“Late Show” Wins Again; First in Viewers and Key Demos

Posted on 22 October 2009 by Robert Seidman

David Letterman, Late Show

Look for the “Conan won the 18-34 demo” press release coming soon.

via CBS press release:

“LATE SHOW” WINS AGAIN

“LATE SHOW” PLACES FIRST IN VIEWERS, ADULTS 18-49 AND ADULTS 25-54 FOR THE THIRD TIME IN THE LAST FOUR WEEKS

“The Late Late Show” Finishes First in Viewers and Adults 25-54

CBS’s LATE SHOW with DAVID LETTERMAN placed first in viewers, adults 18-49 (tie) and adults 25-54 for the third time in the last four week, according to Nielsen live plus same day ratings for the week ending Oct. 16.

LATE SHOW posted a 3.0/08 in households with an average of 4.20m viewers, 1.0/04 in adults 18-49 and 1.4/06 in adults 25-54.

LATE SHOW beat “The Tonight Show” in households by +67% (vs. 1.8/05), viewers by +68% (vs. 2.50m), adults 25-54 by +17% (vs. 1.2/05) and tied in adults 18-49 (1.0/04 each).

Season-to-date, LATE SHOW improved its competitive position against “The Tonight Show” compared to last year.  CBS leads NBC by +78% in households this season (3.2/08 vs. 1.8/05) compared to trailing by -15% last year (2.8/07 vs. 3.3/08).  In viewers, LATE SHOW has an +81% advantage (4.59m vs. 2.53m) compared to trailing by -17% last year (3.97m vs. 4.81m).  In adults 25-54, LATE SHOW enjoys a +25% advantage in 2009 (1.5/06 vs. 1.2/05) compared to -6% in 2008 (1.5/06 from 1.6/06).  In adults 18-49, LATE SHOW has a +10% lead (1.1/05 vs. 1.0/04) compared to 2008’s -8% (1.2/05 vs. 1.3/05).

THE LATE LATE SHOW with CRAIG FERGUSON posted a 1.5/05 in households with 1.96m viewers.  LATE LATE SHOW was up +25% in adults 18-34 (0.5/03 from 0.4/02) and even in both adults 25-54 (0.7/04) and adults 18-49 (0.6/04) compared to the same week last year.

THE LATE LATE SHOW beat “Late Night With Jimmy Fallon” in households (vs. 1.1/04, +36%), viewers (vs. 1.49m, +32%) and tied in adults 25-54.  LATE LATE SHOW also beat “Jimmy Kimmel Live” in households (vs. 1.3/04, +15%), viewers (vs. 1.71m, +15%), adults 25-54 (vs. 0.6/03, +17%), adults 18-49 (vs. 0.5/03, +20%) and adults 18-34 (vs. 0.4/02, +25%).

Season-to-date, LATE LATE SHOW improved its competitive position against “Late Night” compared to last year.  CBS leads NBC by +36% in households this season (1.5/06 vs. 1.1/04) compared to being tied last season (1.4/05, each with Conan O’Brien hosting).  LATE LATE SHOW has a +40% advantage in viewers (2.02m vs. 1.44m) compared to trailing by -3% last year (1.83m vs. 1.89m).  In adults 25-54, CBS leads by +14% (0.8/04 vs. 0.7/04) compared to a tie in 2008 (0.8/04 vs. 0.8/05).  In adults 18-49, LATE LATE SHOW and “Late Night” are tied (0.6/04, each).  In 2008, CBS trailed NBC by -14% in adults 18-49 (0.6/04 vs. 0.7/04).

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8 Responses to ““Late Show” Wins Again; First in Viewers and Key Demos”

  1. jon says:

    Jeff “I’m still living in the 90s” Zucker needs to wake up and realize that his job requires skill. The disastrous choice of Conan and subsequent moving of Jay to 10 (not to mention the Jimmy Fallon experiment) is a colossal mistake. I swear I don’t know how many more times I can accidentally see Jimmy Fallon’s face before I break my T.V.

  2. lutrasim says:

    I can’t stay up late during the week but Craig Ferguson is ridiculously funny! Hey TV people out there, can you move him to 11:30 so that I can have a few laughs before sleep? It’s even harder to stay up when I had to choose the less bad between two not-funny guys just to keep the TV on when there is no extra innings or OT on the sport channel.

  3. MT says:

    I love the new Tonight Show set! I wish there was a different host. The Jay Leno Show seems weird—the intro music is quiet, Jay’s walkout, I cannot put a finger on it. I really don’t want to sound like a whiner but I haven’t been able to figure this out. Craig Ferguson seems like the freshest, most comfortable late night host. It took me awhile but now I feel like I’m on the inside of his jokes. I’m just sayin’.

  4. MINDY says:

    I know…I torture myself to try and stay up during Letterman’s show just to catch Craig Ferguson afterwards. Ferguson is the best…I think I am in love. Oh wait, been watching since 2008 sorry…LOL

  5. MT says:

    I love how he tears up his interview “note” cards after the guest walks out. He’s a genius. And I used to think his little skits were too silly, but now I appreciate the wit, the clarity, the brevity, and the tongue-in-cheek humor.

  6. J says:

    I also wish Craig were on earlier. Hell, the two episodes of Carson Daly I managed to catch were pretty good too, theyre completely different from the other late night stuff.

  7. Jody says:

    Nope, I hate Fergusons sketches. However, for a show with absolutely no budget and most of his stuff is made up on the spot, the show is a gem. I catch it as often as I can.

  8. Elie Muller says:

    Do you have any ratings of talkshow with spike feresten before it got canceled? I thought it was ready for weeknight late night for FOX. Do you have ratings for the hour long reruns of talkshow with spike feresten also? Anyways, Please have them, and post more weeknight late night ratings please. Thank you very much.


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