via NBC press release:

NBC LATE-NIGHT RATINGS RESULTS FOR THE WEEK OF NOV. 9-13

CONAN TIES ‘LATE SHOW’ FOR THE WEEK IN 18-49 RATING, WINS DECISIVELY IN 18-34

JIMMY FALLON DEFEATS ‘LATE LATE SHOW’ AT 12:35 A.M. IN 18-49 AND OTHER KEY DEMOS

UNIVERSAL CITY, Calif. – November 20, 2009 – NBC’s “The Tonight Show with Conan O’Brien” averaged a 0.9 rating, 4 share in adults 18-49 and 2.3 million viewers overall for the week of November 9-13, tying for #1 among the broadcast networks with CBS’s “Late Show with David Letterman” in adult 18-49 rating and out-delivering the ABC combination of “Nightline” and “Jimmy Kimmel Live.”

Read the full story

via press release:

‘DAYS OF OUR LIVES’ MATCHES ITS HIGHEST WOMEN 18-49 RATING IN 11 MONTHS AND HITS A NEW FIVE-MONTH HIGH AMONG WOMEN 18-34

THIS SEASON, ‘DAYS’ IS GENERATING ITS BIGGEST AUDIENCES IN WOMEN 18-49 AND TOTAL VIEWERS IN THREE YEARS

FOR THE ‘09-10 SEASON TO DATE, ‘DAYS’ IS DELIVERING THE BIGGEST YEAR-TO-YEAR GAIN OF ANY MAJOR-NET DAYTIME SERIES IN TOTAL VIEWERS AND WOMEN 18-49

UNIVERSAL CITY, Calif. – November 20, 2009 – For the week of November 9-13, “Days of our Lives” (1.4 rating, 8 share among women 18-49, 1.1/7 among women 18-34) tied for #3 among network daytime series in women 18-49 rating and tied for #2 in the women 18-34 demo.  “Days” matched its highest women 18-49 rating in 11 months (since the week of December 8-12, 2008) and delivered its highest women 18-34 rating in five months (since the week of June 8-12).  Note that “Days” was preempted in several markets on Tuesday due to coverage of the memorial service at Fort Hood.

Read the full story

Another article where Bill alleges things that are not exactly true but not exactly false either!  The precise headline would’ve been longish:  TV Viewing was down; We don’t know how much was due to New Moon, but we know New Moon doesn’t explain all of it!  But I do have data, and you can’t allege that none of last night’s losses were due to New Moon.

Though absolute viewer losses for primetime in both of the major adult categories were under 2%, on a relative basis it was closer to 4% and higher at 8pm when The Vampire Diaries aired.

All numbers below are preliminary 18-49 ratings (H/P is % of adults 18-49 watching TV for the time periods specified):

Read the full story

Lots of “ratings were down because of new moon” comments in our Thursday ratings post. And while reports are that the movie will be doing very well at the box office, there were nearly as many people watching television in the main adult demo groups last night as there were last Thursday.

Thursday 11/19 vs. Thursday 11/12 primetime averages (8-11pm)

Adults 18-34: 32.6% watching TV vs. 34.3% (down 1.7%)

Adults 18-49: 36.5% watching TV vs. 37.9% (down 1.4%)

More likely the decline in broadcast network viewing was due to some viewers being siphoned off by the NFL Network’s Dolphins/Panthers game. Last Thursday’s game drew about 4 million average viewers. No word yet on last night’s game ratings, but they are likely to be somewhat similar.

Update: Robert agrees with the spirit of the post above, but not the letter of it.

Eight weeks into the disappearance of Conan’s Tonight Show adults 18-49 lead over Letterman’s Late Show and the two shows are still neck and neck in the 18-49 demo. Since late September/ early October, the shows have had exactly the same overall average (1.0) for adults 18-49 ratings.

Read the full story

While comparing a half hour Nightline to the hour long NBC and CBS shows is still apples to oranges, it’s closer than I’d have imagined.

via press release:

“NIGHTLINE” IS #1 FOR THE WEEK: BESTS “LETTERMAN” AND “TONIGHT SHOW” AMONG TOTAL VIEWERS, A25-54 & A18-49

“NIGHTLINE” POSTS BEST TOTAL VIEWER AND A25-54 DELIVERIES SINCE START OF THE SEASON

NIGHTLINE” GROWS +2% AMONG TOTAL VIEWERS YEAR TO YEAR WHILE “TONIGHT SHOW” DECLINES -56%

Read the full story

Scoreboard
Rating/Share: Adults 18-49	3.7/10	3.5/10	2.3/6	2.3/6	1.5/4	1.4/4
Rating/Share: Adults 18-34	3.4/7	3.2/10	2.5/8	1.8/5	1.7/5	1.6/5
Total Viewers (million)	14.351	10.321	5.431	7.870	3.232	3.733

Almost every show on broadcast television was down last night vs. last week, FlashForward continued its ratings slide, Grey’s Anatomy tied a series low rating and even CW darling Vampire Diaries had a down night, as CBS edged ABC for the night’s overall adults 18-49 ratings win.

Read the full story

via press release:

Growing in Adults 18-49 for the 4th Straight Week, ABC’s “Jimmy Kimmel”

Marks its Top Viewer and Adult 18-49 Results Since Season-Premiere Week

Read the full story