Josef Adalian has the scoop on numbers for Let’s Make a Deal after it’s first couple of weeks of replacing Guiding Light.  The ratings are up, but it seems that the increases are mostly made up of older viewers:

Well, after two weeks of episodes, “Deal” is drawing a few more viewers than “GL” overall, up 7 percent in overall households (1.6/5) vs. the soap’s 2008-09 average (1.5/5).

But it looks like most of those extra viewers are older. In the key daytime demographics of women 18-49 (0.7/4) and 25-54 (0.8/5), “Deal” is down 13 percent and 20 percent, respectively, compared with the “GL” average. The gameshow is flat vs. “GL” with women 18-34.

Not surprisingly, because it’s not a soap opera, “Deal” has ticked up a tenth of a ratings point in all the key male demos.

read the rest on The Wrap

Adalian considers that “Deal” isn’t a bust, nor a breakout hit, but notes that CBS sent out a press release about The Price is Right getting its highest ratings in a year and it’s no coincidence that “Deal” is TPIR’s new lead-in.

When you consider that it costs less than Guiding Light, that its ratings are about the same and that so far it’s a better lead-in for TPIR, the early signs are that this was a good “Deal” for CBS.

Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

Total Viewers
1. Y&R 4,945,000 (-19,000/+39,000)
2. B&B 3,258,000 (-3,000/-351,000)
3. DAYS 3,015,000 (+112,000/+519,000)
4. GH 2,510,000 (-125,000/-326,000)
5. AMC 2,473,000 (+25,000/+43,000)
6. ATWT 2,417,000 (+31,000/-223,000)
7. OLTL 2,402,000 (-63,000/-153,000)

Read the full story

via press release:

‘DAYS OF OUR LIVES’ MATCHES ITS TOP WOMEN 18-49 RATING SINCE DECEMBER

VERSUS THE SAME WEEK LAST YEAR, ‘DAYS’ IS UP 13 PERCENT IN WOMEN 18-34 AND 21 PERCENT IN TOTAL VIEWERS

FOR THE ‘09-10 SEASON TO DATE, ‘DAYS’ IS DELIVERING THE BIGGEST YEAR-TO-YEAR GAIN OF ANY MAJOR-NET DAYTIME SERIES IN TOTAL VIEWERS AND IS THE ONLY DAYTIME DRAMA UP IN WOMEN 18-49

UNIVERSAL CITY, Calif. ? October 16, 2009 ? NBC’s “Days of our Lives” has extended its hot start for the 2009-10 television season with strong results for the week of October 5-9, delivering gains versus the same week last year of 13 percent in women 18-49 viewers and 21 percent in total viewers.

For the week of October 5-9, “Days of our Lives” (1.4 rating, 9 share among women 18-49, 1.0/7 among women 18-34) tied for #2 among network daytime series in both the women 18-49 and women 18-34 demographics.  “Days” matched its highest women 18-49 rating in nearly 10 months (since the week of December 8-12, 2008), and matched its strongest women 18-34 rating in nearly four months (since June 8-12).

Read the full story

Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

Total Viewers
1. Y&R 4,964,000 (-314,000/+25,000)
2. B&B 3,261,000 (-125,000/-324,000)
3. DAYS 2,903,000 (+39,000/+397,000)
4. GH 2,635,000 (-35,000/-310,000)
5. OLTL 2,465,000 (+3,000/-29,000)
6. AMC 2,448,000 (-74,000/+67,000)
7. ATWT 2,386,000 (-168,000/-346,000)

HH
1. Y&R 3.6/13 (-.2/same)
2. B&B 2.4/8 (-.1/-.2)
3. DAYS 2.1/7 (same/+.2)
4. GH 2.0/6 (same/-.3)
5. AMC 1.9/6 (-.1/+.1)
5. OLTL 1.9/6 (same/same)
7. ATWT 1.8/6 (-.1/-.2)

Women 18-49 Viewers
1. Y&R 1,095,000 (-47,000/-5,000)
2. GH 918,000 (+46,000/-98,000)
3. DAYS 835,000 (-26,000/+4,000)
4. OLTL 748,000 (-24,000/-52,000)
5. AMC 669,000 (-78,000/-63,000)
6. B&B 653,000 (-21,000/-164,000)
7. ATWT 545,000 (-11,000/-185,000)

Women 18-49 Rating
1. Y&R 1.7/11 (same/same)
2. GH 1.4/9 (+.1/-.1)
3. DAYS 1.3/8 (same/same)
4. OLTL 1.1/7 (-.1/-.1)
5. AMC 1.0/7 (-.1/-.1)
5. B&B 1.0/6 (same/-.2) <——- ties low rating (Last time: September 21-25, 2009)
7. ATWT 0.8/5 (same/-.3)

Girls 12-17 Viewers
1. GH 51,000 (+8,000/+27,000)
2. Y&R 49,000 (+20,000/+4,000)
3. DAYS 37,000 (+6,000/+8,000)
4. B&B 35,000 (+12,000/+3,000)
5. OLTL 34,000 (+8,000/+19,000)
6. ATWT 33,000 (+9,000/+10,000)
7. AMC 12,000 (-3,000/-20,000)

Women 18-34 Rating
1. Y&R 1.2/8 (+.1/+.2)
2. DAYS 1.0/7 (same/same)
3. GH 0.9/6 (-.1/-.2)
4. AMC 0.8/5 (same/+.1)
4. OLTL 0.8/5 (-.1/same)
6. B&B 0.6/4 (same/-.1)
7. ATWT 0.4/3 (-.1/-.2)

Men 18+ Viewers
1. Y&R 1,166,000 (-131,000/+29,000)
2. B&B 701,000 (-46,000/-52,000)
3. DAYS 615,000 (+15,000/+74,000)
4. ATWT 470,000 (-70,000/-67,000)
5. AMC 450,000 (-21,000/-43,000)
6. OLTL 430,000 (+9,000/-11,000)
7. GH 415,000 (-70,000/-91,000)

————————————-

Day-To-Day Ratings – HH/Total Viewers

AMC
Monday: 2.1/2,696,000
Tuesday: 1.9/2,423,000
Wednesday: 1.8/2,275,000
Thursday: 1.8/2,360,000
Friday: 1.9/2,485,000

ATWT
Monday: 1.8/2,497,000
Tuesday: 1.6/2,179,000
Wednesday: 1.8/2,585,000
Thursday: 1.8/2,287,000
Friday: 1.8/2,382,000

B&B
Monday: 2.4/3,364,000
Tuesday: 2.3/3,182,000
Wednesday: 2.4/3,185,000
Thursday: 2.4/3,260,000
Friday: 2.4/3,315,000

DAYS
Monday: 2,2/3,163,000
Tuesday: 2.1/2,900,000
Wednesday: 2.1/3,004,000
Thursday: 1.9/2,532,000
Friday: 2.1/2,916,000

GH
Monday: 2.2/3,013,000
Tuesday: 2.1/2,645,000
Wednesday: 2.0/2,649,000
Thursday: 1.8/2,300,000
Friday: 1.9/2,567,000

OLTL
Monday: 2.0/2,756,000
Tuesday: 1.9/2,453,000
Wednesday: 1.9/2,519,000
Thursday: 1.7/2,215,000
Friday: 1.8/2,380,000

Y&R
Monday: 3.7/5,278,000
Tuesday: 3.7/4,978,000
Wednesday: 3.6/4,882,000
Thursday: 3.5/4,699,000
Friday: 3.6/4,982,000

———————-

For the SEASON September 21, 2009 through October 4, 2009

HH
1. Y&R 3.7
2. B&B 2.4
3. DAYS 2.1
4. GH 2.0
5. AMC 1.9
5. OLTL 1.9
7. ATWT 1.8

Women 18-49 Rating
1. Y&R 1.7
2. GH 1.4
3. DAYS 1.3
4. OLTL 1.2
5. AMC 1.1
6. B&B 1.0
7. ATWT 0.8

Source: Soap Opera Network

To see past week’s Soap Opera TV ratings click here.

Y&R = The Young & The Restless, B&B = The Bold and the Beautiful, GH = General Hospital, DAYS = Days of Our Lives, ATWT = As The World Turns, OLTL = One Life to Live, AMC = All My Children.

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

Total Viewers
1. Y&R 5,278,000 (+276,000/+83,000)
2. B&B 3,386,000 (+40,000/-226,000)
3. DAYS 2,864,000 (-6,000/+293,000)
4. GH 2,670,000 (-32,000/-111,000)
5. ATWT 2,554,000 (+66,000/-180,000)
6. AMC 2,522,000 (-76,000/+179,000)
7. OLTL 2,462,000 (-100,000/-15,000)

HH
1. Y&R 3.8/13 (+.2/+.1)
2. B&B 2.5/8 (+.1/-.1)
3. DAYS 2.1/7 (same/+.2)
4. AMC 2.0/7 (+.1/+.2)
4. GH 2.0/6 (same/-.2)
6. OLTL 1.9/7 (-.1/same)
6. ATWT 1.9/6 (+.1/-.1)

Read the full story

Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

Total Viewers
1. Y&R 5,002,000 (+4,000/+239,000)
2. B&B 3,346,000 (+116,000/-152,000)
3. DAYS 2,870,000 (+150,000/+547,000)
4. GH 2,702,000 (-85,000/-230,000)
5. GL 2,602,000 (+512,000/+572,000)
6. AMC 2,598,000 (+137,000/+68,000)
7. OLTL 2,562,000 (+83,000/+2,000)
8. ATWT 2,488,000 (+140,000/-149,000)

HH
1. Y&R 3.6/13 (same/+.1)
2. B&B 2.4/8 (same/-.2)
3. DAYS 2.1/7 (+.1/+.3)
4. OLTL 2.0/7 (+.1/same)
4. GH 2.0/6 (-.1/-.2)
6. AMC 1.9/7 (same/same)
6. GL 1.9/6 (+.4/+.4)
8. ATWT 1.8/6 (same/-.2)

Read the full story

Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

Total Viewers
1. Y&R 4,998,000 (+198,000/-97,000)
2. B&B 3,230,000 (-30,000/-281,000)
3. GH 2,787,000 (+330,000/-150,000)
4. DAYS 2,720,000 (+8,000/+115,000)
5. OLTL 2,479,000 (+173,000/-76,000)
6. AMC 2,461,000 (+181,000/-4,000)
7. ATWT 2,348,000 (-50,000/-131,000)
8. GL 2,090,000 (-8,000/+66,000)

HH
1. Y&R 3.6/13 (+.1/-.1)
2. B&B 2.4/8 (same/-.2)
3. GH 2.1/7 (+.2/-.2)
4. DAYS 2.0/7 (same/same)
5. AMC 1.9/6 (+.2/same)
5. OLTL 1.9/6 (+.2/-.1)
7. ATWT 1.8/6 (same/-.1)
8. GL 1.5/5 (-.1/same)

Read the full story

On Sept. 18, CBS will air the last episode of Guiding Light. The show began its life on the radio in 1937 and moved to television in 1952. But what was arguably the first soap opera, one that hovered near the top of the daytime ratings through the ’60s and ’70s, fell on hard times in the last decade. This year, Nielsen measured the show’s audience at 2.7 million viewers, down significantly from 5 million in 1999. While Wheeler, who took over Guiding Light in 2004, hoped to generate positive buzz with her new aesthetic, the results met with mixed reviews and rumbling from fans. But she had more on her mind than pleasing fans.

via MediaWeek.