Live + Same Day Cable News Daily Ratings for November 19, 2009

P2+ Total Day
FNC – 1,465,000 viewers
CNN – 491,000 viewers
MSNBC –375,000 viewers
CNBC – 225,000 viewers
HLN –306,000 viewers

P2+ Prime Time
FNC – 3,035,000 viewers
CNN – 753,000 viewers
MSNBC –883,000 viewers
CNBC – 274,000 viewers
HLN –718,000 viewers

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Thursday broadcast finals via Travis Yanan (note: the CW & NBC coverage are noted because the CW’s Miami affiliate is excluded due to airing the NFL game, and it looks like in the North Carolina markets the game aired on the NBC affiliate/s – while the numbers for those viewing the game in the local markets were included in the preliminary numbers, they are stripped out here):

Flashforward
- 7.977 million viewers
- 5.1/8 HH
- 2.4/7 A18-49

Grey’s Anatomy (61 minutes)
- 14.070 million viewers
- 9.1/14 HH
- 5.1/13 A18-49

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In its second week, FOX’s The Wanda Sykes Show was down from the premiere in overall viewers (2.441 million vs. 2.832 million) but  held steady with adults 18-49 with a .9 rating between 11p-12a, the same as it averaged for its premiere, so there was no big drop off.  It’s still doing much better than the averages for Spike Ferensten, however, it’s not up much over Spike’s last show on 10/31/09 when it had a 0.8 rating.

Update: the 10/31 episode noted above did not air until 12:53AM on the east coast and had a World Series game as its lead in.  But it was also a repeat. Unfortunately I only have access to this season’s data and all the Spike F. airings from 9/12-10/31 were repeats.  The repeat on 10/24 (which started on time) pulled a .3 adults 18-49 rating.  The repeat on 10/10 also started on time and it had a .6 adults 18-49 rating

And for the few fans who are dying to know how Sit Down, Shut Up does at midnight, last Saturday it averaged a .5 adults 18-49 rating and 1.176 million viewers.

More people saw January Jones on Saturday Night Live last Saturday night than ever watch her on Mad Men.  For all the talk I saw about how horrible she was, the ratings were definitely not bad.  SNL averaged a 2.6 adults 18-49 rating and 6.634 million viewers, down slightly from the previous week with Taylor Swift that averaged a 2.8 adults 18-49 rating (tied for a season high) and 6.817 million viewers (a season high).

via press release:

November 20, 2009

Fringe Ratings Report: ABC Daytime Programming

Week of November 9, 2009

Delivering its Largest Weekly Audience in Over 2 Years in Women 18-34, “General Hospital” is the Week’s No. 1 Program in Daytime in the Key Demo

“General Hospital’s” Garners a 9-Month High in Women 18-49, With This Week

“All My Children’s” and “One Life to Live’s” Most-Watched Week in 5 Months

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via CBS press release:

“LATE SHOW” TOPS “THE TONIGHT SHOW” IN VIEWERS, ADULTS 25-54, AND IS TIED IN ADULTS 18-49

“The Late Late Show” Wins in Viewers and Adults 25-54

CBS’s LATE SHOW with DAVID LETTERMAN beat “The Tonight Show with Conan O’Brien” in viewers, adults 25-54 and finished in a tie in adults 18-49 while THE LATE LATE SHOW with CRAIG FERGUSON won its time period in viewers and adults 25-54, according to Nielsen live plus same day ratings for the week ending Nov. 13.

LATE SHOW posted a 3.0/08 in households with an average of 4.13m viewers, up +15% in households (from 2.6/07) and +11% in viewers (from 3.73m) compared to the same week last year.  LATE SHOW beat “The Tonight Show” in households by +88% (vs. 1.6/04), viewers by +81% (vs. 2.28m), adults 25-54 by +30% (vs. 1.0/04) and tied in adults 18-49.

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via NBC press release:

NBC LATE-NIGHT RATINGS RESULTS FOR THE WEEK OF NOV. 9-13

CONAN TIES ‘LATE SHOW’ FOR THE WEEK IN 18-49 RATING, WINS DECISIVELY IN 18-34

JIMMY FALLON DEFEATS ‘LATE LATE SHOW’ AT 12:35 A.M. IN 18-49 AND OTHER KEY DEMOS

UNIVERSAL CITY, Calif. – November 20, 2009 – NBC’s “The Tonight Show with Conan O’Brien” averaged a 0.9 rating, 4 share in adults 18-49 and 2.3 million viewers overall for the week of November 9-13, tying for #1 among the broadcast networks with CBS’s “Late Show with David Letterman” in adult 18-49 rating and out-delivering the ABC combination of “Nightline” and “Jimmy Kimmel Live.”

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via press release:

‘DAYS OF OUR LIVES’ MATCHES ITS HIGHEST WOMEN 18-49 RATING IN 11 MONTHS AND HITS A NEW FIVE-MONTH HIGH AMONG WOMEN 18-34

THIS SEASON, ‘DAYS’ IS GENERATING ITS BIGGEST AUDIENCES IN WOMEN 18-49 AND TOTAL VIEWERS IN THREE YEARS

FOR THE ‘09-10 SEASON TO DATE, ‘DAYS’ IS DELIVERING THE BIGGEST YEAR-TO-YEAR GAIN OF ANY MAJOR-NET DAYTIME SERIES IN TOTAL VIEWERS AND WOMEN 18-49

UNIVERSAL CITY, Calif. – November 20, 2009 – For the week of November 9-13, “Days of our Lives” (1.4 rating, 8 share among women 18-49, 1.1/7 among women 18-34) tied for #3 among network daytime series in women 18-49 rating and tied for #2 in the women 18-34 demo.  “Days” matched its highest women 18-49 rating in 11 months (since the week of December 8-12, 2008) and delivered its highest women 18-34 rating in five months (since the week of June 8-12).  Note that “Days” was preempted in several markets on Tuesday due to coverage of the memorial service at Fort Hood.

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Another article where Bill alleges things that are not exactly true but not exactly false either!  The precise headline would’ve been longish:  TV Viewing was down; We don’t know how much was due to New Moon, but we know New Moon doesn’t explain all of it!  But I do have data, and you can’t allege that none of last night’s losses were due to New Moon.

Though absolute viewer losses for primetime in both of the major adult categories were under 2%, on a relative basis it was closer to 4% and higher at 8pm when The Vampire Diaries aired.

All numbers below are preliminary 18-49 ratings (H/P is % of adults 18-49 watching TV for the time periods specified):

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