Lopez Tonight Scores Big First Week Ratings

Posted on 16 November 2009 by Bill Gorman

George-Lopez

via press release:

LOPEZ TONIGHT Scores Big First Week,

Beating the Competition Among Young-Adult Viewers

In its first week on TBS, the high-energy late-night series LOPEZ TONIGHT averaged more than 1.6 million viewers and outdelivered the competition among highly coveted young adults.  The show has proven to be a big multicultural hit for the network, with Hispanic and African-American viewers making up a significant portion of the audience.

“We couldn’t be more thrilled with how LOPEZ TONIGHT performed in its first week,” said Steve Koonin, president of Turner Entertainment Networks.  “The show not only changed the face of late night television but also infused the 11 o’clock hour with an exciting new energy that won viewers in a big way.”

A highlight reel of memorable moments from LOPEZ TONIGHT’s first week is available at http://tinyurl.com/lopeztonight.

Ratings for the first week of TBS’s LOPEZ TONIGHT:

  • For the week, LOPEZ TONIGHT on TBS averaged 1,611,000 viewers; 1,165,000 households; 597,000 adults 18-34; and 1,027,000 adults 18-49.
  • The series hit a high on TBS with Wednesday’s episode, scoring 2 million viewers and 1.2 million adults 18-49.
  • LOPEZ TONIGHT delivered outstanding growth for TBS in the 11 p.m. hour, with viewers up 53%, households up 41%, adults 18-34 up 61% and adults 18-49 up 58% when compared to the same time period for the prior four weeks.
  • Among both adults 18-34 and 18-49, LOPEZ TONIGHT outdelivered the season-to-date averages for The Daily Show with Jon Stewart, The Late Late Show with Craig FergusonLate Night with Jimmy Fallon, Jimmy Kimmel Live and Last Call with Carson Daly.  In addition, LOPEZ TONIGHT outdelivered the season-to-date average forLate Show with David Letterman and the series premiere of The Wanda Sykes Show among adults 18-34.
  • LOPEZ TONIGHT on TBS averaged a viewer median age of 33 last week, which is younger than all competing late-night talk shows.
  • LOPEZ TONIGHT was a big hit on the multicultural front, with Hispanic viewers accounting for 33% of the audience,  while African-American viewers accounted for 24%.  In addition, the series enjoyed a higher concentration of Hispanic viewers (33%), Hispanic adults 18-34 (40%) and Hispanic adults 18-49 (34%) than any late-night talk show on the broadcast networks.
  • TBS’s Monday night premiere of LOPEZ TONIGHT was simulcast on TNT and truTV and was sampled by a total of 3.2 million viewers over the three networks.  By itself, TBS’s premiere-night telecast delivered 1.8 million viewers.  On Tuesday, the show delivered 1.4 million viewers, followed by 2 million viewers on Wednesday and 1.3 million viewers on Thursday.

LOPEZ TONIGHT airs on TBS Monday through Thursday at 11 p.m. (ET/PT).  This week, LOPEZ TONIGHT is scheduled to feature Charlie Sheen, Demi Lovato, Oscar de la Hoya, Ted Danson and Floyd Mayweather, as well as musical performances by Slash and Justin Bieber, to name a few.

LOPEZ TONIGHT comes to TBS from 2.2 ProductionsparaMedia Inc. and Telepictures Productions.  Lopez is executive producing the show with Jim Paratore (The Ellen DeGeneres ShowThe Bonnie Hunt Show) and Mike Gibbons (The Late Late Show).

For the 2009-10 season, Telepictures Productions, an industry-leading and Emmy®-winning producer of syndicated programming (having garnered 59 Emmys in 13 years, including Outstanding Talk Show/Talk Show Host for 11 of the last 13 years), is producing eight nationally syndicated strips, including the seventh season of The Ellen DeGeneres Show, the fifth season of The Tyra Banks Show and the 16th season of Extra.

TBS, a division of Turner Broadcasting System, Inc., is television’s top-rated comedy network.  It serves as home to such original comedy series as My Boys, Tyler Perry’s House of Payne and Meet the Browns, as well as the upcoming Neighbors from Hell; late-night series like Lopez Tonight, starring George Lopez, and the upcoming The Very Funny Show, hosted by Tim Meadows; hot contemporary comedies like The OfficeMy Name is EarlFamily Guy and Seinfeld; specials like Funniest Commercials of the Year; special events, including star-studded comedy festivals in Chicago and Las Vegas; blockbuster movies; and hosted movie showcases.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

NOTES:

All data from Nielsen Media Research.

TBS comparison to prior four weeks excludes Major League Baseball playoff coverage.

Season-to-date data for late-night competition calculated from 9/21/09 – 11/09/09.

As Nielsen defines African-American and Hispanic, the two categories are not exclusive, nor are their percentages additive.

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23 Responses to “Lopez Tonight Scores Big First Week Ratings”

  1. Marc says:

    Any notes on the Wanda Sykes show…. does that fall under the same category

  2. just from the premiere. Didn’t see anything from this past Saturday night yet. And I don’t think it really falls under the same category since Lopez = Mon-Fri and Wanda = Saturday.

  3. Visan says:

    Congrats to George Lopez! His show is very fun!!!

  4. @ Visan

    You got that right. :cool:

  5. Lee says:

    You people are so pathetic with your constant pushing of male late night talk shows. You have TALKED UP Lopez tonight and all late talk shows, that actually have very few viewers, and ignored any female talk show that has many more viewers. Oprah, Ellen, The View, have MANY more viewers than most late night male talk shows.

    You have very obviously been as negative as possible to Wanda Sykes, and have only given an obviously reluctant brief piece about it. You have chosen your words to make her show look bad, emphasizing the 14% drop from the premiere. All shows drop from the premiere.

    Wandas show got more people than Lopez tonight (but you won’t quote directly comparable figures so that people can see that) and more than many late night shows, but you cannot bring yourself to acknowledge this can you. Your politics and sexism is showing loud and clear.

  6. P.S. Lee is obviously a conspiracy theorist leaving the same comment on multiple posts. I wouldn’t say Mon-Fri at 11p are comparable to Saturday at 11p (there, Mad TV, and Spike Ferensten seem like the better comparisons, or SNL). But I think you missed this. The post above is a press release directly from TNT so it obviously is spun a little differently (though it also included better demo data, particularly w/18-34) than this:

    http://tvbythenumbers.com/2009/11/13/lopez-tonight-does-better-than-seinfeld-reruns-now-what/33643

  7. Lee says:

    Exactly my point. Wanda gets a brief press release that you still went and edited anyway to make it even shorter and more negative. Lopez/Letterman/Obrien/Leno get CONSTANT articles trying to talk up their importance and popularity when in truth few people actually watch them. Constant pushing trying to get everyone to think that Leno at 10pm is the most important event in TV history.

    And why NO mention of daytime (womens) TV in a website supposedly about TV? Oprah gets a 5 household rating which is more than the vast majority of shows on Tv. This site needs to be renamed MENS TV BY THE NUMBERS so we will know where we all stand.

  8. Lee so your point is exactly that you are a conspiracy theorist even when there is no conspiracy?

    The first week Wanda was on, FOX did issue ratings notes which we posted (but not a full-blown press release — if they had, we’d have posted it). For this past Saturday, FOX issued nothing at all. TBS issued the press release so we posted it. When it comes to press releases and ratings, if we get the releases we post them.

    Oprah’s numbers are posted every week in the syndicated numbers. Because Oprah is syndicated her show is not part of the ” broadcast network daytime programming targeted at women” releases or the “Soap Opera ratings” which are also posted weekly. See “more ratings” in the top navigation.

  9. Lee says:

    I’m sure if people look hard enough ratings for many shows can be found. But the articles that are chosen to be written and emphasized on the front page show a heavy bias. There appears to be a DESIRE that certain show are seen as more important shows and a derire that they should do well. Other shows are ignored whenever possible and there is a negaitive attitude toward them when they are mentioned.
    I can’t help but notice that the “talk up as more important than it is” attitude is slanted towards male talk shows, and the “ignore whenever possible and talk down” attitude applies to female talk shows. Just an observation.

  10. My observation is you’re wrong. :-) Last Sunday and Monday the Wanda stuff was promoted on the home page. Last Tuesday the Lopez premiere was promoted and on Friday the “Lopez is doing better than Seinfeld now what?” Both shows were new. We’ve been posting Oprah’s ratings for 2 years in the syndicated numbers and for a variety of reasons including the syndicated numbers trail the broadcast numbers by a week and mostly the relative rankings never change much, we rarely promote them (because there is little interest in them).

    The Soap Opera ratings have a small but loyal following. Promoting those #s doesn’t change anything but when something new comes along or sneaks out like “Lets Make a Deal” ratings we do post/promote.

  11. Lee says:

    It is possible that you are influenced by the “interest” that people on this website seem to have about certain shows. Catering to peoples interest is sensible in a commercial website.

    However I’m sure you realize through experience of which shows succeed and which fail that the “interest’ displayed in the letters page of this website is not necessarily reflective of actual interest in the general community. Basically a small number of people make a LOT of noise and can give a false inpression of what people are actually interestd in. And the people who come to this website may follow a pattern similar to the pattern in the general community. Some website visitors are very vocal while others never write anything. Catering to the vocal minority is never a good idea in the entertainment business.

    If anyone listened to these loud people every science fiction show ever made would still be on the air. TSCC would be the number one show of all time!

  12. Bill Gorman says:

    Lee, we “realize through experience” that only ratings demonstrate which shows succeed. The “interest” displayed on a website is meaningless. By us, by you, by anyone.

    As for what we post on the site; it’s a combination of what we find interesting and/or think readers will find interesting. Is that somehow surprising?

  13. Lee says:

    Nope, not surprising. Quite reasonable. It’s good that you are interested enough to go to the trouble of making a nice website. I only wish that people who share my interests were bothered to make a website with ratings information. But there not so here I am.

  14. Julia says:

    Lee, the information you want (Wanda Syke’s ratings) is not available to Robert and Bill. If it were, it would be posted. Are you having trouble understanding that?

  15. actually it was available (and posted), that’s what actually started the ball rolling :-)

  16. Julia says:

    Ok, I see now. The fact that you took a blurb from someone else that wasn’t written as PR for the show means you’re sexist. Got it. It’s not that you’re withholding the info.

  17. Lee says:

    Julia…I’m not talking about a single specific article. I’m talking about endless Leno/Letterman as the most important thing to ever happen to TV articles, and the total ignoring of all female run talk shows. And judging by the ratings and letters, not many people are really intereted in the late night talk show battles.

  18. Julia says:

    Lee, have you missed all the articles talking about the “Obama-effect” on Oprah? Because there have been many of those on this site. And while Leno/Letterman may not get big ratings, the Conan vs Letterman posts on this site generate a lot of interest. That has no reflection on anything outside of visitors to this site want to talk about it, and this site gives them an outlet. Why would you begrudge those fans that?

    The bottom line is that the late-night ratings for Monday-Friday are readily available everyday, Monday-Friday, while daytime ratings are not as readily available. There are no female Monday-Friday late night talk shows. So of course there are going to be less posts.

  19. bella says:

    I love demi lovato
    sos my idola
    arista favorite
    I love todas tus canciones

  20. sergie says:

    Lee
    your an idot just shut up who cares and enjoy the show, Lopez Tonight is a great show period….not the best but a great one for the 11pm hour

  21. willie says:

    Great show! very cultural.

  22. eli says:

    LEE, this post is for you. so what if the women don’t make it, like the man do? None of us really care, because at the end, You and I are not making a dollar out of these people. Is Wanda sending you a check every time she receives her? I dont think so. They make the millions, they drive the expensive cars, expensive clothes, costly houses, and you are fighting on her behalf? Let her deal with that, you solve your own problems dont bottled all this Anger…over something you have no control of. Come on, get angry because this country is going down the tube, write your senators and congressman to change the way politics are being played by a few.


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