via press release:
THE CW PRIME POSTS LARGEST PERCENT INCREASE OF ANY NETWORK FROM DVR VIEWING
All of The CW’s Original Series Score Dramatic Double-Digit Growth in Live+7 Ratings
90210 Remains The CW’s Biggest Gainer in Key Demos
THE VAMPIRE DIARIES Adds Nearly 1.5 Million Viewers with All DVR Playback
October 19, 2009 (Burbank, CA) – The CW Network once again earned a powerful boost from DVRs, with the largest percentage ratings gains of any broadcast network during the week of September 28, 2009, according to Nielsen live-plus 7 day ratings vs. live only viewing. The CW’s biggest gains came in its target demographic of women 18-34 (56%, 2.43rtg v. 1.56rtg), followed by adults 18-34 (54%, 1.68rtg v. 1.09rtg) and adults 18-49 (53%, 1.33rtg v. 0.87rtg).
All of The CW’s original series scored dramatic double-digit percent gains. 90210 was once again The CW’s leader with in the network’s target demographic of women 18-34 (86%, 3.12rtg v. 1.68rtg). 90210’s ratings also saw huge increases in adults 18-34 (79%, 1.95rtg v. 1.09rtg), women 18-49 (80%, 2.22rtg v. 1.23rtg), adults 18-49 (69%, 1.47rtg v. 0.87rtg) and total viewers (52%, 2.76mil v. 1.81mil).
Freshman hit THE VAMPIRE DIARIES also saw massive ratings gains across the board in live-plus 7, including women 18-34 (65%, 3.39rtg v. 2.05rtg), adults 18-34 (64%, 2.28rtg v. 1.39rtg) and women 18-49 (57%, 2.86rtg v. 1.82rtg). VAMPIRE DIARIES added almost an additional 1.4million viewers with all DVR playback included (4.34mil v. 2.98mil). Thursday companion SUPERNATURAL scored gains of 41% in adults 18-34 (1.63rtg v. 1.16rtg) and 35% in women 18-34 (1.94rtg v. 1.44).
The CW’s Monday combination of GOSSIP GIRL and ONE TREE HILL also benefited from strong DVR usage, with GG up in women 18-34 (54%, 4.07rtg v. 2.65rtg), adults 18-34 (55%, 2.45rtg v. 1.58rtg), women 18-49 (57%, 2.53rtg v. 1.61rtg) and total viewers (47%, 3.0mil v. 2.0mil); while OTH improved with women 18-34 (47%, 2.89rtg v. 1.97rtg), adults 18-34 (49%, 1.92rtg v. 1.29rtg), women 18-49 (47%, 2.05rtg v. 1.39rtg) and total viewers (33%, 2.95mil v. 2.22mil).
Veteran reality hit AMERICA’S NEXT TOP MODEL saw sizable gains across the board including women 18-34 (67%, 3.43rtg v. 2.05rtg), adults 18-34 (60%, 2.13rtg v. 1.33rtg), women 18-49 (57%, 2.91rtg v. 1.85rtg) and total viewers (40%, 3.8mil v. 2.7mil).
As expected, SMALLVILLE also scored healthy DVR usage in its new Friday home, as its ratings increased 59% in adults 18-34 (1.53rtg v. 0.96rtg), 79% in adults 18-49 (1.36rtg v. 0.76) and 56% in total viewers (3.03mil v. 1.93mil).
No love for Melrose Place?
Well I’m glad they heard the wrath from the Smallville fans last week! lol Good to see them include Smallville. Not sure why they didn’t include MP.
I think the fan revolt was a kick up the arse, and they realised they take Smallville for granted.
Yay! We got Smallville’s Live+7 total viewers from a press release!
3.03mil. So from the Live+same day/Final to the Live+7 the gain
is once again about 800,000 viewers.
WHERE ARE THE NEW NUMBERS FOR MELROSE PLACE…THIS CONCERNS ME..ITS THE ONLY THING I LOOK FORWARD TO ALL WEEK,,PLEASE UPDATE
More complaints about CW mistreating a show that is in its 9th season… ?
It’s got the entire superman mythology behind it as well as nine years. It should be able to pull its own. If it doesn’t return next year it won’t be because CW moved it to Friday… it will be because it’s an older show with a cast that keeps getting more expensive each year. Do people really want this stuff to run forever? Friday for Smallville was a bit of a show of faith. They knew it was the only show that would be able to hold an audience on that night. It’s like saying FOX moved FRINGE to Thursday to kill it. They moved it there to be a powerhouse on a big night for ad money… it didn’t work out the way they planned, but it wasn’t like they went out of their way to sacrifice it. Believe it or not, CW would prefer if Smallville was doing better… and if the profits justify it they will most definitely bring it back… they’re not trying to “kill it” on fridays… nor are they taking it for granted. It has enough history to pull its own weight.
”All of The CW’s Original Series Score Dramatic Double-Digit Growth in Live+7 Ratings”
So where’s MP in the press release? Isn’t MP also an original from the CW,besides 90210 and other crappy shows from Dawn?
The CW sucks badly. If not for their veteran shows like OTH, SV and SPN…the network should have closed down earlier.
Once again Vampire Diaries is kicking ass!
Yeah, I kept reading through the whole article waiting for the CW’s Melrose Place and its not even mentioned. Does this mean it didn’t have hardly any ratings increase at all? Is this why the info wasn’t published? This show won’t make it to season 2 like this.
This brings Vampire Diaries an estimate of 5.2 million viewers for it’s latest episode!
Joselito, nope, it doesn’t, though CW probably will be fine with you thinking that! but don’t be too disappointed when the number is more in the neighborhood of 4.6 million.
Unlike some networks, CW has chosen here to show the increases over LIVE viewing. Live viewing numbers are never reported anywhere. The overnight and weekly results already contain some portion of DVR viewing. For the week above, the reported L+SD (live plus same day DVR viewing) was 3.53 million for Vampire Diaries, so the additional amount added to the numbers we regularly report was around 810,000.
In the “nearly 1.4 million additional” that they mention included almost 600,000 viewers that were already reported.
@mayorofsmpleton:
The show won’t be getting any more “expensiver” if it has a 10th season, as all the above-the-line players (key cast and crew) signed two-year contracts for Season 9 AND 10.
And below-the-line costs will be the same as always, so it’ll average out to around $2M per episode, if they do a Season 10, which is the same as Season 8 and 9’s average cost.
In-fact, below-the-line spending has increased, because Tom Welling gets paid more in gross points. This is why Season 9 has more production values – especially when it comes to visual and special effects – than Season 8 and before.
Another key factor in making Season 10 likely, is that the CW don’t pay full-whack for the series. Production costs are split fairly evenly. IIRC the CW pays $1M out of the $2M episodic budget and gets a chunk of merchandise/international sales. As they command $70,000 per 30-second commercial, they make a lot of money relative to their investment.
WB of course reel it in. They break even just from international sales to the UK, Europe and Canada (in-fact, with the UK they just signed a $10M contract for a 10-season syndication package for NBC UK) – Asian, African and Latin American sales are bonus, as well as DVD/BR sales, AND local syndication (which they’ve yet to really tap into).
the press release says for 90210 that
“and total viewers (52%, 2.76mil v. 1.81mil)”
does this mean that 2.7 watched it live and 1.81 recorded it??? or is that something else??
BOBBY: no. It means 2.76 million total watched it after seven days (Live+7). Of those 2.76 million, 1.81 million watched it live, and another ~950,000 watched it via DVR.
Some who watched on DVR watched it the same night the show aired (around 400,000) so were in the ~2.21 million Live+SD number we originally reported for it a couple of weeks back.
I know they didnt say anything about melrose but what about Supernatural? Does anybody know if anyone has bought syndication rights to smallville cause there are 8 seasons and it nowhere on tv in the US?
SMALLVILE has been in syndication mostly on weekend daytime in some areas…but it keeps getting moved or eliminated from the listings after running it for a while.