5.8 to a 7.1, and CSI (yes, CSI!) had the third biggest increase going from a 4.1 to a 5.2.
Glee rose from a 3.3 to a 4.2 , FlashForward from a 3.7 to a 4.6 and Fringe from a 2.3 to a 3.2.
Heroes rose from a 2.5 to a 3.3 adults 18-49 rating.
Lots more details and top 20 lists coming soon (later today, probably).
Disclaimer: all the numbers we have seen point to a scenario where the additional days of DVR viewing beyond the Live+SD numbers don’t play a role in a shows’ fate. While the C3 ratings (commercial ratings with 3 days of DVR viewing) increase versus the LIVE program ratings (which aren’t published anywhere), the C3 ratings go down versus Live+SD program ratings which are commonly published everywhere.
All I wanted was the 13 episodes and a satisfactory ending, so I’m just happy that the first week DVR numbers did that.
*sound of the cancellation axe sharpening*
Fringe’s DVR numbers clearly reflects the competitive time-slot. Thursday at 9 is the most competitive slot of the week, besides Sunday at 9.
Good for Heroes as well, if only DVR mattered.
In two weeks , the black widow Summer Glau is going to be on, acting crazy or weird her typical type cast role. Lets hope all her fanboys leave their shrines and watch the episode live. The ratings should up by at least 50. lol
Yay! Go Smallville (My favorite show right now)
wohooo Go smallville
@notty22
obsessed much?
any news on Desperate Housewives 18-49?
Smallville keeps chugging along. Any chance we could get the final audience number?
Go Smallville! Go season 10!
as I said, more data later today!
right now we only had access to the 18-49 increases. But Bill will post the normal DVR tables probably later today and later this week (perhaps today) I will post revised top 25 viewer and 18-49 tables based on Live+7 viewing.
You do realize the Smallville increase is less then last week right. Last week it was 1.0 to 1.5. Plus live viewership for the episode was lower anyway so how is it great news for Smallville or Dollhouse. Both shows are in serious trouble and need to show real improvement quickly.
i thought dollhouse had a .8 for its Oct 2 episode.
Thanks Robert.
grr_argh, those were overnight numbers, it went up to a .9 in the finals. All comparisons above are based on final national numbers, not preliminary overnights.
Adam, true but Smallville only went down by .1 and Dollhouse by .2. I’m not worried about Smallville next year really, unless the producers and actors don’t want to do it anymore. Unlike Dollhouse (or even Gossip Girl or 90210!) it actually had decent DVD sales.
Smallville was preempted in the NY market for a mets game, does the NY DVR numbers count? I don’t think so, because it was on a different night for NY (that Saturday I think?)?
thanks robert. i looked up the final numbers and dollhouse did increase to a .9
also, smallville too had a .9 in the preliminary AND final numbers for the Oct 2 episode. so that’d be an increase of .5 and not .4. right?
Jen Smith, the Mets game would’ve counted in the overnight numbers, but not in the finals or the DVR numbers above where only the timeslot viewing of the actual program is counted.
In the overnights whatever is airing in the time slot counts, even if it’s not the show. The Smallville viewing in the NY market that happened Saturday (or whenever) was measured separately (sorry, I don’t have those numbers) and is NOT included above.
@Robert, thanks! That is what I thought. The NY numbers aren’t part of the equation (final ratings and DVR)
grr_argh, sometimes additional adjustments to final numbers of shows are made after the weekly final results are published. Sometime later we should see the final numbers for Smallville L+SD out to two decimal places. It could be that the report I had this morning showing it as a 1.0 was incorrect rounding, or it could be that there were additional adjustments.
In the normal weekly reporting it was indeed reported as a .9, Live+SD 18-49 rating.
I dont care anymore about the ratings for Dollhouse. Fox said they were airing all 13, I am happy with that. if the show gets a proper closure, I am a happy bunny
Well I guess reports of CSI’s demise are premature…. These DVR numbers are really amazing. Networks are going to have to figure out a way to turn us (DVRers) into $$$.
Ali, next week the headline will be “I know Ali doesn’t care, but here are the Dollhouse DVR increases anyway….”
Do advertisers pay at all for the DVR numbers? If not, then while interesting to look at personally I don’t see them factoring into a network’s decision whether to renew or cancel a show. I can understand why an advertiser wouldn’t want to pay for them since most people probably don’t watch any commercials via DVR and it negates time sensitive advertising. It just shows that people may be interested in watching the show via DVR but not enough to watch the commercials. I’ve got to admit that I rarely watch anything Live these days since I refuse to watch 18 minutes of commercials per hour of primetime.
By having so many commercials per hour for primetime (typically 18 minutes worth per hour these days) it makes it very easy to skip them. If you had about 8 minutes of commercials per hour like you did in the 1960s/1970s, then more people in my opinion wouldn’t be skipping them as much. The argument that they need more commercials to generate more revenue doesn’t make sense to me since they become so diluted that very people actually watch them.
Robert from Oct19 at 9:50am,
Well considering Tom Welling is now an exectutive producer on the show and that Smallville has just hired more writers for the show I really doubt they will give up on Smallville if they could go a season 10. Also Allison Mack stated that if they go a season 10 she will not be in it and Callum Blue has signed on for a 2 year story arc. If we as fan’s believe in Tom Welling and the show we will see a season 10!
Gi Snallville! The best season!
Go Smallville!!! Wooo hoooo!!! This new season is one of their best seasons yet!
So, Adam, that means the decrease probably is because the NY market was out of play for both DVR and live.
Great to see these numbers for Smallville! Thanks for posting!
“Do advertisers pay at all for the DVR numbers? If not, then while interesting to look at personally I don’t see them factoring into a network’s decision whether to renew or cancel a show”
I am guessing DVR viewership has a limited change on advertisers. That beng said when you are fast forwarding through commercials chances are you will catch a second or 2 of the advertisement, so some might tak ethat into consideration.
All that being said stuff like DVR viewership, itunes sales or illegal downloads would factor heavily into product placement.