It was interesting to me that CNN still would retain some sort of ad rate premium based on “brand”.
After losing its ratings lead and falling to last in primetime, the once-dominant CNN stands to lose the last piece of top-shelf value still attached to its business side: premium pricing.
Time Warner-owned CNN, while getting beaten handily in the ratings race and having fallen to fourth place in rankings, still commands higher ad rates than rivals — in some cases double those of Fox News and MSNBC.
But perhaps not for long.
While advertisers have been willing to shell out more for CNN’s venerable brand, broad audience reach and less-opinionated programming, media buyers said the network’s ratings slide is likely to bring down pricing.
CNN’s long, steady ratings decline now has some Madison Avenue executives wondering how much longer it will command an advertising premium — the last advantage it holds over rivals.
“They will maintain a premium, but will it stay this high?” asked one ad buyer. “I think it will probably go down.”
via NY Post.
I hate that this site is conservative bending from its creators or runners,whatever to people who talk down others with a dfifferent opinion.I am sure people come here for ratings not opinions that are always bent to forward a right wing kind of approach,be neutral so that we can all enjoy what you present on your website.
Um…how does pointing out the fact that CNN has fallen to fourth among news networks and may forced to slash their premium pricing count as “right wing” or “conservative”? I think the article is presented as neutrally as an article could be. Just the facts, as Joe Friday would say.
This site is about ratings, and they only report about ratings and what’s happening with ratings and cable news, you clicked on cable news to get here.
This post is about CNN falling to fourth place and how it could affect their advertising. It’s significant, because CNN has always been the cable news people tuned into. Not so much anymore.
Sorry the truth hurts, it’s not always pleasant. I know this firsthand myself.
Shocking….the *NY POST* “thinks” that *CNN* will lose their ad premium to *FOX NEWS* – with unnamed media ad buyers
Anyone else wanna connect the dots?
I think the first poster has a point,there are lots of conservative tendencies with whoever posts the topics especially when it comes to cable news ratings.It is shocking when someone presenting a topic straight away tells you how fox news won the ratings and how Olberman or Campbell could never get these numbers or those in a while.There is clearly a conservative slant in the way these posts are presented.
Actually this shows that CNN is no longer the cable network that people go to to get their news . Timothy must have taken too much of that medical marijuana to see anything else in the rating report.
Yeah, I notice the conservative slant here too, from the webmasters.
It ruins the whole site.
Conservative slant? C’mon. This is a news item about anticipated ad rates. Get some perspective.
Bill, be honest. You’re a conservative. We all know it. And trutfully….we shouldn’t know it, right?
But we do.
Bill, while I’m inclined to agree with you that there is no conservative slant in the news item itself… it is worth considering that the NY Post talking about CNN in relation to Fox may not be a reliable source.
Jesse, oh please. I haven’t voted for a Republican or a Democrat in a generation. If you think wondering about how CNN maintains an ad rate premium reveals some sort of bias, you’re the one with the bias.
Baroness, you can judge the veracity of the source yourself. I’ll often point out when the TV media is wrong, or being spun by PR, but this is a question of fact (right or wrong) that I have no specific knowledge of myself.
Bill, it’s also the tone you set here with your comments. I’ve never seen another legitimate website where the webmasters actually post in the comments with a confrontational attitude, and a dismissive attitude. Even Nikki Finke doesn’t do that, lol. But here? I don’t know….you guys seem awfully thin-skinned.
Jesse, you’re right. Nikki Finke simply deletes comments she doesn’t like, she doesn’t post responses.
Is Bill a conservative? Lets look at the evidence. Bill often posts about the stupidity of the mainstream TV media. The liberally biased mainstream TV media! Bill is pro buisness. He never talks down a decision to cancel a show unless he thinks its a bad buisness decision. Conservatives are pro buisness! He often points out how conservative commentators on Fox News regularly beat liberal ones on MSNBC. If he weren’t conservative, he would report that MSNBC wins the ratings race!
“CNN’s long, steady ratings decline now has some Madison Avenue executives wondering how much longer it will command an advertising premium — the last advantage it holds over rivals.”
And the only advantage that matters when it comes to revenue. This article makes it seem that CNN is on the verge of bankruptcy because the only advantage they have over their rivals is that they make more money than them. In sports terms, I’d love to be in a game where the only advantage I hold over my opponent is that I’m winning. Does the NY Post forget that revenue is the endgame in the TV buisness not ratings.
I see potential here for a contest: how can this headline be re-written to look pleasing to left-leaning readers?
—–
Advertisers on CNN have reason to be concerned. It was a long time after FNC that CNN started live coverage of Obama’s Q&A session with students in China last night. CNN probably didn’t want to stop showing Al Gore. MSNBC kept on doing its predator stuff. CNBC was showing a rerun of the ratings-magnet “Joy Behar Show”. Recently, CNN didn’t cover the 20th anniversary of the fall of the Berlin Wall in Germany. International coverage is supposed to be CNN’s strength. The “legitimate” news channels are just not delivering the goods.
Dave,perhaps if he wasn’t conservative,he would present the facts and let the numbers talk for themselves,instead what we get is a biased interpretation of the numbers that could soon read.”FOX NEWS KICKS ***”
Jean, Fox News is crushing CNN and MSNBC in the ratings. That’s not a biased interpretation of the numbers. It’s plain, simple fact.
Jesse, if you’ve never seen webmasters of other legitimate entertainment sites post in the comments section in a confrontational and dismissive manner then your knowledge of entertainment sites is obviously limited. David Poland and Jeff Wells, for example, have a long history of being confrontational and dismissive in their comments sections, and both are notably thin-skinned, more so than the webmasters here.
You know what? If the webmasters here ARE more Conservative than anything, then good. There is definitely an overabundance of liberal slant in media, and if there is some Conservative slant it is to be looked at like it’s a bad thing. Liberal slant, good, Conservative slant, bad. Gimme a break.
Bill’s original-content contribution to this post was the headline:
“CNN’s Ratings Slide Threatens Ad Rates”
and the note “It was interesting to me that CNN still would retain some sort of ad rate premium based on “brand”.”
The remainder of the content was from the NY Post.
With absolutely no sarcasm implied, would either Jesse or Baroness explain to me how these two sentences are biased? Could I impose on you to rewrite them in a non-biased way as an example?
The content is relevant to cable news, contains undisputed facts (i.e. CNN is, in fact, in a ratings slide), and then what most business 101 graduates would agree is pretty simple analysis of the implication of the facts (i.e. that their ad rates are likely to suffer).
Biased? Really?
Well said Rob and LostInTheWeeds.
Unfortunately, leftists say they like diversity, but when diversity of opinion MIGHT happen…oh no!
Of course, I say “might” because it’s just about ad rates and ratings, which are as unbiased and measurable as a guy who clearly has the fastest time in a foot race. Is it conservative to notice the reality of slipping ratings but liberal to complain that people noticed reality? Have none of the complainers heard “The Emperor’s New Clothes” yet?
I guess it’s only news if it comes from the NY Times?
Conservatives and liberals always accuse people of being the opposite when they say something they don’t like. If MSNBC happened to go up and Bill posted an article about it I am sure he’d have a bunch of conservatives accusing him of adding a liberal slant.
Bill,
You’re doing just fine. You and Robert. Those that complain about your comments just don’t like it when you point out what’s wrong with their side. And their side has been losing for a long time so their nerves are now raw and looking for anyone to blame.
As for all the posts by conservatives, what did the liberals expect? When your side is winning, you hoot and holler. When you lose, how you take your loss shows your character. The liberals complaining in this thread are simply poor losers.
And this is said by a libertarian. I could be viewed as neither conservative or liberal or a combination of both. For example: fiscally conservative, socially liberal
And I’m rooting for CNN to change and to rise back in the ratings. Click on my name and you’ll see what I would do if I was given control of CNN. If you scroll all the way to the bottom, you’ll also see a link to an article that Reason Magazine did on that website.
Lastly and most importantly (as far as I’m concerned), I like to talk beyond the numbers to what they mean or could mean. I really appreciate it when you and Robert post your comments. You two have a pretty good handle on how TV works and I appreciate it when you inject your thoughts. If this site only gave the numbers, I won’t have bookmarked it and made it part of my daily routine. Being a marketer, I know that numbers are worthless without interpretation.
???? I’m trying to figure out how posting audience size and share has any “right wing” or “conservative” slant? How are facts biased to the right, or left?????
next on “TVbytheNumbers Conspiracies Revealed: Is Bill Gorman really the Reverend Al Sharpton?”
Robert Seidman wrote: “next on “TVbytheNumbers Conspiracies Revealed: Is Bill Gorman really the Reverend Al Sharpton?”
There is an undeniable resemblance except for Al Sharpton being much older.
There is nothing wrong with news/info sites or even news organizations expressing an opinion on a topic. The news should first be presented in as neutral a fashion as possible. Then, it should be open to analysis and interpretation by all, as long as the outlet makes a distinction between news and opinion. Clearly the “responses” sections of this site are for opinions so that Bill and the rest of us can share our views. It is what I like about this site. If I didn’t like it I wouldn’t waste my time slamming Bill over it. I would simply stop visiting, and (maybe) put my butt and money on the line and create my own site.
Liberals only want freedom of speech if you agree with them, other wise you are biased , racist, or horror of horrors Republican. I don’t see anything left or right leaning in this article..just the facts. You know facts those things that liberals have a hard time understanding.
Of course Fox has higher ratings, its a reality show for the badly educated masses.
As for all you complainers, its their website – they post where they will – and if you don’t like it you can leave.
This is just a small website (sorry
so its not the same kind of problem as when Fox indoctrinates the drones.
Kermonk, how about you show a little respect for those that choose an alternative news station instead of calling them idiots?
Kermonk,
I watch Fox News, in the evening during the “opinion” news shows. I also have a Ph. D. in Chemistry. Before you characterize the Fox News viewers, do your research. My professional training has taught me to look past the thinking of others and come to my own conclusions based on the available data. I used to watch CNN and FNC about equally in 2008 and early 2009.
I learn more about how my government is protecting my freedom and using my hard earned tax money watching a 1 hour “opinion” show on FNC than a full hour of “news” on CNN.
I’ve spent a couple of decades in academia with it’s liberal biases. In that time, I’ve learn how ignorant the enlightened “liberals” are concerning factual realities of life.
Robert, there is no question there is a bias on this site.
Joke about the bias all you like, but you’ve already said TVBYTHENUMBERS has an official forum to talk politics and 99.9% of the people there only watch Fox “News.” Sounds to me like that pretty much sums things up as far as how balanced the hand is which cherry picks stories and baits the thread titles….
The problem for those of you complaining here is that reality itself has a conservative bias. If Fox News wasn’t absolutely dominating the competition, Bill and Robert wouldn’t have to link stories showing that fact.
“The problem for those of you complaining here is that reality itself has a conservative bias. If Fox News wasn’t absolutely dominating the competition, Bill and Robert wouldn’t have to link stories showing that fact.”
Don’t people notice that this story points out the exact opposite. It says even though CNN gets trounced in the ratings, it still commands a higher ad rate because of a perceived higher quality. In fact that’s the piece of the article Bill pointed out as “interesting”. Lower ratings=lower ad rates is much less interesting.
Kermonk – what is scary about your comment is that you surmise that “if people are moving to FNC as the ratings suggest, they must not be very smart”.
So you come to a cable ratings website to understand where audiences are migrating to and dismiss the findings because they do not agree with your views. Further, you base your judgment upon your absolute confidence in your superior intelligence.
Where did you study ? When there is a dramatic shift in viewers it means the place “they” are going is doing something right, and the place “they” are leaving is doing something wrong – period.
Wow, I hope you’re not marketing or buying ads for anybody ?
Come on! Now this site is conservatively biased? How? Its just numbers. True, there are more conservatives that comment, but thats because liberals probably don’t like looking at these numbers everyday. I mean, they’re horrible for the left.
Timothy, can you cite specific examples please of the right-slant?
Dave, MSNBC best in ratings? Specific facts please.
I’ve folloed all major cable “news” channels for years. My informed opinion? CNN prime time has increased its left-wing bias incrementally (exception is/was Dobbs), albeit in a subtle fashion. Add to that a drumbeat negativity woven in its programming tenor and its understandable that viewers simply just get fed up and leave.
The issue is that it is obvious the webmasters have a conservative stance when presenting topics.I dont get why people are up in arms over the obvious and if anyone has been on here a year or so they have seen headlines that invite a conversation of “this is better than that,that could never resurrect from its fall” etc.
Examples.
Nov 04-FOX NEWS HAS BEST NIGHT RATINGS
Then if you are supposed to overlook the “Better late than never” comment following the headline,you have a source from a Brian Stelter(NYT) article whose language or negative deragotory about leftist channels makes you think the webmaster has a similar view.Not only this but links or quotes from writers in high praise of FNC over competitors have always been used atleast from the back of my head.
OCTOBER 28-MSNBC SO PLEASED WITH OLBERMAN show…NO NEW SHOW
Lets follow the proceeding commentary:
“But when you hear that MSNBC is slowing its search for a host of a new show at 10pm because it’s pleased with the ratings Keith Olbermann’s show is getting in reruns at 10pm, you get the idea they’re not exactly under the gun about current ratings performance.”Clearly MSNBC has no business sense.
I am not attacking Bill or Robert for their politics or beliefs but if it is a product meant for overall consumption,the political ideology from the webmaster could be left out of topic sections and used only in comments ,because I guarantee many don’t even read the comments,just the topics.
Some of the posts illustrate what can go wrong with hate crime legislation. You will judge others through the lens of your own prejudices and biases, and conjure motives that are real only in your head.
I’m friends with a local newspaper owner/editor. He has posted accusations levied against him in his editorial section for many, many years. In that time some of the readers have accused him of being all sorts of things, and have labeled him as being and hating everything… all at once… simultaneously.
It’s inevitable that those who live with horse blinders on their heads will always try to pigeonhole anyone who doesn’t agree with their own specific philosophies.
An so, in the spirit of just getting it all out of the way, I shall now condense a year’s worth of false accusations against Bill and Robert…
Clearly, you are both racists Republican liberals who want to see America fail with your right-wing Democratic, anti-Christian, sexists, homophobic, bible-banging, puritanical, evil, communist ways.
OMG !!
I just realized who Bill & Robert remind me of..
http://tinyurl.com/ylgrwzp
BTW, I love that you guys participate on your the website in which you both own and work so damn hard to maintain. I also love that Nikki deletes any comments she doesn’t like. It makes it sooo much easier to differentiate between an ultra self-absorbed blogger and those whose online egos are more in check with reality. You guys COULD run this site like iron-fisted dictators. Instead, you both set a much more relaxed and enjoyable tone.
And remember, if at any time you guys don’t feel like you’re getting enough outlandish accusations aimed at you, let me know. I’ll be happy to swing by fill in. Oh, and I have it on good authority that back in the day, you did in fact squeeze the Charmin!!
Bill, I am sorry you have to read most of these idiots posts….Thanks for the years of good ratings reporting and information…Oh God I thanked you, I MUST be a conservative blowhard. Sorry morons, MSNBC and CNN are losing to Fox, it doesn’t mean it right it’s just a fact. But frankly if you require someone else to tell you how to think by watching their “news” broadcasts, you’re the perfect type of idiot they need to keep them in Fox’s rear view. Hows AirAmerica? How did they do staying in the ratings and ad revenues cellar? Yeah exactly….
What concerns me here is American business paying premiums when the numbers aren’t there. No wonder we are going down the crapper. The only reason I can think of for this is shining on the current power structure for a future bailout or maybe an invitation to a cocktail party in the Hamptons.
Their Kool-Aid drinking ways and Limousine Liberal politics have caught up with them at last. CNN did this to themselves. Good for them!
I have to agree the tone of this site is extremely conservative, and I would have to agree that Bill leans right wing. Case in point, as 2008 election was building steam, this site had more liberal posters. Bill in his great wisdom cut it off. Stopped all postings. Declaring to many hurt feelings. So in essence when you get the most response, the most hits, you cut it off. Doesn’t sound very business minded.
Now it appears, he has allowed people to post again, and again its a pig troph, untill the liberals come back. Then again regardless of business implications, Bill will censor the board, stopping all postings.
skippy, couldn’t be further from the truth. It was a simple business decision. Once we switched the site over to CPM advertising, we decided that as much as we disliked all the left and right BS in our comments, if we were getting paid for them, we’d let them happen.
Have at it!
I have seen many vicious posters(mainly from the left) and I always criticise them for it.