via press release:
CBS’S “LATE SHOW with DAVID LETTERMAN” PLACES FIRST IN VIEWERS, ADULTS 18-49 AND ADULTS 25-54
“The Late Late Show with Craig Ferguson” is First in Viewers, Adults 25-54 and Claims First Ever Outright Win in Adults 18-49
CBS’s late night duo of LATE SHOW with DAVID LETTERMAN and THE LATE LATE SHOW with CRAIG FERGUSON both delivered time period wins in viewers and key demographics, according to Nielsen live plus same day ratings for the week ending Nov. 6.
THE LATE LATE SHOW notched its first ever outright time period victory in adults 18-49 since Craig Ferguson premiered on Jan. 3, 2005.
Editor’s Note: All programs were preempted last year on Tuesday, Nov. 4h for Election Day. This year, Tuesday’s broadcasts of LATE SHOW, THE LATE LATE SHOW, “The Tonight Show” and “Late Night with Jimmy Fallon” were considered specials due to Election Day on Nov. 3 and not included in the weekly average.
LATE SHOW posted a 2.8/07 in households with an average of 3.88m viewers, 1.3/05 in adults 25-54 and 0.9/04 in adults 18-49. LATE SHOW beat “The Tonight Show” in households by +65% (vs. 1.7/04), viewers by +67% (vs. 2.33m), adults 25-54 by +30% (vs. 1.0/04) and tied in adults 18-49.
LATE SHOW improved its competitive position against “The Tonight Show” compared to last year. CBS leads NBC by +67% in households this season (3.0/08 vs. 1.8/05) compared to trailing by -15% last year (2.8/07 vs. 3.3/08). In viewers, LATE SHOW has a +72% advantage (4.31m vs. 2.50m) compared to trailing by -17% last year (3.95m vs. 4.76m). In adults 25-54, LATE SHOW enjoys a +27% advantage in 2009 (1.4/06 vs. 1.1/05) compared to -13% in 2008 (1.4/06 from 1.6/06). In adults 18-49 season-to-date, LATE SHOW has +10% lead (1.1/04 vs. 1.0/04) compared to 2008’s -15% (1.1/05 vs. 1.3/05).
THE LATE LATE SHOW posted a 1.4/05 in households with 1.86m viewers, 0.7/04 in adults 25-54, 0.6/03 in adults 18-49 and 0.3/02 in adults 18-34. LATE LATE SHOW beat “Late Night with Jimmy Fallon” in households (vs. 1.0/04, +40%), viewers (vs. 1.26m, +48%), adults 25-54 (vs. 0.6/03, +17%) and adults 18-49 (vs. 0.5/03, +20%). This marks THE LATE LATE SHOW’s first ever outright win in adults 18-49 since Craig Ferguson became host. LATE LATE SHOW also beat “Jimmy Kimmel Live” in households (vs. 1.3/04, +8%), viewers (vs. 1.70m, +9%), adults 25-54 (vs. 0.6/03, +17%) and adults 18-49 (vs. 0.5/03, +20%).
LATE LATE SHOW improved its competitive position against “Late Night” compared to last year. CBS leads NBC by +50% in households this season (1.5/05 vs. 1.0/04) compared to being tied last season (1.4/05, each with Conan O’Brien hosting). LATE LATE SHOW has a +40% advantage in viewers (1.95m vs. 1.39m) compared to trailing by -2% last year (1.86m vs. 1.90m). In adults 18-49, LATE LATE SHOW and “Late Night” are tied (0.6/04 vs. 0.6/03). In 2008, CBS trailed NBC by -14% in adults 18-49 (0.6/04 vs. 0.7/04). In adults 25-54, the programs were tied in both years.
Good for Craig Ferguson. I love his show but it comes on at 2:30 am here with our time zone so I rarely watch it unless I am having trouble sleeping.
Too bad as if it was on at 11:30 pm our time zone like Leno is I would probably watch Craig every night.
It’s about time that late night viewers got to see genuine warmth and intelligence from a real person. Late Late Night With Craig Ferguson delivers the goods–and then some!!! Craig, just keep on doing what you’re doing!!!
It’s about time Craig got his due! Finally people are noticing his comic genius!
Watching Heather Locklear on Conan last night, I couldn’t help but label them both as failures. I mean, cmon, they both act like the 90s lasted forever. Just because Heather’s still hot doesn’t mean Conan’s not UGLY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Debbie, the weekly CBS press release always touts Craig, but this was the first time I can remember I used his headline for our post
Not being in the “desired 18-49 demographic”, I am happy to see that Craig is doing so well lately. Maybe it will help with his contract negotiations with CBS and keep on the Late Late Show for a few more years!!
Craig Ferguson is truly the most funniest and talented host in late night today!
This is great news and Craig Ferguson is fantastic!
Thanks, Bill. I’ve been a fan for many years, and am constantly annoyed when Craig is looked down upon. I usually don’t add a comment, but this headline was too good to resist.
Craig is my choice for late night viewing. I used to watch Conan, but his act got stale a few years back and made the switch to Craig. While Craig’s ‘Two minute warning’ segments range from funny to downright hilarious, his interviews are gold. He talks to people I never heard of and make then entertaining
It’s the good old days of Jack Parr. Graig is doing the job. He’s the best and most funniest Late Night Talk Show host ever. And his work with the pupperts are just too good to go to bed and miss the show. Keep up the great work Craig. As long as your on the aire, I’ll be watching.
Craig Ferguson has the best TV awareness since Carson. He treats the camera like a bar buddy or girl/boy friend giving a friendly blow, inviting the audience in to hear a story. I watch it live, I set the DVR in case and I’ll watch online, CBS, Youtube whereever the segment is I want to share. I love a good story rather than shotgun one liners. Craig can work in anything, leaky roof, exploding lights, before HD, shattering the camera. Puppets, Party at Elton John’s House, he has built up enough staples he can imitate himself. He is fascinating to watch, he is excited by just interacting with the audience. Hope ratings increase a working studio would be nice.
Well said @Chis Foman
I read lots of comments, on other blogs, and some people state the show is not aired overseas, but they air Conan, Dave, Fallon etc…
I think CBS should air the LLS show for his fans overseas, it would be a beautiful thing. But that’s just my opinion.
**chris fomon** sorry… o_O
It’s about time. I couldn’t be happier for Craig. I find that he brings originality to the late night line-up. An amazing comedian that can work through anything (equipment falling apart, loss of electricity, etc.) His program, for the most part, is mainly unscripted re: his ceremonial tearing up of the guest interview card.
I ordered tickets to see his stand-up act in January & can’t wait to see the show.
The other late show hosts are no match for Craig…he is the whole package.