Conan Ties Late Show For The Week in 18-49 Rating, Wins Convincingly In 18-34

Posted on 30 November 2009 by Bill Gorman

via press release:

CONAN TIES ‘LATE SHOW’ FOR THE WEEK IN 18-49 RATING, WINS CONVINCINGLY IN 18-34
UNIVERSAL CITY, Calif. – November 30, 2009 – NBC’s “The Tonight Show with Conan O’Brien” averaged a 1.0 rating, 4 share in adults 18-49 and 2.3 million viewers overall for the week of November 16-20, tying for #1 among the broadcast networks with CBS’s “Late Show with David Letterman” in adult 18-49 rating and out-delivering the ABC combination of “Nightline” and “Jimmy Kimmel Live.”

In adults 18-34, Conan defeated Letterman and the ABC team of “Nightline” and “Kimmel” for the week, posting a 0.9 rating in 18-34 versus “Late Show’s” 0.7, “Nightline’s” 0.7 and “Kimmel’s” 0.3.

At 12:35 a.m. ET, “Late Night with Jimmy Fallon” delivered bigger viewer totals than CBS’s “Late Late Show with Craig Ferguson” and ABC’s “Kimmel” in adults 18-34 and men 18-34.

The median age of Conan’s audience last week was 46.9, eight years younger than Letterman’s 55.5 and nine years younger than “Nightline’s” 56.5.  Conan’s audience was even younger than it was the same week last year at 12:35 a.m. ET (47.2).  At 12:35 a.m. last week, the median age of Jimmy Fallon’s audience (45.5) was six years younger than both Ferguson’s (51.8) and Kimmel’s (52.2).

For the week of November 16-20, Conan’s average 1.260 million adults 18-49 trailed the 1.305 of Letterman; in total viewers, Conan’s audience of 2.330 million persons finished behind Letterman’s 3.983 million; and in adults 18-34, Conan’s 612,000 topped Letterman’s 473,000.  At 12:35 a.m. ET, Jimmy Fallon’s 723,000 adults 18-49 for the week trailed Ferguson’s 794,000; in total viewers, Jimmy’s 1.267 million finished behind Ferguson’s 1.890 million; and in adults 18-34, Jimmy’s 364,000 out-delivered Ferguson’s 310,000.

WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of November 16-20. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m. ET
NBC “Tonight,” 1.0 rating, 4 share
CBS “Late Show,” 1.0/4
ABC “Nightline,” 1.0/4

12:05 a.m. ET
ABC “Kimmel,” 0.5/3*

12:35 a.m. ET
NBC “Late Night,” 0.5/3
CBS “Late Late Show,” 0.6/4

1:35 a.m. ET
NBC “Last Call,” 0.3/2*

TOTAL VIEWERS

11:35 p.m. ET
NBC “Tonight,” 2.3 million viewers
CBS “Late Show,” 4.0 million viewers
ABC “Nightline,” 4.1 million viewers

12:05 a.m. ET
ABC “Kimmel,” 1.8 million viewers*

12:35 a.m. ET
NBC “Late Night,” 1.3 million viewers
CBS “Late Late Show,” 1.9 million viewers

1:35 a.m. ET
NBC “Last Call,” 0.7 million viewers*

*Monday’s “Last Call” and “Kimmel” were encores

SEASON TO DATE

ADULTS 18-49

11:35 p.m. ET
NBC “Tonight Show with Conan O’Brien,” 1.0/4
CBS “Late Show,” 1.0/4
ABC “Nightline,” 1.0/4

12:05 a.m. ET
ABC “Kimmel,” 0.5/3

12:35 a.m. ET
NBC “Late Night with Jimmy Fallon,” 0.6/3
CBS “Late Late Show,” 0.6/4

1:35 a.m. ET
NBC “Last Call,” 0.3/2

TOTAL VIEWERS

11:35 p.m. ET
NBC “Tonight Show with Conan O’Brien,” 2.5 million viewers
CBS “Late Show,” 4.3 million viewers
ABC “Nightline,” 4.0 million viewers

12:05 a.m. ET
ABC “Kimmel,” 1.7 million viewers

12:35 a.m. ET
NBC “Late Night with Jimmy Fallon,” 1.4 million viewers
CBS “Late Late Show,” 1.9 million viewers

1:35 a.m. ET
NBC “Last Call,” 0.8 million viewers

SELECTED CABLE RESULTS, WEEK OF NOVEMBER 16-20

NATIONAL ADULT 18-49 RATING

Comedy Central, 11 p.m. ET, “The Daily Show,” 0.6
Comedy Central, 11:30 p.m. ET, “The Colbert Report,” 0.5

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9
Adult Swim, 12:30-1:30 a.m. ET, 0.5

Each adult 18-49 rating point equals 1.32 million viewers

TOTAL VIEWERS

Comedy Central, 11 p.m. ET, “The Daily Show,” 1.5 million
Comedy Central, 11:30 p.m. ET, “The Colbert Report,” 1.1 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.8 million
Adult Swim, 12:30-1:30 a.m. ET, 1.1 million

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12 Responses to “Conan Ties Late Show For The Week in 18-49 Rating, Wins Convincingly In 18-34”

  1. Bizarro Joe says:

    I’m a big Jimmy Fallon fan from way back. I watched the first few weeks and then stopped for a while. I came back in September and he looks like he’s worked out the kinks. His show is so much fun and the Roots are #1 band on late nigh TV!

    Go Jimmy!!!!

  2. Disregard that nonsense.

  3. Moxy says:

    What a wonderfully crafted piece of creative writing… To read these press releases I’d think everyone’s on top.

    Conan’s new all week while the others have the week off. Has this happened since he took over? I’m interested to see if the ratings shift at all. I’m also interested to see how Conan does on Tuesday, with The Biggest Loser as a lead in instead of Jay.

  4. zoddguts says:

    Good to see Craig beating Jimmiy Fallon consistently now. :)

  5. As much as I hate Conan, I actually feel bad for him now.

  6. TSA says:

    The shame of it all is, when Fallon was awful he was winning consistently, but now that he’s actually settled in (I watched two full episodes recently, and they were damn good) he’s having his ass handed to him. I don’t know if it’s any indication of the show’s profits (or lack thereof) but I’ve noticed he’s now recording ads during the show to be aired during the show (not a segment, a real ad that really airs with the ads).

    In any case it’s not totally up to Jimmy I suppose, the >12AM time slot has a lot to do with lead-in, and Conan’s proving the weakest of the three lead-ins by far.

    Conan’s getting Biggest Loser as a lead-in this week? I, too, can’t wait to see how that goes. I expect a fair ratings boost actually.

  7. TSA says:

    Actually what in the world is happening this week? Letterman’s in reruns, Ferguson’s not? Conan’s airing live, Fallon and Daly aren’t? Kimmel’s all-new, Comedy Central’s all-new, Lopez, Sykes, Chelsea, and Mo’nique are all-new.

    By the by, do Lopez Tonight numbers see any releases?

  8. TSA, technically there was no release on Lopez tonight since the first week, but they did release some ratings notes on the second week. Because there was other stuff for TBS (and TNT and truTV, for that matter) in those notes, I didn’t tag it with the late-night category (probably should’ve) but if you use the site search (upper right hand side) “Lopez Tonight” it will probably be the first thing on the list.

  9. Robert Marino says:

    So when Fallon leads Ferguson by 54,000 viewers among adults 18-34, we’re told Fallon “out-delivered” Ferguson. But when O’Brien trails Letterman among adults 18-49 by 45,000 viewers, we’re told O’Brien “ties” Letterman. I guess the difference between tying and beating is somewhere between 45 and 54 thousand. We can guess the line is set maybe at 50,000 and then come back next week to see if NBC moves the line again. I note that the other week O’Brien tied Letterman by being only 7,000 behind. Each week the definition of “tying” keeps expanding.

  10. Michael Jacobsen says:

    Can’t Conan get better Guests to really appeal to a younger audience for Gods Sakes? Yeah, William Shatner was Captain Kirk 40 Years ago. Get over it.

    Pee Wee Herman on Conan? He’s like 60 and had a kid’s show 30 years ago before the Sex Charges. Michael McDonald is on next week on Conan. His last hit song was like 30 years ago.

    NBC, the Young Adults want Fresh Talent. Skateboarding Stars! YouTube Personalities.

    Stop being a “Love Boat” of Elderly Has Beens catering to the CryptKeeper Age Demographic

  11. Hector says:

    the ‘tie’ is in the ratings points

    the nbc releases fully disclose the most numbers of all the other press releases…..they arent trying to hide. they stated that conan trailed in 18-49 viewers

  12. Moxy says:

    Aw, Michael, you’re breaking my heart. Shatner is one of my absolute favorite guests on Conan. Their chemistry is amazing. Pee-Wee’s Playhouse was on 20 years ago, not 30, and his segment on Thanksgiving was well received by those who watched him as a kid. Links and reviews floated around on Facebook and Twitter for days after his appearance.

    Michael McDonald will likely be singing some Christmas music; he has a new Christmas album out.

    YouTube celebs? Skateboarders? Who are you proposing they attract? Preteens?


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