Live + Same Day Cable News Daily Ratings for February 8, 2010

P2+ Total Day
FNC – 1,460,000 viewers
CNN – 479,000 viewers
MSNBC –389,000 viewers
CNBC – 176,000 viewers
HLN –337,000 viewers

P2+ Prime Time
FNC – 3,018,000 viewers
CNN – 754,000 viewers
MSNBC –938,000 viewers
CNBC – a scratch w/80,000 viewers
HLN –585,000 viewers

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Have the mighty fallen?   Burn Notice was pushed out of the top 10 by a slew of kids programs and WWE Monday Night Raw, but the 18-49 rankings look quite a bit different than the general rankings below.  With adults 18-49 Burn Notice was third for the week (trailing both of the WWE RAW), Teen Mom: Check Up With Dr. Drew was number four, Pawn Stars was number 5 (and number 7) and Family Guy reruns on Adult Swim were number 6, 8 and 10!  Family Guy reruns accounted for 14 of the top 50 programs with adults 18-49 on ad supported basic cable.

What is Burn Notice?  It’s not a reality show about sunglasses.

Top 25  cable shows for the week ending February 7, 2010:

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Despite drops across its original scripted program slate last week, USA once again led primetime viewing with both total viewers and adults 18-49 and as usual, Nickelodeon topped overall viewing for the total day.

Prime-time Average Viewers (Live+SD) Week of February 1-7, 2010

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Pretty interesting…

via @TravisYanan

Undercover Boss post-Super Bowl premiere quarter hour breakdown

10:13-10:15
- 46.618 million viewers
- 21.2/35 HH
- 19.4/43 A18-49

10:15-10:30
- 41.337 million viewers
- 19.6/32 HH
- 17.4/40 A18-49

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Scoreboard
Adults 18-49: Rating/Share	4.4/11	4.2/10	3.6/9	1.8/5	1.5/4	1.0/2
Adults 18-34: Rating/Share	3.2/9	3.6/10	3.1/9	1.4/4	1.6/5	1.2/3
Total Viewers (million)	13.34	11.86	11.38	5.11	3.76	2.11

CBS saw a post Super Bowl boost with some season and series highs and it won the night with both overall viewers and adults 18-49.   FOX won the night with adults 18-34, with House turning in the night’s best performance with the youthful adult segment.

The Big Bang Theory hit a 6.0 with adults 18-49, its highest rating ever.   The 5.7 rating for Two and a Half Men was its best in 3 years  — since the last time it aired after the day after the Super Bowl in 2007.

Chuck dropped ~8 percent versus last week and Castle dropped ~17 percent from its last original telecast on January 25.

ABC is playing the “Castle viewers have more money” card in their morning notes, noting:

• Castle also attracts an advertiser-coveted Upscale audience, with an annual median income of $68,000 for its Adult 18-49 audience (among the highest on broadcast television) and pulling in 22% higher ratings than the norm in homes with $100k+ annual income (index of 122).

The Bachelor continued to be strong for ABC, and was basically flat vs. last week with adults 18-49, while seeing season highs with viewers.  Both House and 24 on FOX were up slightly from last week with adults 18-49.

Accidentally on Purpose, Two and a Half Men and The Big Bang Theory all saw double-digit percentage gains with adults 18-49 versus last week while How I Met Your Mother and CSI: Miami were up slightly.

One Tree Hill and Life Unexpected were basically flat versus last week, though with viewing so small to begin with an 18-49 drop from a 1.0 to a .9 for Life Unexpected winds up as a 10 percent drop.

It looks like Drew Brees’ appearance with Letterman helped the ratings a bit:

• Conan O’Brien (0.8/3 in 18-49 in local people meters with an encore telecast) trailed CBS’s first-run LATE SHOW (1.3/5) in Nielsen’s 25 local markets with People Meters.

Details:

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To the surprise of  absolutely nobody,  Super Bowl XLIV was the week’s most watched program with both adults 18-49 and overall viewers.  Of course, with 106.48 million average viewers, it is, according to Nielsen, the most-viewed program of all time.    Post game coverage and Undercover Boss which followed the game rounded out the top three, pushing American Idol to fourth (and fifth) for the week.

For the numbers below it’s not just the primetime viewing, but the viewing for the entire duration of the program.  For Super Bowl XLIV that was from 6:31p-9:50p.  The post game coverage ran from 9:50p-10:13p,  and Undercover Boss ran from 10:13p-11:13p.

Below are the top 25 tables for both adults 18-49 and overall viewing.

Weekly cable show ratings and overnight broadcast show ratings are also available.

Adults 18-49 viewing for the week ending February 7, 2010:

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Live + Same Day Weekend Ratings
Cable News Ratings February 6, 2010

P2+ Total Day
FNC – 1,078,000 viewers
CNN – 540,000 viewers
MSNBC – 335,000 viewers
CNBC – a scratch w/109,000 viewers
HLN –292,000 viewers

P2+ Prime Time
FNC –2,010,000 viewers
CNN – 615,000 viewers
MSNBC –348,000 viewers
CNBC – 236,000 viewers
HLN – 308,000 viewers

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Live + Same Day Cable News Daily Ratings for February 5, 2010

P2+ Total Day
FNC – 1,449,000 viewers
CNN – 414,000 viewers
MSNBC –352,000 viewers
CNBC – 206,000 viewers
HLN –329,000 viewers

P2+ Prime Time
FNC – 2,618,000 viewers
CNN – 563,000 viewers
MSNBC –724,000 viewers
CNBC – a scratch w/106,000 viewers
HLN –511,000 viewers

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