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	<title>TVbytheNumbers &#187; TV Industry Panels</title>
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		<title>Measuring Internet Video: Virtual Panel Discussion</title>
		<link>http://tvbythenumbers.com/2007/09/18/internet-video-metrics-virtual-panel-discussion/724</link>
		<comments>http://tvbythenumbers.com/2007/09/18/internet-video-metrics-virtual-panel-discussion/724#comments</comments>
		<pubDate>Wed, 19 Sep 2007 04:00:29 +0000</pubDate>
		<dc:creator>Robert Seidman</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[New TV Technology]]></category>
		<category><![CDATA[TV Industry Panels]]></category>

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		<description><![CDATA[At the recent TechCrunch40 conference in San Francisco, angel investor Ron Conway said that he thought monetization of Internet video was the single biggest growth opportunity on a percentage basis. 
While TVbytheNumbers will mostly focus on the numbers that drive the business of television, we believe that when it comes to today&#8217;s television content over time [...]]]></description>
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		<title>IVM Panel: Quantcast&#8217;s Konrad Feldman&#8217;s Full Responses</title>
		<link>http://tvbythenumbers.com/2007/09/10/ivm-panel-quantcasts-konrad-feldmans-full-responses/750</link>
		<comments>http://tvbythenumbers.com/2007/09/10/ivm-panel-quantcasts-konrad-feldmans-full-responses/750#comments</comments>
		<pubDate>Mon, 10 Sep 2007 07:00:20 +0000</pubDate>
		<dc:creator>Robert Seidman</dc:creator>
				<category><![CDATA[TV Industry Panels]]></category>

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1.  What are the biggest challenges of measuring internet video?Videos can become extremely popular overnight (for example Funny or Die&#8217;s ‘The Landlord&#8217;) and then flame out within a few days.  While each video may represent a terrific advertising platform, real time speed and resolution are required if advertisers and publishers are to capitalize on such [...]]]></description>
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		<title>IVM Panel: Nielsen&#8217;s Dave Thomas&#8217; Full Responses</title>
		<link>http://tvbythenumbers.com/2007/09/10/ivm-panel-nielsens-dave-thomas-full-responses/749</link>
		<comments>http://tvbythenumbers.com/2007/09/10/ivm-panel-nielsens-dave-thomas-full-responses/749#comments</comments>
		<pubDate>Mon, 10 Sep 2007 07:00:02 +0000</pubDate>
		<dc:creator>Robert Seidman</dc:creator>
				<category><![CDATA[TV Industry Panels]]></category>

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1.      What are the biggest challenges of measuring Internet video?
Whether you&#8217;re measuring video online, on traditional television sets or on an expanding array of other delivery platforms, the ultimate objective is to be able to identify who actually is watching the content, because advertisers consider demographic measurement of audiences critical to effectively targeting their creative [...]]]></description>
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