via press release:
THE BIG PLAYBACK!
THE CW AGAIN EARNS NETWORK TV’S LARGEST PERCENT GAINS FROM LIVE+7 DVR PLAYBACK
DVR Playback Doubles Ratings for 90210 Among Women,
Sophomore Drama Again Sees Largest Percent Gains of Any Show in Key Demos
THE VAMPIRE DIARIES, SMALLVILLE, 90210 and TOP MODEL Each
Add More Than 1 Million Viewers Once All DVR Playback is Factored In
November 2, 2009 (Burbank, CA) – The CW Network once again leads all networks in primetime gains from all DVR playback for the week ending October 18, 2009, according to Nielsen Live+7 day ratings vs. Live-Only viewing. The CW’s biggest increase came in its target demographic of women 18-34 (60%, 2.16rtg v. 1.35rtg), followed by adults 18-34 (57%, 1.57rtg v. 1.00rtg) and women 18-49 (54%, 1.76rtg v. 1.14rtg).
90210 again saw its ratings double once all DVR playback was factored in (Live+7 vs. live-only comparisons) among women demos. With largest percentage gains of any show on television, 90210’s ratings improved 99% in women 18-34 (3.01rtg v. 1.51rtg), 100% in women 18-49 (2.20rtg v. 1.10 rtg). 90210 also posted big gains in the adult demos, including 87% in adults 18-34 (2.02rtg v. 1.08rtg) and 83% in adults 18-49 (1.48rtg v. 0.81rtg). Tuesday companion MELROSE PLACE improved 63% in women 18-34 (1.81rtg v. 1.11rtg), 59% in adults 18-34 (1.32rtg v. 0.83rtg) and 63% in women 18-49 (1.30rtg v. 0.80rtg).
Freshman hit THE VAMPIRE DIARIES also continues to post major gains across the board with Live+7 comparisons, including 70% in women 18-34 (3.29rtg v. 1.93rtg), 60% in adults 18-34 (2.42rtg v. 1.51rtg) and 59% in women 18-49 (2.96rtg v. 1.86rtg). SUPERNATURAL gained 39% in adults 18-34 (1.53rtg v. 1.10rtg), 39% in adults 18-49 (1.45rtg v. 1.04rtg) and 30% in women 18-34 (1.64rtg v. 1.26rtg).
Monday tandem of GOSSIP GIRL and ONE TREE HILL also continues to benefit from DVR usage, with GG up 65% in women 18-34 (3.53rtg v. 2.14rtg), 61% in adults 18-34 (2.29rtg v. 1.42rtg) and 62% in women 18-49 (2.38rtg v. 1.47rtg); while OTH grew 49% in women 18-34 (2.65rtg v. 1.78rtg), 43% in adults 18-34 (1.82rtg v. 1.27rtg) and 49% in women 18-49 (1.95rtg v. 1.31rtg).
Reality franchise AMERICA’S NEXT TOP MODEL’s ratings improved across the board by 72% in women 18-34 (3.10rtg v. 1.80rtg), 72% in adults 18-34 (1.87rtg v. 1.09rtg) and 61% in women 18-49 (2.80rtg v. 1.74rtg). On Friday, SMALLVILLE remains in DVR demand, as its Live+7 ratings skyrocketed above its live-only viewing by 77% in adults 18-34 (1.45rtg v. 0.82rtg) and 70% in adults 18-49 (1.43rtg v. 0.84rtg).
Four of The CW’s shows added more than a million viewers once all DVR playback was included, with freshman VAMPIRE DIARIES gaining nearly 1.5 million viewers (4.62mil vs. 3.14mil). DVR playback added 1.13 million more viewers to Top Model (3.66mil v. 2.53mil), 1.1 million more to 90210 (2.82mil v. 1.72mil) and just over 1 million more to SMALLVILLE (3.25mil v. 2.17mil).
why all shows at the end has fewer number of viewers vs final numbers.
for example the vampire diaries had 4.1 million viewers in finals but in this PR they said that it were 3.14????
Yeesh. And to think I have trouble parsing political press releases…
Love how they’re comparing it to Live Only not Live + SD. Hmmm, does that hurt your numbers a bit if you do that?
Yay! Go Smallville!
Because:
a.)the numbers above are for the week ending October 18, 2009.
b.)the CW is being a pain in the ass with these releases and including Live numbers nobody ever sees to confuse you (3.14 million was the live #, the Live+SD number that week was 3.877 million, and the Live+7 number (included above) was BIGGER, not smaller than both: 4.62 million
Godfather: certainly the percentage increases are smaller if you compare to Live+SD instead of live, but the numbers are pretty good either way, so I wish our friends at the CW would standardize around comparing to Live+SD numbers. But, you can’t have everything!
Comparisons vs. Live viewing will always give either the same, but usually bigger increases than comparisons vs. Live+SD
Yeah, “more than a million” more viewers just sounds better!
thanks for the explanation!!!!
GO VAMPIRE DIARIES DAMN THEY ARE KILLING THESE OTHER SHOWS!
To the VD fan saying VD is killing other shows, last year Smallville’s string of episodes beat overall ratings for every single week of Vampire Diaries through now. It aired in the same slot.
SV would be greater competition for Vampire Diaries if they didn’t move it to friday night slaughterville.
No doubt VD is doing great, but it’s merely replaced SV w/ a better W18-34 demo (and women in general) which is why CW is in love w/ it.
@ David:
I don’t recall Smallville going above a 2.0 demo among 18-49 year olds that often.
To David Smallville wishes it ever reached a 2.0 ever in Demos that’s the only way it makes money. TVD has best of both worlds great live ratings and demos making it the number one show!
@RJ:
Smallville has gone over NINE MILLION viewers before. Something VD will NEVER do.