Categorized | TV Ratings

Broadcast finals: V premiere increases to a 5.2 adults 18-49 rating; Jay Leno bests The Forgotten

Posted on 04 November 2009 by Robert Seidman

abc's v

V rose in the national finals to a 5.2 /14 adults 18-49 rating/share and 14.3 million viewers. It was the first time an ABC scripted show had beat an original airing of NCIS (4.3/11) in over five years (since 10/5/04).  The numbers increased in each half hour (5.0/14 to 5.3/14) with adults 18-49 and also with viewers (14.1 million to 14.5 million).

The Forgotten dropped to a 1.9 adults 18-49 rating in the finals and was edged out in the demo by The Jay Leno Show’s 2.0 rating.  The Good Wife held it’s 2.7 preliminary adults 18-49 rating in the finals.

While we wait for Travis here’s an update on The Biggest Loser from NBC, it inched up from a 3.4 to a 3.5..

  • From 8-10 p.m. ET, “The Biggest Loser” averaged a 3.5 rating, 9 share in adults 18-49 and 9.1 million viewers overall.  Versus its averages for November of last year, “Loser” is up 13% in 18-49 (3.5 vs. 3.1) and 1.5 million persons or 20% in total viewers (9.113 million vs. 7.583 million).  In the time period last night, “The Biggest Loser” tied for #1 among the major networks in women 18-49, despite last night’s increased competition from ABC’s premiere of “V.”

Full broadcast finals via “Travis Yanan“:

V
- 14.300 million viewers
- 8.7/13 HH
- 5.2/14 A18-49

Dancing with the Stars (61 minutes)
- 15.051 million viewers
- 9.7/15 HH
- 3.1/8 A18-49

The Forgotten (59 minutes)
- 7.268 million viewers
- 4.7/8 HH
- 1.9/5 A18-49

NCIS
- 20.183 million viewers
- 12.2/19 HH
- 4.3/11 A18-49

NCIS: Los Angeles
- 15.286 million viewers
- 9.7/15 HH
- 3.6/9 A18-49

The Good Wife
- 12.743 million viewers
- 8.6/15 HH
- 2.7/8 A18-49

The Biggest Loser (121 minutes)
- 9.113 million viewers
- 5.6/9 HH
- 3.5/9 A18-49

The Jay Leno Show (59 minutes)
- 5.962 million viewers
- 4.0/7 HH
- 2.0/6 A18-49

So You Think You Can Dance (120 minutes)
- 6.123 million viewers
- 3.8/6 HH
- 2.4/6 A18-49
- 2.6/7 A18-34
- 3.6/10 W18-34

90210
- 1.918 million viewers
- 1.4/2 HH
- 1.0/3 A18-49
- 1.5/4 A18-34
- 2.2/6 W18-34

Melrose Place
- 1.481 million viewers
- 1.1/2 HH
- 0.8/2 A18-49
- 1.1/3 A18-34
- 1.4/4 W18-34

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58 Responses to “Broadcast finals: V premiere increases to a 5.2 adults 18-49 rating; Jay Leno bests The Forgotten

  1. Dennis says:

    Awesome. V was great and I hope it’ll stay around for a second and hopefully many more seasons.

  2. AppleStinx says:

    Who guessed the ratings right and what’s behind door number 3?

  3. Bruce says:

    I can only hope that the 3 remaining episodes are good enough to maintain a high level of interest in the program. If not, the hiatus will surely kill the show.

  4. phantom says:

    I hope ABC had realized by now that a huge gap between ep4 and 5 could be terrible for the show. It’s like their own mini-WGA-strike-effect. And we all remember what that did to fan faves (Heroes, Prison Break).

  5. So Cal says:

    phantom-

    Don’t forget abotu what it did to DSM and Pushing Daisies on ABC

  6. Josh Emerson says:

    Yeah, I really can’t see how they could bring the show back any later than January. They have to know that they need to capitalize on these high numbers. Taking December off is fine with Christmas and everything mostly repeats, but any longer is death.

  7. Tony says:

    WOW. ABC has to be so happy right now!!

  8. phantom says:

    So Cal

    Oh, don’t even get me started on DSM and PD! I loved those shows, they could have run for several seasons based on their high quality.
    ABC better not make the same mistakes again.

  9. phantom says:

    Btw, I still don’t get it why ABC didn’t order more episodes for their freshman seasons post-strike.

  10. Jared says:

    I’m amazed by these numbers. I didn’t expect anything over a 3.2, but my guess was 3.0. The pilot is downloading from iTunes right now, so I’ll have to check out what everyone was watching.

  11. rob says:

    Im not that surprised that V premiered so big. It was way more talked about than Flash Forward plus all the promotion that ABC put into it. Hopefully it could maintains 4s demo.

    The Forgotten is definitely getting cancelled.

  12. full details from Travis now added above.

  13. Jared says:

    rob, seriously? V had no where near the promotion that FlashForward did. You couldn’t watch ABC or ESPN all summer without seeing stuff about FlashForward. Plus is was advertised in all Regal Theaters throughout most of the summer.

  14. phantom says:

    WOW, while V is obviously the winner and THE story of the night, it is worth mentioning that NCIS still managed to crack the 20 million viewership. This show is untouchable, I don’t even know why I am surprised, if American Idol can’t harm it, nothing else can.

    Glad to see The Good Wife perform steadily. It’s total viewership is great, the demos should be great, too……on any other network. I hope CBS will keep it for a second season. It’s high quality.

    Ouch, CW. Move Melrose Place behind Vampire Diaries already, otherwise you can just cancel it.

  15. Michael says:

    Most people tend to forget that Pushing Dasies and DSM both got HORRIBLE ratings for their last episode before the strike.

  16. good grief says:

    but the advantage v had over flash forward is they could promote it at a time when people were watching abc, summertime was dead to abc

  17. Parenthood says:

    Except that ABC promoted FlashForward during Lost.

  18. Chmarin says:

    So, I’m guessing Jay Leno only managed to get a 2.0 in the demos because the guest was the most talked about contestant on The Biggest Loser this season? Very clever.

  19. cool says:

    ONE promo that didn’t show ANYTHING is not promoting a show,

  20. Tommy says:

    cool I’d have to disagree, Those “what did you see” blips during Lost last year got a lot of people talking about the show.

  21. forg says:

    Very impressed with V’s numbers and NCIS held steady and still 20 million viewers, just wow!

    But big drop in the demo for DWTS 3.1 from V’s 5.2?

    The Good Wife failed again to reach 3.0 :( 2.7 is of course a good number and landslide winner but I’m just worried that if does not settle with 3.0, it won’t get a second season.

    The Biggest Loser performed really well.

    I hope V will stabilize in the 4 demo range.

    Regarding promotion, V’s advantage was it premiered later so it was the only focus of ABC’s promotion unlike FlashForward which was also heavily promoted but along with the Wednesday sitcoms.

  22. abc took some big chances this season with 2 big scifi shows of V and Flashforward, 4 comedies (2 working well, 1 decent).

    NBC should take note that if you produce shows people are interested in, ratings will come, not giving up.

  23. rob says:

    ABC took big risks this year and majority of them worked in their favor.

    Jared, like someone else said, no one watches ABC during the summer. V was promoted the whole fall season plus its a spinoff of a show from the 80s.

  24. Nightstar says:

    Nice that V did so well in its premiere, but I’ll be waiting to see how the rest of the episodes fare before I hop on the “New Hit!” bandwagon. Knight Rider’s pilot movie did quite well in the ratings but tanked fast (I have my opinions as to why, but you can draw your own conclusions) and didn’t merit a renewal.

    To those who enjoyed V and continue to watch, my wish for you is that the ratings sustain (or improve if possible) and that the stories and characters continue to entertain and engage your imagination. :-)

  25. Nightstar says:

    And, yes, comparing Knight Rider (NBC) to V (ABC) is like comparing apples to dog houses. There’s still some relevance to it. ;-)

  26. mayorofsmpleton says:

    A long gap will kill V if it isn’t promoted heavily on return. Jericho can be added to that list of shows that died post-hiatus.

  27. Dan says:

    Melrose Place
    - 1.481 million viewers
    - 1.1/2 HH
    - 0.8/2 A18-49
    - 1.1/3 A18-34
    - 1.4/4 W18-34

    When will this show STOP dropping? When they finally pull the plug?

  28. RJ says:

    @ Dan. The CW will pull it when Heather Locklear doesnt pump new life into the show.

  29. rob says:

    Dan, Melrose Place has had the exact same ratings for the past month!

  30. Bill Gorman says:

    Dan, that 0.8 in the 18-49 demo’s actually an increase from the last new episode for MP! ;)

  31. Dan says:

    Rob, but even so, a 1.50 average in viewers (even if that remains for every episode from now on and has been like that for a month) is absolutely horrible.

    I would give the show some kudos if the women’s demo was even close to a 2.0 but even that is bad for CW standards.

  32. I’d bet they don’t pull MP at all this season and will air all 18 episodes of it regardless of what happens with the ratings. Bill’s comparison to Privileged last year has been apt so far, and I expect that continues until the end barring a Locklear ratings miracle.

  33. Dan says:

    I honestly wonder what numbers the CW expects Locklear to bring. And furthermore, what numbers would actually grant the show a full season or even a second season.

    Watch the show tick up to only about 1.60 (if they are lucky) post-Locklear and perhaps a 1.5-6 in the female demo. That’s not quite enough.

  34. Dan says:

    Melrose wont be pulled. It will air all 18 episodes. CW even returned MRC produced Valentine and Easy Money to the summer after both bombed. Melrose will stay on the air as long as CW wants to save it. CW could have cared less about Privileged but they already had 2 failing sunday dramas so besides 90210 they needed another drama to stick around until Feb. CW wants Melrose to succeed due to it being part of their 90210 franchise remake.

  35. E says:

    Does anyone know what ABC will do with V?
    Are they really going to keep this on hiatus until the spring?
    That will totally kill the show.

  36. Dan says:

    CW didnt care about TBL because it did badly after the high rated ANTM but Melrose was expected by CW to do better. Hopefully Melrose does do better, but its not likely to. Only Gossip Girl, One Tree Hill, 90210, ANTM, Vampire Diaries and Supernatural are in my opinion definites to return in 2010-2011. Smallville could return and Melrose Place probably wont.

  37. Tommy says:

    The plan is for V to come back after the Olympics. If ABC handles the hiatus correctly it shouldn’t hurt it too bad. I look at it like this, these 4 episodes are a series preview, and the season will start in 2010. That scenario worked well for Glee, but they always promoted that as a preview, so it’s not exactly an apples to apples comparison.

  38. Dan says:

    E – V only has a few episodes produced so 4 will air in November then the series’ 9 remaining episodes will return in March after the olympics. And it probably will kill the show.

  39. forg says:

    Well, I think ABC should follow Fox’s lead and promote the hell out of V when its on hiatus but I don’t know how will they do this with “V” since at least with Glee, they have the music that helped them promote it. I’m sure ABC won’t allow “V” hiatus kill it, they will find a way to make the show’s return an event especially if the next three episodes the ratings would hold up

  40. Fringefan says:

    I live in Los Angeles and V seemed to get way more promotion than flashforward did. Radio ads especially. Plus every ABC show had tons of previews of it. I remember thinking why the hell was ABC doing a marketing blitz for it just to take it off 4 weeks later

  41. Dan says:

    Forg – If ABC continues to promote it, hopefully the show will do fine. Its not like ABC has naything else big for 2010 besides the final season of Lost. Pair the two on Tuesdays (Lost beginning February, V in March) it could be a good combo. Lost encores could air at 8 in Feb until V returns then V could air at 8 and Lost at 9.

  42. forg says:

    Dan, ABC should use LOST to promote V, like when LOST returns, they could show teasers, previews etc for the next episodes of V. I really hope V will work out well with ABC. And FlashForward too :D

  43. Dan, your schedule is wrong unless ABC cancels Dancing With the Stars!

    Come March, the Dancing with the Stars results show will stay on Tuesdays and it will absolutely not air at 10pm and it will also absolutely not air against NCIS. That leaves 9pm Tuesday.

  44. forg says:

    From Travis Yanan

    V series premiere quarter hour breakdown

    8:00-8:15
    - 13.974 million viewers
    - 8.7/13 HH
    - 4.9/14 A18-49

    8:15-8:30
    - 14.149 million viewers
    - 8.6/13 HH
    - 5.2/14 A18-49

    8:30-8:45
    - 14.079 million viewers
    - 8.5/13 HH
    - 5.2/14 A18-49

    8:45-9:00
    - 15.000 million viewers
    - 9.1/13 HH
    - 5.5/14 A18-49

    Wow 5.5 during the last 15 minutes!

  45. derrick says:

    yes i said 14.2 i was really close

  46. John Titor says:

    I wonder if Rahm Emanuel will arrange to have this show cancelled because it mocks the Obama administration? Universal Healthcare being offered by sinister lizard aliens was hilarious along with the head lizard telling the media interviewer not to ask any questions that puts THEM in a bad light.

    Maybe Rahm will send the ABC’s programming head a dead fish?

  47. DenverDean says:

    It’s interesting that V didn’t suck away that much of the audience for NCIS (at least viewers). Will be interesting to the Live + 7 for both shows. I still believe ABC would’ve been smarter to put V on Wed @ 8 where there is NO COMPETITION and build comedy night on Tuesday. DWTS could still air on Wed. (It’s clear, viewers don’t care as much for the results edition.) Additionally, DWTS wouldn’t compete with other reality (SYTYCD and BL). Of course, when Idol comes back you have that issue, but Spring schedules can be adjusted accordingly.

  48. Sam says:

    Could ABC be finally bringing in a new hit show to move them forward from the Desperate Housewives/Grey’s Anatomy/Lost era? I’m keeping my fingers crossed that this show does it for them. Even though DH and GA will be around for a few more years, ABC needs to prep their replacements from now or they’ll be in the whole even worse than NBC.

  49. Dan says:

    Its still too early to determine whether or not V is a hit. Its performance over the next 3 weeks will determine that.

  50. Dan says:

    Robert – I completely forgot about Dancing with the Stars results which will begin airing 9 Tuesdays in March. Looks like Lost may have to air at 10pm (maybe wednesdays) and the Ted/Scrubs block will have to be shifted to wednesdays. V will still likely air Tuesdays at 8 but unless ABC wants to break up their 2 hour comedy block, Lost can’t air at 9 anywhere.

  51. Patrice says:

    I think one problem with the Forgotten is Christian Slater as the Star. They should have had someone with more star power.
    I don’t think the show is that bad.

  52. Mib815 says:

    Abc wednesday night this spring: FlashForward then Lost then V!!!!! Best night of tv ever!!!!!!

  53. Robert says:

    I watched V online and i dont think the is great TV by any means. I can see the ratings going well down the next few weeks.

  54. Tom says:

    Robert, I am not so sure that DWTSResults is guaranteed a cushy slot. Frankly, with how their ratings are trending, I certainly wouldn’t ruin Lost or MF’s ratings to save DWTSResults – especially since they aren’t even on in February, after all.

  55. JR says:

    Maybe ABC will have production resume sooner than January? But then there’s the holidays at the end of December and all.

    And, of course we should epect the ratings to drop- but even if it droppd to 10m (which it may not drop that much- that would be a 30% drop or so), that’s a heckuva lot better than what ABC was getting in that time slot.

  56. Ragman says:

    Christian Slater is great on “the forgotten”. Also, the women are beautiful.

  57. Lynn says:

    The thing about hiatuses is that as more people rely on their DVRs to capture episodes so they don’t have to remember when the shows come on, the hiatuses aren’t going to stop as many people from coming back to the shows out of pure forgetfulness. However, I do find that sometimes if a show’s been off for a while, I’m not as anxious to get back to it and the episodes can languish on the DVR for a while before I get the bug to watch them. That said, I do usually catch up and then I’m glad I had my DVR set to catch them!

  58. David says:

    V is alright, in my opinion it needs more originality through. An they need to sought out the hiatus.

    Forgotten biggest problem is that it the same as every other cop show on TV, its premise is actually pretty original but the stories it producing are not. I be glad for it to cease.


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