via early ABC press blurb:
Marking its 3rd straight year of Total Viewer gains and 4th straight with young adults, the “American Music Awards” surged year-to-year by 2.0 million viewers (14.2 million vs. 12.2 million) and by 8% in Adults 18-49 (5.5/14 vs. 5.1/12). In fact the “American Music Awards” attracted its largest audience since 2002 and its highest Adult 18-49 number since 2004.
We now have the full press release with more information posted as well.
It was a good night of entertainment indeed
yet another award show that doesn’t matter.
When are the Grammy’s?
There were a lot of hyped moments for last night’s AMA’s, but only 1 truly lived up to the hype: Whitney Houston’s triumphant performance of “I Didn’t Know My Own Strength” that even had country music queen Reba McEntire in tears by songs end.
Looks like a lot of “older” people tuned in last night – and I’m sure they were all none too pleased about Adam Lambert LOL
One has to wonder why all music award shows this year have increased in viewership. I think the pop climate is exciting again like how it was in the 80s when Madonna and MJ were over the top. With MJ’s death and Lady Gaga’s on stage shananagians, people seem to be tunning in!
Lady Gaga was a miss yesterday. I was expecting much more. The Bad Romance performance was rushed and the other one was just strange the langer it lasted.
I loved Whitney’s performance. when i saw Reba in tears i myself almost cried.
I loved Adam’s performance. Sure, people are complaining. But, it’s purpose was to cause controversy.
Parenthood, you are wrong. The purpose of Adam Lambert’s performance was to sell copies of his recording and to increase his celebrity, both of which mean more MONEY in his pocket. Controversy was just a means to that end.
Wait, 14 million people watched, 1500 people complained about Adam Lambert and that was a “moderate” amount? Yeah, right.