Sadly, at least in terms of Web traffic it looks like FOX’s tacky memorial for Kutner’s fictional suicide did actually work in terms of attracting traffic, with House being third overall for the week ending April 11, trailing only American Idol, and SpongeBob according to Hitwise:

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Ok, so ABC doesn’t include the “not counting Hulu” part in their press release.  But while this data does include viewing on Fox.com and NBC.com, it does not include Hulu.  Which, we think, is a pretty big deal, but it’s not ABC’s fault.  Hulu and Nielsen Video Census need to work things out so that it gets counted, otherwise this information, at least in terms of the RANKINGS isn’t worth much.  But, the data outside of the rankings is still data.

For instance, I think there is value in the unique viewer metrics.  The number of streams by themselves however is also pretty worthless, at least in terms of trying to compare it with the Nielsen numbers for television.  When we report data it is typically average audience.  If that lists 10 million viewers for an hour long show, that’s 600 million minutes.    In truth those numbers do not tell you how many people actually watched, but they do measure total engagement which is a good thing.

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Hitwise has begun issuing a combined broadcast and cable data table, and this week rather than breaking broadcast and cable up into separate posts, I’m just going to put all the tables in one post — they’re pretty easy to read and it’s still easy to scroll through.

BROADCAST

• ABC is #1 among the Broadcast network rankings. Fox is #2.
• FOX’s American Idol is the #1 ranked TV show website among the broadcast networks. ABC’s Dancing with the Stars was the #2 most visited site followed by FOX’s America’s Most Wanted ranking at #3.
• Moves among the top 25 websites included FOX’s Hells Kitchen ranked #21 from #34

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via Hitwise:

· Food Network’s Paula’s Home Cooking was the #1 ranked TV show website among the cable networks (adults only). Comedy Central’s South Park was ranked #2 followed by USA’s Burn Notice ranked #3, moving up from the #8 spot.

· Moves among the top 25 websites included  MSNBC’s Countdown with Keith Olbermann ranked #14 from #27

* Please note, some of the cable reports were delayed so Hitwise could only produce the Adult Top 10 for the week.

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via Hitwise:

·         ABC is #1 among the Broadcast network rankings. FOX is #2.  

·         FOX’s American Idol is the #1 ranked TV show website among the broadcast networks. ABC’s The Bachelor was the #2 most visited site followed by FOX’s America’s Most Wanted ranking at #3.   

·         Moves among the top 25 websites included NBC’s Life ranked #19 from #32 and FOX’s Family Guy ranked #22 from #33

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via Hitwise:

·         ABC is #1 among the Broadcast network rankings. CBS is #2.  

·         ABC’s Dancing with the Stars is the #1 ranked TV show website among the broadcast networks. FOX’s American Idol was the #2 most visited site followed by ABC’s The Bachelor ranking at #3.   

·         Moves among the top 25 websites included ABC’s Dancing with the Stars ranked #1 from #11, FOX’s The Simpsons ranked #23 from #34 and FOX’s Dollhouse ranked #24 from #72

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via Hitwise:

·         Food Network’s Paula’s Home Cooking was the #1 ranked TV show website among the cable networks (adults only) moving up from the #2 spot. Comedy Central’s South Park was ranked #2 followed by Comedy Central’s Daily Show ranked #3. 

·         Moves among the top 25 websites included  Food Network’s Ultimate Recipe Showdown ranked #9 from #29 and TNT’s Leverage ranked #25 from #42

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via Hitwise: