Your Guess For Super Bowl XLIV’s Viewership?

Posted on 05 February 2010 by Bill Gorman

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Unlike many other championship sporting events which have declined over time, Super Bowl TV ratings have not only held up well, but after a generation of fairly flat results, have begun growing again in the last several years and last year’s Super Bowl XLIII had the most average viewers (98.7 million) ever.

Factors that may increase this year’s viewership:

  • Overall increased NFL ratings this season
  • The story of New Orleans & The Saints
  • Peyton Manning’s relatively high name recognition among the general public
  • Weather (could keep Nielsen families at home where they are counted vs. in a bar where they aren’t)
  • CBS. 3 of their 4 recent Super Bowls showed a viewership increase vs. the previous year

Factors that may decrease this year’s viewership:

  • Game competitiveness. The last two Super Bowls were close all the way through. A game that gets lopsided early would likely feel a drag in the late ratings and overall.

Given a competitive game, I’d expect another viewership record, and I like round numbers, so I’ll guess 100 million average viewers.

What’s your guess?

Feel free to comment below, or click here to take the poll.

(I tried to include the poll inside this post but it somehow bugged the post)

Complete Super Bowl TV Ratings, 1967-2009:

Date Net Rating Share $/30 Sec. Ad Homes (000) Viewers (000) NFC Champion AFC Champion
XLIII Feb 1 2009* NBC 42.0 64 $3,000,000 48,139 98,732 Arizona Pittsburgh
XLII Feb 3 2008* FOX 43.1 65 $2,699,963 48,665 97,448 New York Giants New England
XLI Feb 4 2007 * CBS 42.6 64 $2,385,365 47,505 93,184 Chicago Indianapolis
XL Feb 5 2006 * ABC 41.6 62 $2,500,000 45,867 90,745 Seattle Pittsburgh
XXXIX Feb 6 2005 FOX 41.1 62 $2,400,000 45,081 86,072 Philadelphia New England
XXXVIII Feb 1 2004 CBS 41.4 63 $2,302,200 44,908 89,795 Carolina New England
XXXVII Jan 26 2003 ABC 40.7 61 $2,200,000 43,433 88,637 Tampa Bay Oakland
XXXVI Feb 3 2002 FOX 40.4 61 $2,200,000 42,664 86,801 St. Louis New England
XXXV Jan 28 2001 CBS 40.4 61 $2,200,000 41,270 84,335 NY Giants Baltimore
XXXIV Jan 30 2000 ABC 43.3 63 $2,100,000 43,618 88,465 St. Louis Tennessee
XXXIII Jan 31 1999 FOX 40.2 61 $1,600,000 39,992 83,720 Atlanta Denver
XXXII Jan 25 1998 NBC 44.5 67 $1,291,100 43,630 90,000 Green Bay Denver
XXXI Jan 26 1997 FOX 43.3 65 $1,200,000 42,000 87,870 Green Bay New England
XXX Jan 28 1996 NBC 46 68 $1,085,000 44,145 94,080 Dallas Pittsburgh
XXIX Jan 29 1995 ABC 41.3 62 $1,150,000 39,400 83,420 San Francisco San Diego
XXVIII Jan 30 1994 NBC 45.5 66 $900,000 42,860 90,000 Dallas Buffalo
XXVII Jan 31 1993 NBC 45.1 66 $850,000 41,990 90,990 Dallas Buffalo
XXVI Jan 26 1992 CBS 40.3 61 $850,000 37,120 79,590 Washington Buffalo
XXV Jan 27 1991 ABC 41.9 63 $800,000 39,010 79,510 NY Giants Buffalo
XXIV Jan 28 1990 CBS 39 63 $700,400 35,920 73,852 San Francisco Denver
XXIII Jan 22 1989 NBC 43.5 68 $675,000 39,320 81,590 San Francisco Cincinnati
XXII Jan 31 1988 ABC 41.9 62 $645,000 37,120 80,140 Washington Denver
XXI Jan 25 1987 CBS 45.8 66 $600,000 40,030 87,190 NY Giants Denver
XX Jan 26 1986 NBC 48.3 70 $550,000 41,490 92,570 Chicago New England
XIX Jan 20 1985 ABC 46.4 63 $525,000 39,390 85,530 San Francisco Miami
XVIII Jan 22 1984 CBS 46.4 71 $368,200 38,880 77,620 Washington LA Raiders
XVII Jan 30 1983 NBC 48.6 69 $400,000 40,480 81,770 Washington Miami
XVI Jan 24 1982 CBS 49.1 73 $324,300 40,020 85,240 San Francisco Cincinnati
XV Jan 25 1981 NBC 44.4 63 $275,000 34,540 68,290 Philadelphia Oakland
XIV Jan 20 1980 CBS 46.3 67 $222,000 35,330 76,240 LA Rams Pittsburgh
XIII Jan 21 1979 NBC 47.1 74 $185,000 35,090 74,740 Dallas Pittsburgh
XII Jan 15 1978 CBS 47.2 67 $162,300 34,410 78,940 Dallas Denver
XI Jan 09 1977 NBC 44.4 73 $125,000 31,610 62,050 Minnesota Oakland
X Jan 18 1976 CBS 42.3 78 $110,000 29,440 57,710 Dallas Pittsburgh
IX Jan 12 1975 NBC 42.4 72 $107,000 29,040 56,050 Minnesota Pittsburgh
VIII Jan 13 1974 CBS 41.6 73 $103,500 27,540 51,700 Minnesota Miami
VII Jan 14 1973 NBC 42.7 72 $88,100 27,670 53,320 Washington Miami
VI Jan 16 1972 CBS 44.2 74 $86,100 27,450 56,640 Dallas Miami
V Jan 17 1971 NBC 39.9 75 $72,500 23,980 46,040 Dallas Baltimore
IV Jan 11 1970 CBS 39.4 69 $78,200 23,050 44,270 Minnesota Kansas City
III Jan 12 1969 NBC 36 70 $55,000 20,520 41,660 Baltimore NY Jets
II Jan 14 1968 CBS 36.8 68 $54,500 20,610 39,120 Green Bay Oakland
I Jan 15 1967 CBS 22.6 43 $42,500 12,410 26,750 Green Bay Kansas City
I Jan 15 1967 NBC 18.5 36 $37,500 10,160 24,430 Green Bay Kansas City

2006-9 Data is Live+Same Day, all other years are Live viewing.

Ad expenditure data from Nielsen Monitor-Plus.

Note: Super Bowl 1 aired on both CBS & NBC.

Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.

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  • geedubs

    42.0 / 94 mil

    if Brett Favre was playing, I would of guess over 100 mil

  • geedubs

    42.0 / 94 mil

    if Brett Favre was playing, I would of guess over 100 mil

  • geedubs

    42.0 / 94 mil

    if Brett Favre was playing, I would of guess over 100 mil

  • geedubs

    42.0 / 94 mil

    if Brett Favre was playing, I would of guess over 100 mil

  • geedubs

    42.0 / 94 mil

    if Brett Favre was playing, I would of guess over 100 mil

  • geedubs

    42.0 / 94 mil

    if Brett Favre was playing, I would of guess over 100 mil

  • John the Mon

    96.5 mil

  • John the Mon

    96.5 mil

  • John the Mon

    96.5 mil

  • John the Mon

    96.5 mil

  • John the Mon

    96.5 mil

  • John

    I am not familiar with this Super Bowl, so I won’t guess. The only reason I know what it is, is due to How I Met Your Mother.

  • John

    I am not familiar with this Super Bowl, so I won’t guess. The only reason I know what it is, is due to How I Met Your Mother.

  • John

    I am not familiar with this Super Bowl, so I won’t guess. The only reason I know what it is, is due to How I Met Your Mother.

  • John

    I am not familiar with this Super Bowl, so I won’t guess. The only reason I know what it is, is due to How I Met Your Mother.

  • John

    I am not familiar with this Super Bowl, so I won’t guess. The only reason I know what it is, is due to How I Met Your Mother.

  • John the Mon

    96.5 mil

  • John

    I am not familiar with this Super Bowl, so I won’t guess. The only reason I know what it is, is due to How I Met Your Mother.

  • http://twitter.com/adrian_e Acey

    99.8 million.

  • http://twitter.com/adrian_e Acey

    99.8 million.

  • http://twitter.com/adrian_e Acey

    99.8 million.

  • http://twitter.com/adrian_e Acey

    99.8 million.

  • http://twitter.com/adrian_e Acey

    99.8 million.

  • http://twitter.com/adrian_e Acey

    99.8 million.

  • http://www.twitter.com/jamestulli JT

    102 million.

  • http://www.twitter.com/jamestulli JT

    102 million.

  • http://www.twitter.com/jamestulli JT

    102 million.

  • http://www.twitter.com/jamestulli JT

    102 million.

  • http://www.twitter.com/jamestulli JT

    102 million.

  • http://www.twitter.com/jamestulli JT

    102 million.

  • J.G.

    107 million viewers

  • J.G.

    107 million viewers

  • J.G.

    107 million viewers

  • J.G.

    107 million viewers

  • J.G.

    107 million viewers

  • J.G.

    107 million viewers

  • AFLO

    93 million

  • AFLO

    93 million

  • AFLO

    93 million

  • AFLO

    93 million

  • AFLO

    93 million

  • AFLO

    93 million

  • John

    100+ viewers. Both these teams were 13-0 and very well could’ve gone 16-0 if they had any incentive to do so. Explosive offenses and half the country is stuck inside due to the weather.

  • John

    100+ viewers. Both these teams were 13-0 and very well could’ve gone 16-0 if they had any incentive to do so. Explosive offenses and half the country is stuck inside due to the weather.

  • John

    100+ viewers. Both these teams were 13-0 and very well could’ve gone 16-0 if they had any incentive to do so. Explosive offenses and half the country is stuck inside due to the weather.

  • John

    100+ viewers. Both these teams were 13-0 and very well could’ve gone 16-0 if they had any incentive to do so. Explosive offenses and half the country is stuck inside due to the weather.

  • John

    100+ viewers. Both these teams were 13-0 and very well could’ve gone 16-0 if they had any incentive to do so. Explosive offenses and half the country is stuck inside due to the weather.

  • John

    100+ viewers. Both these teams were 13-0 and very well could’ve gone 16-0 if they had any incentive to do so. Explosive offenses and half the country is stuck inside due to the weather.

  • grr_argh

    99.99 million viewers

  • grr_argh

    99.99 million viewers

  • grr_argh

    99.99 million viewers

  • grr_argh

    99.99 million viewers

  • grr_argh

    99.99 million viewers

  • grr_argh

    99.99 million viewers

  • romo

    100,778,000.

  • romo

    100,778,000.

  • romo

    100,778,000.

  • romo

    100,778,000.

  • romo

    100,778,000.

  • ryan

    93.7 million

  • ryan

    93.7 million

  • ryan

    93.7 million

  • ryan

    93.7 million

  • ryan

    93.7 million

  • romo

    100,778,000.

  • ryan

    93.7 million

  • Tom

    43 rating, 100.5 mil viewers

    I am assuming the game stays competitive all the way through, and flirts with highest scoring Super Bowl ever.

  • Tom

    43 rating, 100.5 mil viewers

    I am assuming the game stays competitive all the way through, and flirts with highest scoring Super Bowl ever.

  • Tom

    43 rating, 100.5 mil viewers

    I am assuming the game stays competitive all the way through, and flirts with highest scoring Super Bowl ever.

  • Tom

    43 rating, 100.5 mil viewers

    I am assuming the game stays competitive all the way through, and flirts with highest scoring Super Bowl ever.

  • Tom

    43 rating, 100.5 mil viewers

    I am assuming the game stays competitive all the way through, and flirts with highest scoring Super Bowl ever.

  • Tom

    43 rating, 100.5 mil viewers

    I am assuming the game stays competitive all the way through, and flirts with highest scoring Super Bowl ever.

  • Vamp Mom

    I’m from MN and we’re bitter so don’t count on a high rating here. I’d guess overall 102.5 million viewers.

  • Vamp Mom

    I’m from MN and we’re bitter so don’t count on a high rating here. I’d guess overall 102.5 million viewers.

  • Vamp Mom

    I’m from MN and we’re bitter so don’t count on a high rating here. I’d guess overall 102.5 million viewers.

  • Vamp Mom

    I’m from MN and we’re bitter so don’t count on a high rating here. I’d guess overall 102.5 million viewers.

  • Vamp Mom

    I’m from MN and we’re bitter so don’t count on a high rating here. I’d guess overall 102.5 million viewers.

  • Vamp Mom

    I’m from MN and we’re bitter so don’t count on a high rating here. I’d guess overall 102.5 million viewers.

  • romo

    Total viewers (the 6+ minute #) 153,137,000.

  • romo

    Total viewers (the 6+ minute #) 153,137,000.

  • romo

    Total viewers (the 6+ minute #) 153,137,000.

  • romo

    Total viewers (the 6+ minute #) 153,137,000.

  • romo

    Total viewers (the 6+ minute #) 153,137,000.

  • romo

    Total viewers (the 6+ minute #) 153,137,000.

  • Nightstar

    RE: who cares?

    Well, if you don’t, then so be it. To each their own. However, probably around 100 million people, at the least, will be watching the game, based on historical data. Many more who, for some reason, might not be able to (or will be somewhere they can’t be recorded as a viewer, like a bar) but will have some interest in the outcome.

    I’m not going to be watching — I quit watching the NFL a long time ago — but I still maintain a curiosity about the Super Bowl. Given the reasons in this post for positives and negatives on the ratings (and agreeing with all of them), and anticipating a competitive game, I am going to guess 105 million with a 44.3 ratings. Just for fun. :-)

  • Nightstar

    RE: who cares?

    Well, if you don’t, then so be it. To each their own. However, probably around 100 million people, at the least, will be watching the game, based on historical data. Many more who, for some reason, might not be able to (or will be somewhere they can’t be recorded as a viewer, like a bar) but will have some interest in the outcome.

    I’m not going to be watching — I quit watching the NFL a long time ago — but I still maintain a curiosity about the Super Bowl. Given the reasons in this post for positives and negatives on the ratings (and agreeing with all of them), and anticipating a competitive game, I am going to guess 105 million with a 44.3 ratings. Just for fun. :-)

  • Nightstar

    RE: who cares?

    Well, if you don’t, then so be it. To each their own. However, probably around 100 million people, at the least, will be watching the game, based on historical data. Many more who, for some reason, might not be able to (or will be somewhere they can’t be recorded as a viewer, like a bar) but will have some interest in the outcome.

    I’m not going to be watching — I quit watching the NFL a long time ago — but I still maintain a curiosity about the Super Bowl. Given the reasons in this post for positives and negatives on the ratings (and agreeing with all of them), and anticipating a competitive game, I am going to guess 105 million with a 44.3 ratings. Just for fun. :-)

  • Nightstar

    RE: who cares?

    Well, if you don’t, then so be it. To each their own. However, probably around 100 million people, at the least, will be watching the game, based on historical data. Many more who, for some reason, might not be able to (or will be somewhere they can’t be recorded as a viewer, like a bar) but will have some interest in the outcome.

    I’m not going to be watching — I quit watching the NFL a long time ago — but I still maintain a curiosity about the Super Bowl. Given the reasons in this post for positives and negatives on the ratings (and agreeing with all of them), and anticipating a competitive game, I am going to guess 105 million with a 44.3 ratings. Just for fun. :-)

  • Nightstar

    RE: who cares?

    Well, if you don’t, then so be it. To each their own. However, probably around 100 million people, at the least, will be watching the game, based on historical data. Many more who, for some reason, might not be able to (or will be somewhere they can’t be recorded as a viewer, like a bar) but will have some interest in the outcome.

    I’m not going to be watching — I quit watching the NFL a long time ago — but I still maintain a curiosity about the Super Bowl. Given the reasons in this post for positives and negatives on the ratings (and agreeing with all of them), and anticipating a competitive game, I am going to guess 105 million with a 44.3 ratings. Just for fun. :-)

  • Nightstar

    RE: who cares?

    Well, if you don’t, then so be it. To each their own. However, probably around 100 million people, at the least, will be watching the game, based on historical data. Many more who, for some reason, might not be able to (or will be somewhere they can’t be recorded as a viewer, like a bar) but will have some interest in the outcome.

    I’m not going to be watching — I quit watching the NFL a long time ago — but I still maintain a curiosity about the Super Bowl. Given the reasons in this post for positives and negatives on the ratings (and agreeing with all of them), and anticipating a competitive game, I am going to guess 105 million with a 44.3 ratings. Just for fun. :-)

  • the128boy

    109.0 million

  • the128boy

    109.0 million

  • the128boy

    109.0 million

  • the128boy

    109.0 million

  • the128boy

    109.0 million

  • Jon

    I would say 99-101m depending on how the match goes.

  • Jon

    I would say 99-101m depending on how the match goes.

  • Jon

    I would say 99-101m depending on how the match goes.

  • Jon

    I would say 99-101m depending on how the match goes.

  • Jon

    I would say 99-101m depending on how the match goes.

  • Jon

    I would say 99-101m depending on how the match goes.

  • Anonymous

    101 million

  • Anonymous

    101 million

  • Anonymous

    101 million

  • Anonymous

    101 million

  • Anonymous

    101 million

  • Joe D

    101 million

  • ern.

    if theres one thing we know about NFL QB’s and ratings its that Favre and Manning can draw

    any SB with either of them is gonna be pretty highly rated so i think if the Vikings would’ve made it it would be a sure 100+ million

    but its still Manning. and the Saints are pretty popular. i haven’t watched ANY sports since the championship games but i’m sure ESPN is playing the Katrina card to get sympathy. i’ma still guess its gonna get over 100 million.

  • ern.

    if theres one thing we know about NFL QB’s and ratings its that Favre and Manning can draw

    any SB with either of them is gonna be pretty highly rated so i think if the Vikings would’ve made it it would be a sure 100+ million

    but its still Manning. and the Saints are pretty popular. i haven’t watched ANY sports since the championship games but i’m sure ESPN is playing the Katrina card to get sympathy. i’ma still guess its gonna get over 100 million.

  • ern.

    if theres one thing we know about NFL QB’s and ratings its that Favre and Manning can draw

    any SB with either of them is gonna be pretty highly rated so i think if the Vikings would’ve made it it would be a sure 100+ million

    but its still Manning. and the Saints are pretty popular. i haven’t watched ANY sports since the championship games but i’m sure ESPN is playing the Katrina card to get sympathy. i’ma still guess its gonna get over 100 million.

  • ern.

    if theres one thing we know about NFL QB’s and ratings its that Favre and Manning can draw

    any SB with either of them is gonna be pretty highly rated so i think if the Vikings would’ve made it it would be a sure 100+ million

    but its still Manning. and the Saints are pretty popular. i haven’t watched ANY sports since the championship games but i’m sure ESPN is playing the Katrina card to get sympathy. i’ma still guess its gonna get over 100 million.

  • ern.

    if theres one thing we know about NFL QB’s and ratings its that Favre and Manning can draw

    any SB with either of them is gonna be pretty highly rated so i think if the Vikings would’ve made it it would be a sure 100+ million

    but its still Manning. and the Saints are pretty popular. i haven’t watched ANY sports since the championship games but i’m sure ESPN is playing the Katrina card to get sympathy. i’ma still guess its gonna get over 100 million.

  • ern.

    if theres one thing we know about NFL QB’s and ratings its that Favre and Manning can draw

    any SB with either of them is gonna be pretty highly rated so i think if the Vikings would’ve made it it would be a sure 100+ million

    but its still Manning. and the Saints are pretty popular. i haven’t watched ANY sports since the championship games but i’m sure ESPN is playing the Katrina card to get sympathy. i’ma still guess its gonna get over 100 million.

  • Quinn

    104 million

  • Quinn

    104 million

  • Quinn

    104 million

  • Quinn

    104 million

  • Quinn

    104 million

  • Quinn

    104 million

  • bob

    like 103 million viewers, with a 43 rating

  • bob

    like 103 million viewers, with a 43 rating

  • bob

    like 103 million viewers, with a 43 rating

  • bob

    like 103 million viewers, with a 43 rating

  • bob

    like 103 million viewers, with a 43 rating

  • bob

    like 103 million viewers, with a 43 rating

  • Brandon

    I’d say it will break 100 million. Two very good, competitive teams.

  • Brandon

    I’d say it will break 100 million. Two very good, competitive teams.

  • Brandon

    I’d say it will break 100 million. Two very good, competitive teams.

  • Brandon

    I’d say it will break 100 million. Two very good, competitive teams.

  • Brandon

    I’d say it will break 100 million. Two very good, competitive teams.

  • Brandon

    I’d say it will break 100 million. Two very good, competitive teams.

  • Matt S.

    I agree, 100 mil sounds right. I can’t see it topping XLII’s share, but you never know.

  • Matt S.

    I agree, 100 mil sounds right. I can’t see it topping XLII’s share, but you never know.

  • Matt S.

    I agree, 100 mil sounds right. I can’t see it topping XLII’s share, but you never know.

  • Matt S.

    I agree, 100 mil sounds right. I can’t see it topping XLII’s share, but you never know.

  • Matt S.

    I agree, 100 mil sounds right. I can’t see it topping XLII’s share, but you never know.

  • Matt S.

    I agree, 100 mil sounds right. I can’t see it topping XLII’s share, but you never know.

  • mootrain

    2.3 / 4 share. 3.5 mil viewers.

    I’m going to be watching the puppy bowl on animal planet (complete with kitty half time show)

  • mootrain

    2.3 / 4 share. 3.5 mil viewers.

    I’m going to be watching the puppy bowl on animal planet (complete with kitty half time show)

  • mootrain

    2.3 / 4 share. 3.5 mil viewers.

    I’m going to be watching the puppy bowl on animal planet (complete with kitty half time show)

  • mootrain

    2.3 / 4 share. 3.5 mil viewers.

    I’m going to be watching the puppy bowl on animal planet (complete with kitty half time show)

  • mootrain

    2.3 / 4 share. 3.5 mil viewers.

    I’m going to be watching the puppy bowl on animal planet (complete with kitty half time show)

  • mootrain

    2.3 / 4 share. 3.5 mil viewers.

    I’m going to be watching the puppy bowl on animal planet (complete with kitty half time show)

  • Lou

    Beacuase of the lousy weather on the east coast, 107 million.

  • Lou

    Beacuase of the lousy weather on the east coast, 107 million.

  • Lou

    Beacuase of the lousy weather on the east coast, 107 million.

  • Chris

    NFL ratings have absolutely soared this year, with the AFC Championship game on CBS drawing 46.9 million, the NFC Championship game on FOX drawing 57.9 million, the Pro Bowl on ESPN drawing 12 million (highest-rated in a decade), and this Wednesday’s Super Bowl’s Greatest Commercials on CBS drawing 11 million (biggest audience ever for that special).

    That said, the way NFL TV ratings have trended this season, combined with the Eastern Seaboard probably getting snowed in, I predict this will surpass the M*A*S*H series finale (107.9 million) as the highest-rated program in television history. My prediction: 120 million.

    As for the new series “Undercover Boss” that CBS will premiere after the game, I predict it will retain a pretty good portion of the audience. Prediction: 40 million

  • Chris

    NFL ratings have absolutely soared this year, with the AFC Championship game on CBS drawing 46.9 million, the NFC Championship game on FOX drawing 57.9 million, the Pro Bowl on ESPN drawing 12 million (highest-rated in a decade), and this Wednesday’s Super Bowl’s Greatest Commercials on CBS drawing 11 million (biggest audience ever for that special).

    That said, the way NFL TV ratings have trended this season, combined with the Eastern Seaboard probably getting snowed in, I predict this will surpass the M*A*S*H series finale (107.9 million) as the highest-rated program in television history. My prediction: 120 million.

    As for the new series “Undercover Boss” that CBS will premiere after the game, I predict it will retain a pretty good portion of the audience. Prediction: 40 million

  • Chris

    NFL ratings have absolutely soared this year, with the AFC Championship game on CBS drawing 46.9 million, the NFC Championship game on FOX drawing 57.9 million, the Pro Bowl on ESPN drawing 12 million (highest-rated in a decade), and this Wednesday’s Super Bowl’s Greatest Commercials on CBS drawing 11 million (biggest audience ever for that special).

    That said, the way NFL TV ratings have trended this season, combined with the Eastern Seaboard probably getting snowed in, I predict this will surpass the M*A*S*H series finale (107.9 million) as the highest-rated program in television history. My prediction: 120 million.

    As for the new series “Undercover Boss” that CBS will premiere after the game, I predict it will retain a pretty good portion of the audience. Prediction: 40 million

  • Jon

    I’d say in the 100 to 103 range. But I’ll guess 101.5

  • Jon

    I’d say in the 100 to 103 range. But I’ll guess 101.5

  • Jon

    I’d say in the 100 to 103 range. But I’ll guess 101.5

  • Jon

    I’d say in the 100 to 103 range. But I’ll guess 101.5

  • Jared

    My guess: a shitload of people.

  • Jared

    My guess: a shitload of people.

  • Jared

    My guess: a shitload of people.

  • Jared

    My guess: a shitload of people.

  • Jared

    My guess: a shitload of people.

  • ern.

    @Chris GREAT POINT.

    alot of us over here on the east are gonna be stuck at home and we all know nobody is dumb enough to compete with the SB. theres not gonna be anything else on tv (more than likely) so that should help the rating

  • ern.

    @Chris GREAT POINT.

    alot of us over here on the east are gonna be stuck at home and we all know nobody is dumb enough to compete with the SB. theres not gonna be anything else on tv (more than likely) so that should help the rating

  • ern.

    @Chris GREAT POINT.

    alot of us over here on the east are gonna be stuck at home and we all know nobody is dumb enough to compete with the SB. theres not gonna be anything else on tv (more than likely) so that should help the rating

  • ern.

    @Chris GREAT POINT.

    alot of us over here on the east are gonna be stuck at home and we all know nobody is dumb enough to compete with the SB. theres not gonna be anything else on tv (more than likely) so that should help the rating

  • ern.

    @Chris GREAT POINT.

    alot of us over here on the east are gonna be stuck at home and we all know nobody is dumb enough to compete with the SB. theres not gonna be anything else on tv (more than likely) so that should help the rating

  • ern.

    @Chris GREAT POINT.

    alot of us over here on the east are gonna be stuck at home and we all know nobody is dumb enough to compete with the SB. theres not gonna be anything else on tv (more than likely) so that should help the rating

  • reneg

    105 Million

  • reneg

    105 Million

  • reneg

    105 Million

  • reneg

    105 Million

  • reneg

    105 Million

  • reneg

    105 Million

  • Worldwide Pants

    Lou, great point about the lousy weather in the east. Assuming they have power to watch the game:

    110 million.

    But given it’s CBS, they’ll finish second in the demo.

  • Worldwide Pants

    Lou, great point about the lousy weather in the east. Assuming they have power to watch the game:

    110 million.

    But given it’s CBS, they’ll finish second in the demo.

  • Worldwide Pants

    Lou, great point about the lousy weather in the east. Assuming they have power to watch the game:

    110 million.

    But given it’s CBS, they’ll finish second in the demo.

  • Worldwide Pants

    Lou, great point about the lousy weather in the east. Assuming they have power to watch the game:

    110 million.

    But given it’s CBS, they’ll finish second in the demo.

  • Worldwide Pants

    Lou, great point about the lousy weather in the east. Assuming they have power to watch the game:

    110 million.

    But given it’s CBS, they’ll finish second in the demo.

  • Worldwide Pants

    Lou, great point about the lousy weather in the east. Assuming they have power to watch the game:

    110 million.

    But given it’s CBS, they’ll finish second in the demo.

  • romo

    To chris:

    i thought mash finale was 105,900,000.

  • romo

    To chris:

    i thought mash finale was 105,900,000.

  • romo

    To chris:

    i thought mash finale was 105,900,000.

  • romo

    To chris:

    i thought mash finale was 105,900,000.

  • romo

    To chris:

    i thought mash finale was 105,900,000.

  • romo

    To chris:

    i thought mash finale was 105,900,000.

  • Really Tired

    96M. I won’t be watching much, so subtract 1.

    Is it baseball season yet?

  • Really Tired

    96M. I won’t be watching much, so subtract 1.

    Is it baseball season yet?

  • Really Tired

    96M. I won’t be watching much, so subtract 1.

    Is it baseball season yet?

  • Really Tired

    96M. I won’t be watching much, so subtract 1.

    Is it baseball season yet?

  • Really Tired

    96M. I won’t be watching much, so subtract 1.

    Is it baseball season yet?

  • Really Tired

    96M. I won’t be watching much, so subtract 1.

    Is it baseball season yet?

  • Manar

    102.45 million

  • Manar

    102.45 million

  • Vamp Mom

    Jared – I love your guess. LMFAO

  • Vamp Mom

    Jared – I love your guess. LMFAO

  • Brian

    Since the ratings are no more than a guessing game. i’ll play along
    109 million, 50.1 rating, 69 share

  • Brian

    Since the ratings are no more than a guessing game. i’ll play along
    109 million, 50.1 rating, 69 share

  • josh

    104.7 million

  • josh

    104.7 million

  • dave

    Last years, and the year before both produced games that were exciting right up to the final play. Both produced record numbers. I’d assume that everything else equal viewership would rise year to year, given an increase in NFL interest and US population. With that said I predict a significant drop in average viewership, because most football games, even between two close teams don’t come down to the last play so chances are this game won’t. Every snap after the game has essentially been decided is going to see large drop offs in viewers, effecting the final numbers. 96 million. Plus I don’t know if halftime numbers count but if they do, then I expect more people to flip away from The Who than Prince.

  • dave

    Last years, and the year before both produced games that were exciting right up to the final play. Both produced record numbers. I’d assume that everything else equal viewership would rise year to year, given an increase in NFL interest and US population. With that said I predict a significant drop in average viewership, because most football games, even between two close teams don’t come down to the last play so chances are this game won’t. Every snap after the game has essentially been decided is going to see large drop offs in viewers, effecting the final numbers. 96 million. Plus I don’t know if halftime numbers count but if they do, then I expect more people to flip away from The Who than Prince.

  • http://tvbythenumbers.com/ Bill Gorman

    dave, halftime is definitely part of the game for ratings purposes.

  • http://tvbythenumbers.com Bill Gorman

    dave, halftime is definitely part of the game for ratings purposes.

  • http://www.twitter.com/adrian_e Acey

    Haha! @Worldwide Pants and Jared.

    Good point about the weather in the east… but no way it gets over 105 million. Not happening.

  • http://www.twitter.com/adrian_e Acey

    Haha! @Worldwide Pants and Jared.

    Good point about the weather in the east… but no way it gets over 105 million. Not happening.

  • ern.

    i’ve not looked forward to a SB halftime show since Prince in 2007.

    i (surprisingly) liked Springsteen (not a fan of his) last year.

    i don’t think just 1 act should be in the halftime show. i remember in 2001 when they had Aerosmith, NSYNC, Mary J Blige, etc etc etc. now i was only like 11 but i didn’t watch football at the time and yet i watched that halftime show OVER AND OVER.

  • ern.

    i’ve not looked forward to a SB halftime show since Prince in 2007.

    i (surprisingly) liked Springsteen (not a fan of his) last year.

    i don’t think just 1 act should be in the halftime show. i remember in 2001 when they had Aerosmith, NSYNC, Mary J Blige, etc etc etc. now i was only like 11 but i didn’t watch football at the time and yet i watched that halftime show OVER AND OVER.

  • Crispin

    105,000,000 if it stays close…95,000,000 if its a blow out

    I’m thinking though it will be close

  • Crispin

    105,000,000 if it stays close…95,000,000 if its a blow out

    I’m thinking though it will be close

  • Alex

    98.4. Weather a is good point, but without Brett and the Vikings I’m going to say lower than what I would have said a few weeks ago.

  • Alex

    98.4. Weather a is good point, but without Brett and the Vikings I’m going to say lower than what I would have said a few weeks ago.

  • aznfratboy

    99.x million viewers, I think we will have to wait until 2011 for 100 million viewers to watch the Superbowl, neilsen tracker-wise

  • aznfratboy

    99.x million viewers, I think we will have to wait until 2011 for 100 million viewers to watch the Superbowl, neilsen tracker-wise

  • C.J.

    I dunno about the share, but I have plenty of confidence that it could break the century mark in viewers and be the most watched Super Bowl ever. :)

    And I agree about the bad weather back East being a factor, that was one of the reasons that made Super Bowl XVI (1982) the biggest in audience share ever.

    Oh what the hey, it’s gonna be a great game this year. I’ll definitely be glued to the TV. :)

    P.S.-A personal note, I was born on the same day as Super Bowl XXI!

  • C.J.

    I dunno about the share, but I have plenty of confidence that it could break the century mark in viewers and be the most watched Super Bowl ever. :)

    And I agree about the bad weather back East being a factor, that was one of the reasons that made Super Bowl XVI (1982) the biggest in audience share ever.

    Oh what the hey, it’s gonna be a great game this year. I’ll definitely be glued to the TV. :)

    P.S.-A personal note, I was born on the same day as Super Bowl XXI!

  • Justin

    100.5 million

  • Justin

    100.5 million

  • AtCat

    99.9 million

  • AtCat

    99.9 million

  • AtCat

    However for those who watch the Super Bowl just for the game itself and not the commercials, halftime show, or anything else. The viewership would be: 45.6 million.

  • AtCat

    However for those who watch the Super Bowl just for the game itself and not the commercials, halftime show, or anything else. The viewership would be: 45.6 million.

  • red

    109.6 million viewers.

  • red

    109.6 million viewers.

  • Eric

    Tough one, the real question is if it’s going to break 100 mil or not. My Magic 8 Ball says “All signs point to Yes!” so lets say 100.23 million.

  • Eric

    Tough one, the real question is if it’s going to break 100 mil or not. My Magic 8 Ball says “All signs point to Yes!” so lets say 100.23 million.

  • http://thebluewhalepub.com/ Drew C.

    CVI million. Definitely over C and I would not be surprised by CX or CXV!

  • http://thebluewhalepub.com Drew C.

    CVI million. Definitely over C and I would not be surprised by CX or CXV!

  • moraliste

    What we’re really trying to guess is will it be close or a blowout. But then again, assuming the Colts get a sizeable lead, NO is one team which can mount a comeback try with every possession. 101.5 million.

  • moraliste

    What we’re really trying to guess is will it be close or a blowout. But then again, assuming the Colts get a sizeable lead, NO is one team which can mount a comeback try with every possession. 101.5 million.

  • William Hughes

    I just don’t want to see a repeat of 2004!

  • William Hughes

    I just don’t want to see a repeat of 2004!

  • William

    101.4 million. The blizzard out east will keep people home.

    Wonder what the opening ceremonies of the Olympics will have for numbers?

  • William

    101.4 million. The blizzard out east will keep people home.

    Wonder what the opening ceremonies of the Olympics will have for numbers?

  • MMD78

    97.6 million

  • MMD78

    97.6 million

  • Matt S.

    I’m starting to think that since “hundreds of thousands” of people are without power in the mid-atlantic, and older battery powered TV’s don’t pick up digital signals, it might ruin the whole “keep people home” angle. They might be more liable to go out to watch the game if they are without power.

    I still think it will do 100 mil, but not much more.

  • Matt S.

    I’m starting to think that since “hundreds of thousands” of people are without power in the mid-atlantic, and older battery powered TV’s don’t pick up digital signals, it might ruin the whole “keep people home” angle. They might be more liable to go out to watch the game if they are without power.

    I still think it will do 100 mil, but not much more.

  • marc

    Beetween 102 to 107 million viewers! It depend how the game goes!

    Post-game show: 76 million viewers

    undercover boss: 36 million viewers

  • marc

    Beetween 102 to 107 million viewers! It depend how the game goes!

    Post-game show: 76 million viewers

    undercover boss: 36 million viewers

  • Jay

    95.58 million with a 42.3 share.

  • Jay

    95.58 million with a 42.3 share.

  • http://twitter.com/spotupj spotupj

    No way we’re getting three great Super Bowls in a row, right? I think there’s a good chance this one could be lopsided, so I’m saying 97 mil or so. If it’s another classic, though, it could be a record-setter.

  • http://twitter.com/spotupj spotupj

    No way we’re getting three great Super Bowls in a row, right? I think there’s a good chance this one could be lopsided, so I’m saying 97 mil or so. If it’s another classic, though, it could be a record-setter.

  • Dario

    102.567 mil. viewers :)

  • Dario

    102.567 mil. viewers :)

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