Categorized | '

Updated TV Ratings: Rihanna sings for ABC, 20/20 wins with youth; Smallville viewing rising

Posted on 07 November 2009 by Robert Seidman

Rihanna

Scoreboard CBS NBC ABC FOX CW
Rating/Share: Adults 18-49 7.87 7.00 5.90 4.00 1.96
Total Viewers (million) 1.8/6 1.6/5 1.8/6 1.2/4 0.9/3

20/20 hit a season high with adults 18-49 and had its best 18-34 demo numbers in three years as an ABC News 20/20 featuring an exclusive interview with music superstar Rihanna by Diane Sawyer, revealing publicly for the first time what happened last February with singer and ex-boyfriend Chris Brown. 8.2 million watched and the show had a 2.7/9 rating/share with adults 18-49.  It had a 2.3/9 with adults 18-34, 20/20’s best since 12/1/06.

FOX reruns continued to outperform the original schedule of Brothers, Til Death and Dollhouse which averaged a .8 adults 18-49 rating in their last outing.  Last night FOX averaged a 1.2 adults 18-49 rating between 8pm-10pm so the House and Bones reruns are still doing about 50 percent better.

I’m still waiting for the full details, sorry, but I do know Smallville had 2.76 million viewers and a 1.2/4 rating/share with adults 18-49.   Here are some more details via our friends at the CW:

Smallville won the 8-9pm hour among adults 18-34 (1.3/4), men 18-34 (1.5/7) and men 18-49 (1.5/5-tie).

Smallville again climbed to a new season high in adults 18-34 (1.3/5), adults 18-49 (1.2/4), men 18-49 (1.5/5) and total viewers (2.76mil).  This also marks our best performance here in these demos in over a year (Sept. 08).

Smallville was up vs last week by 8% in adults 18-34, 7% in men 18-34, 9% in adults 18-49, 15% in men 18-49, and 14% in total viewers.

At 8pm, Ghost Whisperer and Law & Order tied with a 1.8/6 rating share with adults 18-49.  At 9pm  another Law & Order edged out Medium (1.9 vs. 1.8).  Probably a little fist-pumping going on at NBC, but so far, no press release.  At 10pm ABC (see above) easily led Numb3rs on CBS (1.8/6).

Full details:

Time Net Show 18-49 Rating/Share Viewers (Millions)
8:00 NBC Law & Order 1.8/6 7.99
CBS Ghost Whiperer 1.8/6 7.93
ABC Supernanny 1.3/4 4.75
FOX House (R) 1.2/4 3.91
CW Smallville 1.2/4 2.76
9:00 NBC Law & Order 1.9/6 8.41
CBS Medium 1.8/6 7.58
ABC Ugly Betty 1.3/4 4.76
FOX Bones (R) 1.2/4 4.09
CW America’s Next Top Model (R) 0.5/2 1.15
10:00 ABC 20/20 2.7/9 8.18
CBS Numb3rs 1.8/6 8.09
NBC The Jay Leno Show 1.2/4 4.60

=

You can see TV ratings from other recent Overnight ratings reports here.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

Share:
  • Twitter
  • Facebook
  • MySpace
  • del.icio.us
  • Digg
  • Reddit
  • StumbleUpon
  • Yahoo! Buzz
  • email

145 Responses to “Updated TV Ratings: Rihanna sings for ABC, 20/20 wins with youth; Smallville viewing rising”

  1. jackson says:

    YEAH GO SMALLVILLE!

  2. Julia says:

    1.3/5 is A18-34. A18-49 is 1.2/4. (Though they messed up somewhere with the share. First they say 1.3/4 for A18-34 then 1.3/5.)

  3. forg says:

    Wow GW is really weak, Law and Order beat it in total viewers and tied in demo!

    20/20 ratings are expected and nice to see a 2.7 on a Friday night, that’s the highest rating this season for this night so far.

  4. james says:

    Hell yeah! Smallville kicking Ass!

  5. Zubair says:

    Whoo smallville! :) Thanks for posting.

  6. GEORGE 11 says:

    omg smallville hit new season high every week!!!!that impressive!!

  7. Tyson says:

    Go Smallville! I hope it keeps improving! Pandora is in two weeks and that’s going to be a huge episode!

  8. rob says:

    i watched the 20 20 special with Rihanna and it was very interesting what she had to say and I knew ratings would be high for it.

  9. johnthemon says:

    my gosh, what did Rihanna do to her hair?

    Great for Law & Order!

  10. Fire Dawn says:

    I assume Smallville wasn’t pre-empted this week like last week, so that a very nice rise and the final number will probably be close to that(give or take 0.05m)

  11. forg says:

    So there were two fresh episodes of Law & Order or a 2-hour episode?

  12. Julia’s right, it was a 1.2/4 for adults 18-49 for Smallville, I’ve added a table w/the 18-49 data, but still waiting on viewer #s.

  13. Forg, I didn’t watch but based on TV Guide listings, it was 2 separate episodes.

  14. forg says:

    And nice to see Ugly Betty climbed to 1.3, I know not a good number still but at least it did not drop even further. I hope it wont drop in the finals

  15. Holly says:

    The high numbers for the Rhianna interview were expected, but what’s up with L&O? It got a significant boost from the last few weeks.

  16. Forg, Two new L&O.

  17. Fire Dawn, the CW says the report didn’t indicate any pre-emptions as it did last week.

  18. booksmart devil says:

    funny how we’re all holding our breath for the ratings…why…this season has been awesome…it’s a lock for a 10th season…period! Tom Welling IS Superman! check out this fan made trailer for Batman and Superman@http://www.youtube.com/watch?v=InSYtHO-jnA

  19. Julia says:

    I wonder if NBC is considering switching Dateline and L&O. I’m not sure why it went up at 8 pm, too, but I can see it regularly doing better at 9 pm, without much loss to Dateline at 8.

  20. Dennis says:

    Why won’t L&O die?

  21. forg says:

    I think it’s possible that L&O could beat GW in the succeeding weeks. And I hope Smallville could go back to 3 million viewers and 1.3-1.4 demo. I think it’s possible.

    CBS Friday night is vulnerable now.

  22. Alex says:

    SMALLVILLE got more viewers than SUPERNATURAL. It seems like SMALLVILLE Fans are now working out it’s on friday, not thursday.

  23. Julia, NBC doesn’t have much going for it this season. I can see it wanting to win @9pm if it can just because. Also, beating Medium must be a little happy for the peacocks after all the trash talk from CBS and Medium fans.

    But, sadly for NBC better performance at 9pm didn’t seem to help Jay Leno. NBCU is beating itself at 10pm (at least last Friday) when White Collar had 1.629 million adults 18-49 to 1.612 million for Leno.

  24. Doug (2) says:

    It seems like the switch from DST is having a positive effect on Fridays. Except for CBS. They’re really got to be scratching their heads at Fridays at this point.

  25. Joker-El says:

    WOOHOO!! SMALLVILLE IS KILLING!! YES!!

  26. forg says:

    Thanks for the replies regarding L&0’s 2 episodes Robert & J.R Herbaugh

    I find it a bit odd they had two new episodes and pre-empt Dateline.

  27. Jayme says:

    Wow, go Smallville! I want to say The CW is getting better but I suppose this just SV’s old Thursday night viewers finally catching up. The execs were right, it takes time.

    Plus, the show is getting awesome.

  28. spotupj says:

    Very confused about L&O. Hibberd’s writeup this afternoon, thefutoncritic’s listings, and my TiVo listings all said repeat at 9pm. But TVGuide is the only one of those four that had any info about which episode it actually was. Either way, NBC effectively created enough confusion to keep people watching at 9. ;)

  29. Andrew says:

    Yeah, I’m guessing NBC ran two L&O’s as something of a test run to see how it would do in the 9 pm slot. If these results are anything to go by, I wouldn’t be surprised to see it moved up an hour come January. I’m sure NBC would love the bragging rights of beating Medium on a regular basis.

  30. Elisabeth says:

    The move to Friday’s hurt Supernatural more than it did Smallville in my opinion. SPN was (somewhat) dependent on Smallville for a large portion of its audience and with no SMVL lead-in anymore, it definitely hurt. Despite what the CW thinks, VD is not that great paired with Supernatural. Put SPN and Smallville back together on Thursday’s, and they’ll be an even better cash cow than before.

    Anyways, Smallville fans are wonderful and the quality of this season has proven to be phenomenal. The episodes speak for themselves.

  31. Junior G. says:

    Wow big numbers for 20/20, I also watched. Hey TVBTN staff, is the mobile version still working? Because ever since the day you wrote the article about the mobile version, mobile hasn’t been working for me at all on my iPhone. What happened?

  32. Junior G, we turned it off because it was causing several problems, including giving people who were using a regular browser the mobile version. We’ll keep our eye on it.

  33. sarah says:

    WHOAAAA go smallville,!!! This is great! Thanks for posting! Just wait til Pandora airs.

  34. Alec says:

    WOW @ LAW & ORDER !

  35. Sparkle says:

    2.76mil.! “Kandor” deserves every bit of it! Awesome episode!
    *happy dance for Smallville* :)

  36. mark-allen says:

    good for law and order…i think it is a good friday night fit and last nights two new episodes were well done.

  37. Marie says:

    Excellent ratings for Law and Order.

    I like L&O and I was surprised, a while ago, to see it among the shows likely to disappear as its rating was among the first three in it’s time slot this season.
    I hope yesterday’s TOP ratings will convince NBC to keep it on their programs.

  38. mickey says:

    Law & Order isn’t going anywhere.

  39. Anna says:

    Ok as I type this, I havnt seen the viewership yet but yay! At least Ugly Betty went up in Demos! It was pretty amazing last night!

  40. DonJuan says:

    If Smallville stabilizes at those highs, CW will probably move Supernatural to Fridays at 9. I don’t think it would be that bad an idea.

  41. Hans says:

    Cool! Smallville is slowly growing again :D This season has been one of the best in quite a long time, so I hope we get back above 3 million even on Fridays.

  42. chrisjozo says:

    I find it interesting that all 3 CBS shows got 1.8 in the 18-49 rating. I don’t usually pay attention to those 3 because I don’t watch them but I wonder what it might do to Numb3rs’s renewal chances if it keeps this up.

  43. Beth says:

    Smallville has been really good this year! Glad to see people are catching on the the new day. Go Smallville!!!

  44. Fire Dawn says:

    Rob…going by the CW’s press release do they all of a sudden care about men?

  45. Isac says:

    Happy to see Law & Order doing so well. It’s the best cop show hands down.

  46. Fire Dawn: that wasn’t a press release, but when spinning information, you always spin the information that looks the best. ALL networks do that. ALL companies do that. ALL people do that! :-)

  47. ybegum says:

    im happy for smallville!! go keep smallville! its such great show!

  48. Alan says:

    I don’t Know how to read the Ratings share. Where do I find the overall views in millions? By the way, Great for Law & Order! I hope it can go 25 seasons without having to to do a sub storyline next season.

  49. Anna says:

    UDPATE!! http://www.thrfeed.com/2009/11/rihanna-2020-interview-is-fridays-toprated-show-video.html
    YAY BETTY GOT 4.8 mill! I’m so glad it went up.
    Damn, 20/20 did amazing!!!

  50. I added the viewer numbers to the table above. Hibberd is generally accurate, but like Berman (who hasn’t posted yet) and me, is capable of the occasional Saturday mistake.

    Zap2it (which I used for the second hour of L&O) appears to merely truncate the second decimal place rather than round, so that number could be off by .1. Unfortunately today all I saw directly was the 18-49 info.

  51. Kathy says:

    Supernatural and Smallville need to be back next season. Gossip Crap and Melrose Shit can GTFO just like Dawn Ostroff.

  52. Allen says:

    I would think Smallville’s boost was mainly due to the big advancement of Clark and Lois’s relationship. I tuned in to see the aftermath. But Lois wasn’t even in the episode, so I fast forwarded through most of the Zod/Tess garbage.

  53. Hilary says:

    Yay for Ugly Betty! It was pretty fabulous last night!! I’m so glad it went up!

  54. Anita Van Buren says:

    I’m glad that Law and Order did so well. I hope NBC will do the right decision : less Leno and more good old Law & Order!

  55. Judith Light says:

    Why is everyone so excited about Smallville’s numbers, when Ugly Betty did better and yet everyone is preparing UBs funeral? Why do Smallville’s numbers make all of you practically orgasm with glee, and yet Betty with better numbers keeps get trashed by you guys for it’s low numbers week after week?

  56. Sausageroll says:

    Rihanna is and always will be ugly.

  57. Fire Dawn says:

    Hopefully next season(assuming SV gets a S10, which I am guessing they will) the CW pairs it up with a better show in the second half(repeats of ATNM a terrible match). It might be in the CW’s best interest to try groom something to take over the Friday 8 PM slot.

  58. Robert says:

    I dont get why Smallvile is loved so much i think its one of the dullest shows on tv.Just my opinion i prefered the old superman show with Teri hatcher. It was cheesy but still good.

    Friday nights soon will be like saturdays soon. I dont get how raitngs are getting so low for GW last yr they were getting 2.5 and now its at 1.8-2.0 most weeks. Fox are at least at respectible levels again. I wonder if they will bring back Dollhouse at all. If i were them id burn of the eps at midnight lol. And wow at at L&O looks like they will get a 21st season with these numbers.

  59. Bill Gorman says:

    Judith, the future of individual shows is dependent on how well they do vs. other shows on their own network. Smallville is doing very well for a Friday show vs. other CW M-Th shows. Ugly Betty is not doing nearly so well vs. other ABC shows.

  60. Elaniel says:

    @Judith Light it’s because the CW’s ratings are drastically lower across the board. When you compare that it seems most CW shows get like 2.5 million viewers to be doing “well” and ABC it’s about 7-8 million to be doing okay.

  61. Fire Dawn says:

    Judith Light – SV is on a crappy network and crappy night where 2.76M means it was one of the top rated shows for the week on that network(only behind Vampire Diaries and America’s Top Next Model). As long as SV can pull decent numbers there is a good chance of a S10(because let’s face it nothing else on that Network besides the 2 above mentioned shows could pull over 2M in SV’s slot)

  62. Sparky says:

    Glad for Smallville. Now if they would only pair it with something more worthwhile than Tyra crap but what??? First time I’ve watched L&O in a while because of the 9 o clock episode, hope they keep it there. Jumped ship to cable for White Collar after that nothing on network TV worth sticking around for.

  63. TonyS - The True Hero of Canton says:

    Why is everyone waxing lyrical over Smallville’s numbers?

    This is why.
    It was put there to die by the CW and it’s surviving and maybe even propsering.
    It is beating nearly everything on the CW, and on the night of death.

    You can only compare the CW to the other networks as a gauge of the network’s failure if the CW wins. You can’t gauge the CW’s failure by comparing to the networks, as its numbers will and should always be lower.

  64. Table now updated out to two decimal places for viewers…

  65. Marcos says:

    If NBC isn’t picking up Jay Leno or any other reality for 10pm next year, I can’t see L&O getting canceled. It’s not every day you see NBC grabbing 2nd on 18-49 and viewers.

  66. Tdot says:

    I think everyone is forgetting the fact that supernatural is up against heavy hitters like greys anatomy the offce and somewhat csi now
    put any other cw show on Thursdays at 9 and it’d be a miracle if it passed the 1.0 mark

  67. Crystal says:

    Go L&O! :D

  68. Jenn says:

    Yay for Ugly Betty!! I just hope it can get to 1.5 soon. It was a pretty good episode last night with a beautiful ending =)

  69. lukas84 says:

    betty hold on!so good episode

  70. Dan says:

    20/20 really rose a lot from Ugly Betty, which should be axed in May. Law & Order’s numbers were good enough that at least if they hold for NBC, they should renew it again. Ghost WHisperer, Medium and Numb3rs are down, but if anything Numb3rs is in real danger of being axed by May while I consider Ghost Whisperer and Medium relatively safe, just so CBS has something familiar for 2010-2011. I hope CBS puts The Good Wife on at 10pm fridays to see how it can hold without the NCIS lead in. Smallville continues to do well and is looking good for a 10th year. It was actually smart in retrospect that FOX put House and Bones repeats on fridays which are both up from the recently axed Brothers and Dollhouse and the soon to be axed Til Death.

  71. Samuel says:

    Ha ha, Bones repeat doing better than House repeat. Funny.

    Well, Medium and Ghost Whisperer at 1.8 I don’t see why Fringe would be in trouble with a 1.7 or over. I guess this isn’t that bad. Yet

  72. Holly says:

    @Samuel,

    The difference is GW and Medium air on Friday, when the expectations are a lot lower.

  73. Mickey says:

    Numb3rs was the top CBS show of the night, ha!

  74. lunakasha says:

    I think that Ghost Whisperer may have lost a significant number of viewers because of changes in direction of the storyline that began last season. Based on comments I’ve read on GW message boards, many longtime fans were unhappy with what happened last season (Jim/Sam) and now, jumping ahead five-years with her creepy/”gifted” son. Personally, I have been disappointed with the writing, although I continue to watch. I’ve been a fan since the beginning, but it’s just not the same show that I fell in love with.

  75. Tony says:

    I think Ghost Whisperer could be ending. It might still have one season left after this one, but if it does get renewed next season will be its last. I was a first time watcher of the premiere this season and thought it was so stupid that they added a kid and jumped 5 years. I’m not even a fan and thought that was the stupidest decision ever. I haven’t watched onne episode after that. Ugly Betty will also be done after this year.

  76. Shem says:

    Way to go Smallville- It will go over 3 mil in 2 weeks. CW at 8pm is neck-in-neck with FOX and ABC. If only they could utilise the 9pm slot.
    SPN could work on Friday @ 9pm

    Wow at Law & Order- They beat SVU in total viewers, which was on Wednesday! I agree with the commenter who mentioned a 25th season!

  77. Dan says:

    CBS was lucky when they axed Joan of Arcadia and Ghost Whisperer turned out to serve as a good replacement. I still see a couple of more years in Ghost Whisperer and Medium. If CBS is going to axe Numb3rs they wont axe the other two.

  78. Mel says:

    Elizabeth, regarding Supernatural — I think it is more that Fringe is opposite it than its compatability with its lead-in. I’m not at all a ‘retentionista’ but Berman notes that SN is retaining about the same % of TVD audience as it did SV’s.
    Supernatural’s overall viewers are down, but the demo numbers are about the same (correct me if I am wrong, Robert)as last year and in terms of the CW’s coveted 18-34W are actually improved.

  79. Mike G. says:

    Great news for Law & Order. I suspect that it will comeback for another season. Has NBC really got anything that could give them better ratings on a Fri night?

  80. Cameron says:

    in the first chart with the ratings,
    the ratings and the total viewers of the networks are switched
    (btw)

  81. JaySin420 says:

    Smallville has been incredible, how about a season 10 announcement already CW?

  82. Sara says:

    GO UGLY BETTY! I’m so glad it went up! It was a great episode!

  83. Tucker says:

    While the CW has touted that ‘Supernatural’ has improved in the numbers for women, it is decidedly down versus its season last year. If I recall, it actually hit its best numbers last season with ‘Smallville’ as its lead-in.

    The two shows made sense together because of similar audience. And ‘Supernatural’ has been facing the same stiff competition for years now. ‘Fringe’ is the only new player and we all know how well that show is doing in the ratings. *smirk*

    Perhaps ‘Supernatural’ would do well on Fridays at 9. I’d thought it would be better for the network to shift ‘The Vampire Diaries’ to earlier in the week and move ‘Smallville’ back to Thursdays. It looks like ‘Smallville’ has staked its claim on Fridays, though, and the lead-in for ‘Supernatural’ could be the positive boost it needs.

  84. Dan says:

    I still think its too early for any renewal announcement. Even by Feb-March when CW renews there usual list of shows, thjese will be the series that they will give early renewals to.

    America’s Next Top Model
    One Tree Hill
    Supernatural
    Gossip Girl
    90210
    The Vampire Diaries

    Smallville may be noticably absent, but Im confident that it will be renewed. Also One Tree Hill is getting old and may be kept for just another year.

  85. Don J says:

    Numb3rs is pretty much dead. CBS just cut the episode order from 22 to 16 and an EW.com article mentioned they are planning to write episode 16 as a potentional series finale.

  86. mark wood says:

    Supernatural is the only retuning show from the CW that has improved in either of the main two demo groups. For the CW that would be adult18-34 (primary) and adults 18-49. No show has seen improvements in the adults 18-49. Supernatural is the only show to see increases in adults 18-34. Both over this year, as well as the previous year.

    What is surprising is that they aren’t holding much of VD female base (just slightly more then last year) and is currently doing as well or better in men still (I find that very shocking), as it on Thursday with Smallville just had a marginally larger female audience.

    On to Smallville nice to see it improving (even if I have serious dislikes for about half of the episodes so far) but last week and this weeks as well were both stronger then average episodes for the show.

    And Ideally Smallville should be doing even marginally higher with a true lead out programming. But that was something the CW didn’t have the development for.

    I always sad based off of previous experience, the CW could find some traction on Friday based solely of how the WWE did. But Smallville at least has some crossover appeal with the rest of the CW’s lineup (at least more then WWE did).

    Net year if the CW still exists (Which I have very serious concerns about) and if both shows get renewed, I would much rather see SN paired with Smallville.

    While the competition is must weaker (significantly) its countered by the lower HUT levels. But SN is really getting killed by DVR’s. I know several families thanks to the huge volume of quality shows on Thursday that only have the option of 1 or two shows to watch, that do’t get to see the show. At least for their enjoyment (not as a revenue stream) being on Friday would help tremendously as Friday as heavily viewed on DVR’s out of shows that have any following.

  87. mgbhighlander says:

    I love Smallville and will not miss it no matter what. I have a few questions for the gurus of ratings though.

    1. How do “they” know how old I am and what sex I am when I watch television?
    2. Why is age/sex so important?
    3. Wouldn’t income be more of a factor in advertising? If I was an 18 year old woman I could be completely broke but still watch the show, or I could be a 55 year old man/woman with a lot of money who watches the show and actually buys the stuff advertised.
    4. If I watch Smallville live the first time, then watch it several more times throughout the week on my DVR, do the ratings reflect each viewing, or only the first one?

  88. mark wood says:

    Tucker

    Yes Supernatural is down in viewers and down in adults 18-49 (usually by .1). Its adults 18-34 has been up for each and every week its aired this season.

    And as that is more important to the CW as its ad revenue is tied more to the 18-34 demo then anything else, i the CW eyes and the advertisers its up.

    And while it hit many highs last year for Fridays on the CW, there were several factors that seriously helped the show. Primarily the election year footage inflated 4 weeks of data. And the week it started earlier last year it only had Kitchen Nightmares for competition, this year it had the start of Football which is much stronger competition, as well as CBS starting its lineup 3 weeks earlier this year.

    One really needs to look not just at the show (and this true of every show) but what is airing against it.

    Now it would certainly still be down in viewers, but the declines would be much, much smaller if last year had the same release schedule as this year and no interruptions by 3 different debates.

  89. Alan says:

    Thank You who ever posted the overall Views. I know that isn’t everything but I’m glad Law & order beat Ghost Whisperer and Medium in that category as well as beating Medium in Ratings share and tying with GW in that aspect. Last time Law & Order was on Friday in its seventeenth season it got an average seasonal rating of 8.9 million viewers. Maybe they’ll inch up and move to a better time slot or at least become the next GHost wwhisperer and win every friday. Lets get to a 25th season! And a 28th or 29th so they can beat Gunsmoke in Number of episodes as well.

  90. mark wood says:

    mgbhighlander

    They have the demo breakdown of those who are in their survey, and yes it includes income.

    Younger viewers are considered better catches because they are harder to reach (as they use other media more then other generations), and are also less likely to have formed strong bonds with companies. So advertisers will spend more money on them.

    But we rarely get to see the income factors, and have never for any of the current CW shows).

    But the income factor has helped save or keep on the air several shows (60 minutes which has absolutely horrible demo numbers for a show that gets typically 12-13 million viewers. For example VD gets roughly the same adults 18-49 (easily beats it in adults 18-34, probably by a factor of three) and thats with just slightly over 4 million viewers.

    So yes income does have a factor.

    On the issue of repeat viewing, sure it helps to some degree but I am not sure how they report 2nd hand viewing (Cable does it all the time). For example I typically watch Supernatural 3-5 times a week, at certainly twice on its first day of broadcast (the meat and potatoes day of viewing).

  91. mark wood says:

    Alan I seriously doubt it will beat Gunsmoke in total number of episodes as season produced considerable more episodes back then.

    Just as Simpson will never, never came close no matter if they are on for another decade.

  92. Bill Gorman says:

    mgbhighlander,
    1. If you’re a Nielsen family (about 20,000 US households), you tell them your info when they sign you up, and the box connected to your TV has buttons you push to indicate which household member is watching. If you’re not a Nielsen family, you are not measured.
    2. Different advertisers want to reach different age/gender groups.
    3. Household income is *a* factor. We typically do not see income demographic data but paying customers of Nielsen data do.
    4. Again, were you a Nielsen family, only the first viewing is counted.

  93. mark wood says:

    mgbhighlander

    Oh and to clarify

    The ratings don’t represent you at all (I assume). Nielsien takes a scientific sample of the nation. Those people are the ones whose viewing habits are reported, they represent thousands of other viewers.

    So I as a viewer could watch Cops 24 hours a day, 7 days a week and no one is measuring my specific viewing.

  94. cool says:

    Tdot, you’re forgetting that Supernatural is behind the #1 SHOW on the CW and still is getting crappy numbers, so there’s no excuse.

  95. mark wood says:

    Bill

    Now Cable includes multiple viewings, so if you watched a cable show wouldn’t you count each time you viewed it? Syndication often does this as well (at least it did when Trek was new and I followed it).

    And you would certainly think that (if you rewatched the commercials) then you would be even more important to the advertisers (really hammering home their ads or product placements).

  96. Bill Gorman says:

    mark wood, my understanding is that multiple viewings of the same episode recorded on your DVR counts only the first.

  97. Dan says:

    Anytime an episode order is cut, especially for a veteran would mean the end for the series. The thing with CBS is they never announce the series finale’s of their dramas because when the dramas are axed its always 50/50 on whether they will return. Jericho is the only notable finale to be announced 2 years ago but that was because CBS didnt want to leave the popular series ending on a cliffhanger for a second time. Last year Without a Trace was axed but it was a really close call between Trace and Case. Now while it probably wont be announced (though at this point it really should be) Cold Case is in its final season. However unlike Numb3rs gettinjg its order cut, there are no hints to the producers of Case that the series will end in May, but everyone who looks at expenses and numbers overall knows. Producers of Numb3rs and Cold Case should both wrap up their series since neither one will make it to 2010-2011. I still believe Ghost Whisperer and Medium are very safe for another season.

  98. Dan says:

    Cool – Keep in mind Supernatural also has Grey’s, CSI, Office/30 Rock, and Fringe as competition so it may be harder for that series to hold up. Diaries has Survivor, Flashforward, Bones, and Community/Parks which all hold up but to a lesser extent then the 9:00 series.

  99. Bill’s understanding is correct, provided that all the viewing is by the same person. Different people viewing the episode on DVR would count once for their initial viewing provided they viewed within 7 days.

    However, if separate from your DVR you watched Mad Men at 10pm on Sunday and then watched the 11pm airing too, you would count once for each viewing.

    Similarly if for some crazy reason you DVR’d the 10pm broadcast of Mad Men and the 11pm broadcast and you played back each one separately, you would count once for each viewing (Nielsen counts the airings separately).

  100. Bryan says:

    wow almost every show got over 1.0

  101. Smallville says:

    Well first of all CONGRATZ SMALLVILLE I BEEN A FAN OF U SINCE SEASON 6 EPISODE JUSTICE! now were on season nine and its gotten better by the episode. I thought last night’s was pure excellent and they flashbacks/ scenes of krypton made it better. Next week is Idol with David Gallagher and Allison Scagliotti playing as THE WONDER TWINS! A lot of Wonder Twins fans will probably watch it so that will boost the ratings (my mom is a fan of wonder twins and watches only the special episodes of smallville and she’ll watch this next week) and more awsome episodes coming up! Also with Michael Shanks from Stargate coming to smallville as the infamous HAWKMAN! Stargate fans will come to Smallville to say hello! GO SMALLVILLE. GO SUPERNATURAL TO!

  102. mgbhighlander says:

    Thanks for all the info., but I certainly don’t like the fact that I don’t count unless I’m a Nielson family. It’s too small a pool of people to be a true representation of American television viewing. I know DirecTV can give advertisers data on viewing patterns for their subscribers from DVR records. That would be a better indicator of show popularity than 20,000 families speaking for everyone else. At the very least there should be a way to activate a tracking option on new televisions to record what is being viewed, and when. It is almost 2010, not 1950.

  103. R.G says:

    R.I.P. Law and Order (1990-2009); although to me the show died in 2005.

  104. Julia says:

    RG, why would you be RIP’ing L&O on a night where it won its hour and came in second for the entire night?

  105. mark wood says:

    It doesn’t always mean a show is over if their orderisi cut.

    Take Amazing RAce 3 years ago the order was cut from 13 a cycle down to 11. A Stupid decision (I might add as it has been each and every cycle CBS strongest performer in every demo group for the last 4 years), but it has remained at a reduced order ever since.

  106. Julia says:

    Arrested Development’s second season was cut from 22 to 18, and look how that turned out! ;)

  107. Mumbo says:

    Law & Order seems to be settling into that timeslot quite nicely actually, and it seems to be growing. Can’t really complain about a 1.8 and a 1.9 for a 20-year-old show on a Friday night.

    NBC’s schedule seems to be settling in a bit. In recent weeks, Heroes is trending up slightly, Community and Parks are trending up slightly, Law and Order is trending up, SVU was trending up until it got shellacked by baseball last Wednesday. Like the numbers still aren’t very good, but they’re at least going up instead of down. It’s like Leno was a shock to the system but now a lot of shows are slowly recovering from the blast.

    CBS was like even across the entire night…now I don’t know about Numb3rs’ fate, even with that reduction in the episode order.

    But it’s weird…with CBS’ Friday going down and NBC’s going up, CBS actually has some comparable Friday competition at last.

  108. chibob says:

    Law & Order won both hours it was on last night? Both 18-49 and total viewers?
    When was the last time anything did that on NBC? Renewal for season 21? YES Case closed.

  109. Boris says:

    Elisabeth says:

    “The move to Friday’s hurt Supernatural more than it did Smallville in my opinion. SPN was (somewhat) dependent on Smallville for a large portion of its audience and with no SMVL lead-in anymore, it definitely hurt.”

    Somewhat dependent for a large portion? This is backward reasoning from an assumed teleology, the same phenomenon that leads to puzzlement over Lie to Me’s failure to be a smash hit by virtue of following House.

  110. Kissy2490 says:

    YAY SMALLVILLE!!!!!!!

    I am beyond happy. I just hope it goes pass 3 mil even though it’s on Friday. I bet Dawn is pissed she so wanted to kill Smallville. But SUPERMAN never Dies!!!!!!!!

  111. Dan says:

    Julia – Though its numbers were low, Arrested was cut later in the season to make room for other series. It was lucky that FOX gave the critically acclaimed series another chance but its not the case with all series. Given Numb3rs long life on CBS and high production costs, its more likely to be cancelled.

    R.G. – Dont you mean 1990-2010. Law & Order has 20 episodes for its 20th season so its likely to survive into 20 10.

  112. Smallville says:

    @ Bill and Robert hey i know it is friday stuff but im just asking do u get the ratings and information on Legend of the Seeker i just watched the season 2 premiere so are u gonna put up its ratings and stuff.

  113. some ratings info might be available for LOTS next week. But due to syndication reporting lags, viewer info won’t be available until a week from Tuesday.

  114. Smallville says:

    dang that stinks but thanks

  115. Theoacme says:

    Hmmm – I know you’re busy gawking at L&O’s numbers, Robert (and my wife won the argument at my house, and I missed both L&O’s for Supernanny and Betty :( – but Betty was decent, at least)…

    …but Joss’ Biggest Fan must have hacked into your servers to change the scale of viewers in your chart, so that it shows them in units of eleventy millions – in preparation for Dollhouse’s return next month :D

    As for Numb3rs, it looks to me like, if the trends hold, and it improves a bit more in the demo (say, to 2.0), and holds that increase, and gets another 300,000 or so more total viewers, and Medium and Ghost Whisperer don’t similarly improve from last night, Numb3rs will have a fighters’ chance for renewal in 2010…

    …as for L&O, it seems like it’s been on from before Gunsmoke’s premiere already ;)

    As for Rihanna, I didn’t watch, but is there an inverse relationship between the demo rating and the hemline of a female interviewee?

    On Leno, there seems to be no such inverse relationship, but a perverse one, where the demos are going down no matter the hemline of the female guests are :(

  116. nZombi23 says:

    GO SMALLVILLE!! I pray to Rao that SV will get a season 10. One reason is so that it will then be the longest running scifi series EVER in N/America!! (Stargate SG-1 currently holds that title). And also, this season is so damn good I will always have to wonder about the stories that could have been told if there is no S10. If any show deserves this its SV!

  117. Kitty says:

    Right with you NZombie. I so hope SV keeps steady and Dawn O. renews it.

  118. Catherine says:

    One factor I haven’t seen mentioned. High school football on Fridays is pretty much over. That would account for the changes in viewership patterns this week and the better numbers for some shows.

  119. Brent says:

    21st season here we come!!!

  120. Don says:

    I am looking forward to the Wonder Twins episode. Seems that out trying to outperform the Blur (Clark Kent). Nobody can do it better kids.

    Hey that what happend when Warner Bros. owns both DC Comics and the Hanna-Barbara library. The Twins were orginaly created for the second SuperFriends series. Truly became fixtures in their own right. The most remembered of any of the HB created Superfriends.

    Everyone can do Fistbumps these days but who can turn into animals and ice objects and water.

  121. Delynn says:

    NUMB3RS is STILL winning its timeslot in scripted dramas. (20/20 is a news program and does not count, in my book.) So can someone explain why CBS is dropping it?

  122. Holly says:

    ^Soo…if you exclude all its competition, it’s winning the hour? Or are you comparing it to cable?

  123. Is “Legend of the Seeker” the only scripted show in first-run syndication?

  124. Rey says:

    YAY SMALLVILLE!! I love Smallville and glad its doing well in the Friday night death time slot!

  125. J.R., so far as I know. Unless you count Friday Night Smackdown! which even though it only airs on MNT is now considered syndicated.

  126. Robert says:

    SMALLVILLE!!!!! I am the biggest Smallville fan, I love the show and every year it gets better and better, I thought with Doomsday last year it wouldn’t get better than that, or until he put on the Superman costume. But wow. . . . This season alreday is even better than last year, and were only 7 episodes in. Lets GO Smallville, Come on CW and network studieos and everyone, Lets Go for a Season 10 of Smallville!

  127. daniel patrick says:

    NBC probably would have won the night if it weren’t for Leno huh?

  128. Damien says:

    I’m so happy Smallville is doing great in the ratings. This season has been soo good and i hope the ratings continue so we can see a season 10!!!

  129. MattStephens says:

    I think if Numb3rs is renewed (and hey,stranger things have happened) It would be as mid-season 13 shows as a back-up for CBS. Remember,unlike Cold Case (Produced by WB) CBS owns Numb3rs.

  130. iMarques says:

    Wow, can’t believe Numbers beat Ghost Whisperer and Medium in total viewers, and tied them in the demo. Although these ratings are still off from last season (way off).

    A 1.2 for Jay is just not good enough.

  131. Science101 says:

    @Deylnn. Numbers is the only scripted drama on in it’s timeslot!

  132. Are the night’s ratings/share/viewer averages used for anything besides bragging rights?

  133. Smallville says:

    ROBERT, (not robert seidman the other robert) U R NOT THE BIGGEST SMALLVILLE FAN BECAUSE I AM. FIRST OF ALL I QUOTE * I thought with Doomsday last year it wouldn’t get better than that* SOMEONE WHO GIVES UP ON SMALLVILLE LIKE THAT ISNT THE BIGGEST FAN U -BEEP- LOSER I AM I NEVER GAVE UP ON SMALLVILLE AND NEVER WILL!

  134. jdaniels says:

    Betty was up a little! Time slot is still terrible! Everyone I know including myself has to DVR it, otherwise ratings would be above 5 mil at least!

  135. forg says:

    ABC could have won the night with that 2.7 rating but UB and Supernanny performed poorly. I hope though that Betty’s number wont drop in the finals. Last week’s drop to 1.1 was really awful

  136. ThinlyVeiledMetaphor says:

    A 1.0 cannot be too far away in Jay Leno’s future.

  137. Red says:

    CBS announced this weekend that they are only ordering 16 episodes of Numb3rs this season, no additional episodes will be ordered. Bye bye Numb3rs!

    Not to say I told you so – in early October – but I TOLD YOU SO! It looks like the network isn’t willing to pay the stars’ raises due next year. Besides it’s too expensive of show to put out that kind of money and only get a 1.9-1.6 demo – especially since its ratings are already in decline. Sorry to everyone here who kept telling me it wasn’t going to be cancelled this year (Like CBS only cancels one vet a year and this year it’s CC – give me a break!) but, if you look at it objectly, the writing was on the wall. Why would CBS, in its position, keep a dying show with its cost rising every season?

  138. Matt says:

    I for one am not surprised CBS isn’t ordering the back episodes of Numbers. Unlike GW or Medium, I don’t think Numbers has hit a 2 so far this season. Bad sign!

    Another bad sign was all day Friday the commercials were for only GW & Medium and no mention of Numbers, just its name appearing onscreen at the end of the spot. When I saw that, I thought to myself that it looks like the decision was already made.

  139. Boyd says:

    Red says: “CBS announced this weekend that they are only ordering 16 episodes of Numb3rs this season, no additional episodes will be ordered. Bye bye Numb3rs!”

    I guess that blows Dan’s theory that if CBS cancels “Cold Case” then they won’t cancel “Numb3rs”. It looks like CBS will be letting go of at least 2 of their past hits this year, perhaps more … I totally agree, from a business standpoint it was clear that “Numb3rs” was a goner right from the start.

  140. Trevvy says:

    Given Law & Order’s strong performance last week, I wonder what the Renew/Cancel index will yield this week.

  141. X-R.G. says:

    Yeah – Smallville ! Good news – still enjoying the series!

  142. LM says:

    Go Smallville! It’s been a long while since I’ve been this excited about this show. I’ve been trying my friends to watch with me too.


Renew of Cancel Index