TNT on Tuesday tipped off the 2009-10 NBA season in championship form, drawing 3.68 million viewers with its opening night doubleheader.
At 7:30 p.m., the Celtics-Cavaliers game drew 4.02 million viewers, while the late Clippers-Lakers contest retained 83 percent of its lead-in, averaging 3.36 million viewers.
Taken together, the two games put up big demo deliveries, as TNT averaged 2.17 million viewers 18-49, up 35 percent from last year’s twin bill, while adults 25-54 were up 39 percent (1.91 million).
via Mediaweek.
Smart way to start, featuring 3 title contenders. The Celtics should be awesome to watch and draw a lot of viewers. Not to offend anyone, the other 2 teams shall remain “contenders”.
You can’t go wrong with the Celts/Cavs. The Cavs have turned into the biggest draw in the NBA right now surpassing the Lakers.
I really hope the Cavs get in the Finals against the Lake Show this year so we get that Finals event that we’ve all been waiting for with LeBron vs. Kobe with Shaq returning to LA.