Posted on 20 November 2009 by Robert Seidman
via press release:
November 20, 2009
Fringe Ratings Report: ABC Daytime Programming
Week of November 9, 2009
Delivering its Largest Weekly Audience in Over 2 Years in Women 18-34, “General Hospital” is the Week’s No. 1 Program in Daytime in the Key Demo
“General Hospital’s” Garners a 9-Month High in Women 18-49, With This Week
“All My Children’s” and “One Life to Live’s” Most-Watched Week in 5 Months
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Posted on 20 November 2009 by Robert Seidman
via press release:
‘DAYS OF OUR LIVES’ MATCHES ITS HIGHEST WOMEN 18-49 RATING IN 11 MONTHS AND HITS A NEW FIVE-MONTH HIGH AMONG WOMEN 18-34
THIS SEASON, ‘DAYS’ IS GENERATING ITS BIGGEST AUDIENCES IN WOMEN 18-49 AND TOTAL VIEWERS IN THREE YEARS
FOR THE ‘09-10 SEASON TO DATE, ‘DAYS’ IS DELIVERING THE BIGGEST YEAR-TO-YEAR GAIN OF ANY MAJOR-NET DAYTIME SERIES IN TOTAL VIEWERS AND WOMEN 18-49
UNIVERSAL CITY, Calif. – November 20, 2009 – For the week of November 9-13, “Days of our Lives” (1.4 rating, 8 share among women 18-49, 1.1/7 among women 18-34) tied for #3 among network daytime series in women 18-49 rating and tied for #2 in the women 18-34 demo. “Days” matched its highest women 18-49 rating in 11 months (since the week of December 8-12, 2008) and delivered its highest women 18-34 rating in five months (since the week of June 8-12). Note that “Days” was preempted in several markets on Tuesday due to coverage of the memorial service at Fort Hood.
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Posted on 12 November 2009 by Bill Gorman
Source: Soap Opera Network
Numbers are based on Live+Same Day ratings
Total Viewers
1. Y&R 4,834,000 (-168,000/+160,000)
2. B&B 3,142,000 (-135,000/-237,000)
3. DAYS 2,866,000 (-93,000/+180,000)
4. GH 2,782,000 (+54,000/-113,000)
5. AMC 2,576,000 (-146,000/-88,000)
6. ATWT 2,548,000 (+41,000/-3,000)
7. OLTL 2,450,000 (-70,000/-243,000)
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Posted on 06 November 2009 by Bill Gorman
Source: Soap Opera Network
Numbers are based on Live+Same Day ratings
Total Viewers
1. Y&R 5,002,000 (-52,000/+298,000)
2. B&B 3,277,000 (+36,000/-67,000)
3. DAYS 2,959,000 (-43,000/+252,000)
4. GH 2,728,000 (+163,000/-181,000)
5. AMC 2,722,000 (+52,000/+141,000)
6. OLTL 2,520,000 (+28,000/-121,000)
7. ATWT 2,507,000 (+60,000/+37,000)
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Posted on 05 November 2009 by Robert Seidman
looks like there’s still a little sand left in the hourglass.
Via press release:
‘DAYS OF OUR LIVES’ EQUALS ITS HIGHEST WOMEN 18-49 RATING SINCE DECEMBER 2008
VERSUS THE SAME WEEK LAST YEAR, ‘DAYS’ IS UP 8 PERCENT IN WOMEN 18-49 AND 11 PERCENT IN WOMEN 25-54
FOR THE ‘09-10 SEASON TO DATE, ‘DAYS’ IS DELIVERING THE BIGGEST YEAR-TO-YEAR GAIN OF ANY MAJOR-NET DAYTIME SERIES IN TOTAL VIEWERS AND WOMEN 18-49
UNIVERSAL CITY, Calif. – November 5, 2009 – NBC’s “Days of our Lives” has delivered strong Nielsen ratings results for the week of October 26-30, scoring gains versus the same week last year of 8 percent in women 18-49 viewers and 11 percent in women 25-54.
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Posted on 31 October 2009 by Bill Gorman
Source: Soap Opera Network
Numbers are based on Live+Same Day ratings
Total Viewers
1. Y&R 5,054,000 (-253,000/+65,000)
2. B&B 3,241,000 (-250,000/-279,000)
3. DAYS 3,002,000 (-37,000/+346,000)
4. AMC 2,670,000 (+68,000/-73,000)
5. GH 2,565,000 (-15,000/-62,000)
6. OLTL 2,492,000 (-75,000/-147,000)
7. ATWT 2,447,000 (-103,000/-296,000)
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Posted on 23 October 2009 by Bill Gorman
Source: Soap Opera Network
Numbers are based on Live+Same Day ratings
Total Viewers
1. Y&R 5,307,000 (+362,000/+646,000)
2. B&B 3,491,000 (+233,000/+87,000)
3. DAYS 3,039,000 (+24,000/+339,000)
4. AMC 2,602,000 (+129,000/+96,000)
5. GH 2,580,000 (+70,000/-111,000)
6. OLTL 2,567,000 (+165,000/-17,000)
7. ATWT 2,550,000 (+133,000/-5,000)
HH
1. Y&R 3.8/12 (+.2/+.4)
2. B&B 2.5/8 (+.2/same)
3. DAYS 2.2/7 (same/+.2)
4. AMC 2.0/6 (+.1/+.1)
5. GH 1.9/6 (same/-.2)
5. OLTL 1.9/6 (same/-.1)
7. ATWT 1.8/6 (+.1/-.1)
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Posted on 23 October 2009 by Robert Seidman

Josef Adalian has the scoop on numbers for Let’s Make a Deal after it’s first couple of weeks of replacing Guiding Light. The ratings are up, but it seems that the increases are mostly made up of older viewers:
Well, after two weeks of episodes, “Deal” is drawing a few more viewers than “GL” overall, up 7 percent in overall households (1.6/5) vs. the soap’s 2008-09 average (1.5/5).
But it looks like most of those extra viewers are older. In the key daytime demographics of women 18-49 (0.7/4) and 25-54 (0.8/5), “Deal” is down 13 percent and 20 percent, respectively, compared with the “GL” average. The gameshow is flat vs. “GL” with women 18-34.
Not surprisingly, because it’s not a soap opera, “Deal” has ticked up a tenth of a ratings point in all the key male demos.
read the rest on The Wrap
Adalian considers that “Deal” isn’t a bust, nor a breakout hit, but notes that CBS sent out a press release about The Price is Right getting its highest ratings in a year and it’s no coincidence that “Deal” is TPIR’s new lead-in.
When you consider that it costs less than Guiding Light, that its ratings are about the same and that so far it’s a better lead-in for TPIR, the early signs are that this was a good “Deal” for CBS.