As I guessed, the confusion over the Bill Carter NY Times DVR piece is beginning to filter through the TV media.
Here’s Time’s James Poniewozik:
The upshot for now is that the total ratings for a show, including DVR viewing, do still matter.
That’s exactly the confusion I expected and it’s substantially not true. Only a fraction (~10%) of the viewing increase from Live+SD to Live+7 matters to commercial viewing.
I do feel a bit like the Dutch boy putting his finger in the dike 
10% doesn’t matter? That seems like a pretty high percantage to me.
0megapart!cle, alas this little Dutch boy is unable to stem the tide!
Of course any revenue is good revenue. But the tiny extra bit added by increases beyond Live+SD viewing aren’t going to matter to the future of any show, which is all we care about (until ABC decides to cut Robert and I in on their ad revenue).
Did the dike slap your face?