Categorized | TV Ratings

NCIS on USA Network or “Why USA Network bought NCIS: LA’s syndication rights so fast”

Posted on 07 November 2009 by Robert Seidman

Mark-Harmon-Gibbs-NCIS

The table below is all of the NCIS airings on USA Network for the week ending November 1, 2009.  14 of the top 50 most-watched shows on ad supported basic cable that week were NCIS.   NCIS reruns accounted for 6 out of the top 50 primetime broadcasts on ad-supported basic cable with adults 18-49.  The Monday (October 26) 8pm airing narrowly edged out the Friday 10pm first-run airing of White Collar with adults 18-49 (1.634 million vs. 1.629 million) even though that airing of White Collar had more absolute viewing (5.075 million).

Rank Shows NET DAY Time Viewers Live+SD (000)
1 NCIS USA Mon 08:00P-09:00P 4,820
2 NCIS USA Wed 08:00P-09:00P 4,383
3 NCIS USA Mon 07:00P-08:00P 3,886
4 NCIS USA Sat 07:00P-08:00P 3,876
5 NCIS USA Sat 10:00P-11:00P 3,867
6 NCIS USA Wed 09:00P-10:00P 3,823
7 NCIS USA Sat 06:00P-07:00P 3,656
8 NCIS USA Sat 08:00P-09:00P 3,579
9 NCIS USA Thu 07:00P-08:00P 3,567
10 NCIS USA Sat 09:00P-10:00P 3,547
11 NCIS USA Fri 08:00P-09:00P 3,509
12 NCIS USA Wed 10:00P-11:00P 3,473
13 NCIS USA Sat 05:00P-06:00P 3,463
14 NCIS USA Mon 06:00P-07:00P 3,181
15 NCIS USA Sat 04:00P-05:00P 3,012
16 NCIS USA Wed 07:00P-08:00P 3,012
17 NCIS USA Fri 07:00P-08:00P 3,011
18 NCIS USA Sat 03:00P-04:00P 2,893
19 NCIS USA Thu 06:00P-07:00P 2,878
20 NCIS USA Sat 02:00P-03:00P 2,733
21 NCIS USA Sat 01:00P-02:00P 2,653
22 NCIS USA Wed 06:00P-07:00P 2,613
23 NCIS USA Sat 11:00A-12:00P 2,563
24 NCIS USA Mon 05:00P-06:00P 2,505
25 NCIS USA Sat 12:00P-01:00P 2,456
26 NCIS USA Fri 06:00P-07:00P 2,338
27 NCIS USA Thu 05:00P-06:00P 2,156
28 NCIS USA Wed 05:00P-06:00P 2,017
29 NCIS USA Fri 05:00P-06:00P 2,015
30 NCIS USA Sat 10:00A-11:00A 1,926
31 NCIS USA Sat 09:00A-10:00A 1,003

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Thirty-one hours of programming with 29 of them averaging more than 2 million!  By way of comparison ION (a small broadcast network) airs NCIS reruns on Thursdays from 9p-11p.  The 10/29 airings averaged 1.133 million viewers at 9pm and 1.179 million at 10pm.

Nielsen Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.  All ratings above Live+SD (live viewing plus same day DVR viewing)

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11 Responses to “NCIS on USA Network or “Why USA Network bought NCIS: LA’s syndication rights so fast””

  1. tdot says:

    NCIS is a beast.

  2. Samantha says:

    How does NCIS do in comparison with ION’s other programming?

  3. AO says:

    Well, as long as they aren’t leaning too heavily on the brand then I guess that it’s okay.

  4. Samantha, for the week referenced above, it is ION’s second most watched programming. The Criminal Minds Block (9p-11p on Tuesdays) did better (1.313M & 1.322M).

  5. idizzle says:

    Usually I just care that it stays on the air, but lately lovinh NCIS is a lot like being a fan of the underdog soccer team winning the championship even though everyone else spend hundreds of millions on new players.

  6. Sue Maple says:

    NCIS:LA does not have the humor of NCIS, so to me it is more like the CSI procedurals; not in the same league as NCIS. So, personally it seems to have a chance to benefit USA Network in a similar way as NCIS, but still it is not a sure thing. Obviously, NCIS:LA’s current ratings are excellent.

  7. ethan davis says:

    NCIS is one of the best shows on tv these days, NCIS LA is just kinda ok in comparison but is still way better than most other shows out there it’s an obvious move though when you concider how much USA plays NCIS, they need something to supplement it, and what better than anoather series in the same franchise. (on a side note, I think almost all of USA’s orriginal series are pretty amaizing, it’s definantly one of the best networks out there.)

  8. Dylan says:

    interesting that the ncis leading into Monday Night RAW is so high. monday nights are good for USA NET, with NCIS avg prob around 4.5 mill and RAW avg around 5 mill

  9. Don says:

    NCIS:LA has to find its own way, buts its far from the any of the CSI’s. NCIS:LA is still a light procedural and its humor is different from NCIS(DC).

  10. Jon says:

    NCIS LA was always going to get comparison from the established NCIS and it’s good so far but it’s still finding its feet. Many shows especially spin-off take a while to establish their identity, CSI: NY when it first started was dark and moody but it’s developed and I believe is just as good and at times better than the parent show.

  11. R.G says:

    NCIS one of the most boring shows, IMO. Seems to be killing in the ratings.

    Don’t get me started on NCIS: LA, it’s basically a 24 rip-off.


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